...Skateboard Marketing Strategy Report Module Code: MKT 306 December 2015 Contents 1.0 Executive Summary 1 2.0 Introduction 2 3.0 Environment Analysis 3 3.1 PESTLE Analysis 3 3.2 SWOT Analysis 6 4.0 Analysis of the Organisations Competitive Advantage 8 5.0 Evaluation of Current Marketing Strategy 9 6.0 Segmentation Targeting & Positioning Analysis 9 7.0 Recommended Objectives and Goals 10 8.0 Recommend Marketing Strategies 11 9.0 Conclusion 12 Bibliography 13 Tables Figure 1 Vans Logo 3 Figure 2 Vans Category Model 4 Figure 3 Vans Shoes 7 Figure 4 Vans MTE 10 1.0 Executive Summary Vans is an original extreme sports tide brand, that was born in 1966 in the United States South California. At that time, the founder of the brand Vans—Paul Van Doren, with his three brothers: Jim Van Doren, Serge D'Elia and Gordy Lee due to unwilling their product was resold to retailers to reap huge profits, then they are in the California Abaheim to opened the first store to sell their shoes. In extreme sports started, including skateboarding, surfing, BMX and skiing etc., and as the skateboarding is the root, from the lifestyle, art, music and street fashion culture injected into the Vans aesthetics. This formation of a unique personality of youth culture symbol, and become a young extreme sports enthusiasts and the trend of people recognized worldwide brand. Vans is a company with the popular of skateboarding, and through word of mouth in Southern...
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...Contents______________________________________________________1 Event Description______________________________________________________2 Objectives____________________________________________________________3 Target Market_________________________________________________________4-5 Core & Ancillary Product_________________________________________________6-7 SWOT Analysis________________________________________________________8 Place________________________________________________________________9 Pricing ____________________________________________________________10-13 Sponsorship__________________________________________________________14 Advertisement ________________________________________________________15 Branding & Print advertisement Analysis ___________________________________16 Print ads_____________________________________________________________17 Event Description Basketball in Canada is growing rapidly. More and more people are playing basketball and there are more interests in basketball than ever before. Also the level of basketball is increasing. There are more Canadian basketball players playing in the NBA and top Canadian High School team can compete with the top teams in USA. However, there aren’t many tournaments that get top 20 teams in Canada to play in a tournament to decide the number one team in Canada. We at the Hoop Dome Association plan to hold a tournament spanning over two days on January 30 to 31, 2015 (Friday and Saturday) where we will invite...
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...manufacturer after HMT and Allwyn. Titan is the 5th largest Watch Manufacturer Company in World. TITAN has now become Titan Company Ltd. The company operates in five areas - Watches, Jewelry, Eyewear, Fragrances/Perfumes and Precision Engineering. Some of the well-known brands of Titan include Fastrack, Sonata, Raga, Edge, Octane, Xylys, Titan Eye+ and Tanishq, Goldplus, Zoya. Fastrack was launched in 1998, aimed at the youth segment. Their target was boys and girls between the ages of 15 and 25. It was promoted with the slogan ‘cool watches from Titan’. Basically Fastrack was a sub-brand endorsed by Titan and was promoted as Titan Fastrack in most of the campaigns. In 2004, Fastrack launched its range of sunglasses when a market research results showed the popularity of sunglasses, mobiles, deodorantsetc. among the urban youth. These products were looked at more as an accessory than utility by the Indian youth at the time. Sunglasses also fitted rightly as a brand extension for Fastrack watches. There was no Indian sunglasses brand at the time and it provided great opportunity to the company. According to the consumer survey conducted by us, 38% of people who purchased a fastrack watch also purchased a pair of sunglasses offered by the brand. The brand extension strategy of the brand worked in their favour. Let’s look at how Fastrack segmented the market, targeted the urban youth and positioned it in the minds of the customer. Market Segmentation According...
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...Sports, Youth and Character: A Critical Survey Robert K. Fullinwider* Institute for Philosophy & Public Policy University of Maryland * rkf@umd.edu CIRCLE WORKING PAPER 44 FEBRUARY 2006 CIRCLE Working Paper 44: February 2006 Sports, Youth and Character: A Critical Survey TABLE OF CONTENTS I. INTRODUCTION....................................... 3 a. methodological limitations..................... 4 b. conceptual and theoretical infelicities...... 5 II. THE LESSONS OF SPORT......................... 5 III. BASICS................................................ 6 a. too much too early?.............................. 8 b. competition’s role understood ............... 11 c. competition, participation, and fun......... 12 d. not enough?........................................ 14 IV. WHAT CAN WE CONCLUDE?.................... 15 V. THE MICROWORLD OF PARTICIPATION...... 17 VI. APPENDIX A......................................... 19 a. Shields and Bredemeier...................... 19 a.1. moral maturity: what are psychologists looking for?............ 22 a.2. game thinking............................. 24 a.3. moral confusion........................... 25 b. Stoll, Lumpkin, Beller, and Hahm.............. 27 It has been recognized for centuries that sport can contribute to education values that make for the development of character and right social relations . . . . [Within this contribution] there are many intertwined and interwoven threads of influences...
