...Marketing Plan: Suunto Jimmyvan Cogles Guerrero MRKT 5000 Professor Yeager 16 December 2015 TABLE OF CONTENTS I. Executive Summary………………………………….……….………………………………...3 II. Environmental Analysis.…………………………………..…………….…………………………...3 III. SWOT Analysis...………………………………..…………….……….……………………6 IV. Marketing Objectives..…………..…….….……………………………….…..………………..7 V. Marketing Strategies...……………………………………………………..…………………...8 VI. Marketing Implementation.………………………….…….….…….…….……………...……10 VII. Performance Evaluation…………….………..…………………………….......................…….11 References..…………………………………...………………….………........….12 I. EXECUTIVE SUMMARY: Suunto is a world leader in designing and manufacturing sports precision instruments. Since 1936, Suunto has been at the vanguard of innovation and design of sport watches, dive computers, and sports instruments engineered for training, hiking, mountaineering, hiking, skiing, and sailing. Suunto enjoys an esteemed reputation because it delivers intuitive design, accuracy and dependability combining aesthetics and functionality that allows athletes analyze and improve their performance. The demand for fitness products and the rise of wearable technology is a prospect that Suunto must look into. Suunto must look into the feasibility of expanding its product line to produce products that will fill the needs of other users in aviation, and the military for example. This expansion in product...
Words: 3250 - Pages: 13
...customers, and the brand were all analysed by using secondary research. A SWOT analysis was also conducted. Through this research and analysing, it was found that Red Bull is the dominating leader in the energy drink market and sells the most units of its product worldwide. However the company does have close competitors in Monster Energy Drink and Rock star Energy Drink. Although Red Bull has massive internal strengths in being leader in the market share and sponsorship of events, it also has weaknesses in lack of innovation and diversity. Their opportunities however, could be to extend the product line or team up with another company such as Smirnoff. The threats present to Red Bull are the unhealthy image associated to it by society and health critics and the rising competitors. Despite all these possible setbacks Red Bull continues to be the number one seller of energy drinks worldwide. Introduction 1.1 Give a general introduction to the assignment The aim of this report is to analyse the product Red Bull Energy Drink produced by the company Red Bull, and apply theoretical concepts to the energy drink product category, including analysing information relevant to the industry, environment, competitors, customers and brand of Red Bull all done through secondary research. 1.2 Describe your product The Red Bull Energy Drink is a functional beverage developed for those who want a clear and focused mind, are dynamic and performance-oriented (Red Bull 2013). Red Bull also claims...
Words: 5391 - Pages: 22
...Table of Content ........................................................................................................................ 1 Executive Summary...................................................................................................................2 1 Company Analysis.................................................................................................................. 3 1.1 The Company...................................................................................................................3 1.1.1 Brand Image..............................................................................................................3 1.1.2 Human Resource Management.................................................................................3 1.1.3 Corporate Social Responsibility (CSR)....................................................................3 1.2 Organizational Structure..................................................................................................4 1.2.1 Internal Analysis.......................................................................................................4 1.2.2 Production and Product Categories .......................................................................... 4 1.2.3 Target Market Profile ............................................................................................... 5 1.2.4 International Involvement...............................................................
Words: 7973 - Pages: 32
...Marketing Management Analysis of The Coca Cola Company® Team L4 [pic] [pic] [pic] [pic] Ellen van Winkel Thamar Peper Annelieke Been Rozemarijn 561548 561526 561503 Barendsen, 552505 Marketing Management Block 1-2008 Date: 25 February 2008, Amsterdam To: Dr. L. Lin Mr. van der Rest Version 1 Chapter 1 Introduction We started this project with a choice, Coca Cola or Pepsi. We chose to analyze Coca Cola, we all preferred the brand image, and were eager to find out how Coca Cola is organized. The next step was determining what geographic location would be analyzed. We chose the United States, the soft drink capital. Soft drinks are invented in the United States, and has the highest consumption of soft drinks. After analyzing the Cola War Continues: Coke and Pepsi in 2006 we were able to state the problems in the case. These are divided into a main and several sub problems, that are stated below. Main problem: To analyse the case about the Cola War and the position of Coca-Cola a main problem is formulated. ‘What could coca cola do to remain its market position and stay ahead of its competitors?’ Sub problems: To finally give an answer to the main problem sub problems are...
