...Zimmerman-Klemp November 25, 2013 Ethics and Decisions Should We Restrict Marketing to Children? This issue of whether or not advertising aimed at children should be restricted is a strange one to me. When presented with the issue, my first thought was, “Assuming, of course, that the advertising is truthful (which, if it’s not, is a problem unrelated to whom its target audience is), why would we need to restrict advertising to children?” Thinking about it a bit, I was unable to think of a reason why it would be wrong to market to kids. Picking up Taking Sides Clashing Views in Business Ethics and Society (Newton, Englehardt, & Pritchard), I was eager to learn why such advertising might be harmful, and thus, unethical, for children. In reading the introduction to the debate, I was reminded that “children do not have the fully developed cognitive skills necessary for making…an informed decision” (Newton et al., p. 256). I had a feeling this last sentence would play a role in the argument against marketing to children. Stop the Presses I began with Stephanie Clifford’s 2010 article from The New York Times, “A Fine Line When Ads and Children Mix” (Newton et al., p.258). Clifford specifically addresses advertising in magazines aimed at children. The Children’s Advertising Review Unit, an arm of the Council of Better Business Bureaus set up by the National Advertising Review Counsel (asrcreviews.org), has been set up to review child-centric advertising and bring its concerns...
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...have established that reading should be fun and most students only read because their teachers make them. The reading attitude survey I conducted proved that. I chose my 9-year-old daughter Lynnleigh who is in the fourth grade to take the survey. I started the assignment by reading the article “Measuring Attitude Toward Reading: A New Tool for Teachers” and then I sat down with her and asked her to take the survey. She gladly accepted and began to read the questions and circle the pictures. The first circle was the semi-grumpy Garfield and the second and third circles were the very grumpy Garfield. I have to admit I was surprised by her answers because she is a very bright girl, as I watched her continue to circle the grumpy Garfield pictures I began to get concerned. Lynnleigh answered question numbers six, nine, and ten by circling the happy Garfield. On question numbers, two, three, five, and seven Lynnleigh circled the very grumpy Garfield pictures. These questions were all about how she feels about reading during non-school hours. This showed me that she does not like to read outside of school. Lynnleigh answered question number 15 in the survey "How do you feel about learning from a book?" and number 19...
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...Learning Through Literature: “The Necklace” At a young age, reading was a struggle that many parents had to force their children to do, every single day. Although reading is becoming less and less popular, because of new technologies, it is still very effective and useful. As the world develops and humans begin to find other ways to get information on a culture and on the meaning of individuality, reading still proves itself the best way to learn these things. The story, “The Necklace” by Guy de Maupassant, proves that literature is the most effective way to provide readers with the best insight into French culture and the meaning of individuality through Mathilde’s journey in France. Mathilde Loisel, a French woman who dreams of riches, goes...
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...Discovering through Literacy Literacy has continued to expand my worldview, while allowing me to both express myself and understand my introverted brother more. I found literacy to be the key to an enriched life, full of learning new perspectives that previously I was unaware of. I feel as if reading and writing marked a turning point in my life as I developed the skills to understand myself and others in greater depths. From listening to stories from my parents, to being inspired to express my thoughts through a journal, and my brother being greatly involved with reading, people have continued to encourage my development in reading and writing. When I was younger, my mom read the book The Windigos Return to my brother and I. This book had...
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...obesity. Moreover, obese children have a much higher risk of many health problems such as coronary heart disease, high blood pressure, diabetes, and certain cancers--all of which are fatal if left untreated. In 2010, a mother from California sued McDonald’s over the company’s marketing practice of Happy Meal. The mother claimed that McDonald’s used alluring toys to lure kids into Happy Meal. This lawsuit, which might be viewed by many as senseless and absurd, was one of McDonald’s biggest cases. In order to come out of the lawsuit ahead, this largest fast food chain had to undergo some major organizational changes. In this paper, we would like to use the knowledge learned in the class to analyze the event (the lawsuit) and its effects on McDonald’s. The paper will have four main parts. In the first part, we provide a brief introduction of the company, McDonald’s, and the lawsuit. In the second part, we will use the concepts learned in class to analyze Happy Meal’s influencing strategies and the organizational changes during and after the suit. We believe that Happy Meal’s influencing strategies deserve our attention as they were the main causes of the crisis. Since its Happy Meal’s influencing...
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...A Happy Meal for the Mind When I was a little girl I always thought it was a treat to visit McDonalds. This magical place had a giant play-place, ice cream, French fries and of course that special surprise toy contained inside the happy meal. What else could I have wanted? This world lost all of its glamour however, when I became a teen who experienced the inner workings of this land from the side of employment. I will never forget the place that was to be my first experience of the working world. My Fifteenth birthday had just passed and this meant I was finally old enough to enter the work force. So I went to the only place in the area that would hire a kid without experience or a driver’s license, McDonalds. Now, I wasn't entirely thrilled about the idea of working in this environment but if I wanted to get a car in the next year it was off to work for me. Somewhat sullenly, I donned my uniformed baseball cap and made my way behind the service counter. Feeling a little nervous, I fumbled as I attempted to tie my apron behind my back. I began to wonder what I might be assigned to do first. "Well, as long as I can work behind the scenes and avoid talking to people I should be okay." I thought. Standing motionless, I observed the fast-food frenzied scene. Employees were running here and there yelling to one another, order screens were flashing, various machines were buzzing...
