...The Three Largest Minority Target Markets: Hispanic, African and Asian Americans I. Hispanic Americans Population A. Total amount in the U.S.: There is 53 million Hispanic Americans living throughout the U.S. B. Percentage of total U.S. population: The Hispanic population contributes to 17% of the overall U.S. population C. Rate of growth: The growth rate of Hispanic Americans is 2.2%. D. Average household size: The average household size of Hispanics consists of 3.53. E. Average Age: 36.8 (Marketing Chart Staff) F. Percentage with college degrees: There are nearly 13.2% of Hispanic Americans with college degrees. G. Average/Median income level: $38,624 H. Geographic location: California, Florida, and Texas I. Most popular brands that are purchased: “Android, Apple and Blackberry” (Top 10 Hispanics & Mobile Facts – Infographic & Study) J. Specific products that are purchased the most: Mobile devices and tablets 1.) “56% Hispanics vs. 33% Non-Hispanics – shop mobile with a phone” (Glenn Llopis) 2.) “43% Hispanics vs. 25% Non-Hispanics – shop with a tablet” (Glenn Llopis) K. Best media method to use: Advertising through radio, billboards and infomercials that are translated and related to the Hispanic population. II. African Americans Population A. Total amount in the U.S.: The second largest minority group is African Americans; there are nearly 43.9 million individuals. B. Percentage of total U.S. population: African Americans compose 18.4% of the entire...
Words: 1053 - Pages: 5
...Explain why the Hispanic vote is becoming more important in US elections (10 marks) Hispanics are a growing group in the USA in terms of politics, this can be seen through demographics, according to the 2000 census, they did form 12% of the population, but by the 2010 census this figure has increased over 16% (51 million people) this was due to immigration and birth rates, therefore over the years they have become more influential as they are now a larger proportion or the electorate. Furthermore, because they are a young group and a significant proportion are not yet of voting age, with one quarter of Hispanics being under 18, Their full political importance is yet to show as they have not yet acquired the right to vote, which is one of the main reasons the Hispanic population is known as the ‘sleeping giants’ as their full potential of their impact towards the electorate has not been ‘awoken’ due to them not being able to vote. so over the years they will become increasingly important. Many Hispanic communities are also located in several vital swing states, for example, in California, Nevada, Arizona, Texas and New Mexico. Where the Hispanics make up more than 25% of the population. Particularly in Florida where they have a high number of electoral college votes, where their votes are even more important because of the closeness of the vote in these battle ground states. The fact that Hispanics are a disparate group- from Mexico, Puerto Ricco and Cuba as well as other...
Words: 662 - Pages: 3
...Fighting Obesity in Hispanic Children A. Overall educational goal To propose a health promotion model to achieving increased physical activity in Hispanic children ages 10-14. I will collaborate with schools and catholic churches in promoting and enrolling Hispanic students in after-school programs. I will collaborate with and use materials from the California Adolescent Nutrition and Fitness Program (CANFit). CANFit is an organization that is specialized in helping minority communities to improve their youth’s nutritional and physical activity habits. It offers guidelines and many different, fun programs for children ages 10-14 that are culturally appropriate. CANFit has launched many campaigns that are culturally appropriate and facilitate change in children. These programs include P.H.A.T. (Promoting Healthy Activities Together) for African-American children, R.E.A.L. (Redefining Excellence Activity and Leadership) for Asian American children, and the Adelante Con Leche Semi-Descremada 1% program for Hispanic and Latino children. The goal for any child is 60 minutes of physical activity per day. CANFit offers a “physical activity pyramid” for after school programs that includes 60 minutes of individual activity, activities with parents or group games (California Adolescent Nutrition and Fitness Program, 2007). These activities can be any type of sport, such as basketball or volleyball, playing Frisbee, walking the dog or may include individual activities such as rollerblading...