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................................................................................................. 5 SWOT Analysis......................................................................................................................................... 6 PEST Analysis ........................................................................................................................................... 8 Consumer Survey and Results............................................................................................................... 10 Porter’s Five Forces Analysis ................................................................................................................. 13 Positioning ............................................................................................................................................ 15 Future Strategies for Bajaj Pulsar ......................................................................................................... 17 Page 2 Executive Summary The Bajaj Pulsar launched in India in 2001 creating a revolution and a market for itself in motorcycle market. Pulsar targeted males from age 18-20 with a tagline ‘Definitely Male’ which was a huge successful campaign. The first big launch of Bajaj after disassociating from Kawasaki, currently Pulsar has 5 variants in the market with varying engine capacity. Analysis...
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...The Effects of Adderall During Exercise In modern society where most people have trouble concentrating, there is a group of people that are diagnosed with attention deficit disorder (ADD) or attention deficit hyperactivity disorder (ADHD). Although the drug is intended to help students and adults complete daily tasks, it has been recently been discovered to enhance physical performance during exercise. Although there is a lot more room for research, fatigue is the main physical aspect that Adderall is used to combat. Scientists are still running tests to learn more about the effects of Adderall on different aspects of the body. The purpose of the drug is to release dopamine because ADD/ADHD is caused from a lack of dopamine. Adderall also affects multiple body systems such as the digestive system, central nervous system, and circulatory system. The development of Adderall has caused professional sports leagues to set guidelines in the use of the drug during competition and training. Research is still developing around the full affect of Adderall during exercise but there is strong evidence to prove the enhancement of performance. Adderall is a common stimulant that when used properly treats ADHD/ADD in adults and children. The neurobehavioral disorder is more common in the youth, affecting between 3%-7% of school-aged children. ADD/ADHD can result in delayed learning ability, compromised academic success, and suspended maturation if not treated. Adderall is an amphetamine...
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...SUMMARY NIKE INC. In an effort to become one of the world’s leading designers, marketers, and distributors of athletic footwear, apparel, equipment, and accessories, Nike Inc. started with two visionary men who transformed themselves into one of the top selling brands in the athletic shoe industry. Through taking chances and understanding customers needs, Nike Inc. has established a large market position and strong brand equity. Nike Inc. understood early in its history that aligning its products with top athletes like Tiger Woods, Lance Armstrong and Michael Jordan, would propel the Nike brand to the very top. Nike also fostered endorsements with both individuals and associations like the NFL. Nike also takes into consideration the impact of giving back, having a positive Corporate Social Responsibility and being environmentally conscious. At the same time Nike experienced setbacks due to their dependence on third party manufacturers and having limited control. Nike Better World CSR Campaign targets smaller waste output (carbon footprint) and paying closer attention to the way their products are being manufactured (labor force) helping Nike to get back in good standing with consumers. Because, the market for sporting goods is intensely competitive, it is important for Nike to realize that it is not just the young “hip” generation that is going to keep them on top. The older “Baby Boomers” can help them to succeed too; this generation is known for being the...
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...9-502-040 OCTOBER 5, 2001 DOUGLAS B. HOLT Mountain Dew: Selecting New Creative Standing at the front of a PepsiCo conference room, Bill Bruce gestured enthusiastically, pointing to the sketches at his side. Bruce, a copywriter and Executive Creative Director, headed up the creative team on the Mountain Dew account for PepsiCo’s advertising agency, BBDO New York. In fact, it was Bruce who devised the famous “Do the Dew” campaign that had catapulted Mountain Dew to the number three position in its category. With his partner, art director Doris Cassar, Bruce had developed ten new creative concepts for Mountain Dew’s 2000 advertising to present to PepsiCo management. Gathered in the room to support Bruce and Cassar were BBDO senior executives Jeff Mordos (Chief Operating Officer), Cathy Israelevitz (Senior Account Director), and Ted Sann (Chief Creative Officer). Each of the three executives had over a decade of experience working on Mountain Dew. Representing PepsiCo were Scott Moffitt (Marketing Director, Mountain Dew), Dawn Hudson (Chief Marketing Officer, and a former senior ad agency executive), and Gary Rodkin (Chief Executive Officer, Pepsi Cola North America). Scott Moffitt scribbled notes as he listened to Bruce speak. Moffitt and the brand managers under him were charged with day-to-day oversight of Mountain Dew marketing. These responsibilities included brand strategy, consumer and sales promotions, packaging, line extensions, product changes, and sponsorships....
