...Deceptive Marketing Deceptive Marketing Marketing is a well-known strategy that most, if not all, businesses use to create awareness of the products or services that they are offering to customers. Our textbook defines marketing as, “the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return” (Armstrong & Kotler, 2012, p. 5). However, some companies have taken advantage of its effectiveness to deceive customers. This paper will delve into the Whole Foods marketing deception. Whole Foods Market (WFM) is one of the most popular food markets in the United States. As its name suggests, it is supposed to sell foods that have undergone little or no processing or refinement and have no added ingredients. The stores used to have a very large logo on the side of the building saying, “Nothing Artificial, Ever!” Perhaps this is one of the biggest factors that led to their popularity, because most people shop at Whole Foods Market because of the health benefits associated with them. In October 2012, a controversial video was released exposing WFM. The video had evidence that WFM had been selling genetically modified (GM) foods to the public without their knowledge. The video shows customers who regularly shop at WFM that had been under the impression that the food there was completely organic. In an interview, they expressed their shock and dismay when they discovered that they had been...
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...COPIED FROM CERTAIN REFERENCES. The elements of estafa with abuse of confidence under this provision are as follows: 1. That money, goods, or other personal property be received by the offender in trust, or on commission, or for administration, or under any other obligation involving the duty to make delivery of, or to return, the same; 2. That there be misappropriation or conversion of such money or property by the offender; or denial on his part of such receipt; 3. That such misappropriation or conversion or denial is to the prejudice of another; and 4. That there is a demand made by the offended party to the offender.15 Article 315, paragraph 1(b) of the Revised Penal Code reads: ART. 315. Swindling (estafa). – Any person who shall defraud another by any of the means mentioned herein below shall be punished by: … 1. With unfaithfulness or abuse of confidence, namely: … (b) By misappropriating or converting, to the prejudice of another, money, goods, or any other personal property received by the offender in trust or on commission, or for administration, or under any other obligation involving the duty to make delivery of or to return the same, even though such obligation be totally or partially guaranteed by a bond; or by denying having received such money, goods, or other property. The elements of estafa with abuse of confidence are as follows: a) that money, goods or other personal property is received by the offender in trust, or on commission, or for administration...
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...The rise of mercantile capitalism and the industrial revolution has made village consumerism irrelevant. Products were once less complicated due to the local nature of industry with the idea of caveat emptor “let the buyer beware” and laissez faire (no govt intervention) these are now outdated due to manufacturers engaging in deceptive conduct. This lead to the need for law reform. Consumer laws objective was to remedy the imbalance between manufacturer and consumer and reflect the moral and ethical standards of society. The following essay will evaluate the effectiveness of the legal responses which protect consumers with regards to occupational licensing, implied terms, marketing and advertising, exclusion causes, and unfair contracts. A contract is a legally binding agreement. Every consumer transaction is a contract. A contract for goods and services is the main consumer contract; it involves one party (the supplier) supplying goods or a service to another party (consumer) in exchange for money. Contracts are governed under the Trade Practices Amendment (Australian Consumer Law) Act 2010 (Cwlth). The terms of a contract include express terms and implied terms. Implied terms are terms which apply automatically to any contract and don’t have to be stated within the contract. Implied terms include the requirement that the goods supplied: are of acceptable quality, are fit for the purpose of their use, and correspond to any sample shown by the supplier. Implied terms are effective...
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...The `Placebo Effect' was defined by Wolf as "any effect attributable to a pill, potion or procedure but not to it's pharmacodynamic or specific properties" (Wolf, 1959. Cited by H.Brody, 1980). To date, the placebo has played a dynamic role throughout the history and development of medicine. Substances with no perceivable pharmacological benefit such as spiders, crocodile dung and human excrement have been prescribed up until the beginning of modern scientific medicine to treat various maladies. Obviously each of these substances induced a `Placebo Effect' in order to achieve the desired result as the treatment itself had no real medical value. However, as the medical sciences developed further, the incredible power of the placebo effect was anything but discredited - the power of the human mind in it's self-healing was deemed by clinicians as `voluminous'. It is quite profound, for instance, how a patient will commonly react much better when they are administered with a placebogenic injection as opposed to a lesser response from a tablet or capsule. This infers that the reaction received will vary in proportion to how potent the patient feels their treatment really is; obviously with the injection seeming to be the most potent agent. It is in conjunction with these hypotheses that the therapeutic sciences such as psychotherapy are formulated. It is also through the application of various forms of these `insight therapies' (communication therapy) that the use...
