...MG220 Marketing Management Group Term Project – Case Study on Marketing BBA2011 / Fall 2012 GUIDELINES (Page 1 of 2) Dated: Oct 5, 2012 Issued for: MG220 Marketing Management / BBA 2011 / Fall 2012 Prepared by: Muhammad Talha Salam, Asst Professor, FAST School of Management, Lahore Total Marks: 10.0% Selecting the Organization - Pakistani (preferably Lahore-based) - Having a formal marketing function - You may select the organization where you have any personal or professional references - If you need any help, please email your instructor Details of Deliverables Deliverable 1 2.0% – INTRODUCTION Give details about organization’s history, its key operations – INDUSTRY REVIEW: Industry in which the company operates, Competitors, Evolution of industry, Challenges to industry etc. – PRODUCTS/SERVICES BY THE ORGANIZATION Products/services/brands by the organization, details – MARKETING DEPARTMENT/FUNCTION How is the Marketing department managed organized in the organization? Who handles what responsibilities etc. • These are guiding points. You can choose your own style and structure but ensure that at the minimum these points are covered clearly. • Min. 2000 words report | Reference formally using Harvard style • Due: Mon/Tue, Oct 29/30, 2012 (as per your section’s class) Deliverable 2 2.0% – PROBLEM AREA/BEST PRACTICE You should identify a particular problem OR Best Practice which organization went through. It should be related to any area of Marketing. Briefly...
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... A basic knowledge and understanding of the diversity of the scope of management in organisations The ability to undertake basic research and to communicate information effectively in both oral and written form A basic knowledge of the underlying concepts and principles related to entrepreneurial activities and their management Deliverables This group assignment represents 50% of the total marks for this module. This assignment is divided into 2 parts: Part A - Report (70%) Part B - Presentation (30%) The group report length should be 1,500 words. You should state the number of words used on the cover of the assignment. You may include diagrams or figures, reference and bibliography lists and any appendices without word penalty. The standard sliding scale of penalties for excess length will be imposed. The penalties will be as follows: |1 -10% excess |no penalty | |11-20% excess |3 marks reduction | |21-30% excess |6 marks reduction | |31-40% excess |9 marks reduction | Instructions You are required to use relevant sources to support your answer and the application within ANY of the organizations given below: - Maxis - Maybank - Coffee Bean ...
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...Qualitative Design Assessment : Research Problem (750 words) STUDENT NAME: | STUDENT ID: | PLEASE DO NOT RE-FORMAT THIS TEMPLATE Please note: this assignment is 750 words so only that word count will be marked. The 750 word count includes in-text references but excludes the Reference List. (1) Introduction Care can be defined in terms of who delivers the care or the quality of care. Informal care is provided by the assistance of family and friends, while formal care can be thought of as government programs such as Home and Care Community Packages. For older adults, these kinds of care programs are “provided in the person’s own home, in special living accommodations, or in a mixture of these two” (From, Johansson, & Athlin 2009). People over the age of 65 years are defined as older adults (Ables et al. 1998). And apart from disabilities, older adults generally receive care in the area of instrumental daily activities. Instrumental daily activities include “shopping, meal preparation, housekeeping, laundry, managing finances, taking medications, and using transportation” (Jarvis, 2012, p. 833). Although the quality of care received is subjective, a study by From, Johansson , and Athlin (2009), showed that there is “a considerable amount of research reported on what constitutes good quality in the care of older people in a community setting, from the point of view of caregivers, relatives, and older adults”. Good quality care consists of being able to...
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...Guidelines to write the Case Analytical Report There is no pre-set formula for preparing a case analysis because companies differ in focus, size, and complexity. Students must apply strategic management concepts and techniques they learn and experience to their case analyses. It is important to collect information about the company of the concerned case and its environment from various sources that are relevant and reliable. In writing the report, students are advised to discuss particular strategic issues that will concern the organization. Students are also advised to avoid vague terminology, redundant words, acronyms, abbreviations, and biased language in writing and presenting the reports. Tables, figures, and charts may be used to help communicate important issues. The case study report should be prepared collectively by all the members of the group. Each member of the group might research two or more of the steps and compile the information to formulate a proper structure for the report. Students must remember that their research should be done with the idea that they are acting as consultants to the organization or as a top-level management team. Students must identify current sources for company given in the case study and use them to write and analyze their cases. The submission of a successful case analytical report and obtaining an excellent grade will substantially depend on the extent to which the group designs and writes the report in an effective manner. Hence...
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...|5% marks reduction | |26% and above |10% marks reduction | The report must follow the standard academic format: • Font type: Times New Roman • Font size: 12 pts • Line spacing : 1.5 • Single page printing Specification of Assignment: 1. Reports should be well structured and the use of proper headings for topic separation is encouraged. 2. You should have a minimum of 3 references to substantiate your report writing. You are required to use Harvard referencing format for this assignment. 3. The report should be comb bound with transparent plastic cover. You are required to attach a softcopy of your report in CD together with the report. Example: Outline for the report Cover Page i. Table of Contents ii. Executive Summary iii. Brief introduction of the chosen organization iv. Content v. Conclusions vi. List of References Marking Criteria: |Components |Marks Allocation | |Executive Summary |10% | |Brief introduction of the organisation |10% | |Content...
