...BIC UNDERWEAR: Brand Extension Gone Wrong February 28, 2015 EXECUTIVE SUMMARY: Brand expansion is an excellent way for a company to position itself in different markets. When done correctly, brand expansion can strengthen a brand and provide great financial growth for an organization. When a company already has a recognizable brand, it can make entering a new market a much more pleasant experience, if the new product clearly aligns with the other products of that brand. In this paper we will discuss the brand expansion attempt of BIC. BIC is successful for its disposable consumer products. As of 2014, BIC holds 34% of the market for Stationary products (making it the second market leader in North America), 30% of the market for Lighters (making it the number one market leader worldwide), and 19% of the market for Shaving razors (making it the second market leader in North America). (BIC, n.d). BIC has held a dominant position in these markets for years (as early as the 1970’s). In 1998, BIC made the bold decision to try its luck at launching a line of women’s disposable underwear and panties. I. History BIC was founded in 1945 in Europe by Marcel Bich, when he manufactured the fountain pen and mechanical pencil. Around this time ball point pens were becoming increasingly popular in Europe and increasingly expensive (selling for $12.50 on average). In addition to being expensive, the pens available on the market were known to clog and leak frequently. BIC introduced...
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...Men’s Underwear_Be-Brief Men’s underwear is the most indispensible and essential piece of men’s clothing. Worn ever since the ancient times, the vital article has changed ever since it was first introduced according to the needs and wants of the male population. Be-Brief was made available in the year 2006 for the modern men and has been providing them with their basic need of intimate wear. Underwear Styles for Men at Be-Brief As the times have changed, so have the variety of men’s underwear styles and their varieties. Just like men, their choices also have undergone a revolution in comparison to the beginning of time. You can find a plethora of apparel styles at the men’s underwear that matches your personality and likes. Whether you are sophisticated or outrageous, the guy next door or an adventurer; there’s something for everyone at Be-Brief. • Briefs: Considered as the most traditional, men’s brief underwear is one category that has evolved the most. Whether it is high rise, mid rise or low rise briefs, time has changed the conventional tighty whiteys into what they are today. With the snug fit on the package, briefs provide ample coverage on both, front as well as rear and are available a huge number of cuts,...
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...CALVIN KLEIN ABOUT BRAND AND DESIGNER: Calvin Klein Inc. is an American fashion house founded by the fashion designer Calvin Klein. The company is headquartered in Midtown Manhattan, New York City and is currently owned by PVH. It is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). Calvin Klein was educated at the Fashion Institute of Technology in New York from 1959-62. He then acted as assistant to Dan Millstein for two years, before becoming an independent designer. He also spent a number of years designing clothing for other New York stores. Klein married Jayne Centre in 1964 and the pair had one daughter. In 1968, Calvin Klein set up his own business, Calvin Klein Inc., with a friend Barry Schwartz. Barry dealt with the business side of the venture, while Calvin designed. Initially, the company was started to design...
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...I. The problem back to top Setting the scene In March 1995 the United States claimed that its domestic underwear industry was being seriously damaged or threatened with actual damage by imported cotton and man-made-fibre underwear(1) from Costa Rica and six other countries.(2) The United States initiated consultations with the countries alleged to be damaging or threatening its industry with the intention of invoking the transitional safeguard provisions of the Agreement on Textiles and Clothing (ATC).(3) During the course of these consultations, three of the seven countries agreed to quantitative restrictions on the imported underwear that would be allowed into the United States. However, after failing to reach agreements with Costa Rica, Honduras, Thailand and Turkey, the United States in June 1995(4) introduced restrictions on the importation of cotton and man-made-fibre underwear backdated to take effect starting in March 1995. With the unilateral introduction of restrictions, the case was referred to the Textile Monitoring Body (TMB) for review and recommendations regarding the matter as required by the ATC. The TMB found that the United States had not demonstrated that its industry had suffered serious damage. However, it could not reach consensus on whether the existence of an actual threat of serious damage had been demonstrated, and thus recommended further consultations among the parties. The United States eventually reached agreements with Honduras, Thailand...