Words: 1781 - Pages: 8
...Introduction We are honored to introduce the next governor of the Red Lone State that is Texas, Ms. Jane "Bitzi" Johnson Miller. She is a Conservative Republican with humble beginnings born and raised on a ranch in West Texas. She has profound origins in Texas as she comes from generations of proud Texans. The prosperous entrepreneur is the granddaughter of former governor Joe "Big Daddy" Johnson who was the Texas governor in 1954-1958. As a highly educated individual that knows what it is to work hard and strive for what she wants, being a pro-business individual she started her own software company in Dallas back in 1993 and later sold to Dell Company in 2014 for $2.5 million dollars. She is a recently divorced with two grown children who support her and can attest of what great mother she has been as they grew up admiring of what a hard worker she was to provide for her family. She strived to be a role model to her children and show them that with perseverance and dedication you can achieve anything you set your mind to. This make her very passionate about mothers and children as she knows firsthand how tough it is to be a working mother. Jane “Bitzi” is the example of a strong woman in politics in today’s society, she is conservative in her ways, compassionate in her actions and has a vison of what she beliefs Texas needs and wants, making her the best candidate for the job. Culture and Regional Support Texas is known to be composed of a combination of traditionalistic...
Words: 1551 - Pages: 7
...Hernando Gonzales (pseudonym), age 63, incurred a traumatic brain injury to the left and right frontal lobes and the left temporal lobe and a broken right shoulder during a car accident on March 15 of this year. Mr. Gonzales was born and resides in Mexico and was visiting his sister, Maria, for a two month vacation when the accident occurred. This was his first visit to Buffalo, NY, though he has visited Miami, Florida and San Antonio, Texas several times in the past 20 years. Mr. Gonzales has been a widower for 6 months and has four adult children who reside in Mexico. Mr. Gonzales completed ninth grade in Mexico and worked as a security guard at an industrial site. He speaks fluent Spanish and reads and writes Spanish at about a fifth grade level. Although he has taken English emersion classes for several years and his auditory comprehension of English is good, his spoken English is limited. Reading and writing English are basic and inconsistent. He is an ardent soccer fan, enjoys Mariachi music, and attends church on a regular basis. According to his sister, Mr. Gonzales has a history of hypertension, prostate cancer, and osteo–arthritis. He had a partial knee replacement to the right knee in 2005. He wears corrective lenses that were broken during the car accident, and during the optometric evaluation to replace his lenses, early stage bilateral cataracts were noted. Three years ago Mr. Gonzales was diagnosed with a mild bilateral sensori–neural hearing loss during an employment...
Words: 1109 - Pages: 5
...Race and Your Community: Knoxville, Tennessee John Smith Date Aixa College ETH 125 The community of Knoxville is extremely small. A larger amount of the Tennessee population consists of several minority groups. Within my location the residency is composed of mostly Blacks and Whites; I have recently found out that the two groups do not have much differences between the two. As there have been identified, there are several differences between these two groups and the Hispanics, Asians, and Filipinos. Traveling through the City of Knoxville, it is easily noticeable and obvious that the Whites and Blacks are obligated to a higher standard of living; the nicer vehicles and larger houses is the proof of this statement. Throughout the city of Knoxville, I have experienced that although there are numerous differences that are easily noticeable between the different races and ethnicities, the unifying of all groups occur when required because of our common ethics and principles. Each group within the community to which I were raised, correlate and empathize in contradictory ways; however, a general respect for another is displayed by all and the thoughtfulness for each person throughout the community’s miscellaneous ways of living are revealed. Within my community, there is a resemblance bearded of me in observations to color as an outcome of me being white and residing within a community in which many of the residents are of the black...
Words: 1413 - Pages: 6
...Minorities in Prison, Why So Many? Jennifer A. Spry ENG 122: English Composition II Ava Hardiek January 7, 2013 Minorities in Prison, Why So Many? Introduction Racism has been a part of history for many years and is a very real problem in the world, not just in the United States. For example, New England colonists fled to a new land, later to be known as America, for religious freedom from European dictators, early settlers of the United States enslaved African-Americans, Adolf Hitler murdered millions of Jewish people, and Middle Eastern Muslim terrorists destroyed the World Trade Towers killing thousands. In the United States, before the Civil rights movement, African-Americans were severely discriminated against. They were not allowed into certain restaurants, they were given restrooms and water fountains that were only used by “colored people”, and they were forced to sit in the back of the bus. Schools and neighborhoods were segregated and interracial relationships were forbidden. Racism was considered socially acceptable and the judicial system upheld arrests and convictions of those that did not conform to the laws. It was impossible for a person of color to receive a fair trial. Today the judicial system is designed to punish criminals for the crime not their minority status, but the truth can still be twisted by racism. Some people argue that the law is flawed and the courts are biased because we are judged by a group of people who are randomly selected to decide...