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...1.Discuss how the two cases in this chapter illustrate the major theme of this text: changes in the macro environment affect individual firms and industries through the microeconomic factors of demand, production, cost and profitability. Drawing on current business publications, find some updated facts for each case that support this theme. Both the cases McDonald’s in China and Wal-Mart in Mexico show how the interplay of microeconomic and macroeconomic factors influences managers’ competitive strategies. For both of these company, expansion abroad was a strategic move that helped offset slowing in the United States. However, both cases show how companies had to understand consumer behavior in these countries and the nature of competition from both local and international sources. is prevalent that several changes in the macro environment have had an effect on the profitability of individual firms and industries. The text states that downturns in economic activity forced all the fast-food companies to develop new strategies. During this economic downturn McDonald’s was one company in particular that has developed strategies that were influenced by microeconomic changes. A great example is when McDonald’s entered the Chinese market they had to take into consideration consumer taste and acceptance in China. They had to decided whether or not to have the menu in Chinese or English and whether or not to take on the American menu or add more Chinese influenced menu items. Cost...
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...2. From Thomas Springer’s inventory, multiple things can be deduced about his life and daily activities. For one thing, it is evident that Thomas Springer did work outside, most likely agricultural and lumber work. He has both a large amount of supplies intended for work outside, including crowbars, axes, and plows, as well as a large portion of agricultural and lumber goods, such as potatoes, cider, and wood. Not only this, but it is noticeable that he has more boots than he has drawers. The fact that he would have more boots than underwear shws that he certainly has a great need for boots, a need which would be justified by daily outdoor agricultural work. Although it is obvious that a good portion of this man’s day and his income is determined by outdoor work, it is also evident that his time is not entirely dominated by such work. It is listed that he has “a lot of books”. It can be assumed that if Springer had no time remaining outside of his agricultural work, then he would be unable to have time to read and thus be unlikely to accumulate many books. Therefore Springer most likely has spare time outside of working, which he is able to use for leisure. This, along with the fact that Springer is able to afford not only a lot of books for pure leisure, but also 2 slaves shows that, although perhaps not extremely wealthy, Springer is certainly well off and providing for himself beyond sustenance. Springer is evidently, thorugh agricultural and lumber work, making a healthy...
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...reading and studying focusing on print and online materials ISBN 1-256-09222-3 Keys to Effective Learning: Study Skills and Habits for Success, Sixth Edition, by Carol Carter, Joyce Bishop, and Sarah Lyman Kravits. Published by Allyn & Bacon. Copyright © 2011 by Pearson Education, Inc. c h a p t e r 7 hanh never had trouble keeping up with her high school reading assignments, but after four weeks of college she is already snowed under. With midterms coming in two weeks, she stays awake at night thinking about how much she has to learn. It seems as if all the reading she has done this term—particularly what she has read on the computer—has gone in one side of her brain and out the other, so she feels she has to start at the beginning. She has the sense that the way she is reading may be a problem, but it worked for her in the past, so why change now? In this chapter . . . you explore answers to the following questions: HOW can SQ3R help you own what you read? p. 190 WHAT improves reading comprehension? p. 200 HOW do you customize a text with highlighting and notes? p. 205 HOW can you read online materials effectively? p. 208 ISBN 1-256-09222-3 © Shutterstock Keys to Effective Learning: Study Skills and Habits for Success, Sixth Edition, by Carol Carter, Joyce Bishop, and Sarah Lyman Kravits. Published by Allyn & Bacon. Copyright © 2011 by Pearson Education, Inc. Habit for Success ask questions Questions are the backbone of learning. They help...
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...[This ad is brought to you by Hotspot Shield. For more info, visit us.] [To keep Hotspot Shield free we display ads. Click [X] anytime to stop the display of ads.] Advertisement Home About Site Preserve Your Article Content Quality Guidelines Disclaimer TOS Contact Us 604 words essay on Attitude Arpita What is really the essence of the word attitude? Attitude is the very gist of an individual's way of thinking; it is an individual's ideals, his concepts of right and wrong, and all his/her aspirations. In a nutshell, attitude can be defined as the totality of the individual himself. Man is, I'd say, what his attitude is. His thinking, his views, his likes, and dislikes are all enveloped in the single word i.e. 'attitude'. The next point for us to understand that we discover how these attitudes grow in an individual, are they inborn or are they a later growth in man's life. To this question, the answer is that, yes, some aspects of an individual's attitude are inborn, inherited and taken in due to his/her circumstances. This is because what an individual grows with, has got to have an influence on his life's pattern and his personal thinking, which account for his attitude. However, as he grows, and comes out of his shell out of his very personal circumstances, and develops his own attitudes to several things. Though at this stage of his being a grown up person, some changes may occur according to the needs of the...