Words: 14534 - Pages: 59
...Agricultural Development Corporation Category Activity Description Agro-Industry/Agriculture Performance Testing- Performance Testing is the principal method used to Beef cattle identify high ranking individuals within a breed through the identification of such individuals within a herd. This systematic method will enable an increase in the rate of genetic improvement in the traits being measured. Newly weaned (average 8-10 months) bull calves are placed in a 140-day trial and given equal opportunity to perform through a uniform feeding and management regime. Record of economically important traits, adjusted 210 day weight, average daily gain adjusted 400 day weight and weight per day of age on all animals are systematically maintained. These records when statistically analyzed are used as the objective measures (indices) in selecting replacements and eliminating poor producers. 48 Caribbean Agricultural Research and Development Institute Category Activity Description Agro-Industry/Agriculture Animal Production and Sam Motta's Goats and Sheep Demonstration and Marketing Systems Training Centre Animal Production and Hounslow Goats and Sheep Demonstration and Training Marketing Systems Centre Animal Production and Small Ruminant Production and Marketing Systems Marketing Systems Development Crop Production and Marketing Systems Livestock Feeds and Feeding systems Enhanced Hot Pepper Production Feeding Systems development for ruminants Education/Research PROCICARIBE...
Words: 16917 - Pages: 68
...Project Report On “ROLE OF ADVERTISING IN FMCG SECTOR” Submitted for the partial fulfillment of the Award Of Master of Business Administration DEGREE (Session 2008-2009) SUBMITTED BY PRAKASH CHAND Roll No. 0703270036 UNDER THE GUIDANCE OF MISS FATIMA ISLAM [pic] DEPARTMENT OF MANAGEMENT [pic] ACADEMY OF BUSINESS & ENGINEERING SCIENCES, GHAZIABAD [pic] AFFILIATED TO UTTER PRADESH TECHNICAL UNIVERSITY, LUCKNOW. CANDIDATE DECLARATION/CERTIFICATE I hereby declare that the work which is being presented in this report entitled “ROLE OF ADVERTISING IN FMCG SECTOR” is an authentic record of my own work carried out under the supervision of Miss. Fatima Islam. The matter embodied in this report has not been submitted by me for the award of any other degree. Dated: (Prakash Chand) Roll No. 0703270036 Department of MBA This is to certify that the above statements made by the candidate are cored to the best of my knowledge. (Head of Department) (Miss Fatima Islam) Date: Lecturer Department of MBA ACKNOWLEDGEMENT A truly independent project is a contradiction in terms. Every project involves contribution of many people. This project also ears the imprints of many people and it is a pleasure to acknowledge all of them. I take this opportunity to convey my leart filled thanks to my project...
Words: 17664 - Pages: 71
...cautionary, to be learned from COFERENE’S experiences. This article analyzes these lessons. In synthesis, partnerships are complex and demanding, though there are cases in which women’s NGOs have used them effectively to foster sustainable development. Ó 2002 Elsevier Science Ltd. All rights reserved. Key words — geographical focus: global, country specific: Costa Rica, sustainable development, partnerships, culture, nonprofits A woman said that her father was a street sweeper. If some people consider this a humble job, her opinion was that a person who has the job of picking up garbage is way superior to the person who throws away Author unknown garbage. 1 1. INTRODUCTION Although progress for women can be ascertained throughout the world in health, education, and labor, there is still much work to be done (Stromquist, 1992, 1996, 1997, 1998; Wetzel, 1993; Wolfensohn, 1998; World Bank, 1999, 2000, 2001; United Nations, 1995a; UNDP, 1997, 1999, 2000)....
