...Business Research: Part 3 Introduction In further discussions of the merger with Staples and Office Depot, we need to look at with is going to be the primary research design, either qualitative or quantitative. We are also going to look at the power of both the qualitative or quantitative designs and how they can coexist together. Lastly, we are going to look at what are the drawbacks of using just one method over the other. In researching all business problems, we want to ensure our research design can properly accommodate the needs of the merger. It will be our suggestion that a mixed design of both qualitative and quantitative research be considered when making the final decision of what is the best research design moving forward. Which design (qualitative or quantitative) will become the primary research design? The primary and best research design to use for this merger would be a quantitative design. The quantitative research design will help measure the employee’s attitudes, behaviors, and opinions. Staples can create a survey for their new and current employees asking them how they feel about the merger and is the transition phase going smoothly, are they happy, and if they are not what are their immediate concerns and how do they feel Staples should address these concerns. This research method would also work well with the consumers, new and old ones. Staples will be able to use this research design method...
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...Quantitative Vs. Qualitative Research Name University Affiliation Course Tutor Date Quantitative research is a logically observed examination of observable phenomena through the mathematical and statistical approach. The quantitative research goal is to formulate and employ mathematical theories, hypotheses and mathematical models relating to the phenomena. Quantitative research central process is measurement as it offers the essential linkage involving relationships. The research has data that is in numerical terms like percentages and statistics. The researcher evaluates the data with the aid of statistics hoping the number will yield an impartial outcome that can be used in generalizing a huge population (Patten, 2009). Quantitative research is applicable in the studies interested in establishing the impact of a hand-washing curriculum on grade school children. It applies to such example because quantitative research tests theory, its cause and the effect of the theory correlation. Quantitative research is an outstanding approach to finalizing outcomes and attesting an assumption. The method is standard across numerous scientific field and discipline because its structure has not changed. The approach leads to a comprehensive solution that can be discussed and published subsequent to a statistical examination of results. The design experiments filter out exterior factors when appropriately structured leading to acquiring...
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...Ads by Google This hub discusses some of the common elements in a research proposal. Whether you are doing quantitative or qualitative research, it is important that you outline the reasons why you propose doing the study and what process or procedures you will follow to complete the proposed study. Some of the important parts of a good quantitative or qualitative research proposal include: 1. Determining the general topic; 2. Performing a Literature review on the topic; 3. Identifying a gap in the literature; 4. Identifying a problem highlighted by the gap in the literature and framing a purpose for the study; 5. Writing an Introduction to the study; 6. Framing research hypotheses and or research questions to investigate or guide the study; 7. Determine the method of investigation 8. Outline the research design 9. Define the Sample size and the characteristics of the proposed sample; 10. Describe the procedures to follow for data collection and data analyses. Determine a General Topic The first step in writing an academic research proposal is to idenitfy a general topic or subject area to investigate. Usually this first point is the easiest because the research proposal will be tied to the overall theme of a course. In such a case, the the general subject for investigation is normally determined by a professor who is leading the class, the school's department chair, or academic advisory committee. Perform a Literature Review ...
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...PROJECT: WRITING A SOCIAL RESEARCH REPORT Project Introduction: This project will require you to complete a research report in two parts. In the first part, you will prepare a rough draft of your research report, which will include your research question, methodology, and literature review. In the second part, you will incorporate your instructor’s feedback and create a report with more details on your research design and information about your data collection methods. You will provide the APA citation for all the sources that you will use in the project. Course Learning Objectives Covered: 1. Define the systematic process of scientific inquiry and social research. 2. Describe different types of research terms and methodologies and their purposes. 3. Compare and contrast the methods and specific uses of quantitative and qualitative research. 4. Evaluate the methodology, evidence, and conclusions of others’ qualitative research. 5. Gather research data from indirect data sources. 6. Analyze the challenges and ethical issues involved with social research. 7. Write an original qualitative research question to draw valid conclusions about a socially relevant topic. 8. Define types of data sources used in social research. 9. Analyze and develop an appropriate method for collecting data for qualitative research. 10. Synthesize data, research findings, and potential ethical considerations by designing and working on a qualitative research project. 11. Make a presentation...
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...| |To apply an understanding of marketing strategies such as understanding terms, concepts, and principles relevant to planning and formulating | | |marketing strategies for appropriate product or services | | |To gain experiences in making effective marketing decisions via using the case learning approach | | |Transferable Skills: | | |Through lecture in classroom and presentation. | | |Teaching-learning and assessment strategy | | | | | |Knowledge of Discipline Area | | |Practical Skills | | |Problem solving and scientific skills ...