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...ESPN X Games: Commercialized Extreme Sports for the Masses SMGT 798 Allison Renard A Paper Presented to the faculty of Lasell College in Partial Fulfillment of the requirement of the Degree Master of Science in Management. ABSTRACT For years, extreme sports had little to nothing in common with each other except for high risk, and an appeal to women and men from the ages of 12 to 34. Entertainment Sports Programming Network (ESPN), realizing this age group was a prime viewing audience, brought together several extreme sports and created yet another commercialized sporting spectacle. Since 1995, this television network has produced the Summer X Games. After these summer productions proved to be successful television and live spectator events, ESPN expanded into the winter extreme sports. The Winter X Games have been produced since 1997. This paper, which commences with the rise of extreme sports, is an historical and sociological analysis of the creation and growth of the ESPN X Games. While these commercialized adventure and extreme sporting events have had some obvious growing pains, both the Summer and Winter X Games have grown into events, which annually attract thousands of spectators and viewers while offering fame and a few dollars to their participants. INTRODUCTION One need only take a quick glance at the daily news to discover that society in general is still in a state of constant change (Leonard, 1993). In the United States, this is especially true...
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...Marketing In The Service Sector FSSM 1001: Services Marketing 1 Nikolas Price 1691 words Table of Contents Introduction 3 PepsiCo International 3 Market segmentation 3 Niche Marketing 3 Bases Of segmentation 4 Target Market 4 Market Positioning 4 Analysis of the Macro and Micro Marketing Environments 5 Macro Marketing Environment (Refer To Appendix 1) 5 Micro Marketing Environment ( Refer to Appendix 2) 5 Conclusion 6 Appendix 1 7 PESTLE ANALYSIS 7 Political 7 Economic 7 Social 7 Technological 7 Legal 8 Environmental 8 Appendix 2 9 SWOT ANALYSIS 9 STRENGHTS 9 WEAKNESSES 10 OPPORTUNITIES 10 THREATS 11 References 13 Bibliography 13 Introduction This report provides an analysis and an evaluation on PepsiCo and how they apply the concepts of marketing and there customer segmentation models. This analysis includes Market segmentation, market targeting, Market positioning. PepsiCo International PepsiCo is a world leader in the convenient snacks, beverages and also the foods. The company has revenues of more than $39 billion and has over 185,000 employees. The company consists of PepsiCo Americas Foods, PepsiCo Americas Beverages, and PepsiCo International. Besides owning the Pepsi brands the company owns many brands such as Walkers Crisps, Tropicana, Gatorade, Mountain Dew and Quaker Oats. The company’s products are really highly recognised as well as recognised across the world. The company has attained a position of being...
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...company with over 261 million subscribers across 20 countries as of August 2012. It is the largest cellular service provider in India, with 185.92 million subscribers as of September 2012. Airtel is the largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider of broadband and subscription television services. It offers its telecom services under the airtel brand, and is headed by Sunil Bharti Mittal. Products and services Mobile Services Airtel operates in all telecom circles of India, and is the 6th most valued brand according to an annual survey conducted by Brand Finance and The Economic Times in 2010. 3G On May 18, 2010, 3G spectrum auction was completed and Airtel will have to pay the Indian government 122.95 billion (US$2.32 billion) for spectrum in 13 circles, the most amount spent by an operator in this auction. Airtel won 3G licences in 13 telecom circles of India: Delhi, Mumbai, Andhra Pradesh, Karnataka, Tamil Nadu, Uttar Pradesh (east), Rajasthan, West Bengal, Himachal Pradesh, Bihar, Assam, North East, and Jammu & Kashmir. Airtel also operates 3G services in Maharastra, Goa, Kanpur and Kolkata through an agreement with Vodafone and in Gujarat through an agreement with Idea. This gives Airtel a 3G presence in 15 out of 22 circles in India. 4G On 19 May 2010, the broadband wireless access (BWA) or 4G spectrum auction in India ended. Airtel paid 33.1436 billion for spectrum in...