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...Casandra Cabral-Castro Professor Henley MUS 211 World Music Cultures May 1, 2014 A Glimpse into Gypsy Jazz Gypsy jazz is wanderer music, created on the move of many, and is comprised of numerous musical traditions. Gypsies originated in India. In the year 1001, an army of peasants were drafted to fight Muslim invaders. The wars lasted thirty years, after which the warriors migrated west to Byzantium. From there they migrated through Egypt and North Africa to Spain and France. In Spain they became known as gitanos and, in France, gitans. They were first reported in France in 1418. Some then continued on to Russia and Eastern Europe, (Silverman, 2000). Some eastern Europeans originally saw the Romani people as valuable new citizens. A couple of centuries later laws were passed excluding Romani from marrying spouses from other ethnic groups, and many Romani were detained and forced into slavery, (Silverman, 2000). This continued for five hundred years. During World War II, the Nazis murdered approximately two and a half million Romanies. They were sentenced to forced labor and imprisonment in concentration camps. More often than not they were killed on sight, especially on the Eastern Front. In central and eastern Europe, Romanies experienced restrictions of cultural freedom. The Romani language and music were banned from public performance, they were moved to live in border areas, and their nomadic lifestyle was forbidden. Romani women were sterilized as part of a state...
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...Getgeared’s history: About Getgeared: Are you a motorcycle freak! Do you wish to get the latest accessories for you bike as well as your self! If your answer is yes to both the questions then www.getgeared.co.uk is going to be a life time shopping partner. Getgeared is an online mall that deals in every product related to motorbike. It doesn’t matter if you need a cool helmet for your self or a Gore-tex jacket, Getgeared offers you everything. Moreover, for the bikes, replacement visors and other accessories are also available. Getgeared is a store where you get quality as well. As biking is a risky sport, quality equipments are must. To assure you with the quality, Getgeared sells parts manufactured by reliable brands only. The prime quality...
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...CJ 1130 Criminal Evidence Project Directions: Answer the following scenarios utilizing the Ohio Rules of Evidence or the Federal Rules of Evidence. Respond to each scenario using the formula detailed in class: 1) respond to the question 2) state the pertinent rule or concept, and 3) correctly apply the rule to the case. Papers must be word processed. No handwritten work will be accepted. Projects are due at the beginning of class on the day of your class meeting during the week beginning October 6, 2014. Due to the nature of the assignment, NO LATE PAPERS WILL BE ACCEPTED!!! Feel free to turn the project in early. 1. To impeach Walt Dipsey’s primary witness, the Evil Stepmother, Snow White plans to introduce testimony of seven diminutive witnesses in the neighborhood who will testify that the Evil Stepmother has a reputation for untruthfulness. On what basis can Dipsey exclude some of the witnesses? 2. Charles Foster Kane is arrested for possession of cocaine, which the prosecution asserts was contained in a “snowy” paperweight on Kane’s desk. The prosecutor offers as evidence a lab report stating, “The “snow” in the subject paperweight is 95% pure cocaine hydrochloride.” Is the report hearsay? Why or why not? 3. Peter Pan gives John, Wendy and Michael fairy dust to fly. He is arrested on narcotics charges. Wendy is called as a witness at trial. She can’t remember exactly what happened, but, when she is shown some notes she made at the...
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...anything we can make meaning of | Words are also signs The thing you see (hear, feel, etc.) – signifier -- and what the thing you see (hear, feel, etc.) stands for -- signified; (also “referent”) 3 kinds of signs (multiple choice test) Icon: looks like the thing (photo, map) apple Index(indicates): associated with its object (smoke indicates fire, animal droppings) tree Symbol: arbitrary/abstract relationship (language) Collection of signifiers is: Text: Any collection of signs from which meaning is made. (Book, TV show, film, radio, sky, map, etc.) Any collection of sign, which has meaning Mix and match signifiers to create signs with new/different meaning (e.g. underwear; beer ad) signifies bad prostate treatment. Underwear signifies good treatment of prostate. Women wearing beer bottle cloths signify that it was very sexist ad and deliver message that women can be consumed. What flag signify: flag of US signifies corporate companies. Show America is about making money. The struggle over how to signify different people and events can have strong consequences. (Who’s a terrorist?) Simpsons cartoon talking about the struggle shown in particular context (beer) Some Perspectives on Content (Encoding) • Literary Criticism (auteur theory) emphasis on the role of the author, (ideas in the story or text originate with the...
