...Ford Motor Company (Case Analysis) Group #6- TGAA TTH 1:00 Member 1- Taylor O’Neill Member 2- Knyra Ratcliff Member 3- Alex Perkins Member 4- Xu Han Member 5- Kevin Carter Member 6- Alex Dundon/ Nick Tran Presentation Date: 11/17/15 Introduction Our group has chosen Ford Motor Company as our case analysis subject. Ford is an American multinational automaker and was founded by Henry Ford in 1903. Ford Motor Company is the second largest automaker in the United States and is also the fifth largest automaker in the world. Throughout the paper we will be sharing background information of the company such as the vision statement, mission statement, company history, the industry, and our company’s strategy. We will also be sharing the elements of Ford’s internal and external environment (includes historical and competitor financial information), problem statements, possible alternative solutions to those problems, and our recommendations as to which alternative solutions would be best used in response to the problems at hand. Towards the end of our case analysis on Ford Motor Company there is a visual present for both the SWOT analysis and the grand strategy matrix. We have provided appropriate and significant content in completion of this case analysis. Background Vision Statement “To become the world's leading Consumer Company for automotive products and services. (Homepage, 2015)” Mission Statement “One Team. People working together as a lean, global enterprise...
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...Business Analysis Part I MGT 521 Business Analysis Part I Ford Motor Company was founded in Dearborn, Michigan in 1903 by a gentleman named Henry Ford. Henry Ford started Ford Motor Company with $28,000 and a big dream. He had a dream of creating a horseless carriage. His dream eventually turned into the Ford model T which he sold more than 15 million between the years 1908 and 1927. Ford is most known for developing assembly line production which revolutionized the automobile industry. This technique is not only still used today, and has only grown with modern advancements in technology. Ford would be amazed at the production in one of his plants today. 109 years later Ford Motor Company has over 166,000 employees working in 70 plants across the world. Ford has operations on six different continents and is still headquartered in Dearborn, Michigan where it was founded. Ford is one of the global leaders in the automobile industry and produces millions of cars each year. Built on the foundation of hard work and a big dream Ford Motor Company has sustained through the years to get where it is today. Ford Motor Company SWOT Analysis Ford has a lot of internal strengths which include strong brand recognition, strong engineering and development departments, a global network of distributors and dealers and multiple lines of makes and models. Ford also has some internal weaknesses that include a decline in market share, greater competition, more educated customers and...
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...Ford Motor Company Analysis Introduction Ford Motor Company was originally founded by Henry Ford in Dearborn, Michigan on June 16, 1903. Ford Motor Company has a very glamorous history. Since it was found in the early 1900’s, Ford positioned them as the reformer of the car manufacturing industry. Their mission was clearly stated in words, “began a manufacturing revolution with its mass production assembly lines”. And they rendered the corporate strategies matching with their goal in later years. “They introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines. Henry Ford's methods came to be known around the world as Fordism by 1914”. (“The Ford Story”) http://www.thefordstory.com/ the combination of attractive product design with the efficiency in manufacturing brought them not just profits, but popularity and reputation. Some of their famous classic designs like Model T, 500hp GT, Mustangs, Sport Utility Vehicle (SUV), Taurus and the best-selling F-series truck are still sold well. But Ford has been on the downhill since the beginning of the 21st century. Because of the crush of the bad economy and flawed management strategies, Ford suffered a lot and the previous ranking is now after Toyota and General Motor. It’s quite a burden to the CEO, Alan Mulally, who was elected as the new CEO in 2006 after Bill Ford stepped down...
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...A Leadership Analysis of Henry Ford Brief Historical Sketch Who knew that a young farm boy that loved tinkering with pocket watches and simple farm equipment would lead a manufacturing revolution. Henry Ford did. Even from an early age Ford understood that he wanted to change the world. His dream was to design and build a “horseless carriage,” a dream that he accomplish in 1908 (Ford, 2008). However, not even Ford could have predicted the magnitude at which both his invention and his business strategies would have on the world. Henry Ford was born in the small town of Dearborn, Michigan on July 30, 1863. The town was better known as the Greenfield Township. Ford’s parents were both European immigrants. His father, William Ford, emigrated from Ireland and his mother, Mary Ford, though born in the United States had strong ties to Belgium. (Henry Ford, 2012) The Fords were a successful farming family and never had to worry about money. While Henry Ford knew at an early age that taking over the family farm would have been a safe and advantageous decision, his ambition kept him focused on other possibilities. (Ford, H 2008) Ford’s teenage years were instrumental in helping him develop is dream and his career. There were two important memories that Ford could recall that sparked his interest in motor vehicles and engineering. Around the age of twelve, the Ford’s were traveling to Detroit with family when they passed a “road engine” delivering farm machinery (Ford, H 2008). This...
