...trunk should not move. Movement of leg should be achieved by the exertion of the right arm. Repeat with left leg. Slowly practice about 10 up and down movements with each leg. DO NOT STRAIN. Benefits It is an excellent practice for loosening of hip and knee joints, which shall enable faster delivery. 2. Poorna Titali Asan (Full Butterfly) How to do? Sit with legs outstretched. Bend the knees and bring the soles of the feet together, keeping the heels as close to the body as possible. Fully relax the inner thighs. Clasp the feet with both hands. Gently bounce the knees up and down, using the elbows as levers to press the legs down. Do not use any force. Repeat up to 20-30 times. Straighten the legs and relax. Benefits Tension from inner thigh muscles is relieved. Removes tiredness from legs. 3. Supta UdarakarshanAsan (Sleeping Abdominal Stretch Pose) How to do? Lie in the back. Interlock fingers of both hands and place hands beneath the head. Bend knees, keeping the soles of feet on the floor. While breathing out lower the legs towards the right, trying to touch the knees on the floor. At the same time move the head towards the left, giving uniform twisting stretch to the entire spine. Repeat on the other side by bending legs towards left, and head towards right. Benefits Removes constipation, improves digestion. Relieves stiffness and strain of spine caused by prolonged sitting. 4....
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...with a 2-year history of progressive weakness and discomfort in her right shoulder, especially when she puts dishes on the top shelf in her kitchen. She is otherwise healthy and has had no injuries. Her physician diagnosed “bursitis” and gave her four subacromial corticosteroid injections; the first two seemed to relieve her symptoms temporarily, but the last two were ineffective. Physical examination reveals some atrophy of the muscles of the right shoulder and weakness when her right arm is elevated. Magnetic resonance imaging (MRI) reveals a large defect in the rotator cuff. How should her case be managed? The Cl inic a l Probl e m From the Department of Orthopaedics and Sports Medicine, University of Washington, Seattle. N Engl J Med 2008;358:2138-47. Copyright © 2008 Massachusetts Medical Society. The rotator cuff is a synthesis of the capsule of the glenohumeral joint with the tendons of the subscapularis, supraspinatus, infraspinatus, and teres minor muscles (Fig. 1).1 The rotator-cuff mechanism precisely centers the humeral head by compressing it into the glenoid concavity. The individual muscles of the cuff help to provide strength in arm movement: the subscapularis in internal rotation, the supraspinatus in elevation, and the infraspinatus and teres minor in external rotation. Failure of the rotator-cuff tendons due to either tear or wear is the most common clinical problem of the shoulder, accounting for more than 4.5...
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...out equally. Narrow the front pelvis and soften (but don't flatten) the lower back. * I chose this post because it is a great restorative pose to begin or end a routine with. * The benefits of this pose is that it calms the brain and helps relieve stress and mild depression, relaxes the body, reduces headache, fatigue, and insomnia, and helps to lower blood pressure. * "Corpse Pose." Http://www.yogajournal.com/poses/482. Cruz Bay Publishing, Inc, n.d. Web. 20 Feb. 2013. * First roll gently with an exhalation onto one side, preferably the right. Take 2 or 3 breaths. With another exhalation press your hands against the floor and lift your torso, dragging your head slowly after. The head should always come up last. 2.) Childs Pose * Kneel on the floor. Touch your big toes together and sit on your heels, then separate your knees about as wide as your hips. Exhale and lay your torso down between your thighs. Broaden your sacrum across the back of your pelvis and narrow your hip points toward the navel, so that they nestle down onto the inner thighs. Lengthen your tailbone away from the back of the pelvis while you lift the base of your skull away from the back of your neck. Lay your hands on the floor alongside your torso, palms up, and release the fronts of your shoulders toward the floor. Feel how the...
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...Value Communication – Economic Benefits and Psychological Benefits Reflection How can we communicate our product’s value to customers? This is always a good question to companies. The most common method used by companies nowadays is usually advertisement, especially on TV commercials. Companies have to deliver the benefits that customers could seek from their product by telling the economic and psychological benefits in their advertisement. Economic benefits usually refer to those features that are measurable and can be transferred into quantified value among different brands. For example, profit, productivity, etc from the product. Psychological benefits is different from that of the economic benefits, they usually refer to the feeling you can get from the advertisement or product. For example, feeling of excitement when you watch a car racing advertisement. Reason for choosing this concept: Value communication is a very important and essential concept in a company. It is because customers always ignore the value of a company’s product as they are inexperienced customers and affected by the innovative product or they may not be motivated to calculate the product.Therefore, companies need to deliver the value and benefit of different product to consumers, in order to attract more purchase from consumers. This concept is very important for both consumers and the company side. Consumer side: 1. Consumers can make a better choice Under this concept, in order to attract...