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...candidate's own, either by extensive unacknowledged quotation or paraphrasing or by direct copying of another person's work” • secondly to allow you and whoever is assessing your work to be able to easily trace the original source if need be. You need to refer to your sources in two places- • in the body of your work • in the list of references at the end. What follows shows you how to do this for various types of material: books, journals and electronic resources, preceded by a section on how to deal with quotes. The Harvard system of referencing is used for printed sources. At present, this does not cover electronic sources, but we will be using a commonly used set of guidelines for the latter. Please read through the handout, and try the practical exercises in Parts 1.3, 1.4 and 1.5 1.2 Using Quotations The following guidance on using quotations applies to all forms of material – books, journals and electronic items. It is appropriate to use quotations to support or illustrate points you wish to make in your assessed work, but they should be used relatively sparingly, and should be as brief as possible. The Harvard system requires you to use the author’s name, and then in brackets the year of publication and the page number on which the quote appears. Quotations of more than two lines in length should be indented. Note the use of the colon as well as to mark the boundary between your own words and the...
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...recommended that you print out the following items for your reference: * This Syllabus * Term Calendar * Instructor and Student Support Info Course Number and Title DDBA 8160: Business Strategy and Innovation Credits 3 credits Catalog Description This course focuses on the development and implementation of business strategies that enable competitive advantage, with an emphasis on understanding the current environment and innovation in which the organization competes and forecasting how that environment may change. Course assignments focus on the practical application of writing and critical-thinking skills and the integration of professional practice at the doctoral level. Learning Objectives Stated in Terms of Learning Outcomes By the end of this course, you will be able to: * Demonstrate an understanding of the evolution of traditional concepts of strategic management and thinking, including models of business-level competitive advantage * Evaluate contemporary challenges to traditional strategic management and thinking models * Apply systems-thinking principles to the framing and analysis of business problems and opportunities * Develop innovative business strategies designed to achieve sustainable solutions * Synthesize principles of sustainable strategic management and thinking into a viable problem statement for use in the Doctoral Study project Course Materials Texts Harvard Business School Press. (2005). Strategy: Create and...
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...level of appropriate preparation and presentation. c. The Group’s preparation and presentation was adequate. d. The Group has not prepared and presented adequately. Submitted Papers will be assessed against the following criteria with the examiner awarding one of the selection items (a) through (d) to the paper in each criteria. For this item, as a general rule, a=(up to) 5 marks, b=(up to) 4 marks, c=(up to) 3 marks, d=(up to) 2.5 marks. The examiner’s final comment has a maximum weighting of (up to) 5 marks: 1. Hurdle requirement Pass/Not Pass: a. The item has been presented in the medium of written English. Sentences are structured and conform to academic writing guidelines. The paper has an identifiable structure including an introduction, a main body, and conclusion. The paper follows the Harvard Referencing Style. The examiner can...
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...tables does count towards the word count. References and a bibliography (reference list) will not count against the word limit for the assignment. The assignment is a strategic evaluation of the following case: GULF AIR and a return to profits next year (2010) http://archive.gulfnews.com/business/Aviation/10291705.html http://in.reuters.com/article/asiaCompanyAndMarkets/idINL430376620090304 It is important that attention be focused on a strategic appraisal of the company as opposed to providing lots of interesting facts over what interests you or what you find on the internet. Assessment will focus on students’ abilities in applying strategic models and frameworks in a coherent manner that enables them to develop a clear strategic view of the strategic position being studied. You do not need to (should not) reference any academic sources in this element of the assessment. Please note that is an exception and not the normal practice in assignments. Assessment criteria are detailed below. Submission will follow the conventions normally expected of a business report. There must be no evidence of plagiarism, and the paper must clearly identify incorporated material from outside sources. The use of the Harvard style referencing is a requirement, as is word processing and the printing on white paper in black ink. It is suggested at the font is Times New Roman size 12 or similar. To retain anonymity the student(s) reference number(s) is to be on the top of each page...
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...well-thought-out, and orderly. 2. Remember the key rules about Harvard citation style and presentation: (a) All fonts must be 12 (either Arial or Times New Roman are preferred); (b) All text must be left-justified (meaning you cannot have a straight right margin); (c) All references are to be in Harvard citation format (use the UWLV web site as your primary resource for determining proper form); (d) References are never indented or right-justified. 3. Do not add or change categories in this template. Your proposal must match this template precisely. 4. Present yourself as totally unbiased in all your writings and remember to write in the third person. RESEARCH PROJECT PROPOSAL FORM This template is to be used to outline your proposed research project study: no other formats will be accepted. This form is due to be completed, saved and uploaded to WOLF by the due date for your cohort. So that it is clear who the author of each proposal is, please ensure you submit your proposal saved and named as follows: Proposal_Last Name_Initial (e.g. Proposal –Smith R). This proposal should not exceed 4-5 pages in length, including references; extensive background information is not required. Wording in red is included either for purely illustrative purposes (i.e. to help you think about your own choice of words) or offering guidance). You should delete or overwrite these guidelines with your own words, and change the font from red to black. ...