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...Undergarments Undergarments are clothes worn under other clothes, often directly next to the skin. They keep outer garments from being soiled by bodily secretions and discharges, shape the body, and provide support for parts of it. In cold weather, long underwear is sometimes worn to provide additional warmth. Some undergarments are intended for erotic effect. Special types of undergarments have religious significance. Some items of clothing are designed as undergarments, while others, such as T-shirts and certain types of shorts, are appropriate both as undergarments and as outer clothing. If made of suitable material, some undergarments can serve as nightwear or swimsuits. From ancient paintings, sculptures and mosaics we know, for example, that in 2000 BC in Minoan Crete both men and women had extremely small waists, presumably from wearing constricting belts or girdles from childhood. Even the corset may be a more ancient invention that we imagine. Although the bra as we know it was not invented until the 20th century, women in ancient Greece strapped or bound their breasts with lengths of cloth or leather and young female dancers and athletes are shown wearing what can best be described as a bikini.Of all the various forms of female underwear, the corset in its various guises has probably played the largest role in keeping women immobilised over the centuries. Corsets restrict movement and make breathing shallow and difficult (reducing lung capacity by almost 60 per cent) thus giving...
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...of Victoria’s Secret Chelsea Chi Chang Alice Lin Charlene Mak BEM 106: Strategy Professor McAfee 28 May 2004 1 Victoria's Secret is a retail brand of lingerie and beauty products, owned and run by the Limited Brands company. Victoria’s Secret generates more than $4 billion in sales a year. It is the fastest growing subsidiary of Limited Brands and contributes 42% of corporate profits. More than 1000 Victoria's Secret retail stores are open in the United States. Products are also available through the catalogue and online business, Victoria's Secret Direct, with sales of approximately $870 million. Victoria’s Secret was established by Roy Raymond in the San Francisco area during the 1970s. Raymond saw an opportunity in taking “underwear” of the time and turning it into fashion. Products stood apart from the traditional white cotton pieces, which department stores offered, with colors, patterns and style that gave them more allure and sexiness. They combined European elegance and luxury. Even the name Victoria’s Secret was meant to conjure up images of 19th-century England. The store went so far as to list a fake London address for the company headquarters. Like Starbucks, Victoria’s Secret markets self-indulgence at an affordable price. By 1982, Raymond had opened six stores and launched a modest catalog operation. He then sold Victoria’s Secret to Limited Brands, which took Victoria’s and sprinted away. Today, Victoria’s Secret enjoys nearly a monopoly position on the...
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...Eccentricity vs. Personality disorder While researching strong female women in New York City history, I found myself drawn to the character of Mrs. Henrietta Howland Robinson (Hetty Green). The more I researched the life of Hetty the more questioned her mental health or lack of it. Why was it so hard for her to spend money? How had money become her the must imported thing in her life. What made her need to kept her fortune so close and what keep her from enjoying the basic comforts of life she could have easy afforded? Was Hetty Green just an eccentric old rich lady or could she have been suffering from a mental illness or a personality disorder? Hetty Green was one of the first female financiers to handle her own fortune and investments in the 1800s. Hetty Green was known as “The richest woman in America” (Slack, 2004) as well as earning herself the nickname of “The Witch of Wall Street.” (Sparkes, Boyden.1936) The origin is on clear of the nick name of “Witch of Wall Street” One source stated that is it come from the book written in 1936 by Boyden Sparkes and Samuel Taylor Moore titled “The Witch of Wall Street, Hetty Green.” Here is a quote from authors “When, however, Mrs. Green next appeared in New York she was wearing her mourning and for years thereafter she was never seen on the street except with a heavy swathing of black veil. It was this garment, perhaps, as much as anything that caused her to be spoken of as the Witch of Wall Street.” (Sparkes, Boyden...
