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Health Care Marketing

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If the bill passes, the hospital may lose their current and future patients, which means decreased revenue for the hospital. Different hospitals specialize in different functions of the body. For instance one hospital might be a certified heart and stroke center; whereas another hospital may specialize in bariatric surgery. Without the proper advertisement the hospital will lose their client base.
There are other strategies the hospital can take in order to continue to build their hospital brand besides marketing. One avenue is building a good relationship with the health insurance companies. By partnering with the local insurance companies both the consumer and the hospitals benefit from it. The consumer gets services rendered for next to nothing, provided that they stay within the network. The hospital benefits because it is bringing business to their physicians. Another strategy is to partner with local businesses and offer wellness programs to their employees. This brings added attention to the hospital, which provides an excellent opportunity for the consumer to become a member and use other services such women’s care, physical therapy etc (Gamble, 2013).
Even if the bill does not pass it is still important to offer good customer service, as well as posting a public itemized report as to where the hospital funds are going to. By doing this, it will maintain the hospital’s good reputation, as well as removing any possibilities for discrepancies.
Mary’s stance should be to protect the hospital’s marketing department. Marketing benefits both the patient as well as the hospital. It is beneficial in terms of education because the patient needs to know what services are being rendered at the hospital. For instance John Doe down the street may have cancer and need to find a cancer specialist that can meet his specific need. In terms of business, it is a well

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