...BUSINESS MODEL GENERATION Yves Pigneur Patrick Van Der Pijl Alexander Osterwalder Alan Smith Tim Clark www.businessmodelgeneration.com, EUR 27,60 THE CORE TEAM a core team did the heavy lifting in authorship, design and production of this collaborative effort involving over 400 strategy practitioners from around the world. Lead authors Alexander Osterwalder, Ph.D, and Professor Yves Pigneur, Ph.D., Creative Director & Designer Alan Smith from The Movement, Producer Patrick Van der Pijl of Business Models Inc. and Editor Tim Clark of Hitotsubashi University Graduate School of International Corporate Strategy. www.businessmodelgeneration.com 2 AGENDA 1. 2. 3. 4. 5. 6. 7. 8. 9. BUSINESS MODEL BUSINESS MODEL EXAMPLES MORE... BUSINESS MODEL REVENUE MODEL BUSINESS MODEL BUSINESS MODEL MISC. FRAMEWORK ENVIRONMENT MEASUREMENTS INNOVATION 3 1. BUSINESS MODEL 4 BUSINESS MODEL 5 BUSINESS MODEL A Business Model Of A Company Is A Simplified Representation Of Its Business Logic. 5 BUSINESS MODEL 5 BUSINESS MODEL BUSINESS MODEL “describes what a company offers its customers, how it reaches them and relates to them, through which resources, activities and partners it achieves this and finally, how it earns money.” Dr. Alexander Osterwalder 6 KP KA VP CR CS 2. C$ by Alexander Osterwalder & Yves Pigneur (taken from the book „Business Model Generation“) BUSINESS MODELCH FRAMEWORK KR R$ 7 2. BUSINESS...
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...software to build classification models for SAR (Structure-Activity Relationships) analysis. Two types of classification tasks will be considered – two-class and multi-class classification. In all cases protein-ligand binding data will analyzed, ligands exhibiting strong binding affinity towards a certain protein being considered as “active” with respect to it. If it is not known about the binding affinity of a ligand towards the protein, such ligand is conventionally considered as “nonactive” one. In this case, the goal of classification models is to be able to predict whether a new ligand will exhibit strong binding activity toward certain protein biotargets. In the latter case one can expect that such ligands might possess the corresponding type of biological activity and therefore could be used as ‘’hits” for drug design. All ligands in this tutorial are described by means of an extended set of MACCS fingerprints, each of them comprising 1024 bits, the “on” value of each of them indicating the presence of a certain structural feature in ligand, otherwise its value being “off”. Part 1. Two-Class Classification Models. 1. Data and descriptors. The dataset for this tutorial contains 49 ligands of Angeotensin-Converting Enzyme (ACE) and 1797 decoy compounds chosen from the DUD database. The set of "extended" MACCS fingerprints is used as descriptors. 2. Files The following file is supplied for the tutorial: • ace.arff – descriptor and activity values 3. Exercise 1: Building...
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...Nokia SWOT analysis (Barney, 1991). Internal analysis (Resource-based model) Strengths – Having the advanced technology over the competitors in the mobile phone industry – Decentralized company structure, innovative and creative employees and Charismatic strong leader, such as: Jorma Ollila. – The market leadership in the mobile industry. – Strong brand name and company image in the global market – Has its own manufacture and network. – Product innovation. – Economy of scale Weaknesses – Complacency and arrogance. – Few customized, operator-specific handsets. – Few alliances, company sticks to its standing in the market, do not want to cooperate with the operators. External analysis (Environmental models of competitive advantage) Opportunities – The emerging market in developing countries, such as China, India – The emerging market for high-end mobile phone such as business user phone. Threats – Facing more new competitors, especially from Asia. – Stronger buyer power from the network operators. – Lost market share – The market becomes saturatedong competition in mobile industry OPPORTUNITIES LG: its...
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...Strategic Analysis and Choice Intake: October 2006 Student ID # 069017970 Master of Business Administration Module 2 Strategic Analysis and Choice Submitted by: Mohammed Hassan Sidahmed Student ID # 069017970 Intake: October 2006 1 Strategic Analysis and Choice Intake: October 2006 Student ID # 069017970 Strategic Analysis and Choice With reference to empirical examples, identify the circumstances in which a company should consider implementing a process of strategic renewal. What business strategies can they adopt in such circumstances and what factors are likely to influence the success of such strategies? 2 Strategic Analysis and Choice Intake: October 2006 Student ID # 069017970 A close look upon circumstances in which a company should consider implementing a process of strategic renewal and how to clearly identify these circumstances , analysts have to explore checklists and frameworks to find information necessary for conducting an internal and External Audit , to assess very clearly the internal and external Environments , so that the Company finds out where it currently stands and in order to take advantage of opportunities and its strong areas and to make plans for threats and weak areas when preparing business strategies. For the assessment External environment, it is best conducted by the PESTLE Analysis the factors are : ( P – Political , E – Economical , S – Social , T – Technological , L - Legal...