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...Mormonism Joseph Smith, Jr. in the early 19th century stated the Mormon or Latter-Day Saint movement. It began with the context of Christian Restorationism. The history of the Mormons has been surrounded by controversy and persecution. According to Mormon history When Smith was 14 he wondered which of the Christian sects is the true Christian faith. According to Smith God and Jesus appeared to him in a vision. They told him that none of them where and that they had fallen away from the true faith and advised him not to join any of them. They promised to restore the true faith. Joseph Smith became the first prophet of the Mormons (ReligionFacts, 2010). The Mormon faith differs somewhat to Christianity. They are very much a family oriented religion and children seem to follow their parents into this faith without question. Today there is still controversy surrounding some of the past beliefs of the Mormons and some rogue groups that still follow the old beliefs. The interview for this paper was conducted at The Church of Latter Day Saints in Buckhannon, WV. The inside of the church does not differ much to other new churches built in today’s society. It consists of the Chapel and classrooms. Interviewing one of the members of the church gave me in-site into some of their beliefs. A Mormon church service is three hours long it is divided up into three parts the main worship service, Sunday school and they then breakup into two classes priesthood for men and relief society...
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...Fashion exploitation: The Female Form Why is it in recent years the naked female body has been exploited to sell clothing and products, and ultimately being the face of a brand? Is it becoming too close to pornography or is it acceptable in this modern day? In this dissertation I am going to explore the use of the naked female body and how it can be perceived as being ‘exploited’ in a pornographic way within the fashion world. Although the perception towards erotic and pornographic imagery in the media has changed drastically in the last 50 years since the sexual revolution, there are still different views on the use of it to sell and promote a product or brand. I will look into how Christianity sexualised the naked body, fetish influences to the fashion scene and how designers and fashion photographers have used the naked form. To begin with I will look into the definitions and meanings of some of the key terms in this dissertation such as pornography, erotica, nude and naked so I can relate the correct meanings to points in my argument. ‘Pornography is printed or visual material containing the explicit description or display of sexual organs or activity, intended to stimulate sexual excitement’ (Oxford Dictionary) we could compare this to modern advertisements for certain brands. Some people may say fashion advertisement and clothing is getting close to pornography as an overstatement, but in fact when you compare it to the definition of pornography it may not even come...
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...Innocence Project Research Paper Since 1992 The Innocence Project has exonerated 289 people in the United States. To be exonerated of a crime means that a person is acquitted for their crime and released back into society. These wrongful convictions are due to unvalidated or improper forensic science, eyewitness misidentification, and false confessions. In this paper I am going to tell the story of Clarence Elkins and why wrongfully convicting a person is a problem in the United States. It all started on June 6th, 1998 in Summit County, Ohio. Clarence Elkins’ niece was sleeping over at her grandmother’s house, only to be woken in the middle of the night to hearing her grandmother screaming. So his niece ran into the kitchen to see her grandmother being beaten by a man. She ran back into her bedroom to be followed by this man. The niece was sexually assaulted by him. Her next memory was waking up to see her grandmother dead in the kitchen. She then proceeded to run to her neighbor’s house to call the cops. While the cops were on the way the niece proceeded to tell her neighbors that the man she saw last night looked like her uncle Clarence Elkins. Elkins was immediately brought in for questioning and he was the police’s number one suspect. Biological evidence, including hairs, was found at the crime scene and from the victim’s body. Mitochondrial DNA testing was done on pubic hairs from the victim’s bodies. This testing excluded Elkins as a possible contributor...
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...Compiled by: Gerard Perry Topic: UCB Marketing Mix United Colors of Benetton is a global brand, and one of the most well known in the world, with an international style that combines color, energy and practicality. The womenswear, menswear, childrenswear and underwear collections offer a total look for everyday, for work and for leisure, in the city and outdoors. The brand is broadening its horizons, expanding into new areas of merchandise from Home Collection to baby products, travel bags and new perfumes. Considering the product range of UCB, the basic benefit from the core product would be body protection against external factors, whereas another benefit could be a desire to stands out and be admired. The core product is then turned into a tangible product by the use and development of such characteristics as branding, features, styling, packaging, and quality level. Under the global brand name UCB there is a mix of products. Each womenswear, menswear, childrenswear and underwear collections is accompanied by accessories and shoes collections to complete each look. In addition, the company publishes “Colors” magazine that echoes the entire UCB philosophy. The main product of UCB is the clothing line that has a strong Italian character in design and style, which combines bright and expressive colors and practicality. By buying Benetton brand customers can be seen as individuals with their own style as well as sensitive to social issues raised in Benetton’s campaigns...
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