...Years ago the Hollywood Christmas Parade was an event where the locals came to enjoy a famous face or two driving down Hollywood Boulevard. Much has changed with this parade over the past few years, including the draw of people who come to see the event. Thousands of people line the street. The floats and vehicles are filled with famous faces. The Hollywood Christmas parade has grown into a big event that includes a number of floats, marching bands and dozens of stars. Almost too many to list. The most important star this year has to be the Grand Marshall, Olivia Newton-John. Kicking off the parade, the entertainer is expected to be waving to one and all as she rolls down the street first. 2016 Hollywood Christmas Parade is not too cold The...
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...Buddha was born in Kapilavastu, India. His full name was Siddhartha Gautama(Gale Research in Context). There were 360 million followers of Buddha (Thompson). I had chosen this topic because I had heard about Buddha that he was not a god but he was a good person. So, in many places their temples of Buddha and also I want to learn more information. So I had chosen this topic. There are temples of Buddha in Japan, China, etc. There are many statues of Buddha in many places, but there is the second largest statue of Buddha in Japan. That statue called The Great Buddha of Kamakura. In the text,"The Great Buddha of Kamakura, built in the 1200s, is a bronze statue that stands 13.35 meters tall and weighs 93 tons. Originally, it...
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...Growing into the person you want to become is no easy task. There are events and people in our lives that mold us into the people we are in the present. Those people and events help us discover what we do and don’t want in life. They help us realize what path we want to take and what choices to make. At least for me, that is how my life course has been. The three items in my bag helped me choose what I wanted, what I needed, and where I want to be in life. The Hollywood Feed t-shirt symbolizes how I figured out what I wanted to do when I got older. The Zeta Tau Alpha jersey symbolizes my steady support system and how it has molded me as a person and will continue to do so. The third is a blazer, which represents my dream of becoming a businesswoman while doing something I love, helping people. My first item is a t-shirt. This worn-out, old t-shirt helped me decide what I aspired to do with my life. It is not the t-shirt I care about, but what it represents. This t-shirt is from Hollywood Feed, my first real job. This store is a holistic pet food store. I was seventeen, in my junior year,...
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...Review on The Effectiveness of Brand/product Placement in Films and A Comparison between Brand Placements in Hollywood and Bollywood films Pulidindi Venugopal, Avinash Inuganti, P. Harsha Vardhan, Vedika Kashyap Abstract: The advertisements of products/brands in televisions are experiencing skipping of channel and the marketers finding it difficult to promote their brands or products, effectively. So the marketers are now finding new media to promote their products/brands. One of those media is films. This paper studies the effectiveness of brand placement in films in the minds of consumers, especially in Hollywood and Bollywood films. Key words: Brand placement, Hollywood films, Indian films, Product placement Introduction: India is the world’s biggest film industry and product placement in Indian films is relatively a new concept and films are now turning out to be a powerful media for promoting the brands (Pavan C Patil and P L Bisoyi, 2012). Product/brand placement is defined as “A paid product message aimed at influencing movie (or television) audiences via the planned and unobtrusive entry of a branded product into a movie or television program” (Balasubramanian, 1994). Majority of the product placements are of display and dialogue product placement. Most of the product placements are taken for instance, for which, they are not paid (Alex Walton, 2009). Generally, the duration, number of types of product placements and level of product placement, that is...
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...Positioning and Differentiation with Health Care Organizations Two health care organizations located in the same area are Cedars-Sinai Medical Center and City of Hope Research Hospital, both in Los Angeles. Both facilities cater to and are championed by Hollywood celebrities, so in many respects they are similar. Their positioning and differentiation is distinctive in other respects, however. This paper will examine the positioning and differentiation of both organizations, noting their similarities and differences. Cedars-Sinai can boast that “Many a star has been born, literally” there (“Cedars-Sinai Medical Center,” 2008). Its location, “where Los Angeles meets Beverly Hills and West Hollywood,” ensures that it serves movie stars and other Hollywood celebrities, and this visibility prompts exceptional care (“Cedars-Sinai Medical Center,” 2008). In addition to its star-studded patient list, the hospital is also known for being a teaching and research hospital that has approximately 600 different research programs (“Cedars-Sinai Medical Center,” 2008). Even its Board of Directors boasts such notables as Steven Spielberg and Sherry Lansing, and it enjoys celebrity supporters such as Barbra Streisand, Denzel Washington, Mel Gibson, and others (“Cedars-Sinai Medical Center,” 2008; “Cedars-Sinai Medical Center,” n.d.). Cedars-Sinai’s positioning and differentiation are both related to its celebrity image. It has positioned itself as the hospital to the stars by extending...