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...advertising function at micro level is being held by product managers Interfaces of a Product Manager Functions of a Product Manger 1. Market Planning Process SLEPT Customer (MKT Segmentation) Competitor (PDCT Segmentation) Sales Potential and Market Forecasting 2. Product Strategy Positioning / Branding Leveraging CBBE (LE / BE) NPD 3. Marketing Decisions Pricing Packaging Promotions (includes ADVT) Channels of Distribution Service 4. Monitoring Marketing Metrics Financial Metrics How is Product Manger different from Marketing Manger? • • • Focus Level of Operation Time frame of decision Making How is Product Management different from Brand Management? Differences • • • • • Brand can exist independent of product Brand has value on balance sheet Brand can deal with multiple product lines but still be coherent Brand is extendable Brand is a covenant or a promise of performance Similarities • Brand derives its power from product only • If promise is not delivered through the products, it tarnishes the brand (image / equity) Critical Skills (Things that your Prof. wouldn’t teach!) Recommended Books • Negotiation . . • Team Work . • Communication (How I Raised Myself from Failure to Success in Selling, How to Negotiate Anything) (How to Win friends...
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...Data Mining Objectives: Highlight the characteristics of Data mining Operations, Techniques and Tools. A Brief Overview Online Analytical Processing (OLAP): OLAP is the dynamic synthesis, analysis, and consolidation of large volumns of multi-dimensional data. Multi-dimensional OLAP support common analyst operations, such as: ▪ Considation – aggregate of data, e.g. roll-ups from branches to regions. ▪ Drill-down – showing details, just the reverse of considation. ▪ Slicing and dicing – pivoting. Looking at the data from different viewpoints. E.g. X, Y, Z axis as salesman, Nth quarter and products, or region, Nth quarter and products. A Brief Overview Data Mining: Construct an advanced architecture for storing information in a multi-dimension data warehouse is just the first step to evolve from traditional DBMS. To realize the value of a data warehouse, it is necessary to extract the knowledge hidden within the warehouse. Unlike OLAP, which reveal patterns that are known in advance, Data Mining uses the machine learning techniques to find hidden relationships within data. So Data Mining is to ▪ Analyse data, ▪ Use software techniques ▪ Finding hidden and unexpected patterns and relationships in sets of data. Examples of Data Mining Applications: ▪ Identifying potential credit card customer groups ▪ Identifying buying patterns of customers. ▪ Predicting trends of market...
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...The purpose of this report is to conduct a comprehensive business performance analysis using financial historical information/analysis of Costco. While Costco may not seem to have the revenue, assets and market share like similar and larger companies such as Wal-Mart and Target they are without a doubt a very profitable and successful company. What Costco lacks in high margins, they make up for in being a highly efficient company boasting high asset and equity turnover while maintaining optimum liabilities and debt to equity ratios. Costco is a great company that is seeing profitable success due to their business model that prioritizes quality for both its customers and employees. However, emerging with the 21st century are new ways of doing business. Online companies like Amazon.com are quickly taking market share not just from Costco but also their biggest competitors: Wal-Mart and Target. In order to stay relevant, Costco will need to maintain their business growth in the coming years and also find ways to compete against online retail giants like Amazon.com. 1. Company Background Costco is a multi-billion dollar warehouse company that operates on a global scale. Consumers can frequent Costco to find merchandise including but not limited to groceries, electronics, furniture and home goods, pharmaceuticals and gasoline. Costco specializes in purchasing its merchandise wholesale and re-selling to consumers. Consumers who frequent the warehouse club are required to pay...
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...Marketing is an ongoing process of identifying, creating, delivering and sustaining value for customers, shareholders, governments, investors and employees. We identify value through analytical marketing in which we do external and internal analysis. First we analyze the context. For macro we use PESTEL and for micro we use Porter´s 5 forces. With PESTEL we can see political, economic, social, technological, environmental and legal factors and with porter´s 5 forces we see the industry, we see who are the cutomers, Suppliers, Competitors, Substitutes and what are the Entry Barriers in order to know how attractive the industry is. Next we analyze the company where we analyze the finance, Human Resources, Operations and Marketing of the company. For marketing we do the product portfolio analysis in order to allocate resources and to use them in the most efficient way, for this we use the BCG matrix in which we compare the market growth rate vs the relative market share but this can not be the only tool to take a decision. After doing the product portfolio analysis we do the product portfolio rationalization where we reallocate resources by deciding which products we should eliminate, merge or keep all. The third C is competitors in which we follow the same analysis than for the company. In the 5 cs we also analyze the customer and the channels. We analyze the customer with help of the customer decision process. Which consists of 7 different steps: • What triggers...