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...Marketing Research 101 Introduction D Market Research For more information contact: uring the last meeting of the Market Research Working Group (MRWG) it was suggested that the volunteer members could use an overview or summary of marketing research terminology and methods. This paper is by no means a comprehensive view of marketing research, but rather a basic primer intended to familiarize members of the MRWG to basic marketing research concepts. What is Marketing Research? Marketing research is a systematic process that collects, analyzes and draws conclusions from data gathered from consumers, business owners, or other groups of interest. Types of Marketing Research There are different types of Marketing Research and each type has its place in attempting to answer questions and meet the needs of an organization. Marketing research can be broken down many ways. One of the most common is to group research into quantitative versus qualitative methodology. Qualitative Research Qualitative research is usually exploratory in nature and is useful for uncovering insights into research questions that may not be well defined or no previous research has been done in the area. Methodologies include focus groups, in-depth one-on-one interviews, observation, etc. Qualitative research is defined by: • • • • • Smaller sample sizes (i.e. < 30 respondents) Non-random sample (i.e. respondents chosen based on their willingness to attend) Less structured/Open-ended...
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...Marketers engage the use of primary and secondary research tools to determine results of current and past information. The information acquired from the results of the inquiries defines the data in two different terms. Marketers dissect the information and categorize it in qualitative or quantitative terms. For marketing it is important to differentiate between primary and secondary research when using qualitative and quantitative approaches to use each one effectively and determine why. Primary Research Part of the marketing strategy implements research to determine results for the final goal. In a perfect world the information would be filed away and broken down in descriptive categories. When no established information has been provided researchers must turn to new collection processes. “When the researcher collects fresh data to meet the needs of research it is primary research. The tools of primary research include surveys, interviews, and observations. This is a direct method of carrying out research and so its tools are entirely different from that of secondary research” (Stewart, 1993, p.67). Primary research collects information from a variety of sources. Marketers use surveys, videos, laboratory testing, organizations records, and observations to gather information and relate it to data. Observations tend to be collected from focus groups, usually from the moderator. The moderator will conduct the group discussions on behalf of the organization and observe...
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...UNIVERSITY OF WEST LONDON UNIVERSITY OF WEST LONDON LONDON SCHOOL OF HOSPITALITY AND TOURISM LONDON SCHOOL OF HOSPITALITY AND TOURISM MODULE TITLE: SALES AND MARKETING FOR TOURISM, HOSPITALITY & LEISURE MODULE CODE TH50040E SUBMITTED TO: ERIC OHALLERAN SUBMITTED BY: RUPANDEEP KAUR STUDENT ID 21093387 Under the marketing research, customers and their needs and wants are main foci because marketing is all about individuals involving in it and is exchange process. It is social phenomenon that creates awareness among the customers about the products and services according to the needs and wants of customers (Kotler, 1995). The main motive of marketing research is to approach large number of customers and this can be achieved by satisfying their needs and wants. Marketing- an exchange process SALES AND PRODUCTS Seller Manufacturer Producer Seller Manufacturer Producer Customer Buyer Consumer Customer Buyer Consumer PAYMENTS Customer is that individual who has ability to buy and consume the goods and services. A customer is someone who gives something valuable to the company in the monetary form in return for something he gets from the company in form of goods (Blythe, 2008). Customers can be of two types; internal as well as external. An internal customer is someone who gets value from the company (Salary, payment etc.) and gives valuable service in return...
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...End-of-Chapter Exercises............ Describe the five steps in the marketing research process. Step 1-Locating and Defining issues or problems: This step focus on uncovering the nature and boundaries of a situation or question related to marketing strategy or implementation. In defining the issues or problems, the researcher should take into account the purpose of the study, the relevant background information is needed, and how it will be used in decision making. Step 2-Designing the Research Project: This step is focused on created a research plan or overall approach on how you are going to solve the issue or problem identified. A research plan or approach is a framework or blueprint for conducting the marketing research project. It details the procedures necessary for obtaining the required information, and its purpose is to design a study that will test the hypothesis of interest, determine possible answers to the research questions, and provide the information needed for decision making. Research Design Involves the Following steps : [2] Secondary data analysis Qualitative research Methods of collecting quantitative data {survey, observation, and experimentation}. Definition of the information needed Measurement and scaling procedure Questionnaire design Sample process and sample size Plan of data analysis Step 3. Collecting...
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...Qualitative Method Introduction Organizations are human systems. As such, each member of the system brings to bear the full range of psychological and emotional behavior while also applying themselves to their work which is highly prescriptive and presumably rational. Because of this, human systems experience high levels of inefficiency as emotions, personality, and unconscious impulses interfere with the objectivity and logical processes at work. This study emphasizes on understanding how real estate agents performance is influenced by their emotional behavior or psychological range. The things that realtors consider rewarding to them are likely a reflection or connection of their emotional behavior. Bossidy and Charan (2002) pointed out...