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...Positioning And Differentiation With Health Care Organizations In: Business and Management Positioning And Differentiation With Health Care Organizations Positioning and Differentiation with Health Care Organizations Two health care organizations located in the same area are Cedars-Sinai Medical Center and City of Hope Research Hospital, both in Los Angeles. Both facilities cater to and are championed by Hollywood celebrities, so in many respects they are similar. Their positioning and differentiation is distinctive in other respects, however. This paper will examine the positioning and differentiation of both organizations, noting their similarities and differences. Cedars-Sinai can boast that “Many a star has been born, literally” there (“Cedars-Sinai Medical Center,” 2008). Its location, “where Los Angeles meets Beverly Hills and West Hollywood,” ensures that it serves movie stars and other Hollywood celebrities, and this visibility prompts exceptional care (“Cedars-Sinai Medical Center,” 2008). In addition to its star-studded patient list, the hospital is also known for being a teaching and research hospital that has approximately 600 different research programs (“Cedars-Sinai Medical Center,” 2008). Even its Board of Directors boasts such notables as Steven Spielberg and Sherry Lansing, and it enjoys celebrity supporters such as Barbra Streisand, Denzel Washington, Mel Gibson, and others (“Cedars-Sinai Medical Center,” 2008; “Cedars-Sinai Medical Center,” n.d.). Cedars-Sinai’s...
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...(Digital Marketing, 2010) His first example is of the decline of growth in the railroad industry. Railroads did not decline because needs were filled by cars, trucks, planes or telephones. They declined because they failed to meet their customers’ needs. Railroad executives assumed themselves to be in the railroad business and not in the transportation business. They declined not because of cars, trucks, airplanes, and even telephones, but because of their own myopia (Levitt, 1960). The next example that Levitt uses is that of Hollywood. Hollywood barely escaped being totally wiped out by television. All of the established film companies went through drastic reorganization or disappeared. Similar to the railroads Hollywood forgot that they were in the entertainment business and operated as those they were just in the movie business. Instead of embracing television as an opportunity they viewed it as a threat. Taking this stance led to a decline in Hollywood. (Levitt, 1960) Later in the article Levitt describes a self-deceiving cycle. He argues that companies fool themselves into believing they are in a growth industry. There are no such things as growth industries. There are only companies organized and operated in a way that capitalizes on growth opportunities. If an industry assumes itself to...
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...Final Paper The topic I chose for this paper is The Blockbuster Mentality. In this case study, a list of the top 25 highest grossing films (in the U.S.) is given. It is noted that these films all have certain aspects in common. Most of them target younger audiences, are animated or include some type of special effects, and most are action films. Not only that, but the majority of these films also had a massive marketing campaign with fast food restaurants, action figures, and all sorts of other products. The question here is; why do all/most of the movies in this list contain the same attributes? Is it because these are the most popular types of films or because Hollywood continues to develop these types of movies? Finally, there are the foreign and independent film genres. As you can probably tell, foreign films are not produced in the United States and are instead produced in other countries. Independent films are not as self-explanatory. These movies are made by incredibly small studios with small budgets and often do not get recognized. All of these different aspects will be visited throughout this paper. First off, it is clear that many of these films share similar aspects and it could possibly be the leading reason as to why these movies are successful. Out of the top 25 list, the only movies that did not include animation or an extensive amount of special effects were Titanic and Passion of the Christ (I am not positive about the latter because I have never seen it...