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...1. Introduction 2. External Analysis Porter’s Five Forces Analysis – Ford The competitive structure of an industry is an important element of identifying factors that are a menace of decreasing profitability. One of the most adequate forms of assessing competitive issues is Michael Porter’s five-force analysis. According to Michael Porter understanding the external environment in which a firm operates in, is essential for a successful business. Porter (2008) displayed five such factors: 1) threat of new entrants, 2) the power of suppliers, 3) the power of buyers, 4) the threat of substitutes, and 5) rivalry among existing competitors. The evaluation of these five forces provides managers with the ability to form an optimal strategy, due to external opportunities and threats being taken into consideration. The existence of new entrants in the automobile industry may force prices down and put pressure on profits. However, there are barriers to entry that favor established firms; economies of scale is mildly attractive, despite the expectation of significant economies of scale, due to indications that large size may not be as significant as one would assume. Nonetheless, entry into the automobile industry requires a large capital investment from any new entrant, indicating economies of scale is a substantial barrier to entry. Opportunity factors connected to product differentiation predict product differentiation will go from mildly attractive to highly attractive;...
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...Ford Motor Company: An Analysis of Employee Motivation and Morale Table of Contents Overview 2 Introduction 3 Clues from History 3 Ford & the Other Guys 6 Innovation & Motivation 8 The Family 12 Cutbacks 13 Conclusion 15 Works Cited 16 Overview The purpose of the following paper is to inform the reader about possible techniques of behavior modification in an attempt to solve motivational problems with workers at Ford Motor Company. Information on the company’s history, current and future outlooks, and human resource problems will lay the foundation to apply proven methods of increasing motivation. The paper is concluded with a look into the effects of cutting costs on employee moral along with a summary of proposed methods for solving the loss of motivation at Ford. Introduction Ford Motor Company has been an American icon since the very early years of the 20th century. From the Model T’s, which were assembled by hand in 1903, to today which includes Aston Martin, Land Rover, Lincoln, and several other products, along with the signature Ford brand-name products, Ford Motor has been making cars and, more importantly, making incredible profits. With amazing innovations by Henry Ford and his successors, a product which appeals to the American people, and incredible tenacity, Ford has grown to be the world’s third-largest automaker and one of the top-ten most profitable corporations in the world. Being one of the world’s most powerful and profitable...
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...MGNT 4110 Leadership in Organization Leader Analysis Paper: Henry Ford As stated many times, leadership is a process towards achieving a goal. That process requires people who are interacting in the effects of influence. Leadership also requires one primary factor, which is the leader who is doing most of the influencing. The people that a leader influences are considered followers. Many question the view of leadership and how people can interpret if a leader is effective or the proper candidate for the environment or organization he/she is leading. Not all leadership is positive. This paper focuses on Henry Ford and his approach as a leader. Henry Ford can be considered the brilliant and innovative individual who founded the Ford Motors Company that we know today. Ford Motors Company is an automobile manufacturing company founded June 16, 1903. Henry Ford’s idea was to create a reliable source of transportation that fit the needs of the consumer but could also be built in the most effective and efficiently manner. Ford conceptualized a way to mass produce automobiles through his creation of the assembly line. Henry Ford grew up in the Dearborn, Michigan area on a prosperous family farm in the early nineteenth century. He became an apprentice machinist at sixteen. Henry did not completely turn his back on the family farm and provided periodical assistance while he worked with steam engines and on farm machine repair. His talent for engineering and machinery lead him to...