Words: 14873 - Pages: 60
...The Marine Environmental Impacts of Artificial Island Construction Dubai, UAE By Bayyinah Salahuddin Date: _______________ Approved: _________________________ Dr. Michael Orbach, Advisor Masters project submitted in partial fulfillment of the requirements for the Master of Environmental Management degree in the Nicholas School of the Environment and Earth Sciences of Duke University 2006 ACKNOWLEDGEMENTS ﻷﺟﻞ أهﻠﻲ First, I thank Allah for making my research successful and rewarding. Next, I would like to thank my dear family for their generous, unwavering support and encouragement. Finally, I would like to thank the Student International Discussion Group and the Environmental Internship Fund at the Nicholas School of the Environment and Earth Sciences at Duke University for funding my research. -2- ABSTRACT In the United Arab Emirates, Dubai is building three colossal artificial islands— each in the shape of a palm tree—in the Arabian Gulf. This has prompted several other Gulf countries to construct artificial islands. To determine the impacts of the first of these Palm Islands, The Palm Jumeirah, I traveled to Dubai and interviewed governmental agencies, environmental groups, and the developer’s environmental scientists. I analyzed the island’s impacts on marine wildlife as well as the developer’s mitigation efforts and the developer’s compliance with the relevant environmental laws. The Palm Jumeirah has buried and asphyxiated wildlife, increased turbidity, and changed...
Words: 21930 - Pages: 88
...MY LOVELY HOME DISTRICT KUALA TERENGGANU NAME : PUTERI MIRA SYAHIRAH BINTI AHMAD RAZEMIID NO. : 012012050825LECTURER’S NAME : DR. RAZALI IBRAHIM | TABLE OF CONTENT TITLE | PAGE | 1. | INTRODUCTION | 1 | 2. | STORY 2.1 GEOGRAPHY 2.2 HISTORY 2.3 ECONOMIC ACTIVITIES 2.4 CULTURE 2.5 PLACES OF INTEREST 2.6 THEME PARKS 2.7 INTERESTING FESTIVAL 2.8 TRANSPORTATION | 23-456-1617-2627-2829-3031-34 | 3. | PROMOTION | 35-37 | 4. | CONCLUSION | 38 | INTRODUCTION OF KUALA TERENGGANU Hailed as the ‘Gem of the East Coast,’ Terengganu is a magical destination steeped in culture and heritage. Its long coastline offers sweeping vistas of aquamarine waters fringed by white powdery sands. Away from the shores lie a cluster of islands that gleam invitingly in the South China Sea. Kuala Terengganu is the charming capital of this state. Meandering rivers lit by the glow of fireflies, cascading waterfalls and sprawling lakes from some of the state’s most impressive natural sceneries. Home to charming coastal villages and a wealth of traditional crafts, Terengganu beckons with a grace and beauty that is distinctly Malay. 2. STORY 2.1 Geography of Terengganu Area : 12 955 sq km State Capital and Royal Town : Kuala Terengganu Head of State : Duli Yang Maha Mulia Sultan Mizan Zainal Abidin Ibni Almarhum Sultan Mahmud al-Muktafi Billah Shah DK (NS), DMN, SSMT, DK (Perlis), DKT, SPMJ, DK (Johor), SPMT, DK (Terengganu) ...