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...WINTER 2015 5. Midterm Paper The paper is to be completed by Week 6 (Wednesday, February 11 at 11:59 PM). You will write a research-driven paper on an independent entertainment company outside of the major entertainment companies discussed in class. You need to have your choice of company approved by the instructor prior to writing the paper by Week 2. Please submit your company to the TA who will compile a list. Some non-traditional entertainment companies you may want to consider: Twitter, Relativity, Lionsgate, AMC, Starz, DreamWorks Animation, MRC, Legendary, MGM, a major MCN (Awesomeness TV, Fullscreen, Machinima, Maker), WME, Scooter Braun Projects, or another professor approved independent media company. Topics should include Historical Background, Principals Involved, Content, Business Models and Revenue Structure. This is your opportunity to write about a company you’re passionate about, other than the major media companies. The paper will be 5 to 7 pages (double-spaced, 12 font, 1” margins) plus notes/bibliography. Midterm paper is due Wednesday, February 11, 2015, no later than 11:59 pm on Turnitin. 6. Final Paper: Now that you have learned the landscape of the current media & entertainment industries, for your final paper you will be asked to predict how the market will evolve in the medium term (3-5 years) and discuss Disruption, Development, Integration, new business models, and what the structural movements could be in the value chain. Your paper should present a clear...
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...Business Research Methods (2014) Decreasing number of box office hits per year in Telugu film industry (Tollywood) - analysis and recommendations Business Research Methods Submitted to Dr Arun Abraham Elias Victoria Management School Victoria University of Wellington New Zealand Submitted by M Rohit PGP/17/151 – Section C Indian Institute of Management, Kozhikode India M Rohit (PGP/17/151) Page 1 Business Research Methods (2014) Abstract This paper talks about the emergence of Telugu films and subsequent growth and development of Telugu film industry (Tollywood). Indian film industry on a whole is facing serious issue in the decrease in number of hits per year. An attempt has been made to study this trend in Tollywood. Entertainment industry is a major source of income in the Indian GDP. Hence this topic of research has been chosen. The industry has seen transformation from Puranas to mass folklore to technological breakthroughs in the form of colour films and many more innovations. Tollywood holds a special place in Indian film industry in terms of quality of films, number of films released, box office collections and cultural and political impacts on India. This paper approaches the industry with behaviour over time analysis and then identifies various stakeholders involved in this complex network. The paper gives a brief idea of the effects of various parties on the industry. An attempt has been made to address various issues relating to technology,...
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...Thorr Cruisers Paper Student MKT/421 October 11, 2010 Instructor: Name Thorr Cruisers Paper In the Thorr Cruiser simulation, the sales of Thorr Cruiser have been decreasing steadily. This forced the need to redevelop the company’s marketing plan, which includes the determination of whether to introduce a new line of motorcycles. The simulation educates the student with the interpretation of the market research data using a perceptual map. “Perceptual mapping can be used to give you that additional insight into the current position of your product and its potential in the face of competition” (Outsourcing2India, 2010). The simulation uses this technique to analyze the perception of the Thorr Cruiser to ascertain the reasons for declining sales and to formulate a strategy for improvement in the positioning of Thorr Cruiser. The improvement of the positioning of Thorr Cruiser will rely on implementing changes in the company’s marketing mix. The marketing mix refers to the combination of product, place, promotion, and pricing strategies. The final marketing mix that will help reposition Thorr Cruiser. While running the simulation the marketing mix used was price, services, engineering, and financial options. Price is important to position Thorr Cruiser as a premium product. Pricing affects the perceptions of customers and so lifestyle pricing has been used. In addition, lifestyle pricing will support quality engineering so that the Thorr Cruiser that rolls out...
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...COMPOSING A MARKETING PLAN COMPONENTS OF A MARKETING PLAN Executive Summary Movie 24-7 is going to be a television channel that will broadcast Hollywood Movies of all categories including Action, Drama, and Comedy. We have chosen to be a Hollywood movie channel as there is the large market that we can cater because of the ever increasing interest and demand for English films among the youngsters. Movie 24-7 will play movies at the request of its viewers. It will be available on most cable and satellite providers at no additional cost to subscribers of Movie 24-7. We wanted to stick to a topic that would come to no one's mind quickly thus leading us to have a unique problem and this is how we decided on to launch new movie channel in Pakistan. The project will be focusing on the marketing strategies of the 24 – hour Movie Channel i.e. Movie 24-7. It will also be discussing strategies adopted by Movie 24-7 on entering the market of general entertainment space. Moreover, we will discuss the key aspects of the marketing plan and the environmental analysis. Along with this, the project will also talk about marketing and the marketing mix strategies adopted by Movie 24-7 and we will further suggest competitive strategies to remain in the same genre. 1. SYNOPSIS: Introduction: Today we live in a capitalist economy where each one of us is busy in our corporate worlds. Either you are a clerk, software engineer, businessman or CEO of a company...