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...Business Analysis I, II & III Stephanie Upchurch MGT/521 June 11, 2011 Anthony Manzanetti Business Analysis I, II & III Part I of the business analysis will review the outcomes of the SWOT analysis conducted for Ford Motor Company. The SWOT analysis will look at the strengths, weaknesses, opportunity, and the threats that Ford Motor faces. Next, part II of the business analysis will review Fords income statement, balance sheet and cash flow to determine the financial health of the company. Last, part III of the business analysis will review the strategic initiatives of Ford Motor Company relating to the organizational and operational adaptations to the changing automobile market. SWOT Analysis The reduced availability of fuel and the economic distress of Ford suppliers place the company in potential risk. The world has experienced great woes in regard to fuel availability. Events beyond car manufactures control have caused consumers to take a second look at the way they purchase automobiles. As gas prices increase consumers seek price effective ways to travel and transport goods. SUV’s, V-8 engine cars and other gas guzzling vehicles abate consumer purchases. Ford must combat the potential risk of consumer purchase decline by producing fuel efficient vehicles while making up profit losses in the slump of sales in major Ford models such as the Expedition, Explore and the F-150, super Duty and Ranger. The following will review the outcomes of the SWOT...
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...Executive Summary: Ford Motor Company was incorporated in 1903 in Michigan,USA by Henry Ford and 11 partners with a starting capital of 28000 US $ in cash. The company witnessed tremendous growth and became one of the top three car manufacturers in North America. Sales reached 150 billion $ in 1996 with a total of 370,000 work force worldwide. The company stayed innovative and progressive in its strategy and business model. In the 1970's, the car market became more competitive with the Japanese manufacturers like Toyota and Honda gaining grounds in the auto market worldwide by producing high quality vehicles with extended life time. In 1999 Ford acquired the Swedish company Volvo to establish a foot hold in Europe and launched a campaign called "Ford 2000"to reengineer the company infrastructure and IT strategy that aimed at reducing their vehicle centers to 5 worldwide and requiring information technology to be the driving force and the link between the various company divisions. In doing so, Ford was trying to build a model similar to the one adopted by Dell computers to improve supply chain and delivery times. Dell launched the "direct business model" or "virtual integration" where Dell contracted with reliable suppliers to produce and assemble hardware and software for its computers and note books and tried to sell its products directly to organizations and individuals through the internet by cancelling the role of the retailers or intermediaries. I recommend the implementation...
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...Introduction: Introduction: Doing this organizational analysis, I wanted to further my knowledge about the car industry. The first prospect that came to mind was General Motors. I picked General Motors because of its popularity in the United States. I had some interesting general knowledge of the company like the dependability and quality of their cars. Some comments were, “I rather have a Chevy Truck than a Ford” and “The general motors cars are more dependable than Ford.” These comments made it clear that I liked the General Motors auto line of cars. Then, I asked myself what would be a cooperate company just as enormous. I came to a conclusion that Ford would be the other company. Though Ford has a nice line of cars, I had some negative thoughts about the company. Acronyms were said such as, “Found On Road Dead” or “Fix Or Repair Daily.” Each of those sayings had put a dent in my thoughts that I would not buy a Ford, not solely on those sayings, but also because of the influence of my parents and other such adverse publicity. These companies have a long-standing tradition in the U.S as manufacturing giants in the automobile industry, since they began here. With these two cooperategiants, I can evaluate and compare both companies financially. My over all preference. was to buy the General Motors line of cars; in doing this project I wanted to know if by researching each company if I would change my mind. Also, this will enable me to draw a conclusion on which company would...
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...Introduction of Ford Company "We are a globally diverse family, with a proud heritage, that's passionately committed to providing outstanding products and services." The mission Statement of Ford reflects the success and the fame that the company has acquired after surviving strongly in the automotive industry all these years. True they are a globally diverse family, as they have their manufacturing units all over the world. The sales figure of the company holds strong even during the times of economic downfall, all mainly because of the high standards of strategic planning by the marketing team. Ford Motor Company was founded in 1902 and the legend is popular for its exceptional achievements. The most popular of the Car coming out of Ford Motors is the Mustang, to the large scale manufacturing of using moving assembly lines show us how Ford Motors has been setting standards in the fields of innovation and quality. For CEO Mr. Allan Mullaly in a statement given to the contact magazine said that one of his for priorities in the ONE Ford plan is "accelerate development of new products our customers want and value." This does not seem to be a surprise as now in the market lies in the customer's hands where he would want the best of the line of products and for the cheapest price. And in this era where the growth in globalization is sky rocketing it is the sole aim of car manufacturers to grab customers towards their business or they might end up closing their company...
