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Head on Apply Directly to the Forehead

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Submitted By beckyy416
Words 348
Pages 2
Blog post #2 I think it is safe to say that almost everyone has seen the “Head On! Apply directly to the forehead!” commercial at least once in his/her life. This commercial demonstrates many examples of both logos and ethos. To recap on this commercial, it is trying to sell a product, Head On, that is used to relieve the common, everyday headache. The logos is clearly demonstrated in using connecting words, key words, repetition and parallel structure. However, all of these tools are combined in the same short phrase, “Head On! Apply directly to the forehead!” The key and connecting words are the same in this case and are Head On and forehead. These words can be considered key and connecting words because they are also stated in the intro of this commercial where the speaker talks about forehead pain and, of course, the product Head On. The parallel structure also goes hand-in-hand with repetition. The short sentence of “Head On! Apply directly to the forehead,” is repeated multiple times during the commercial and obviously has the same sentence structure each time. The logos of this commercial helps contribute to the ethos of the commercial as well. The repetition of the same, short phrase with the same connecting words over and over again gives this Head On commercial a sense of urgency and priority. The commercial is almost frantically repeating the phrase, “Head On! Apply directly to the forehead,” for the entire time the commercial is on! Although this commercial may seem annoying, it also reveals a sense of simplicity. There is one main point to the entire commercial and only one thing the product is claiming to do. This creates the appeal to the audience that it is easy to apply this product and that they should buy it if they have a headache. The whole purpose of a commercial is to make the viewers remember the product and the Head On commercial does

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