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...Literature Review Asking the Right Questions in the Business Research Process Liberty University Abstract This paper seeks to briefly define the topic of business research, then explore the various steps within the associated process while revisiting the issue of what questions are appropriate to ask as the researcher during each of these steps. This will be accomplished by conducting a literary review of the subject in order to gain a general understanding of how the academic community views the business research process. The paper will be divided into two main sections. These main sections include the business research process, and ethical considerations thereof, and research design. By the end of the literary review, the reader should have a good understanding of not only the business research process as a whole, but how to ask the right questions during each step in order to maximize the impact of the study and ultimately lead to better decisions made with the findings. Literature Review Introduction The business research process is one riddled with decision points. Each step comes with many complexities and options that must be carefully considered in order for the researcher to get the best final product possible. From identifying the manager’s question to detailing the wording for a survey to choosing a report format, the researcher must be aware of not only what options are available to him, but also what questions should be asked along...
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...03-Bloomberg-45467.qxd 12/26/2007 11:52 AM Page 65 CHAPTER 3 Presenting Methodology and Research Approach OVERVIEW Chapter 3 of the dissertation presents the research design and the specific procedures used in conducting your study. A research design includes various interrelated elements that reflect its sequential nature. This chapter is intended to show the reader that you have an understanding of the methodological implications of the choices you made and, in particular, that you have thought carefully about the links between your study’s purpose and research questions and the research approach and research methods that you have selected. Note that in the proposal’s chapter 3, you project what you will do based on what you know about the particular methods used in qualitative research, in general, and in your tradition or genre, in particular; hence, it is written in future tense. In the dissertation’s chapter 3, you report on what you have already done. You write after the fact; hence, you write in past tense. As such, many of the sections of chapter 3 can be written only after you have actually conducted your study (i.e., collected, analyzed, and synthesized your data). To write this chapter, you need to conduct literature reviews on the methodological issues involved in qualitative research design. You need to show the reader that you (a) have knowledge of the current issues and discourse, and (b) can relate your study...
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...New products from market research Curriculum Topics • Market research • Types of research • Quantitative and qualitative • Product development Kellogg’s with a sales value of £68 million*. In 2003 the Crunchy Introduction Nut brand created a brand extension. This involved using the The Kellogg Company is the world’s leading producer of cereals. Crunchy Nut name to launch a new product called Crunchy Nut Its products are manufactured in 18 countries and sold in more Clusters. This variant has two varieties, Milk Chocolate Curls and than 180 countries. For more than 100 years, Kellogg’s has been a Honey and Nut. Both of them have enabled the brand to reach a leader in health and nutrition through providing consumers with a wider group of consumers. This brand extension is now worth wide variety of food products. These are designed to be part of a £21 million in annual value sales.* balanced diet and meet the different tastes of consumers. Kellogg’s focuses on sustainable growth. This involves constantly looking This case study focuses on the importance of market research for ways to meet consumer needs by growing the cereal business during the development and launch of Crunchy Nut Bites, a more and expanding its product portfolio. recent extension to the Crunchy Nut brand. The objective of this innovation was to provide a new flavour and texture for consumers, Market research is a specific area of marketing that...
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...Chapter 3 Research Design Introduction In this chapter you will learn about: • • • • • The building blocks of intelligence – which includes secondary as well as primary data. The applications for qualitative and quantitative research. How to match the research design to the research method. Things to look out for when choosing a quantitative research method. How a company used a range of different research designs to launch and track the success of a new product. Sources of market intelligence – secondary and primary data Every day companies make decisions without market research. In fact, the number of business decisions that are underpinned by formal market research is probably very small. This is not necessarily the result of cavalier management, taking decisions without due care and attention; it is most likely because the investment in market research is not judged to be necessary. There are four sources that management can turn to for intelligence that will help their business decisions. Before spending time and money on market research, managers will scan the quality of infor39 mation that sits underneath their noses in the company. This could be factual (such as sales figures, number of enquiries, lists of prospective customers etc) or it could be opinion (such as the views of the sales force). If these sources are considered reliable, there will be no need to look externally for the data. The internal sources could be considered suspect because they are biased...
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...of conducting business research for improving decision making within an organization. Students will learn to apply an understanding of commonly employed business research techniques to improve a situation, solve a problem, or change a process. Other topics include problem framing, data collection, data analysis, and data presentation. Week 1 - Topic 1: Recognizing the Situation Objectives Recognize a situation, problem, issue, or opportunity that needs addressing. Determine the significance, scope, magnitude and feasibility of finding a solution to the situation, problem, issue, or opportunity. Identify ethical issues involved in business research. Describe the business research process. Materials Week One Student Guide Sample Examination to prepare for Final Examination EBOOK COLLECTION: Business Research Methods, Ch. 1 EBOOK COLLECTION: Business Research Methods, Ch. 2 EBOOK COLLECTION: Business Research Methods, Ch. 3 EBOOK COLLECTION: Business Research Methods, Ch. 4 ARTICLE: Week One Topic Searches Assessment Individual Assigment: Current Events in Business Research Write a 300-word summary of the business research process by describing the business research process from your experience in the workplace or in an article you find through the University Library. Format your paper consistent with APA guidelines. Please see the instructor's syllabus for this week's assignments. Week 2 - Topic 1: The Purpose of Business Research Objectives State the...
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