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...Brief History………………………………………………………………………P.3-4 Current Status……………………………………………………………………..P.5 SWOT Analysis……………………………………………………………………P.6-7 Direct Competitors…………………………………………………………………P.7 Genral Trends………………………………………………………………………P.8 External Influences………………………………………………………………….P.8-9 Global Issues………………………………………………………………………..P.9 Problems…………………………………………………………………………….P.10 Income Statements………………………………………………………………….P.11 Ration Analysis……………………………………………………………………..P.12-16 Work Cited…………………………………………………………………………P.17 Conclusion………………………………………………………………………….P.18 Worked Cited………………………………………………………………………P.19 Brief History One of the biggest name in American sports clothing and accessories is Under Armour. This company focuses on providing hi-tech sportswear for professional athletes, but they also have a large range of sportswear and casual apparel for others. Kevin Plank founder and CEO of Under Armour, he first carne up with the ideas for Under Armour in 1995. Plank was the special teams' captain on the University of Maryland football team. He noticed after every game him and his teammate cotton T-shirt were heavily soaked in sweat. He told himself "there has to be something better". He also noticed that his synthetic fabric short in wore in practice stay dry. After graduation from Maryland, Plank set out to corne with a product that sports have never seen before. On a trip to New York City famous garment district for fabric samples, Plank create...
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...Downloaded by [University of Ottawa] at 14:44 24 March 2014 As the 1994 World Cup competition in the USA again demonstrates, football is one of the most popular participant and spectator sports around the world. The fortunes of teams can have great significance for the communities they represent at both local and national levels. Social and cultural analysts have only recently started to investigate the wide variety of customs, values and social patterns that surround the game in different societies. This volume contributes to the widening focus of research by presenting new data and explanations of football-related violence. Episodes of violence associated with football are relatively infrequent, but the occasional violent events which attract great media attention have their roots in the rituals of the matches, the loyalties and identities of players and crowds and the wider cultures and politics of the host societies. This book provides a unique cross-national examination of patterns of order and conflict surrounding football matches from this perspective with examples provided by expert contributors from Scotland, England, Norway, the Netherlands, Italy, Argentina and the USA. This book will be of interest to an international readership of informed soccer and sport enthusiasts and students of sport, leisure, society, deviance and culture. Richard Giulianotti, Norman Bonney and Mike Hepworth are respectively Research Assistant, Senior Lecturer and Reader in the Department of Sociology...
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...MQM 385 Summer 2008 Under Armour Strategic Analysis Team 2: Paul Huston. Ryan Marchand. Eric Webster. Rachel Eberle. Irén Ganèva. Lamar Wooley. Margaret Kobel. Table of Contents Executive Summary ___________________________________________________________2 External Analysis _____________________________________________________________3 Value Chain…………..…………………………………………………………………….3 Key Success Factors ……………………………………………………………………...7 Porter’s 5 Forces ……………...……………………………………………...…………..9 External Analysis Conclusion …………………………………………………………...12 Opportunities in the environment …………………………………………….....12 Threats from the environment …………………………………………………...14 Internal Analysis_____________________________________________________________16 Financials & Cash Flow Analysis ………………………………………………………16 Cash Position ……………………………………………………………………16 Financial Indicators ……………………………………………………………..16 Cash Flow ……………………………………………………………………….16 Internal Analysis Conclusions …………………………………………………….…….17 Strengths ………………………………………………………………………...17 Weaknesses ……………………………………………………………………..17 Competitive Strategies ________________________________________________________19 Current Corporate Strategy ….………………………………………………………..19 Integration position ……………………………………………………………...20 Diversification position …………………………………………………………21 Current Business Strategy ….…………………………………………………………23 Product positioning ………………………………………...………...…………23 Current Functional Strategy …….…...
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...Sporting Goods store will be stated. Furthermore the marketing research approach we have chosen to develop our marketing strategy and tactics for Team D Sporting Goods will be addressed in detail. Phase Two discussed the strategy in target marketing the segmentation criteria, the description of organizational buyers and consumers of the product or service and it’s factors, and analyzing the competitors and definition of competitive landscape for the company’s product and services. In the third phase of Team D Sporting Goods marketing strategy will expand our marketing strategy by describing the attributes of our service and products, as well as the pace at which our product will move through the product life cycle. Team D Sporting Goods identified the positioning and differentiation strategies for our services and products along with the appropriate price strategy that should be used for our products. Finally, Team D Sporting Goods has completed the marketing plan. This paper is to compile all elements of the marketing strategy with finalizing key concepts. The appropriate place and promotional strategy that should be used in the development of our strategic marketing plan will be identified. The creation and development of a sales promotion schedule will be stated in this portion of Team D Sporting Goods’ marketing strategy. Public relation opportunities for our service as well as the analysis of the effects of channel management decisions on sporting goods marketing will...
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