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...Reaction Paper Nonfiction readings take some imagination to fully grasp the concept that the author is portraying. The short stories, “Salvation”, by Langston Hughes (Literature for Composition pp 343-344) and “Who Will Light Incense When Mothers Gone?” by Andrew Lam, (Literature for Composition pp 1115-1116), are no different where imagination is concerned. These two readings differ tremendously, having few similarities, although, they are both personal nonfiction readings. In, “Salvation”, the author uses two different strategies to convey his idea. In opinion, he uses Reader’s Response and Formalist strategies. The opening line reads: “I was saved from sin when I was going on thirteen. But not really saved,” (Literature for Composition pg. 343). This line brings about the rest of the story. He is looking for a readers response by telling the story of how he was “saved from sin”, when he was going on thirteen. He does not detail his entire life up to this point or much thereafter. This leads it to be believed that the other strategy is formalist. Meaning that it can stand independently. One can personally relate to the story of, “Salvation”, because they have been through this type of situation. They have been attending church during their youth, feeling as if the spot light was aimed at them. Also knowing that something is expected of them, wondering if they should follow the crowd or go on their own. The author wants to help other young ladies and gentlemen to know they...
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...sequence of events including student-student and teacher-student interactions from my observation. I won’t overwhelmingly display every detail; however, will attempt to list the important aspects, which I will later elaborate on and analyze in the reflection section. In class discussion of the assigned reading (To Kill a Mocking Bird) o After each assigned reading for the day they are given TKAM study questions, which they would have to answer in essay format. Vocabulary exercises o Find Your Partner Students are given vocabulary words to define weekly. And by the end of the week instead of taking a spelling/vocab quiz they’d play a game called “Find Your Partner.” One student would have the vocab word,...
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...Cultural and Instructional Strategies MariaSeven-year-old Maria is an outgoing, happy second-grader with strong literacy skills; in fact, she is bilingual, Spanish/English. Her favorite part of school is reading and writing stories. She also enjoys math. She is very active and enjoys recess and creating dance steps in PE. She is sensitive and can get her feelings hurt easily.Cultural (anti-bias) and Instructional Strategies: * Cultural: I would try to use some Spanish when talking to Maria one on one. * Instructional: I would give her more challenging to books to read in her freeTime, and maybe more advanced homework. I would also encourage her to be kind to others, and to ignore children who were negative to her. I would maybe try some self- esteem building activities so that she wasn’t so sensitive.Results of Mentor Teacher Discussions: My mentor/teacher suggested that I encourage Maria to continue to do all the things she loves in school, but place her in more group activities to help with being over sensitive. | AshleySix-year-old Ashley is the youngest of 5 children. She is very shy and clings to her older sister each day when she brings her into the first grade classroom. Ashley is curious; her favorite part of school is doing science experiments. She reads at a primer level but enjoys having people read to her. Cultural (anti-bias) and Instructional Strategies: * Cultural: Work on transitional techniques when being dropped off such as redirection to an enjoyed...
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...your mind. Wired's Clive Thompson says, "the net seems to be doing is chipping away the capacity for concentration and contemplation, that the mind now expects to take in information the internet distributes it; in a swiftly moving stream of particles." He uses for an example, "Once I was a scuba diver in the sea of words. Now I zip along the surface like a guy on a Jet Ski." The reason he says this is because why searching the internet we tend to just skim from site to site and to never return back to the same site. Carr says that he is not the only one, that when he mention his reading to his friends, many say they are having the similar problems. One of his friends, Scott Karp states that, " he has stopped reading books altogether. Karp said in college he read a lot of books, but what happen is that he started to think about what if he did all his reading...
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...family member in the pass could have has dyslexia and the gene was passed to you. For example my mom had dyslexia when she was younger and a learning disability and I got handed down the same gene. Later in the study it was observed that 9% of control children had a sibling or parent with some form of reading problem, when compared with 34% of children with developmental dyslexia. [Rutter M, Yule W]. Recently it has been shown that 20–33%of siblings of affected individuals, with unaffected parents, are themselves also affected with developmental dyslexia [Gilger JW, Hanebuth E, Smith]. This increased to54–63% if either but not both parent was also affected, and to 76–78% if both parents were affected [Gilger JW, Hanebuth E, Smith]. For spelling disorder, the percentage of affected siblings has been found to be higher (52–62%) than for word reading [Schulte-Korne G, Deimel W, Muller K]. The sibling recurrence risk of developmental dyslexia, that is the probability of an individual being affected with developmental dyslexia given a sibling is already...
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