Words: 2123 - Pages: 9
...learned is exactly how badly the dominant group has treated all of the minority groups over the years. I know that the United States was founded on a long tradition of violence, slavery, and genocide toward any group that they could get away with subjugating; what I was surprised by was how groups that I had always thought were part of the majority (French, Irish, Italian, and so forth) were initially discriminated against early on and had to ‘pay their dues’ in order to be awarded membership in the dominant culture. This information does not change my understanding or relation of others, as I have always prided myself on treating people as people and ignoring things like race, religion, sexual orientation, or gender identity. The main thing that the material in this course has taught me is that I should be even more embarrassed by the cretins further up in my family tree when I look at myself in the mirror in the morning, and more dedicated to making up for the (assumed) transgressions of my ancestors by not allowing any prejudice or discrimination enter my own thought process or actions. Immigration trends are currently increasing the amount of minority residents in the United States, in particular those from Latin America or those with Hispanic backgrounds. I believe that by 2050, white or Caucasian people (especially males) will be in the numerical minority; whether they will become an actual minority group in another question all together. I think that the old, rich, pasty...
Words: 1457 - Pages: 6
...reinforcement from family, friends, and even your neighbors. It is very important that as a community we build confidence and great self-esteem since it will give all of us the strength and guidance to be able to rely on each other and provide encouragement to live your lives in a healthy and happy manner. Problem Statement The lack of inequality with underrepresented students seems to be an issue for many years. We the underrepresented many times just let it go by, but it should not be that way. Being able to be successful in college also means good social integration. In a study done in the University of California Santa Cruz and University of Minnesota they mention in an article, “Identity and Academic Success among Underrepresented Ethnic Minorities: An Interdisciplinary Review and Integration” they mention “In particular, educators must rethink how they value different forms of families’ contributions to their children’s education, rather than holding all families to a White, middle-class standard.” (Syed, Azmitia and Cooper, 2011) SOCIAL INTEGRATION...
Words: 1501 - Pages: 7
...difference in values and beliefs grants an impact on wellness, disease and death in selected cultures. Upon assessing heritages there has been an overview of religion, ethnic background, language and an identification of support systems. Information has been gathered to present cultural lifestyles, traditions and health practices in a nonsterotypical manner. Utilizing the Heritage assessment tool this paper will reflect the cultural heritage of three different cultural practices .The three cultural diverse backgrounds, which will be discussed, are Hispanics, Filipinos (Asians) and Southern Afro Americans in which the later describes the writer’s heritage. There will be an acknowledged awareness of health maintenance, protection and restoration. Common health traditions will be identified along with how families interact with these practices. Yet, there is a cultural diversity in ethnicity a reflection of similarities is encountered. The Hispanic community is broadened and consists of many geographical origins such as South America, Cuba,...
Words: 1190 - Pages: 5
...New York City. When she was only 3 months old her family decided to return to their homeland in Dominican Republic. It seems they wanted to make a difference in their country which at that time was being ruled by the dictator General Rafael Trujillo. In 1960 her family returns to the United States because his father was part of a plot to overthrow country's dictator which it failed and under these circumstances put the whole family in jeopardy and they had to flee the island. Coming to this country and adapting to the language and the culture wasn't easy for Julia. She faced discrimination from the children at school because of her Hispanic ethnicity. Julia always loved stories since she was little she adored hearing them and also telling them, but is when she came to this country she developed her writing skills. Hispanic culture is more oral expression than written, is not very common for a child or teenager to keep a daily journal but it is for an American. Thankfully to this experiences in her life she was able to transformed them into wonderful written pieces. Since Julia went through the experience of adapting to a different country, culture and language, in this poem she tries to portray what Spanish feels to her and she wants her readers to know this in English with a hint of Spanish, which to me is like a cherry on top. This poem is about the feelings and emotions a person has with two different languages and how hard sometimes is to adapt...
