...options, accept this cruel world and have a Pepsi, or make a supernatural effort and go upstairs (the mechanicals didn’t work) to the bar. My youthful nonconformity beats my laziness, deciding to venture in search of the holy grail of sodas. Thumbs up if you feel identified. Now you wonder: what is it that binds me so strongly to this brand, which draws me out of my comfort zone, when the actual product is the same? The answer is simple: it makes me feel good and happy. As Antonio Damasio, a kwon neuroscientist said: ‘We are not thinking machines that feel, we are feeling machines that think’ (Damasio, 1994) Emotions are strong mediators of message processing, exploited by big brands to sell their products and shape our cognitive responses. The brain is the main responsible of consumer behaviour. And it can be modulated by brands through communication, being an addresser with great authority on the addressee, making a combination of code in right context and contact an effective weapon of consumption. Advertising has the power to make our amygdala, the controller of emotions, shake. It influences our prefrontal cortex to make choices, leading a perfect combination in mixing feelings with, what we think, are “rational decisions”. They create new selling strategies that jump over the connotative meaning of the advertising to reach the denotative, changing the process of buying for a process of feeling in the way they communicate the product to their target. In other words, I go...
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...ACC 578 Assignment Data Analysis and Fraud Investigation For more course tutorials visit www.tutorialrank.com "Data Analysis and Fraud Investigation" Please respond to the following: Imagine that you have been hired as a fraud examiner to review the risk of fraud at a major retailer. Analyze the data analysis tools available to you and propose a plan for which tools you will use. Provide a rationale for your plan. Your company’s management suspects that fraud has been committed. You have been tasked by your company management to develop a fraud investigation plan related to this suspected fraud. Develop a strategy to implement a plan and propose what your plan will accomplish "Audit Objectives and Computer Analysis" Please respond to the following: You have been tasked by your audit manager to develop an audit plan of a major bank. Propose the key elements of your audit plan and the end result you expect from implementing the audit. Justify the key elements you chose for the plan. From the e-Activity, analyze the systems the company used and propose a computer analysis plan that would have detected the fraud. Support your analysis with examples. "Fraud Detection Techniques" Please respond to the following: You suspect that the payroll manager is stealing from the company. Construct a plan that would reveal the theft, and recommend techniques that could be used to expose the fraud and also to prevent future payroll fraud. Support your plan with examples. You are...
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...Germanic Romance as a Getaway from Medieval Society Erec and Enide, Parzival, and Tristran were all very popular Medieval Authurian Romances which have captivated many readers through the years. I too have found reading them to be very enjoyable experience. I particular liked the aspect of reading stories that were written centuries ago, which has given me some insight into the culture of medieval northern Europe. I have been able to realize the importance that medieval people placed on the ideas of being a knight, courtly love, and King Authur’s court. I believe I know why these works were so popular, it was because works like this allowed individuals of medieval societies to be taken away to a fantasy land where everyone was beautiful and those who acted in the right manner were rewarded for such actions. This fantastic other world was a major contradiction to what life in medieval times was actually like. I have read many articles describing medieval life as being hard, rough, unrelenting, a constant struggle for survival, routinely fighting off invading armies, and those who did live glorious lives were a select few. But when one would read one of these three stories they could visualize King Aurthur’s court which was full of brave knights who had beautiful wives, and one could only hope that somehow he would find himself in this wonderful place and everything would be just fine. This is why these stories were so popular because they could transport the reader from there...
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...High king of Great Britain, son of Uther Pendragon and Igraine. Arthur stands as one of the greatest mythical heroes that the world has ever known. So great was the influence of Arthur, that stories of the high king traveled far beyond the realm of Britain into France, the rest of Europe, the Middle East, and even into parts of Asia. The coming of Arthur was prophesied years before he was born. Arthur was born into a world of chaos and disorder where wars between different Celtic tribes were prevalent, different Saxon raids charged through the countryside brining fear and terror, and bandits and other criminals ran free all over the British isles, spreading crime like a disease. When Arthur took the throne however, this chaos dissolved within a matter of years and Britain became an ideal place of chivalry, honor, and justice. It is truly amazing how much of an influence that one man could have. With his advisor Merlin at his side and with the fellowship of the courageous knights of the Round Table, Arthur transformed a chaotic land of villainy and danger into a realm of peace, tranquility, and adventure. All of Britain looked up to Arthur and spoke of him with awe and admiration. The real Arthur was most likely a Celtic general that lived sometime in the 6th century. He advised various kings to unite together to fight the raiding Saxons. He was most likely a military genius. In those dark days, true heroes were very scarce and the people looked for someone like Arthur to...