Words: 6021 - Pages: 25
...500 extraordinary islands G R E E N L A N D Beaufort Sea Baffin Bay vi Da i tra sS t a nm De it Stra rk Hudson Bay Gulf of Alaska Vancouver Portland C A N A D A Calgary Winnipeg Newfoundland Quebec Minneapolis UNITED STATES San Francisco Los Angeles San Diego Phoenix Dallas Ottawa Montreal ChicagoDetroitToronto Boston New York OF AMERICA Philadelphia Washington DC St. Louis Atlanta New Orleans Houston Monterrey NORTH AT L A N T I C OCEAN MEXICO Guadalajara Mexico City Gulf of Mexico Miami Havana CUBA GUATEMALA HONDURAS b e a n Sea EL SALVADOR NICARAGUA Managua BAHAMAS DOMINICAN REPUBLIC JAMAICA San Juan HAITI BELIZE C a r PUERTO RICO ib TRINIDAD & Caracas N TOBAGO A COSTA RICA IA M PANAMA VENEZUELA UYANRINA H GU C U G Medellín A PAC I F I C OCEAN Galapagos Islands COLOMBIA ECUADOR Bogotá Cali S FR EN Belém Recife Lima BR A Z I L PERU La Paz Brasélia Salvador Belo Horizonte Rio de Janeiro ~ Sao Paulo BOLIVIA PARAGUAY CHILE Cordoba Santiago Pôrto Alegre URUGUAY Montevideo Buenos Aires ARGENTINA FALKLAND/MALVINAS ISLANDS South Georgia extraordinary islands 1st Edition 500 By Julie Duchaine, Holly Hughes, Alexis Lipsitz Flippin, and Sylvie Murphy Contents Chapter 1 Beachcomber Islands . . . . . . . . . . . . . . . 1 Aquatic Playgrounds 2 Island Hopping the Turks & Caicos: Barefoot Luxury 12 Life’s a Beach 14 Unvarnished & Unspoiled 21 Sailing...
Words: 249855 - Pages: 1000
...service, reputation, publicity, word-of-mouth, and employee. Generally, respondents were not satisfied with all brand dimensions of both airlines. The level of brand dissatisfaction is also higher for Malaysian Airlines compared with Air Asia. Air Asia was perceived better than Malaysian Airlines in price, publicity, and word-of-mouth. On the other hand, Malaysian Airlines was perceived better in tangibles, core service, reputation, and employee. The paper highlights some of its theoretical, managerial and marketing implications to the development of airline industry. Key words: Airlines, branding, satisfaction, Malaysia Airlines, Air Asia. INTRODUCTION The world airline industry has gone through a rollercoaster ride for the past few years. Among factors contributing to the situation are, increasing fuel prices, escalating security insurance, rapid deregulation of the industry, as well as natural disaster, ranging from the outbreak of...
Words: 10614 - Pages: 43
...rtYTL CORPORATION BERHAD 92647-H www.ytl.com.my www.ytlcommunity.com YTL CORPORATION BERHAD 92647-H 11th Floor Yeoh Tiong Lay Plaza 55 Jalan Bukit Bintang 55100 Kuala Lumpur Malaysia Tel • 603 2117 0088 603 2142 6633 Fax • 603 2141 2703 the journey continues... YTL CORPORATION BERHAD 92647-H sustainability report 2011 sustainability report 2011 This report is printed on environmentally friendly paper. YTL CORPORATION BERHAD 92647-H Table of Contents 2 10 12 20 38 102 114 116 Managing Director’s Review Corporate Responsibility Promotion Of Arts & Culture 14 Starhill Gallery Arts Festival 15 The Kuala Lumpur Performing Arts Centre (KLPac) 17 Singapore Dance Theatre 17 The Actor’s Studio at the Rooftop, Lot 10 17 A Midsummer Nights Feast at Starhill Gallery 18 Feast Village Junior 18 Hutong – A Gourmet Heritage Village at Lot 10 19 YTL Concerts of Celebration Supporting Education & Community Development 22 Education Initiatives 28 Community Support & Development Initiatives 36 Employee Welfare Protection of the Environment 40 The YTL Group’s Environmental Vision 42 Utilities 61 Cement Manufacturing 65 Express Rail Link 68 Property Development & Sustainable Design 85 Hotels & Resorts 87 Carbon Credit Consultancy Services 88 Biodiversity & Nature Conservation Programmes & Collaborations 102 Earth Hour 2011 105 Ongoing Outreach Through Climate Change Week 106 National Geographic Store, Kuala Lumpur 108 The Copenhagen Communiqué on Climate Change...
