Free Essay

History Thru Films in the 70's

In:

Submitted By webroc4040
Words 1777
Pages 8
Webber Sybrun
December 20, 2011
Final Exam
Question Choice 2 and 3
3) Movies are useful tools for thinking about professional behavior and ethics. For example, films about lawyers can “raise questions about the proper and possible role of law in society”* while reflecting “powerful myths that influence our reactions to issues we meet in real life, including legal issues.” The same applies to journalism. We see these movies and in some ways they show us how American institutions are effected by crisis’s that undermines their credibility, another role we see and learn from in films is journalism “journalists are often called upon to make decisions based on a morally mature interpretation of principles rather than any specific code of conduct,” films gives dramatic life to struggles over those principles. In “All the Presidents Men” we clearly see that the US government and staff are not honest and trustworthy and there credibility is undermined and under investigation by the press. Washington Post reporters Carl Bernstein and Bob Woodward, whose investigation into the Watergate scandal set the stage for President Richard Nixon's eventual resignation. The free press myth is built upon the tenet that journalism can and should report truth that citizens may rationally act upon in making democracy work. That tenet underlies both libertarian and social responsibility models of the press. Classical libertarianism did not assume that journalism had a specific duty to present truth, but did see freedom of the press as key to a self-righting marketplace of ideas. The film encapsulates what media scholar Michael Schudson has called “the central myth of American journalism,” representing for the press “a charter, an inspiration, and a reason for being large enough to justify the constitutional protections that journalism enjoys. “A whole fabric of deception arose” during their investigation as they misled or lied to some of their sources and never appeared to consider possible alternatives to their actions. Journalism and other professions “reward competition and unusual achievement,” that could lead to further deceptions with serious consequences if left unchecked: “The accepted practices may then grow increasingly insensitive, and abuses and mistakes more common, resulting in harm to self, profession, clients, and society.

In the conversation we see an agent who is lonely, depressed, and paranoid. A fear for those that may be hearing his conversations and he fears what he does in life as a living happening to him. Agents and there gadgets undermine the privacy of people in America. At times we are told this is only for our safety but what if one is obsessed with Caul is a loner, a man whose job is to listen in but never be part of society. He has three locks on his door yet admits to having “nothing personal” inside. He sees everyone as a threat to his personal security, and won’t let anyone in to his life. By writing Caul in this way, Coppola creates a perfect set-up for the story that soon follows; a man obsessed with saving the life of someone who doesn’t even know he exists. As Caul, Gene Hackman gives one of his career-best performances working with a script which allows him to bring a depth and fragility to such a lonely, sad man. At work, when he mixes the recordings and tries to decipher the audio, we see a man totally immersed in this world yet he cannot apply the same to relationships around him. His only comfort and enjoyment comes from playing the saxophone alone in his apartment here's also the very interesting moral inquiry at the heart of this story: the questionable morality of Harry's job as a voyeur. The film makes us question the idea of skill and talent: Harry's the best at what he does, but all his technical brilliance, his ability to analyze and reconstruct sound, means nothing if he uses his talents for evil purposes. He's haunted by the memory of a case when his technical ability led to murder, and he becomes obsessed with "fixing" that failure by applying his ability, he thinks, in a more positive way. Is it a metaphor for the film artist's responsibility to use the tools of sound and images to tell worthy stories and express worthy ideas? I like to think so.

These two films tell me that America’s institutions were viewed as mischievous organizations. They are set up to serve and protect but they always show us how someone is not playing by the book. We see these institutions being beneficial to society but take a huge toll on those that work the jobs. We see acts of violence out of paranoia and we see institution not showing too much care for a member that is emotionally unstable. In Black Sunday we see a solider that is dishonorably discharged and feels as if his own country let him down. The institution he was part of has no longer considered him to be a member after all its efforts. These lives in the 1970’s were considered of value. These film portray America to seem crazy, not loyal, and non diverse.

Question2.