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...The career that I’m going into is computer science. It all started when I was 14 years old, I won an Jack Lease’s award that inspired my interested me in computers because I got an IBM desk top and an scholarships that’s why I love working with computers. Computer science is a growing career field with good pay and fun, but you need to go to college, now about programs, hardware and have plenty of time to put into computers. Computer science is a growing career field because every day there is some new programs, computer, cell phone, and tablets being made. Expiable “The Holy Grail of computer vision is to tell a story using an image or video, and have the computer understand on some level what it is seeing," that was one of mania reasons way computer science is a large going career field to get into. Also ever day the people of the world are looking for some sort of programs computers to make it easier to manage their everyday life. So in short with the pay (“Starting salary: $59,800 Mid-career salary: $102,000”) I will make and full that I’ll have at building or programming computers in my career in computer science is well worth my time to do. The education that I need for computer science is a bachelor degree. Which I’ll be taking up class that I feel fit for my career that I’m going into like programming class computer hardware classes and understanding computer consents. If I do have more time to use I’ll like to take up a couple over classes too...
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...Dear Senior: In less than a year, you will be preparing for your freshman year of college. By that time, you should be familiar with a wide range of English, American, and Global literatures. The list of masterworks on the back of this sheet offers a guide for what are considered seminal works in the English-language tradition. We will read and discuss several of the texts during next year’s Advanced Placement English Literature and Composition course. (I AM NOT ASKING YOU TO READ THEM ALL – DON’T BE SILLY!) Reading ahead and reading a work twice is always advisable. In any case, a broad background of reading will benefit you on the AP English Literature test, as well as in your college English classes. Summer Reading: Bulfinch, Thomas The Age of Fable: Stories of Gods and Heroes^^ Foster, Thomas C. How to Read Literature Like a Professor* Hamilton, Edith Mythology^^ Shakespeare, William MacBeth Optional: Cotterell, Arthur & Storm, Rachel The Illustrated Encyclopedia of World Mythology# These books should all be available at your local library or bookstore (you may also order online). *If you do not already own a copy of How to Read Literature Like a Professor, you should get a copy. We will be referring to it throughout the year as we dissect and discuss literary works. ^^I have provided .PDF copies of these works through Edmodo. Please do NOT print copies of these works. #This book is a great resource to have for college, particularly if...
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...A single set of global accounting standards, rules to be followed by any public company as it reports annual operating results, has become the Holy Grail of Accounting. In today’s world, these rules are embodied in International Financial Reporting Standards. Unfortunately for many good but unwitting people, advocating the U.S. adoption of IFRS is a fool’s errand. To more fully understand the ramifications of this statement let’s turn to the dictionary for a basic frame of reference. Grail [greyl] –noun (from dictionary.com) Also called Holy Grail. a cup or chalice that in medieval legend was associated with unusual powers, esp. the regeneration of life and, later, Christian purity, and was much sought after by medieval knights: identified with the cup used at the Last Supper and given to Joseph of Arimathea. Informal. any greatly desired and sought-after objective; ultimate ideal or reward. Can we adapt the word’s definition to fit into the context of accounting? You beta. Holy Grail [greyl] of Accounting –noun (The Summa) Universally adopted set of global accounting standards that in modern urban legend is associated with unusual powers, esp. perfect transparency in corporate financial disclosure, universal comparability, ethical business purity, optimal investor returns, cross national and international economic stability, and is much sought after by various economists, politicians, governmental regulators, large audit firms and executives of...
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...and Archetypal elements are expressed in many ways in The Natural. The characters of Roy Hobbs and Pop Fisher are both based on the mythology of Sir Perceval and the Holy Grail. Filmmakers of The Natural also demonstrated mythological and archetypal elements with most of the shots in the film. The character of Roy Hobbs can be seen as Sir Perceval, one of the Knights of the Round Table. The most obvious example of this is that Sir Perceval was a knight of the Round Table and Roy Hobbs plays for the New York Knights. In the legend of Sir Perceval, he goes on a quest in search of the Holy Grail. Roy Hobbs is on a journey to succeed as a baseball player and the Holy Grail being the pennant. Another example of a mythological element in the film is Roy’s bat, wonder boy, as it represents King Arthurs’s Excalibur. Roy Hobbs’s character also loosely follows the story of The Odyssey. In that story, Odysseus goes on a quest, but is struck down by Calypso and it takes him twenty years to return home. In The Natural Roy goes on a quest to be the best there ever was. He meets a woman named Harriet and is shot by her, it takes him sixteen years to get back in the game. Another character in the film The Natural is Pop Fisher, and he can be related to the Fisher King. The Fisher King was a broken man who guarded the Holy Grail. The only one who could heal the Fisher King was Sir Perceval. In the film, Pop Fisher is the coach of the New York Knights who were a far below average baseball team...