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...TABLE OF CONTENT Question 1: What are the category beliefs among the non-users of shampoo? 1 Category Beliefs 1 Question 2: What are the cognitive beliefs on the three brands of shampoos? (What are those advertising elements that, match with the cognitive beliefs?) 2 CLINIC PLUS 2 CHIK 4 HEAD AND SHOULDERS 4 Question 3: What are the affective aspects reflected by advertisements of the three brands of shampoo? (What are those advertising elements that match with the affective aspects?) 5 Clinic Plus 5 Head and Shoulders 6 Chik Satin 6 Question 4: How can the “theory of reasoned action” model be applied to each brand? Are there gaps that can be found with regard to each brand? 7 Limitations to the TRA Model 8 Question 5: Based on the analysis and the application of concepts, how can a new brand be launched? 8 Marketing Communication 10 Pricing 11 Distribution 11 Question 1: What are the category beliefs among the non-users of shampoo? In the Indian mass market, it was found that among non-users of shampoo, most do not engage in washing their hair very often, with the majority of respondents washing their hair only once (48%) or twice (43%) per week. In those instances, most persons indicated that they didn’t use Shampoo to wash their hair, but rather alternative products such as Shikakai or soap; only 24% of the respondents used shampoo. Although rural India was considered to be a significantly ‘dark’ media market, with only 38% TV penetration, this medium...
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...Side Plank Lie on your left side with your elbow directly beneath your shoulder and legs stacked. Place your right hand on your left shoulder or on your right hip. Brace your abs and lift your hips off the floor until you're balancing on your forearm and feet so that your body forms a diagonal line. Hold for 30 to 45 seconds. If you can’t hold that long, stay up as long as you can and then repeat until you’ve held for 30 seconds total. Switch sides and repeat. Russian Twist The Russian Twist targets the obliques, transverse abdominus, rectus abdominus, and multifidus. This exercise can be done with or without weight, depending on the difficulty level you are trying to achieve. Sit on glutes with feet raised up, then twist side to side with or without a weight (like a medicine ball). Doing 3 sets of 10-20 repetitions will get a good burn in the muscles and a great workout. Use weight to increase difficulty. Standing Oblique Crunch The Standing Oblique Crunch targets the obliques, transverse abdominus, multifidus, and rectus abdominus. Being that this is a standing exercise, it makes your muscles activate to stabilize the body when balancing on one foot to lift the leg to crunch. Depending on the difficulty level you wish to achieve, lift one leg and keep it lifted throughout...
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...designed by ergonomics experts and widely prescribed to relieve the symptoms of typing-related RSI. They should be performed several times per day (during breaks for example). Arm Across Chest This will stretch out your shoulders, upper arms and upper back and improve your posture whilst you work on your computer. * Place your right arm across your chest, and your left hand just above your elbow. * Pull your arm across chest and hold for 10 seconds. * Relax and then repeat on other arm. Arm Massage This will massage your arms. By loosening these muscles your blood flow will improve and help flush out the toxins released when typing. * Roll up your sleeves. * Using your thumb and fingers, massage both sides of your arm from elbow to hand. Repeat on other arm. Backwards Lean This exercise helps stretch the back muscles. When you sit your posture tends to hunch due to gravity. By stretching your back you prevent poor sitting posture. * Stand with your feet shoulder width apart and hands on lower back. * Looking straight ahead, slowly lean back, keeping legs straight. Bend Head Forwards This stretch is useful for the upper back and neck which are common areas of tension. * Bend head forward and gently push down until you feel a comfortable stretch. * Relax, and repeat several times. Calf Stretch Prolonged sitting can lead to poor blood circulation in the lower limbs. This exercise...