According to the authors, Deep Throat was a key source of information behind a series of articles on a scandal, which played a leading role in introducing the misdeeds of the Nixon administration to the general public. The Conversation, hinged on the notions of surveillance and wiretapping, sound becomes the most powerful tool in broadcasting the complicated psychology of the central character. These two characters are living in the 1970’s and have a great sense of paranoia in both films when it comes to the secrets they know and how the go about keeping and distributing information.
The contrast to this comparison is one works and shows conspiracy within the government then we see scandals with in the Federal Borough so this too shows a comparison on how official government branches are all involved in scandals and not following laws like the patriot act. Caul from The Conversation is a strictly secretive professional; a man whose life, as one character puts it in the taxi "has become his job." He is hired by top-shelf employers to listen in on others’ conversations, extracting important private information that he relays to them. Deep Throat is also a secretive professional; he to has turned his life into his job, and has secretive information. They both seem to be affected by the scandals being done around them. They also are not trying to be the hero or the solution to the overall problem but in some way seem to try and be the main source to fix the criteria in the plot of the film. Thus the film itself becomes akin to an extended audiotape, a dense and often times sonically harsh private recording. Harry's investigation involves a complex system of wires, mics, and recording tape. Deep throat is paranoid and fear’s these gadgets in his role in these films, why? Why not want to be the person who can show his country we have the right to protect and serve even if it’s the president that we must be targeted. The people votes is what people these people in power and then gives them access to scandals and scams. Why is it we see surveillance in one film and in another we see a much less innovative way to investigate which is basically one writing comments and answers into a note pad. Why is we don’t see these two worlds cross in the movie far as technology goes. The uneven comparison in the films leaves me to believe when information is being collected and it’s about the government its not to be recorded but if it’s about a civilian then we can use all gadgets. This shows how unparallel life was in the 1970’s.
Harry's suspicions regarding the potential violence surrounding the conversation are unclear and his attempts to attain freedom and clarity in the face of this predicament are ill advised, for he is too withdrawn and self-absorbed to feasibly find an answer. Deep throat on the other hand is the product of good investigative work. The use of gadgets and recorders weren’t used to make the President of the United States step down. Woodward, in All the President's Men, first mentions Deep Throat; earlier in the film Woodward reports calling "an old friend and sometimes source who worked for the federal government and did not like to be called at his office". Later he describes him as "a source in the Executive Branch who had access to information at CRP as well as at the White House". This is a unique position to observe the Executive Branch," and the men "whose fight had been worn out in too many battles". These conspiracies are portrayed in particular ways but at t he same time comparison can be made in the overall intentions of the characters in these film. There are fighting for rights and believes for the future of mankind. I feel these films are viewed in particular way so one can know where you work and who you work for can be misleading when you look at what people have to do for justice to be served. Meeting in secret places, recording information, it all deals with relieving paranoia in the 1970’s. This is a resolution to the racism, terrorism, and sexism that was apparent in the 1970’s; the character’s rolls were to assist in helping solve the problems or plots of the film. They were cooperating with the guideline’s of America but the were out to seek justice for America by bending those guidelines. The levels of destruction and the extraordinary human casualties unheard–of for Americans in the 1970’s but this was portrayed in these films. These men seem as if they are the one’s capable of stopping these forces. These characters are key in building credibility throughout the movie. On the other hand, however, we must also consider the negotiation that occurs between sub-government and government forces. The formation of a 'popular collective will' can never be complete because there are always excluded or marginalized forces, both within a given social formation and beyond it. This is how we see the film particular ways of showing us how information is of so much value. The two characters in this comparison are both fighting for the same cause but at the same time trying to protect the little lifestyles they have.

Similar Documents

Premium Essay

Study Habits

...CINEMATIC REVOLUTION: AN ANALYSIS ON THE BOX OFFICE HIT FILM “HENERAL LUNA” AS PERCEIVED BY SELECTED: FILM EXPERTS, MARKETING EXPERTS, HISTORIANS AND MASS COMMUNICATION STUDENTS A Thesis Presented to the Faculty of the College of Arts and Letters Bulacan State University In Partial Fulfillment Of the Requirements for the Degree of Bachelor of Arts in Mass Communication Major in Broadcasting by Adolfo, Jasmine Faye M. Añonuevo, Sabbyna R. Cara, Angelica P. Paguiligan, Noemi D. BAMC 4B Mr. Regemrei P. Bernardo MARCH 2016 Chapter I The Problem and Its Setting INTRODUCTION A film is a characterization of diverse emotions and motions of a society (Santillan, 1998, 155, as cited in Campomanes, 2015). As disciplines and fields of knowledge, History and Film differ from their own characteristics and potencies however as in the teaching of history, there are times when their relationship is evident. According to CCP (1994) historical films are “films based on biographies and events in the distant past.” Following this definition, it has been said that there are two kinds of historical films, one that uses history only as a context and the latter that attempts to directly represent a historical period, place or personality. (Navarro 2008, 134 as cited in Campomanes, 2015) The amount of information we gain from a book can hardly be equaled to the ones we gain in a film for the reason that a film is limited with its running time. Although with that being...