Words: 48018 - Pages: 193
...12:06 Page 1 WOMEN, GENDER AND WORK People are not defined solely by their work, nor is it possible to ignore the effects of factors outside the workplace on a person's status at work. To seek equality at work without seeking equality in the larger society – and at home – is illusory.Thus an examination of the issues surrounding women, gender and work must be holistic. That means considering the role of productive work in life as a whole and the distribution of unpaid work as well as the myriad questions relating to employment. This important anthology brings together the thinking of leading philosophers, economists and lawyers on this complex subject. Selected recent articles from the multidisciplinary International Labour Review are assembled for the first time to illuminate questions such as how we should define equality, what equal opportunity means and what statistics tell us about differences between men and women at work, how the family confronts globalization and what is the role of law in achieving equality. There is an examination of policy – to deal with sexual harassment and wage inequality, for example, as well as part-time work, the glass ceiling, social security, and much more. A major reference on the best of current research and analysis on gender roles and work. Martha Fetherolf Loutfi has been Editor-in-Chief of the International Labour Review, a Senior Economist for the Brandt Commission and in the ILO’s Employment and Development...
Words: 243134 - Pages: 973
...68 Part Two: Planning and Strategy Chapter Four: How Advertising Works 103 Chapter Five: The Consumer Audience 135 Chapter Six: Strategic Research 169 Chapter Seven: Strategic Planning 205 Part Three: Effective Advertising Media Chapter Eight: Print and Out-of-Home Media 239 Chapter Nine: Broadcast Media 274 Chapter Ten: Interactive and Alternative Media 310 Chapter Eleven: Media Planning and Buying 345 Part Four: Effective Advertising Messages Chapter Twelve: The Creative Side and Message Strategy 378 Chapter Thirteen: Copywriting 411 Chapter Fourteen: Design and Production 443 Part Five: Integration and Evaluation Chapter Fifteen: Direct Response 476 Chapter Sixteen: Sales Promotion, Events, and Sponsorships 508 Chapter Seventeen: Public Relations 542 Chapter Eighteen: Special Advertising Situations 576 Chapter Nineteen: Evaluation of Effectiveness 610 INTRODUCTION Welcome to the Test Item File for the Wells/Moriarty/Burnett Advertising: Principles and Practice, 7th edition text. This test bank was designed with the student and instructor in mind. All questions in this manual are drawn directly from the master text. APPLICATION QUESTIONS: New to the seventh edition of the Test Item File is a section dedicated entirely to application questions. This section, available in each chapter of the test bank, offers real-life situations that take students beyond basic chapter concepts and vocabulary...
Words: 179407 - Pages: 718
...Edited by Kristen Walker Painemilla, Anthony B. Rylands, Alisa Woofter and Cassie Hughes Edited by Kristen Walker Painemilla, Anthony B. Rylands, Alisa Woofter and Cassie Hughes Conservation International 2011 Crystal Drive, Suite 500 Arlington, VA 22202 USA Tel: +1 703-341-2400 www.conservation.org Editors : Kristen Walker Painemilla, Anthony B. Rylands, Alisa Woofter and Cassie Hughes Cover design Paula K. Rylands, Conservation International : Layout: Kim Meek, Washington, DC Maps [except where noted otherwise] Kellee Koenig, Conservation International : Conservation International is a private, non-profit organization exempt from federal income tax under section 501 c (3) of the Internal Revenue Code. ISBN 978-1-934151-39-6 © 2010 by Conservation International All rights reserved. The designations of geographical entities in this publication, and the presentation of the material, do not imply the expression of any opinion whatsoever on the part of Conservation International or its supporting organizations concerning the legal status of any country, territory, or area, or of its authorities, or concerning the delimitation of its frontiers or boundaries. Any opinions expressed in this publication are those of the writers, and do not necessarily reflect those of Conservation International (CI). Suggested citation: Walker Painemilla, K., Rylands, A. B., Woofter, A. and Hughes, C. (eds.). 2010. Indigenous Peoples and Conservation: From Rights to Resource Management. Conservation...
Words: 170022 - Pages: 681