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...Leadership and Self Deception Introduction From personal experience, nobody ever wants to hear that they have a problem in any aspect of their life. The truth is painful to hear. I know that I’m very critical of myself and I am able to accept it from myself. By nature, we as individuals aren’t as accepting to listen to someone else tell us that we have a problem or that we are the problem. Sometimes listening to someone tell you that you have a problem can really throw you off your game. In your mind, you are thinking…yeah right, I don’t have a problem, tssk tssk, what are you talking about? Your natural instinct is to disagree and get defensive, maybe your eyes twitch, your heart beats really fast and you break out in a sweat, whatever it is…you likely deny that you have a problem. Philosophers call this self deception, being in the box where you resist any suggestion that there is a problem. Self deception is most common in organizations and is the most damaging. Others looking at you give you a different perspective of yourself. You yourself may never see that there are any issues. When we aren’t recognizing there is a problem, we tend to be blind to the truth. If we are close minded in acknowledging there is a problem, any approach to find a solution will make matters worse. Self deception is so fundamental to leadership because leadership is about making matters better. We undermine our leadership at every aspect if we perceive that we are never the problem...
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...Who is Michael porter? Michael porter is the Bishop William Lawrence University Professor, based at Harvard Business School, this is one of the highest professional recognitions that can be awarded to a Harvard faculty member. He is considered the father of the modern strategy field and also as one of most influential thinker on management and competitiveness. He is one of the leading man in competitive strategy, the competitiveness and economic development of nations, states and regions, and the applications of competitive principles to social problems. He has written 18 books and more than 125 articles. He has a BSE, he got high honors in aerospace and mechanical engineering (1969) from Princeton University. Porter has an M.B.A (1971) and a PhD in Business Economics (1973) from Harvard. One of his biggest contributions to business are the five forces, which are: • The threat of the entry of new competitors. • The threat of substitute products or services • The bargaining power of costumers (buyers) • The bargaining power of suppliers • The intensity of competitive rivalry Michael Porter wrote the book Competitive Strategy, which has been translated into seventeen languages. This book changed the way that chief executive officers thought about their companies. He was appointed in 1985 to President Ronald Reagan’s Commission on Industrial Competitiveness, this helped him publish his next big book, The Competitive Advantage of Nations, in 1990. Porter still teaches...
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...False statements or false official statements can lead to errors or even situation that can cause harm. People can be misleading every day, however when a false statement is given in the Army it can cause a problem. False official statements falls under Uniform Code of Military Justice Article 107, it describes “Any person subject to this chapter who, with intent to deceive, signs any false record, return, regulation, order, or other official document, knowing it to be false, or makes any other false official statement knowing it to be false, shall be punished as a court-martial may direct”. There are four elements in Article 107. 1) That the accused signed a certain official document or made a certain official statement; 2) That the document or statement was false in certain particulars; 3) That the accused knew it to be false at the time of signing it or making it; and 4) That the false document or statement was made with the intent to deceive. Further defining UCMJ Article 107, “official documents and official statements include all documents and statements made in the line of duty. The rank of any person intended to be deceived is immaterial if that person was authorized in the execution of a particular duty to require or receive the statement or document from the accused. The government may be the victim of this offense. The false representation must be made with the intent to deceive. It is not necessary that the false statement be material to the issue inquiry. If...
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...KRISTI SCOTT SECURITY AND LOSS PREVENTION AMERICAN INTERCONTINENTAL UNIVERSITY ABSTRACT This paper is information on preventing acts of fraud against corporate executives and the preventive measures that can be used for that purpose. Probably the most important step in protecting against fraud is to start with the top executives to set the tone for not tolerating any type of fraud within the company. A great way to start is by educating the employees of the company in ways of detecting different types of fraud because the employees can be, by far, the best line of defense against fraud for the company as well as the top executives. Another effective but rarely used method is to have surprise audits. Surprise audits can be very successful in detecting fraud before it gets out of control. Probably the most important benefit of surprise audits is preventing fraud by creating the perception that fraud will be detected. Check and double check employee backgrounds. This means, that companies should confirm all work history and education listed in any potential employee’s or executive’s resumes as well as following up with all references listed also. Any undisclosed or misleading information should be considered a red flag. The same scrutiny should be used to screen new and existing executives, suppliers, customers, and any business partners. With the help of an outside source such as the Association of Certified Fraud Examiners for example. I believe that creating...