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...start. Once the industry was set in motion it unquestionably continued to grow and develop amazing machines that provide a great service to society and a great profit to its manufactures, but the first 130 years the automobile industry took to establish itself as an important part of the economy are just as important to fully understand the industry. The first self-propelled street vehicle was invented by the French engineer and mechanic, Nicolas Joseph Cugnot, in 1769. It was a military tractor used by the French army to haul artillery. It was destroyed later that same year in what is considered the first automobile accident; it crashed into a wall.2 The engine, like most of its time, was steam powered. Steam was the main source of power used in engines until about 1839, when Robert Anderson of Scotland invented the first electric car. However it was later determined that the electric engine severed a much better purpose in the use of tramways and streetcars, situations that made it possible to maintain a constant supply of electricity. It wasn’t until 1864 that the first gasoline-powered engine with a crude carburetor was...
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...Businesses Family businesses make up an incredible 34% of the S&P 500 Index, meaning over 170 of our nation's 500 largest companies are family owned (Caspar, Christian). To some, this figure is extremely surprising, as it shatters the commonly held misconception that family firms are simply "mom and pop shops." Although it is clear that family businesses are capable of incredible widespread success, exactly why this is the case is far less obvious. One way to gain some valuable insight into how and why so many effective family businesses exist is to closely examine the three in our nation that have had the most success: Cargill, Ford Motors, and Wal-Mart. In many ways, these businesses could not be more different; for instance, they operate in separate industries, and the levels and types of family involvement in the firms vary. Extensive analysis of these three corporations did, however, reveal that while no family, business, or family business is perfect, each company's achievements are directly attributable to its commitment to the common vision and identity instilled in the firm by the family. Cargill Cargill is a private corporation that works with "farmers, customers, governments and communities" to provide "food, agriculture, financial and industrial products and services to the world ("Cargill: Provider of Food…"). Believe it or not, Cargill is as broad of a company as it makes itself sound. Founded in 1865 as a grain storage facility, the company no longer specializes...
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...US AUTOMOBILE INDUSTRY ANALYSIS [pic] Written By: Jennifer Duhaney & Presented to: Professor Kurt Wurthman March 17th, 2011 MAN 4720 1. Industry Overview The US automobile industry has evolved over the years from steam engines, to internal combustion engines, to gas powered engines, and presently the newest innovations, alternative fuel engines, and electric cars. Henry Ford built the first car in 1896, (Gale, 2003). and then revolutionized the industry when he invented the assembly line.(David Highfill, Matt Baki, Sean Copus, Matt Green, Jennifer Smith, Matt Whineland). This invention allowed mass production which lowered the costs of automobiles for consumers. The industry includes a number of car manufacturers competing with each other in their competitive priorities, and competitive capabilities to capture market share. The major players in the industry are, the big three US automakers, Ford Motor Company, DaimlerChrysler, and General Motors. The major Japanese players who are also a part of the US auto industry are Toyota, Nissan and Honda. Ford, Chrysler and GM account for approximately 76% of US passenger Vehicles, Toyota, Nissan and Honda, Subaru and Mitsubishi account for 18%. The European automakers, BMW and Mercedes makeup nearly 2%. (Global Foresight, Inc. 2006 Report on Industry Trends). Over the years several mergers and acquisitions occurred within the industry and contributed to this global view. Some of the mergers and...
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...Business-Level and Corporate-Level Strategies – Ford Motor Company Strayer University BUS499, 14 February 2016 Business-Level and Corporate-Level Strategies – Ford Motor Company It all began in 1896 when Henry Ford built the Quadricycle that rode on four bicycle wheels, operated by a four-horsepower engine with only two forward gears and no reverse ability. Henry soon joined a group that founded the Detroit Automobile Company but left within one year and would soon incorporate the Ford Motor Company with 12 investors and 1,000 shares in 1903. The Ford Model A was the first car sold on July 23, 1903 (http://www.corporate.ford.com). Ford Motor Company has endured many challenges during its 113 years in business. Altering business strategies and staying competitive have not been easy against other car companies, however they have overcome and are focusing on the One Ford Plan (One Team, One Plan, and One Goal) and their vision for future success. 1. Business Level Strategy The business level strategy deployed by Ford Motors is the cost leadership strategy, which puts emphasis on operating at lower costs, but not essentially offering the lowest prices in the market (Haines 2004). Therefore, a firm can use such a position to reduce its prices in order to increase its market share or maintain the current prices and increase its revenue per unit items compared to its competitors. The principal idea of the low cost strategy is that cost and prices are not dependent, and the...
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