Words: 13003 - Pages: 53

Premium Essay

7 for All Mankind

...7 FOR ALL MANKIND COMPILED AND PRESENTED BY: POOJA S RAWAL FD- 7 BATCH- 1 27/08/2013 1 29-08-2013 INTRODUCTION  7 For All Mankind (often referred to simply as Seven, Seven Jeans or 7FAM) is a premium denim brand founded by Michael Glasser, Peter Koral, and Jerome Dahan in 2000.  It is headquartered in Los Angeles, California. Since 2007, it has been owned by the VF Corporation.  7 for All Mankind began by designing women's jeans. A men's jeans line was introduced in fall 2002, and its Children Denim Collection for boys and girls in fall 2005.  In addition to jeans, 7 for All Mankind produces other clothing items such as skirts, shorts, and denim jackets.  The brand is sold in over 80 countries including Europe, Canada, and Japan. 2 29-08-2013 COMPANY PROFILE  The story of premium denim is one that is intricately intertwined with the launch of 7 For All Mankind in Los Angeles, California during Autumn in 2000.  7 For All Mankind was the first company to truly bring premium denim to scale, marking Los Angeles, California, as denims’ venerable center for research and development worldwide changing the landscape of denim forever.  The brand became an instant favourite among Hollywood’s elite.  7 For All Mankind rank as a preferred jean among Hollywood’s leading ladies such as Angelina Jolie, Cameron Diaz, Jennifer Garner and Liv Tyler.  Male celebrities such as Jake Gyllenhaal, Ben Affleck, and Ryan Reynolds became fans after the launch of 7 For...

Words: 3071 - Pages: 13

Premium Essay

Notes

...National Seminar on Innovations in Safety, Health and Environment 1 Agri Science Innovations Focus: Health, Safety and Environment Protection Prakash Apte Managing Director, Syngenta India Ltd. The problem before us today: Global Food production is the highest ever and quality and safety is better than ever before, yet 14 mio people die of starvation every year & 800 mio people are clinically malnourished! And by 2025 we will have more than 8 billion people to feed: Global population is expected to grow from 6.2 Bio to 8 Bio in 2025, while farmland available per capita is shrinking! Secure & sustainable supply of high quality food, particularly in the developing countries; is a basic requirement for continued human development! In India the situation is more acute: • During the last two decades of 20 th century, the population increased by 50% but food-producing land has shrunk by 5 %. Demand for healthier food is increasing with the growing awareness, but the farm land is being nibbled at to meet other economic needs e.g. urbanization & industrial infrastructure Advanced Agricultural Science can help: Agri science has made great progress over last 50 years. This has enabled us to keep pace with the growing needs of increasing population. However, in recent years Indian Agriculture has not kept pace with the technological progress in other sectors of economy. In a country where about 2/3 rd of population derives its livelihood either directly or indirectly from...

Words: 12119 - Pages: 49

Free Essay

Smc Paper

...HISTORY Established in 1890, La Fabrica de Cerveza de San Miguel, Southeast Asia’s first brewery produced and bottled what would eventually become one of the bestselling beers in the region. Within the span of a generation, San Miguel Beer would become an icon among beer drinkers. By 1914, San Miguel Beer was being exported from its headquarters in Manila to Shanghai, Hong Kong and Guam. A pioneer in Asia, San Miguel established a brewery in Hong Kong in 1948, the first local brewer in the crown colony. | | Today, San Miguel Beer–the Company’s flagship product–is one of the largest selling beers and among the top 10 beer brands in the world. While brewing beer is the company’s heritage, San Miguel subsequently branched out into the food and packaging businesses. From the original cerveza that first rolled off the bottling line, San Miguel Corporation has since expanded its portfolio to produce a wide range of popular beverage, food and packaging products which have–for over a century–catered to generations of consumers’ ever changing tastes. It has also diversified into heavy industries including power and other utilities, mining, energy, tollways and airports. The Company’s manufacturing operations extend beyond the Philippines to Hong Kong, China, Indonesia, Vietnam, Thailand and Malaysia. Its products are exported to major markets around the world. Continuing a tradition of product quality, San Miguel is capitalizing on its unique strengths in brands and...