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...information about his childhood and teenage I got it from the first source and the others one varied a lot. I really liked when I was looking for the information because while I was doing the flashcards I learned things I didn’t knew before about Ian. Some things that made me do this essay and all this stuff about Ian was that I like a lot how he act. In the “The Vampire Diaries2” series he looks like so bad and his personality is mean. In real life he is like an angel so I think he acts super good, and also while acting a personality that is totally different as his own. I’m impressed of how he has like a complete career; he started since little and then doing more and getting more successful each time until getting to the top. Results of my Research Who is Ian Somerhalder? Ian Joseph Somerhalder was born on December 8, 1978 in Covington, Louisiana, USA (“Ian Somerhalder”). His dad was a building contractor and his mom was a massage therapist (“Ian Somerhalder”). When he was little he entered to drama club at the theater of his town (“Ian Somerhalder Bio Biography”). At age of 10 he began a modeling career that took him to New York each summer (“Ian Somerhalder”).When he was 13 years old his parents got divorced and he went to live with his mom (“Ian Somerhalder Biography”). He has 1 brother and 1 sister; their names are Joshua and Robin. Joshua is a professional cyclist and Robin is a...
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...Muslim and Arab Stereotyping By Western Media Research Paper Submitted in Partial Fulfillment of the Requirements Of ENG216/246 Course By Ismail Yousry … 111645 Under Supervision of Dr. Ghada El Akhdar Muslim and Arab Stereotyping By Western Media Industrial Engineering MSA University Table Of Contents ABSTRACT………………………………………………………...……3 I. INTRODUCTION……………………………………………………3-4 II.LITERATURE REVIEW…………………………………………….5-9 III.DISCUSSION………………………………………………………9-11 IV.CONCLSUION………………………………………………………11 REFRENCE………………………………………………………………12 ABSTRACT This research objectively is talking about the negative growing relationship between Arab Muslims and the western world particularly after the world trade Centre attack, Arab phobia have been a part of the western culture. For centuries the Arab has played the role of villain, seducer of our women, hustler and robber-the barbarian waiting at the gates of development. Currently in the 20th century, Arab as seen as terrorists, murderers and enemies due to how media presents them, new images has been emerged to the whole world thanks to Hollywood film makers, this study also aims to reveal the truth image of the Arab Muslim world and to prove the unfair attitude against Arab and Muslims made by the media that was not careful to appear neutral and unbiased. I.INTRODUCTION Who exactly are the Arabs and Muslims? When we use both of these terms, we Are talking about more...
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...Perceptual Maps in Marketing Perceptual maps are a tool that provides input directly from marketing research to the strategic market plan. The perceptual map is graphic illustrations of the data that is collected. The map will only be valid for the parameters that are used to develop the map. There are many aspects of the company to explore, market research to analyze, and competitive intelligence to review. This information will help to identify the items for the perceptual map and the new marketing plan. This paper will explore the use of perceptual maps in marketing. In this paper, the situation, recommendation, and the results will be describe. The information from the simulation will show the relationship between differentiation and positioning of the products. “Thorr Motorcycles, Inc. is a $5 billion company.” (University of Phoenix, n.d). They makes motorcycles as well as sells licensed merchandise. Annually, the motorcycle industry is increasing but the sales of the CruserThorr are decreasing. The age group of the target customers are growing older and growing out of the motorcycles lifestyles. The younger generation are not intrigue with the Thorr lifestyle but they are interest in a less expensive motorcycle. The four recommendations are lifestyle image, product design and styling, product uniqueness, and quality engineering for the focus of the perceptual map. These four parameters are relevant to the motorcycle industry and reflect the highest potential...
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