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Hewlett Packard Strategy Report

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Table of Contents Company Profile 1 Industry Environment 3 Competitors & Competitor Market Share 3 Products & Services Produced by Firms in the Industry 3 Which Strategies are these firms pursuing? 4 Porter’s 5 Forces 5 Threat of New Entrants 5 Buyer Power 5 Supplier Power 6 Threat of Substitutes 6 Rivalry Intensity 7 Strengths 7 Innovation 7 Size and Scale 8 Synergies among products and services 8 Brand name 9 Product manufacturing 9 Weaknesses 9 Acquisitions 9 Supply Chain Dependencies 10 Flat R&D spending and less patents 10 Financial Performance 11 HP vs. Industry 12 Non-Financial Performance 13 Opportunities 13 Cloud Computing 14 Emerging Markets 14 Supply Chain Improvements 15 Threats 15 Rivals 15 Smartphones 16 Economic Slowdown 16 Current Strategy 17 Business Level Strategy 17 Corporate Level Strategy 19 Recommendation 20 Risks 22 Implementation 24 Appendices 26 Appendix A: HP Company Mission Statement 26 Appendix B: Worldwide Portable PC Shipments (2011-2012) 27 Appendix C: Worldwide Desktop PC Shipments (2011-2012) 28 Appendix D: Worldwide Tablet Computer Shipments (2011) 29 Appendix E: SWOT Analysis 30 Appendix F: The Pathfinder Model 31 Works Cited 32

Company Profile
Hewlett-Packard first began its modest operation in 1939, when its founders Bill Hewlett and Dave Packard began making its first product, the audio oscillator. In the early years, the company often faced a lack of focus on its products and created everything from electronic products to agricultural products. In 1980, HP manufactured its first PC. From there, Hewlett-Packard (HP) grew to be the world’s leading PC manufacturer. (HP Interactive Timeline) The company is headquartered in Palo Alto, California, but bases its U.S. operations in Houston, Texas. HP conducts business in over

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