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...three brands of shampoos? (what are those advertising elements that ,match with the cognitive beliefs?) Answer The cognitive beliefs on the three brands of shampoos and their advertising elements that match with the cognitive beliefs on the three brands of shampoo are: • Clinic plus-Cosmetic shampoo of Unilever with portfolio driven on “family value and health foundation”. it prevents from dirt and split ends. • Head & Shoulders-it’s an anti- dandruff brand of Proctor and gamble which is chemically tested. Approved by Dermatologist. • Chik- it’s a cosmetics shampoo mainly contributes in south at a very cheaper rate .It’s a cosmetic shampoo brand of Cavin kare which promises soft, nourished, beautiful hair. Question 3. What are the affective aspects reflected by advertisements of three brands of shampoo? (What are those advertising elements that, match with the affective beliefs?) Answer The advertising elements that match with the effective aspects on the three brands of shampoo are: Clinic plus Head and shoulder Chick Kind of Shampoo Cosmetic Shampoo, Anti-Dandruff Shampoo Cosmetic Shampoo Of Brand Of HUL Of P&G. Cavin Care Central Character Young School Going Young Male & Female...
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... * The lesson flow needs to have clear-cut steps * Please end with a recapitulation activity in the form of a worksheet/song/game. You may attach the worksheet/ or the material used with your answer sheet/ answer. Lesson Plan for young learners: (Pre – Primary) Name of the Teacher : VIJAYA LAKSHMI BHUPATHIRAJU | Date: 06-04-2014 | Age Group : 3 to 4 years | Number of Students : 20 | Name of the Activity : * To improve Listening Skills. * Total Physical Response; children to do actions, following the teacher’s example to begin with.GAME: * Roll the cubeSONGS: * Warm up song (“Genki Disco Warm up song”) * Head, shoulder, knees and toes * One little finger, one little finger. Tap, tap, tap. | Material(s) used: * Parts of Body flashcards * Old carton * Match-up the body parts worksheet * | How is it going to benefit the child: * The child can be able to understand and recognize major parts of the body. * The child can drill new vocabulary. | PresentationMy BodyLesson plan DetailsIntroduction:The lesson plan helps children identify parts of body by using rhymes, physical activities, and a game, and also helps children to develop vocabulary on body parts.Objective: Identify Parts of body.Time Duration: 30 minutesActivity: Total Physical...
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...mother, she is breastfeeding, which means that she has a substantial amount of relaxin in her system that will take another several months to work out. This relaxin makes my already super flexible sister–again she’s a yogi–a walking rubber band, so I didn’t push her range of motion assessments any further than what we would otherwise deem as “normal.” Her goals were to decrease tension, break up and release trigger points, and become more aware of her structural and muscular imbalances. II. The Observations A) Standing: _________ had even weight distribution, though it was slightly forward. Her arches, malleoli, fibular heads, and patellas were even. Her right trochanter and right ASIS were higher than the left side; while her left acromion, left scapula, left occipital bone, and left temporal bone were higher than the right side. Her head was forward and offset to the right. She had quite a bit of lordosis, ~ a 13-degree angle...
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...This case study is of a male patient that was observed while interning at Action Potential Physical Therapy clinic. The patient was being seen for pain in his right shoulder and diagnosed with poor rotator cuff muscle strength. He was referred so that the physical therapist can help reduce his symptoms and get him back to his quality of life. Back in 2004 he had a rotator cuff repair and initially began receiving physical therapy. The patient however did not finish his treatment and always felt slight discomfort. It was not until recently that he began feeling more troubling and sharp pain in his shoulder. His symptoms have been chronic but mild, he did not seek out professional help until 2/7/17. He experienced discomfort when he slept on...
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...and also complement each other. Arm circles is a workout in which you spread your arms out and move them in a circular motion. Arm circles are also a mobility and stability exercise for the shoulder girdle. The shoulder joint have the weakest and least amount of connective tissue surrounding it. These smaller tendons and muscles often get neglected, which may lead to shoulder injury and pain of varying degrees. Performing arm circles is a good way to develop awareness of the shoulder girdle. This will not only help with stabilizing the shoulders, but it will also help improve the posture. Pros There are many benefits you can get from doing arm circles on a regular basis. They are easy to do and you can do them anywhere. This workout does not require any equipment such as weights, restraints, or mats. In addition, arm circles require little to no concentration so you can watch television or listen to music while doing this workout. You can do arm circles bare footed, in sneakers, or in heels. The only key factor you must remember when doing this workout is you must stand for this workout to actually work properly. According to the website LIVESTRONG.com, you must spread your feet about the width Of your shoulders and raise your arms straight sideways creating a T shape. You must hold your Arms stiff and push your muscles out tight. The good thing about this workout is that you get Resistance exercise without...