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...Don Quuixote Don Quixote is a middle-aged gentleman from the region of La Mancha in central Spain. Obsessed with the chivalrous ideals touted in books he has read, he decides to take up his lance and sword to defend the helpless and destroy the wicked. After a first failed adventure, he sets out on a second one with a somewhat befuddled laborer named Sancho Panza, whom he has persuaded to accompany him as his faithful squire. In return for Sancho’s services, Don Quixote promises to make Sancho the wealthy governor of an isle. On his horse, Rocinante, a barn nag well past his prime, Don Quixote rides the roads of Spain in search of glory and grand adventure. He gives up food, shelter, and comfort, all in the name of a peasant woman, Dulcinea del Toboso, whom he envisions as a princess. On his second expedition, Don Quixote becomes more of a bandit than a savior, stealing from and hurting baffled and justifiably angry citizens while acting out against what he perceives as threats to his knighthood or to the world. Don Quixote abandons a boy, leaving him in the hands of an evil farmer simply because the farmer swears an oath that he will not harm the boy. He steals a barber’s basin that he believes to be the mythic Mambrino’s helmet, and he becomes convinced of the healing powers of the Balsam of Fierbras, an elixir that makes him so ill that, by comparison, he later feels healed. Sancho stands by Don Quixote, often bearing the brunt of the punishments that arise from Don Quixote’s...
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...Brooks Brown Mrs. Allen English IV 11 March 2015 The Holy Grail The Holy Grail is a very symbolic holy relic that is recognized as the cup Jesus Christ drank out of at the Last Supper. The Grail has many different legends, myths, and controversies to discover and is one of the most debated historical artifacts in history. The Holy Grail is thought to be a fine chalice or cup used as a drinking device. It has also been thought to be a stone, dish, cup, platter, cauldron, or horn of plenty (Day 122). The Holy Grail stands for a sacred relic that Jesus Christ drank out of; because of this many consider it the greatest item in all of Christianity. People seeking this great treasure; past and present have died looking for it. The actual object that is believed to be the Holy Grail is approximately seven inches in height. In addition to that it has 28 pearls around the cup, and is decorated with two balaxes and two emeralds. The texture of the cup is made out of stone and gold (“Holy Grail”). There are several myths in all cultures that involve when a person comes in contact with the precious item. Some myths state that if someone drinks from the cup they will inherit the ability to raise someone from the dead. Magical qualities of the cup are never proven but do have a lot of interesting things about them. One such example includes if someone is stranded somewhere and have no way of providing food for themselves, the Grail will serve as a nourishing chalice that never runs out...
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...tsun-tsun and aggressive. Because of her appearance, her past, and the fact that she has little skill as a magus, or perhaps because she has a complex about being a magus, she always acts frightened around other people. Haughty at home but meek outside. At home she acts self-assured. (When like this she is similar to Rin from Fate/stay night, but she isn’t brimming with confidence like Rin. Rather, she acts more like a child) Because her older sister who departed the world 8 years ago was a genius, she has a complex about her ordinariness. Although her father, who also died 8 years ago, told her “There will be a day when you, too, participate in the Holy Grail War”, she was absolutely unwilling, and ran. When she was about to be killed by Lancer, she summoned Saber. Because he saved her, she had no choice but to participate in the Holy Grail War. During the War, her personality changed a little bit. (That is, she broke free from her trauma) Saber 【Status】 Addresses self as: “Boku” (towards Ayaka)/“Watashi” (towards enemies) Servant rank: Rank 1 Strength: B Endurance: A Agility: B Magic: E Luck: C Noble Phantasm: C(EX) 【Comment from Takeuchi Takashi】 Handsome and calm, the 90s ideal image of a legendary hero. As I thought, his plain clothes are a...