Words: 4148 - Pages: 17

Free Essay

Converse Casestudy

...Converse  Inc.   Situational  Analysis       ID:  936605550   ID:  911484064   ID:  933327329   ID:  919538922     ID:  938345647         Table  of  Contents   Company  Analysis  ………………………………………………………………………………………………………………………………..  3-­‐6                   Consumer  Analysis………………………………………………………………………………………………………………………….…….  6-­‐7                                                                                                     Product  Analysis……………………………………………………………………………………………………………………..…………….  7-­‐9   Competitive  Analysis…………………………………………………………………………………………………………………………….  9-­‐14   Market  Analysis…………………………………………………………………………………………………………………………………….  14-­‐15   Other  Considerations  (Past  and  Present  Communications)……………………………………………………………………  15-­‐17   SWOT………………………………………………………………………………………………………………………………………………….…  18-­‐19   Primary  Research  Considerations…………………………………………………………………………………………………………..  19   Work  Cited  and  Appendix………………………………………………………………………………………………………………………  20-­‐29               2     ID:  936605550   ID:  911484064   ID:  933327329   ...

Words: 8366 - Pages: 34

Premium Essay

A-Le-Le

...speaking people compose 66% of the region, the Pangasinan speaking people compose 27%, and the Tagalogs compose 3%. Physical Region I occupies the narrow plain between the Cordillera Central mountain range and the South China Sea. It also occupies the northern portion of the Central Luzon plain, to the north-east of the Zambales Mountains. Lingayen Gulf is the most notable body of water in the region and it contains a number of islands, including the Hundred Islands National Park. To the north of the region is Luzon Strait. The Agno river runs through Pangasinan and empties into the Lingayen Gulf. The river flow into a broad delta in the vicinity of Lingayen and Dagupan... ------------------------------------------------- History Region 1 was first inhabited by the aboriginal Negritoes before they were pushed by successive waves of Malay/Austronesian immigrants that penetrated the narrow coast. Tingguians in the interior, Ilocanos in the north, and Pangasinense in the south settled the region. From the data on the population distribution of Region 1, it is...

Words: 7108 - Pages: 29

Free Essay

Cta Road

...Detailed Fare Information All Aboard! This map gives detailed information about Chicago Transit Authority bus and elevated/subway train service, and shows Pace suburban bus and Metra commuter train routes in the CTA service area. It is updated twice a year, and available at CTA rail stations, Metra downtown terminals, visitor centers, airports, or by calling the RTA Travel Information Center number below. Regional Service Overview CTA runs buses (routes 1 to 206) and elevated/subway trains serving the city and 40 nearby suburbs. Most routes run daily through late evening, every 10 to 20 minutes. Sunday schedules apply on New Year’s Day, Memorial Day, July 4th, Labor Day, Thanksgiving and Christmas. PACE runs buses throughout the suburbs (routes 208 and above), and many routes connect with CTA. Major routes run daily through mid-evening, every 30 to 60 minutes. You can use your CTA Transit Card, Chicago Card®, Chicago Card Plus®, or certain CTA Passes to ride. METRA runs 11 suburban commuter train lines from several downtown Chicago terminals. Rush hour service is frequent; otherwise every 1 to 2 hours. Most routes run daily. Fares are separate, but a Link-Up Pass is available to Metra monthly ticketholders for use on CTA (weekdays 6am–9:30am and 3:30pm–7pm) or Pace (anytime). SOUTH SHORE LINE runs commuter trains between downtown Chicago (Millennium and Van Buren stations) and South Bend Airport in Indiana. Daily service. Fares are separate. For...

