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Hindustan Unilever

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Submitted By omninishar
Words 1756
Pages 8
Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers

Course Name:

Marketing Management

Assignment Title:

Unilever Brazil Write-up

Submitted by: G14

Name of Group member

PGID

Sudheendra Raj Bajpai

61610263

Soumya Thakur

61610042

Ashish Poddar

61610746

Omni Nishar

61610806

Table of Contents
TABLE OF CONTENTS........................................................................................................................................ 2
1.

EXECUTIVE SUMMARY............................................................................................................................. 3

2.

SITUATION ANALYSIS .............................................................................................................................. 4

3.

MARKET SEGMENTATION ........................................................................................................................ 5

4.

STRATEGY OPTIONS ANALYSIS ................................................................................................................ 6

5.

MARKETING MIX ..................................................................................................................................... 9
5.1
5.2
5.3
5.4

PRODUCT ................................................................................................................................................. 9
PRICE....................................................................................................................................................... 9
PROMOTION ............................................................................................................................................. 9
PLACE

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