Words: 694 - Pages: 3
...Ceja Vineyards 1) What has made Ceja Vineyards successful to date? Consider both favorable and unfavorable factors. The success of any business starts with a good story. Stories can be captivating, educational, thought-provoking, and inspirational. A story that is genuine and humble can create a deep connection between the consumer and the business. A properly communicated story can cause the audience to experience a vicarious feeling of nostalgia. In the case of Ceja Vineyards, the story is humble and relatable. Winetasting (and drinking in general) tends to spark up conversation. For instance, when I toured the Terlato Family wineries in Napa, the man that was providing us with various wine samples (while also sampling them himself), decided to share a special wine with us. Of course, the “special” part of the wine was centered in its story. One day while workers were installing some posts to brace up the grape vines, they bumped into something hard in the dirt. The workers removed the object from the ground and, to their surprise, discovered that it was a tomahawk. Further research on the tomahawk confirmed that it was a genuine Native American weapon that dated back several hundred years. The vines that were in the immediate vicinity produced their best tasting wine, which they properly named “Tomahawk.” It just so happens to be their most expensive wine as well. Here I am several years later, bragging about this Tomahawk wine that I got to try and why it has its...
Words: 1790 - Pages: 8
...Customers As of 2016, Cal Poly Pomona houses 23, 966 enrolled students (22, 384 in the undergraduate program and 1,582 in the graduate program), 1,202 within faculty, and 1,410 within staff. This leads to a total of 26, 578 that either attend or work at Cal Poly Pomona, all of whom would be potential customers (Facts and Figures 2016). Our sales would especially attract those in the Hispanic/Latino community at Cal Poly. The Hispanic/Latino population at the school- both male and female- makes up around 37 percent of the student population, which would increase our chances of good sales, since fresh fruits with Tajin and lemon juice is considered a popular street food in Hispanic culture and a majority of the community was raised consuming the snack. Since the sale is sold during University Hour, a lot of students would prefer grabbing a quick bite to eat to save the short time they have before heading off to class. External Environment We started to set up our booth 15 minutes prior to University Hour, and managed to grab a spot straight across from the side entrance of Round Table. We all had the assumption that this would be an ideal place to sell our product since most people would come and eat at the Bronco Student Center area during lunch. But there were a few disadvantages to our location. One was that there were other food booths around the area as well that were already set up and making sales before we even arrived. Another was the location in which we chose...
Words: 409 - Pages: 2
...The history of the United States includes a number of names and events that are little known among the general public and are directly related to the significant legacy of Hispanics in this country. The Hispanic history of the U.S. was forged by courageous figures such as Soto, Ponce de León, Coronado, Menéndez de Avilés and many others. It is time to highlight the events and honor the people who contributed to our rich culture and to explain the importance of the Spanish, and by extension, Hispanic role in the history of the United States. George Washington himself recognized the Spanish contribution when he wrote to King Carlos III of Spain after the War of Independence to thank him for the aid he had received from Spain during the fight for freedom. Washington was well aware that the Spanish Crown held a vast amount of territory throughout the Americas, from Patagonia to Alaska, and that the Spanish had been present in the New World for centuries. Washington understood that not only had Spanish explorers and missionaries shed their blood and made great sacrifices during those years, but that Spain had also contributed money and manpower to the American Revolution. The revolt against the British Crown was possible thanks, in part, to the funds sent by Spain and the participation of the Spanish in the New World. There were Spanish settlements from Mexico to Alaska, including many in what are today the states of Texas, New Mexico, Arizona and California, to name just a few. Spain...
Words: 913 - Pages: 4
...Section l. Estimates for Census Regions and Divisions 3 Table 1. Census regions and divisions: Employment status of the civilian noninstitutional population by sex, age, race, and Hispanic origin, 1998 annual averages (Numbers in thousands) Civilian labor force Employment Unemployment Civilian noninstitutional population Number Percent of population Number Percent of population Number Rate Total ................................................................................ Men ................................................................................ Women .......................................................................... Both sexes, 16 to 19 years ............................................ 205,220 98,758 106,462 15,644 137,673 73,959 63,714 8,256 67.1 74.9 59.8 52.8 131,463 70,693 60,771 7,051 64.1 71.6 57.1 45.1 6,210 3,266 2,944 1,205 4.5 4.4 4.6 14.6 4.4 4.3 4.5 14.1 - 4.6 4.5 4.7 15.1 White ............................................................................. Men ............................................................................... Women ......................................................................... Both sexes, 16 to 19 years ........................................... 171,478 83,352 88,126 12,439 115,415 63,034 52,380 6,965 67.3 75.6 59.4 56.0 110,931 60,604 50,327 6,089 64.7 72.7 57.1 49...
Words: 933 - Pages: 4