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...Patricio Ducó Jan 8th , 2014 1. What would a SWOT analysis of HP and Compaq reveal? The main takeaway from this analysis is that the macro environment was tough, especially after the 9/11 attack and the technology industry was getting increasingly competitive and ever-changing. Therefore, even though both companies had their strengths, management was aware that the same business model would not last much longer. They were both clinging from very weak businesses: HP from the imaging and printing solutions that was already threatened by other brands and was evolving into digital solutions. Compaq was relying on a PC distribution model that was already showing signs of decay, especially shown by the negative operating margins they had even though they were the leaders in the market. Clearly they both needed a profound change and understood that combining with a company with opposite strengths could be a viable solution to ensure continued growth and the needed skills to adapt their model for the future, where enterprise 2 FGV15-303: Mergers and Acquisitions Case 1: The merger between Hewlett Packard and Compaq services was developing fast (as shown by IBM resurgence) and the PC industry demanded a low-cost distribution model. 2. What are the critical resources at HP? And at Compaq? Does Compaq complement HP? For HP the critical resources were the printing and imaging solution, which was at that time a high demand market segment for which they had the leadership...
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...A Quantitative Analysis Of Apple's Present Value Apple (NASDAQ:AAPL) announces earnings next week, and so we feel it is an appropriate time to quantitatively value the equity. Justification for a Weighted Averages Model To value this stock, we have employed a FCFE Weighted Averages Model (further explained below). We believe this model is an appropriate valuation method for all equities. In relation to Apple, we feel it is especially useful since Apple's growth can be qualitatively segmented: excellent short-term growth in the upcoming year due to iPhone 6 and Mac sales; good growth in the next 5 years due to brand relevancy and superior technology/products; and stable growth thereafter due to continued innovation. We affirm that the iPhone 6 will continue to post record-breaking numbers, and that Mac sales will continue their upward trend. We also credit the iWatch as having good growth potential for the company, as can be detailed here. We then affirm that Apple's growth over the next five years should be good, maybe even double-digit good, although we still think Apple could experience negative earnings growth (as they did from 2013 to 2012) if the iPad continues to slump, the iWatch doesn't take off, and Mac and iPhone sales stagnate. Further, we believe in the longevity of Apple. Apple has sustained itself as a dominant player in the tech realm for over a decade now, and we don't see that trend reversing in the long-run. Despite concerns over R&D spending, we believe those...
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...Case 70 Computer Concepts/CompuTech Merger Analysis QUESTIONS Question 1 Several factors have been proposed as providing a rationale for mergers. Among the more prominent ones are (1) tax considerations, (2) diversification, (3) control, (4) purchase of assets below replacement cost, and (5) synergy. From the standpoint of society, which of these reasons are justifiable? Which are not? Why is such a question relevant to a company like CompuTech, which is considering a specific acquisition? Explain your answers. Answer: Synergy is by far the most socially justifiable reason for mergers. Synergy occurs when the value of the combined enterprise exceeds the sum of the values of the pre-merger firms. (If synergy exists, the whole is greater than the sum of the parts, hence, synergy is often described as "2 + 2 = 5.") A synergistic merger creates value, which must be allocated between the shareholders of the acquiring and the acquired firms. Synergy can arise from many sources, the most prominent being (1) operating economies of scale in management, production, marketing, or distribution; (2) financial economies, which could include higher debt capacity, lower transactions costs, or better coverage by securities' analysts which can lead to higher demand for the combined company's stock, and hence to higher stock prices; (3) differential managerial efficiency, which implies that a new management can increase the value of the firm's operating assets; and (4) increased market...
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...market. Third, ACC was in a unique position to add value to AirThread’s operations because the acquisition could save AirThread more than 20% in backhaul costs. The reasons above make us believe that the synergy is positive and the acquisition is a good idea. Based on the projected cash flow information provided in the case, what is the stand- alone value of AirThread? Show the cash flow forecasts, discount rate, and your valuation model. (Hint: pay attention to the Working Capital Assumptions provided in Ex 1. For example, Accounts Receivable 41.67× means on average it takes 41.67 days to receive payment from customers. ) According to Jennifer Zhang’s analysis, we divide the stand-alone value of AirThread into two parts—operating value and non-operating value-- and then add the two parts together to get the result. First, when we calculate the operating value, we use the DCF model. We pick the risk-free rate from historical annual returns investments on T-bonds from 1928 to 2007 and use the geometric average, which is 5.4%, and collect the 5% equity market risk premium from the casebook. We assume the equity β as the average equity β of the industry, which is 0.96 (but we exclude one company that is Agile Connections, because the net income of this company is negative), and then use the Harris and Pringle Method to levered β (=1.467) because we assume that the D/E ratio (=52.5%) does not change. According to the CAPM Model, we get the cost of equity (=13%). We get the cost...