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...The ongoing attention of locating a product that will brighten my teeth resulted in the pursuit for toothpaste that will whiten teeth, fight cavities and tackle bad breathe. The importance for me to have white teeth will not repair my life, cause me to be a different person, or earn me a certificate. The truth of the matter is it will not restrict me from purchasing items that will provide whiting for my teeth. In my adult life, thinking about oral hygiene is essential first and foremost, because of my involvement with the public. I marveled at the arrival of 3D Crest white toothpaste commercials and wondered about the opinions of others that used. The commercial of a performer who has been informed by the manager of her recent tryout and the necessity to no longer use caffeine, red wine and sugar for a couple of weeks to allow teeth to whiten for the audition. The entertainer grins while bouncing her head, agreeing with the representative. The picture displays to the performer the harm that consuming caffeine, red wine and in taking sweets can cause, but using Crest 3D can repair the damages. The last copy demonstrates to the performer a sparkling snowy grin as the manager responds, “Look, at that,” the lady shaking her head. An up to date edition has similar performers being advised by associates that they will refer them to other dentists, but continuing to avoid the foods mentioned earlier in the conversation to whiten the teeth. The ladies in agreement shaking...
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...“My Response to the Ethicist Problem” The writer has been asked to go speed dating with his friend but, is in a relationship. He wants to know if accompanying his friend would be wrong because he is not single, due to the fact that the rules state you must be single. Mr. London states that in technical terms, he is single. Basically he just wants to know if it is wrong to lie and deceive the fact that he is not single and already has a partner. The ethicist starts by says that being single, as he understands, means not merely unmarried but also unattached. By saying that, he is saying that the writer is not single. The speed daters are trying to meet someone to find companionship and the ethicist feels the writer cannot offer that. Going to this event would be extremely deceptive towards everyone there. So not going is the right thing to do but there seems to be one other option for the writer. That is to ask his partner for permission to go with his friend. Possibly to accompany him or, just to know if it is wrong or not to clear his mind of the issue. Asking a question like that to your partner should be presented with a preplanned apology if she takes it the wrong way. I feel the writer should not go with his friend. He says himself that he is a relationship and is happy. Why chance ruining something good in your life? Maybe if he was accompanying his brother or someone else in his family it may be different. But, his friend shouldn’t try to take him to an event...
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...FAKE AND PHONY Define Counterfeit: To counterfeit means to imitate something. Counterfeit products are fake replicas of the real product. Define Proprietary: Proprietary refers to ownership or characteristics relating to ownership. It describes all the rights that the owner of property can exercise. Proprietary articles are items that are manufactured and marketed under an exclusive right. Define Generic: a. A product that has no brand name or registered trademark 1. Define Counterfeit drugs: a counterfeit drug is a medication or pharmaceutical product which is produced and sold with the intent to deceptively represent its origin, authenticity or effectiveness. A counterfeit drug may contain inappropriate quantities of active ingredients, or none, may be improperly processed within the body (e.g., absorption by the body), may contain ingredients that are not on the label (which may or may not be harmful), or may be supplied with inaccurate or fake packaging and labeling. Medicines which are deliberately mislabeled to deceive consumers—including mislabeled but otherwise genuine generic drugs—are counterfeit. Examples: b. Luxury brand bags like Gucci, Louis Vuitton, Prada etc. – sold at a very minimal price c. Logo is on the product d. Counterfeit Drugs – antibiotics sold at a cheaper price and without prescription 2. Have you ever purchased or were given an item that you were told was a brand name or designer name to find out...
