Hollister’s distinctive appearance has also gained them a distinguishable type of customers. Their customers have a casual and beachy style which is why Hollister has clothing that is usually worn at the beach or for a casual day. Their look is meant to create an effortless look as shown by their posters all over the store. All their advertising usually displays a happy young adult who meets the society’s standards of beauty which conveys the message that if the customers buy their products then they will also be happy and look beautiful with an effortless look. Hollister also targets their intended audience by attracting them into the store by their anterior design which makes it appear as a beach shack which further creates their beachy