Words: 31239 - Pages: 125

Free Essay

North Korea War

...Korean War Korean War The Korean War (25 June 1950 - armistice signed 27 July 1953[1] ) was a military conflict between the Republic of Korea, supported by the United Nations, and the Democratic People's Republic of Korea, supported by the People's Republic of China (PRC), with military material aid from the Soviet Union. The war was a result of the physical division of Korea by an agreement of the victorious Allies at the conclusion of the Pacific War at the end of World War II. The Korean peninsula was ruled by Japan from 1910 until the end of World War II. Following the surrender of Japan in 1945, American administrators divided the peninsula along the 38th Parallel, with United States troops occupying the southern part and Soviet troops occupying the northern part.[2] The failure to hold free elections throughout the Korean Peninsula in 1948 deepened the division between the two sides, and the North established a Communist government. The 38th Parallel increasingly became a political border between the two Koreas. Although reunification negotiations continued in the months preceding the war, tension intensified. Cross-border skirmishes and raids at the 38th Parallel persisted. The situation escalated into open warfare when North Korean forces invaded South Korea on 25 June 1950.[3] It was the first significant armed conflict of the Cold War.[4] The United Nations, particularly the United States, came to the aid of South Korea in repelling the invasion. A...

Words: 23177 - Pages: 93

Free Essay

Bloodlines of the Illuminati

...always tickle the ear and warm the ego of its listeners. The light of truth in this book will be too bright for some people who will want to return to the safe comfort of their darkness. I am not a conspiracy theorist. I deal with real facts, not theory. Some of the people I write about, I have met. Some of the people I expose are alive and very dangerous. The darkness has never liked the light. Yet, many of the secrets of the Illuminati are locked up tightly simply because secrecy is a way of life. It is such a way of life, that they resent the Carroll Quigleys and the James H. Billingtons who want to tell real historical facts rather than doctored up stories and myths. I have been an intense student of history since I could read, and I am deeply committed to the facts of history rather than the cover stories the public is fed to manipulate them. I do not fear the Illuminati...

Words: 206477 - Pages: 826

Premium Essay

Case Study of Mcdonald's Environmental Strategy

...Introduction Rooted in Ray Kroc’s founding principles of Quality, Service, Cleanliness & Value (Q.S.C.&V.), McDonald’s management has always believed in being a leader in issues that affect their customers. This philosophy is evident in McDonald’s involvement in various community projects regarding education, health care, medical research, and rehabilitation facilities. These activities help the corporation to extend their image beyond fun and entertainment into social responsibility. However, in the late 1980s, McDonald’s began to face criticism for its environmental policies, especially those surrounding polystyrene clamshell containers. In 1987, McDonald’s replaced CFCs, the blowing agent used in clamshell production, with weaker HCFC-22’s after facing public criticism that CFC usage was contributing to ozone depletion. But this change was not enough for many grass-roots environmental groups that, led by the Citizens Clearinghouse for Hazardous Waste (CCHW), united in establishing a “Ronald McToxic Campaign” consisting of restaurant picketers and an organized effort to mail clamshells back to Oak Brook headquarters. When McDonald’s later tested trash-to-energy on-site incinerators, CCHW quickly named the project...

Words: 7249 - Pages: 29

Premium Essay

Summer Project

...1. INTRODUCTION 1.1 Statement of Problem A study has been conducted in order to understand the Customers and Dealers opinion and satisfaction level of MAK LUBRICANTS In Mumbai, research titled “Potential Study on Lubes in the Bazaar Sector” and its role in building Brand Equity for the company” has been conducted. 1.2 Importance of the Study In this competitive arena Lubricants plays a vital role so the Lubricants Industries are a major source. MAK have to compete with various players like Veedol, Gastrol, Lal Ghoda, Shell, Gulf and the local brands with their stringent rules and regulations. Hence, in order to understand about the customers and dealer requirements their likes and dislikes preference is sine-quo-non-for MAK. 1.3 Objectives ➢ To ascertain the customers preferences of MAK Lubricants. ➢ To ascertain the customers satisfaction level for MAK services. ➢ To analyze the customers opinion and satisfaction with special reference to MAK ➢ To suggest some guidelines to MAK in order to provide better focussed services. ➢ To determine the status of brand awareness and brand loyalty in order to conclude about brand equity. ➢ To learn about the brand attributes and their preferences in MAK. 1.4 Scope of the Study: ➢ This project gives me great exposure to the Lubes market because...