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...Akua Watkins Interpersonal Communication Dr. Douglas Marshall March 13, 2014 Ethics Think Paper News to you: A lie is a form of deception, but deception is not considered a lie. A lie is meant to deceive a statement so the statement appears to seem true. Although humans are programmed to tell the truth, everyone has told a lie to stay out of trouble. Lies are justified by the inner conscience or small group before released publicly. People turn to small groups to gain assurance that the lie may sound believable. Growing up there are different levels of not telling the truth. Adolescents believe lies will make God upset. Although lies are deemed to be unclean, truth also has many faces as well. Truth can also make a person feel superior which makes an individual intimidated. Deceit will always prevail in some type of shape, form, or fashion. When two people are communicating and one of the persons are telling the untruth, the conversation continues because neither party wants to speak on what they actually know is the truth. All lies are not bad lies depending on the circumstance. Sometimes people face dilemmas which a lie is told to save a person’s life. What choice do an individual have when the truth will maybe destroy a family’s life when faced with certain evils of the world. All truth is not good truth, while all lies are not bad lies. Lies have circumstances with hidden agendas, whether good or bad. In the story Hidden Places, one of the siblings believed lying was...
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...Women, they lie. Sometimes to get a smile on our face, and sometimes to get a giggle out of their babies. You may never tell how deceitful they can be, just how ruthlessly selfish their souls can get to stop the tears running down from their mothers cheeks. They are a lost cause of nature - weaker to male in material but arrogantly, prejudiced about their nursing instincts. What has hell got against them? Their pit of secrets is deeper than the darkest hole any hell of any religion possesses. The possibilities of the avatars just one of them possess is beyond the magic, science and literature, of any world, anywhere, can unravel. Prick a pin in them, and just see how many emotions ooze out of them. You will have a hard time naming the colors mankind hasn't even discovered - the dark, the light, the faded, tattered, glittery, shimmering, rouged, grotesque... How many sides will you read before you grey, kneel down, dig yourself a grave with your own tired hands and lie down, calling upon God for giving you a companion - a companion that has been your biggest nemesis. Your toughest test in the world and yet, the best solitude. The most noble comforts that God ever offered - in her nagging, , in her sleepless eyes, in her lap that magically transfuses her comforts into yours with the quilt of sacrifice wrapped around you that kept you warm from the cold the world offers, from the hug she desperately seeks when she looks at your fatherly face, sometimes more to kindle your sense...
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...Holden’s problem is not ‘phonies’ but his inability to accept reality.” Do you agree? Holden Caulfield main problem is with all the phonies that surround him and irk him. Reading extensively through the novel; we can confirm that Holden throughout the book is continuously tormented by the acts of these phonies who are superficial and hypocritical. Throughout the novel Holden meets various phonies who commit phony acts. One such case is when he first arrived at the Edmont Hotel and he saw these couples squirting highballs water at each other. Another case is of him witnessing another phony act is when he goes on a date with Sally Hayes but they bump into one of Sally’s phony friend, George. This part of the book really highlights Holden’s main problem with phonies and this part killed me. It really did. The way phonies will interact with each other that is. The main problem that Holden finds with the meeting between George and Sally though is how he casually intrudes on their date and then doing what phonies do he has a phony conversation with Sally and then afterwards he finally leaves only so he can meet a couple of phonies over cocktails. The way they talk to each other and even what they talked about was pretty phony too; how they both acted like they were genuinely interested in each other and what people they knew and didn’t care about who lived at specific places. It really killed me. This also reminds me of another phony moment in the novel such as when Holden goes...
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...The 2009 movie "The Invention of Lying" depicted a world completely devoid of falsehoods. Everyone tells the completeand honest truth all the time, and everything a person says is taken at face value. The premise is humorous because it's so contrary to the world we live in. Can you imagine telling someone you were breaking up with him because of his looks? Or admitting to your boss that you'd read his private e-mails? What about confessing to the days that you're so depressed you stay in bed crying? We don't do that in polite society. If we break up with someone, we tend to think of courteous ways to put it, and if someone asks how we're doing, we respond that we're fine, when in actuality, we'd like to go home and spend quality time with our favorite liquor. In other words, we lie. But why? Why are we so deceitful when we claim with that we value honesty in our interpersonal relationships? To some extent, we can be proud of our lies. Lying is considered a sign of intelligence and cognitive skill, because it takes some aptitude to recognize the way things are and then create and present an alternative to that reality. And it's a skill that we exercise quite a bit; in a study published in the Journal of Basic andApplied Psychology, researchers found that 60 percent of the subjects lied at least once during a videotaped 10-minute conversation [source: Lloyd]. Researchers reported that all the subjects believed they'd been completely truthful during the conversation, so when they...
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