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...TITTO THOMAS (77044182) SUBMISSION DATE 18TH APRIL 2008 Leeds Metropolitan University Leeds Business School Contents Page No 1 Introduction 2. The Marketing Environment 2.1 Macro Environment (a) Political and Legal Environment (b) Economic and Competitive Environment (c) Social Cultural Environments (d) Technological Environment 2.2 Micro Environment 2.3 Competition (a) Competitors of Bosch Kettle 3. Critical analysis of relevant theories 3.1 SWOT Analysis 3.2 Portfolio Analysis 3.3 Porter’s Matrix 3.4 The Boston Matrix (The Product Portfolio) 3.5 Response Hierarchy Model (a) The AIDA Model (b) The innovation – adoption Model (c) The DAGMAR Model Market Attractiveness Model: the GE matrix 3.6 Critical Analysis 4. Critical Analysis of Buyer Behaviour 4.1 Consumer as Buyer 4.2 Conclusion and Analysis 5.0 Buyer Behaviour 5.1 Buyer Behaviour Role in Marketing 5.2 Consumer as Buyer 5.3 Why People Buy 5.4 How people choose (a) what influence Buyers? 6.0 Segmentation Targeting and Positioning Strategies 6.1 Segment Identification 6.2 Consumer basis 6.3 Physiographic 6.4 Geodemographics 6.5 Psychographics 6.6 Segmentation Techniques 6.7 Targeting Through Marketing Mix 6.8 Positioning 6.9 Practical Approaches 7.0 Marketing Mix 7.1 Product 7.2 Price 7.3 Place ...
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...BhaskerMukerji BSAD: 231 November 29, 2011 Toyota, the largest automotive manufacture in the world needed to take a leadership role in developing a more sustainable method of transportation. Toyota has a leadership role in quality control by bringinglean practices to the manufacturing process. The term lean was coined by Toyota to create flow in the workplace and the work environment (Wikipedia-Lean Manufacturing, 2013).Toyota is focused on making a product that will help the natural environment and cut down on waste. Our new line of Hybrids shows our corporate commitment to innovation and environmental sustainability. The following marketing programs outlines the ways in which Toyota will evaluate the macro-environment, determine a target market for the Hybrid line, as well as our plans for the product its self, a pricing strategy, our placement of the product as well as promotion efforts. One of the big questions is why? Why did we create this product; well it is simply because there was a massive demand for it. Oil prices are through the roof, and consumers do not want to spend their paychecks at the pumps. In 2008, there was a huge spike in the oil prices. This spike has temporarily decreased but oil prices are predicted to rise again soon. Both consumer households and government are demanding us to create a new product that is affordable and sustainable. Consumers are not only demanding this product from us, they are also demanding a change in the market; a change...
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...Cisco System, Inc Cisco System, Inc SMIF Stock Report Information Technology – Communication Equipment Analyst: Thanh Nguyen Date 12.04.13 Ticker: ●CSCO Recommendation: ● HOLD Price: ● 21.24 (as of 12.04.13) Price Target: ● 21.74 Highlights * HOLD Recommendation: Cisco’s expected revenues for the coming quarter will be down 8 to 10% because of weak demand in emerging markets. However, the company had high earnings, and was consistently increasing revenues over recent years. It is a large-cap growth company in the technology sector and is expected to outperform the emerging markets over the next years. * Strong Financial Position: Cisco has solid fundamentals with consistent growth, high margins, and a strong balance sheet. Its gross profit margin is mostly higher than 60%, and blows away that of the S&P 500 average (around 44%). Since 2009, Cisco has kept increasing sales. It has a very strong balance sheet with more than $50 billion in cash and cash equivalents in 2013, which is higher than the total of debt ($42 billion). Besides, it has a good asset management, which has maintained to keep inventories low over years with an average of 2% of total assets. Further, Cisco commits to return a minimum of 50 percent of its free cash flow to shareholders in the forms of both dividends and share repurchases. Cisco generates a healthy amount of cash of about $10 billion to $12 billion annually in operating cash flow, it will have room to deliver...
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