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...Consumers’ attitudes towards beauty line products A study on Proctor & Gamble (P&G) Group Leader Name : Nazmoon Nahar Roll No : 0807003 Submission date: 27th May, 2013 Consumers’ attitudes towards beauty line products Submitted To Nahid Shah Lecturer Department of Marketing Comilla University Submitted By: Group (Stardust) Sl.No Name Exam. ID Position Remarks 01 Kamrun Nahar Nilu 0807002 Member 02 Khaleda Akter 0807003 Member 03 Naima Islam 0807016 Member 04 Sharmin Akter 0807019 Member 05 Nazmoon Nahar 0807021 Leader 06 Ratna Rane 0807025 Member 07 Tania Akter 0807028 Member 08 Farhana Afrin 0807034 Member 09 Khadija Akter 0807044 Member 10 Sayda Affifa 0807050 Member 11 Masing U Marma 0807059 Member Abstract P&G is a global leader for different product categories in many countries. P & G is tightly integrated with some of the largest retailers in United States of America as well as world around and around the world Distribution channels all over the world. We conducted the study to determine the attitudes of the customers towards beauty line products based on the products of P & G. Our sample size is 30(Male 3, Female 27). We have used some variables (Dependent& independent). The variables are Consumer’s preference, Culture, Buying ability, Personality, Price, Value, Perception, Social status, Consumer Learning, Psychological drive, Promotional program...
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...INTRODUCTION: * COMPANY OVERVIEW: Unilever is a British-Dutch multinational consumer goods company, was formed in 1930 as a result of a merger between British Soap maker Lever Brothers and Dutch margarine producer Margarine Union. The merger was beneficial to both companies as palm oil was a major raw material for both margarine and soap and could be imported more efficiently in larger quantities. * ABOUT SUNSILK: Sunsilk is a hair care brand, primarily aimed at women, producedby the Unilever group. Sunsilk is Unilever·s leading hair carebrand, and ranks as one of the Anglo-Dutch conglomerate's´billion dollar brands". Sunsilk shampoos, conditioners and otherhair care products are sold in 69 countries worldwide. Sunsilk is sold under a variety of different names in marketsaround the world including Elidor, Seda and Sedal. The brand isstrongest in Asia, Latin America and the Middle East and is thenumber one hair care brandin India, Brazil, Argentina, Bolivia, Bangladesh, SriLanka and Thailand Sunsilk was first launched in the UK in 1954 and by 1959 it was available in 18 different countries. Since this product has launched it’s increasing its growth rapidly. From 1954 it increasing its market value and earning profit more than 40 billion euro per year. Sunsilk introduced in 1989 with three variants related to hair type endorsement of a hair stylist was the first step in building the image of brand as health care expert. With thecompetition of local and multinational...
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...fit can only benefit the body and the mind. Physical activity is essential to prevent and reduce risks of many diseases and improve physical and mental health. When you exercise, your body releases chemicals called endorphins. Endorphins also trigger a positive feeling in the body, similar to that of morphine. The authors of the Lancet studies even suggest that 6-10% of the world’s non-communicable diseases such as heart disease, diabetes, and certain kinds of cancer are caused by physical inactivity. I will explain simple physical activity’s to do at home to help someone with their fitness. The materials needed to complete these steps is to have comfortable cloths and some music. Preferably the cloths being some basketball shorts or workout shorts. Also some open space to allow you to have room to stretch your limbs comfortably. Having music playing can make the experience of stretching more enjoyable and seem to make the time go by faster. Lastly listening the appropriate music while working out can give someone motivation to do a workout one more time or for a longer period of time. Now that we have all of the needed supplies, it’s time to start stretching before the work. Stretching correctly will increase your flexibility and reduce the risk of injuries caused by lesions of the connective tissues. First we will stretch the shoulder, put your arm on your chest, and then grab your forearm with the opposite arm. Pull your arm until you feel your shoulder being stretched...
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