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...As we have grown up we have heard of Christmas. It is mentioned everywhere in newspapers, books, television, the internet, and everywhere else. But what is the real meaning of Christmas? Is it the gifts under the tree, the lights in the windows, the cards in the mail, turkey dinners with family and friends, snow in the yard, stockings hanging in the living room, and shouts of "Merry Christmas" to those who pass us in the streets? Is this really Christmas? For many people, Christmas is a time of sorrow. They don't have the extra money to buy presents for their children, family, and friends. Many are saddened at Christmastime when they think of their loved ones who will not be able to come home for various reasons. Turkey dinners may be only a wish and not a reality for some. Another factor is the advertising is it all around us especially during Christmas time. We have become so material that it’s all about gifts or boxing day. Most of us are looking forward so we can buy a new laptop or phone as soon as it comes on sale. These things make Christmas a marketing event not a holiday. A holiday, that is supposed to be spent with family and friends enjoying with each other. I can explain this with a simple story. I was picking up some items in my neighbourhood convenience store the other day when I noticed this young girl and boy beside me perusing store items. The girl looked about 11; the boy, probably her brother, about 7 or 8. They were under-dressed for the weather with light...
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...King Arthur, Sir Lancelot, Green Knight, and Sir Gawain are all admirble knights, but thats not what is importtant; the actions that made them admirble are. In the poem Sir Gawain and the Green Knight, Sir Gawain is more admirble. Reason one is that the Green Knight is already a known knight sir Gawain is a non-known knght. The following quote shows that " I am the weakest, the most wanting of wisdom, i know, / And my life, if lost, would be least missed." (154-155). This quote relates on the fact that he is taking the place of his king when he is not a Beowulf of knights, or known, nor a strong knight. Another reason on why Sir Gawain is more admirble is that he would not accept the ladies seducing or gifts. These next quotes state this " For two days, while the lord is/ hunting, the lady of the castle attempts to seduce Gawain,/ but Gawain nobly rejects her advances."(prolog). "She proffered him a rich ring wrought in red gold... But the courteous man declined it." (243-247). This relates because it says he was nobel, and by him not accepting the gifts makes him loyal. Admirble knights are both nobel and loyal. The final reason on why sir Gawain is more admirble is that even though he is not the best knight he still accepts the game, and goes to look for the Green Knight. This Quote relates to that "as the end of the next year apporaches, Sir Gawain sets out/ on his horse Gringolet to seek the Green Knight." (prolog). This relates on the level that he had enough loyalty to the...
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...Prelude of Lohengrin 2e Planche Henri Fantin Latour was a French artist from the 19th century. He used music as a way to create most of his lithographs. This lithograph is a visual representation of a piece of music by Wagner. The artist uses certain elements of art and principles of composition in order to convey this very deep and wondrous event. The event in question is a beautiful scene in which a saint is surrounded by angels. Several of these angels are playing trumpets and you get the feeling as if they are appearing to him as time passes. The saint cannot believe what is happening before his eyes. He also notices that the main angel, which is the focal point, is holding the Holy Grail. This is any pious man’s dream. To be surrounded by the elect of God as if being blessed by the Almighty himself. This is a very strong way to characterize a piece of music, and it could only be done by putting together a clever set of elements of art. Of course a very important element of art being used here is line. In this work of art there is a strong use of organic line in order to create the forms of the bodies. The use of contour lines is also used to create the shadows and figures within the piece. We also notice the use of organic shapes. When using line the artist creates these organic shapes, such as the bodies of the angels and the saint. Also form is used in the work in the use of the main angel. It is used to describe the depth, width and length...
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..."Civilisation is going to pieces" "If we don't look out the white race will be -- will be utterly submerged" This significant quote alone tells the reader about the different ideals and personalities Tom and Gatsby possess. In the great Gatsby, Fitsgerald uses love to contrast Tom's personality from Gatsby's. Both Tom and Gatsby, love Daisy in different ways and despite their differences, both men try to present a facade to the public. Consequently, these differences lead to unhappiness, jealousy, and grief. Tom Buchanan was polo and football athlete in his twenties. Bred in inherited money, he lives a life decadence and luxuries. Tom has a really domineering personality and is unable to restrain his indulgences for lavish goods and women. Tom's love for wealth is described by Jordan Baker when she tells Nick about Daisy's wedding, "... She married Tom Buchanan of Chicago with more pomp... then Louisville had ever seen. He came with a hundred people in four private cars and hired a whole floor of the Seelbach Hotel, and the day before the wedding he gave her a string of pearls worth three hundred and fifty thousand dollar." (Fitzgerald 82) Tom is described to be cold hearted, shallow and the type of person who doesnt care about anything but himself. Tom's reckless and violent nature is described when he, "Smashed up things and creatures and then retreated back into [his] money." (Fitzgerald 187-188) Tom has no purpose in life other than to enjoy his wealth with self indulgence...
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