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...P. ASSIGNMENT: GUIDELINES FOR THE FX MARKET ANALYSIS & TRADING STRATEGIES REPORT Foreign Exchange Treasury Dealing Report Task You are a foreign exchange dealing team working for a large Vietnamese bank. Your team trades major Asian and world currencies (VND, AUD, SGD, JPY, USD, EURO, GBP and HKD) and has been asked by your senior manager to provide him with a report on the following: 1. An outline and explanation of the behaviour of the at least two currency pair (e.g. VND/USD, VND/EURO, and VND/AUD, USD/JPY, USD/EUR, etc.) over the past two years. 2. An outline and explanation of your market view concerning the behaviour of these exchange rates over the next three to six months. 3. An outline and explanation of what foreign exchange trading strategies you will undertake, to achieve maximum profits for your bank, as a consequence of your market view outlined in part 2. (You should include the bank’s role both as a price maker and as a possible speculator). 4. An outline and explanation of what risks and obstacles you might encounter in attempting to implement your strategies. Note that you should not use derivatives product only currency spot. CONTENT OF THE REPORTS The following structure and guidelines are provided to assist you in writing your reports. Executive summary or synopsis Your report must include an executive summary or synopsis. Introduction What is the name of your organisation? What is the objective of the report? What are the pairs of currency your team...
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...Guidelines for Writing Theses and Term Papers Tua Ericsson-Knif Hanken School of Economics Centre for Languages and Business Communication Vaasa February 2010 1 Contents 1 The Format of Theses and Term Papers 1.1 Title Page 1.2 Layout 2 2 2 2 Documenting Sources 2.1 Plagiarism 2.2 Citation in the Text 5 5 6 3 Preparing the List of References 4 Stylistic Features in Academic Writing References 9 13 16 Appendix 1 Sample Title Page of Thesis Appendix 2 Sample Title Page of Term Paper Appendix 3 Sample Table and Figure 18 19 20 2 1 The Format of Theses and Term Papers Most universities and departments have their own "house styles" with regard to the presentation of theses and term papers. The important factor is to follow a consistent pattern and organization, based on academic conventions. Some general guidelines are presented below. 1.1 Title Page Do not underline your title, put it in quotation marks or type it in all capital letters. For layout and details to be included on the title page of a thesis see Appendix 1 on page 18. For layout and details to be included on the title page of a term paper see Appendix 2 on page 19. 1.2 Layout Margins in a thesis manuscript Leave a 2.5 cm margin at the top and a 2.5 cm margin at the bottom of the text. Leave a 4 cm margin on the left side of the text and a 2 cm margin on the right side of the text. Margins in a term-paper manuscript Leave a 3 cm margin at the top and bottom as well as on the right and left side...
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...Learning Outcomes You should be able to: Appreciate the different management theory and practice from the era of scientific management to contingency theory. Demonstrate knowledge of the underlying concepts and principles related to entrepreneurial and management activities. Deliverables This assignment represents 30% of the total INCOURSE marks for this module. The deliverables: A report of 1,000 words. You should state the number of words used on the cover of the assignment. You may include diagrams or figures, reference and bibliography lists and any appendices without word penalty. The standard sliding scale of penalties for excess length will be imposed as follows: |1 -10% excess |no penalty | |11-20% excess |3 marks reduction | |21-30% excess |6 marks reduction | |31-40% excess |9 marks reduction | The report must follow the standard academic format: • Font type: Times New Roman • Font size: 12 pts • Line spacing : 1.5 Instructions CHOOSE ONE (1) OF THE FOLLOWING QUESTION: Question 1: Follow the steps below: a) You are required to select any ONE (1) organisation from the list provided by your lecturer. b) Next, you are required to select one of the categories of a set of 2 management viewpoints From Table...
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...|Qualification |Unit number and title | |Pearson BTEC Level 5 HND Diploma in Business (QCF) |Unit 3: Organisations and Behaviour | |Student name and ID number |Assessor name | | |Joseph Tawiah (Module Leader) | |Date issued |Completion date |Submitted on | | 25th January 2016 |22nd April 2016 before midday | | |Internal Verifier | | |Assignment title | Toyota Motor Corporation | |Instructions2o |An electronic copy of your assessment must be fully uploaded by the deadline date and time. | | |You must submit one single...
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... |1-6 | |Skills Mapped: |As listed in the course handbook. | Feedback |Assessment Criteria |Weight |Actual |Strength |Areas of Improvement | | |% |% | | | |Discuss and evaluate principles of |50% | | | | |management with reference to appropriate| | | | |...
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