Words: 10223 - Pages: 41

Free Essay

Testing

...HOW TO MAKE AT LEAST $100,000 Or More A Year As A Used and Rare Book Seller On The Internet BY YOUR NAME BY YOUR NAME Web Site: http://www.your-web-site-here.com Email: yourname@your-web-site-here.com ( Copyright 2006. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior written permission. Excerpts may be used with proper credit and contact information (address, telephone number or website URL of the publisher) No responsibility is assumed by the Publisher for any injury and/or damage and/or financial loss sustained to persons or property as a matter of the use of this report. While every effort has been made to ensure reliability of the information within, the liability, negligence or otherwise, or from any use, misuse or abuse of the operation of any methods, strategies, instructions or ideas contained in the material herein is the sole responsibility of the reader. The reader is encouraged to seek competent legal and accounting advice before engaging in any business activity. Introduction Not only am I going to show you step-by-step how to make $100,000 each year with your own business on the Internet I'm going to share with you exactly how I do it! Now, you can copy exactly what I'm doing- dealing in out-of-print and...

Words: 36393 - Pages: 146

Premium Essay

Mcdonalds

...EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS External Analysis There are two conditions that are most significant in McDonald’s external environment that are: 1. The new trend in which customers are changing fast –food restaurants to healthier ones. 2. The arising competition to achieve growth in this industry. The fast-food industry is very complex and saturated. The key success factors in APPENDIX 1 show that in order to be able to compete there is a need for research and development, achieve differentiation with your competition, create quality with your products, and be price competitive. Large capital is needed to be able to develop new products in order to differentiate among competitors. The creation of quality is very important because the switching costs majorly in this industry are very low. This explanation is supported in APPENDIX 2: Five forces of competition. Although the environment is very competitive it is very difficult to enter because of the need of capital, the regulation faced by the government, and especially because of the customers loyalty towards other restaurants. The new trend that has being evolving during the years has also created areas of distress among competition. Nowadays customers want to change fast-food restaurants to a healthier one. That increases costs, because companies will have to change their operation and ingredients in order to satisfy their customers; nevertheless there is a good side, McDonalds will reach another...

Words: 6263 - Pages: 26

Premium Essay

Grade 9 Learner's Module- Music

...GRADE 9  Learning Module    MUSIC  (Qtr 1 to 4)      Compilation by Ben: r_borres@yahoo.com         MUSIC LEARNER’S MATERIAL GRADE 9 Unit 1 To the illustrator: Using the blank map of Europe, place pictures of ALL the composers featured in EACH UNIT around the map and put arrows pointing to the country where they come from. Maybe you can use better looking arrows and format the composer’s pictures in an oval shape. The writers would like to show where the composers come from. I am attaching a file of the blank map and please edit it with the corresponding name and fill it the needed area with different colors. Please follow the example below. (Check the pictures of the composers and their hometowns in all the units.) Medieval, Renaissance and Baroque Music Page 1 MUSIC LEARNER’S MATERIAL GRADE 9 Unit 1 Time allotment: 8 hours LEARNING AREA STANDARD The learner demonstrates an understanding of basic concepts and processes in music and art through appreciation, analysis and performance for his/her self-development, celebration of his/her Filipino cultural identity and diversity, and expansion of his/her world vision. key - stage STANDARD The learner demonstrates understanding of salient features of music and art of the Philippines and the world, through appreciation, analysis, and performance, for self-development, the celebration of Filipino cultural identity and diversity, and the expansion of one’s world vision...

Words: 24362 - Pages: 98

Premium Essay

Mcdonald’s: Behind the Golden Arches

...McDonald’s: Behind The Golden Arches “Since 1955, we’ve been proud to serve the world some of its favourite food. And along the way, we’ve managed not just to live history, but create it:  from drive-thru restaurants to Chicken McNuggets to college credits from Hamburger U and much more. It’s been quite the journey, and we promise this is just the beginning-we’ve got our hearts set on making more history” (McDonald’s Corporation, 2011). Almost 60 years have passed since Raymond Kroc envisioned a nationwide fast food chain, which needless to say went on to revolutionise the American restaurant industry and become the world’s number #1 fast food restaurant. Today McDonald’s serves 52 million people a day from one of its 31,000 restaurants dotted around the world (Ritabrata Giiosii, R.G. 2009).  The golden arches along with Ronald McDonald and the catch phrase “I’m lovin’ it” have assisted McDonald’s in becoming one of the most globally recognised brands, allowing them to become McDonald’s most valuable intangible assets, but how did they do it? Countless elements threaten McDonald’s reputation; health issues, legal and technological changes, social factors, environmentalists and obviously competitors especially those who offer similar services and products such as KFC. They too have become a national brand recognized all around the world however to understand how McDonalds have achieved such success we must first understand what they do differently and what objectives...

Words: 6844 - Pages: 28