...LG ELECTRONICS INDIA Background Based in South Korea, LG Electronics (LGE) had a global turnover of US$ 29.9 billion in 2003. LGE has 50 affiliated companies across the globe, with 300 offices and presence in 120 countries. With over 64,000 employees, it focuses on four main businesses - Electronics and Telecommunications, Services, Finance and Chemicals. LGE has 20 R&D centres worldwide and has subsidiaries in 76 countries. Established in 1997, LG Electronics India (LGEI) is a wholly-owned subsidiary of LG Electronics, South Korea. It is one of the leading companies in consumer electronics, home appliances and computer peripherals in India. It has a turnover of almost US$ 1000 million in India. LGEI’s sales are increasing with a CAGR of 40 per cent over the past five years. LG is the market leader in various segments like colour TVs, microwave ovens, frost-free refrigerators, washing machines and air-conditioners, with market shares of 26.2 per cent, 41.2 per cent, 37.9 per cent, 34.1 per cent and 34 per cent respectively. LG Electronics India received the Occupational Health & Safety Management System OHSAS 18001:1999 certification from the British Standards Institution (BSI), India, for a systematic approach towards Occupational Health and Safety Management System. LGEI exported goods and services worth US$ 40 million in 2003. The major export markets for LGEI are the Middle East, West Africa and Central Asia. India challenges The challenges faced by LG when it entered...
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...1 SIT Journal of Management Vol. 3. No. Special. November 2013. Pp. 1-11 A Comparative Study of Organized and Unorganized Retail Sectors in Bangalore Mihir Dash* & Sam Chandy** Abstract This study analyzes the challenges and opportunities faced by organized and unorganized retail players in Bangalore. It was found that organized retailers see competition from the unorganized sector as their biggest challenge, followed by competition between organized retailers and the inefficiency of distribution channels, internal logistical problem and retail shrinkage, while unorganized retailers see organized retailing as their major challenge, followed by cost of operation, logistical problems, competition between other kirana retailers and inefficient distribution channels. It was also found that organized retailers see Bangalore‟s growing middle class as their greatest opportunity followed by large number of earning youth customers, Bangalore having people from all over India, proportionate increase in spending with earnings and India‟s booming economy, while the kirana retailers see Bangalore having people from all over India as their biggest opportunity, followed by Bangalore‟s growing middle class, India‟s booming economy, large number of educational institutions in Bangalore and proportionate increase in spending with earnings. Thus, the study found that the major challenges as well as opportunities of organized and unorganized retail are almost the same. This means that mitigating...
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...A SYNOPSIS ON A study on Customer perception to personal loans with reference to Corporation bank in Bangalore. Synopsis submitted in partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION of CMR INSTITUTE OF MANAGEMENT STUDIES (AUTONOMOUS) affiliated to Bangalore University by Ms. Manjunath Vishwanath Hallikeri Register No: 13201015 Under the guidance of E.Geetha Venu Asst. Professor Dept. of Management Program CMR INSTITUTE OF MANAGEMENT STUDIES (AUTONOMOUS) C.A. #2, 3rd C cross, 6th ‘A’ Main, HRBR layout 2nd Block, Kalyana Nagar Bengaluru-560 043 2013-2015 INTRODUCTION PERSONAL LOANS Loans come in all shapes and sizes, but, overall, there are two main types: secured and unsecured loans. The main difference is that a secured loan will use an asset – usually your home – as security, whereas an unsecured loan is available to most people provided they have a decent credit rating and are in employment. A Personal loan is generally taken by borrowers who are looking for loans for quickly and with minimum documentation. In addition, since there is no monitoring of the end use, it gives flexibility to the borrower to use the loan for any purpose they like. A Personal Loan is taken by a borrower for his/her individual wants and needs; it is commonly referred to as an unsecured loan because there is no security/collateral against it. It is also called “All-purpose loan” at times as there is no...
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...an Indian e-commerce company headquartered in Bangalore, Karnataka. It was founded by Sachin Bansal and Binny Bansal in 2007. In its initial years, Flipkart focused on online sales of books, but it later expanded to electronic goods and a variety of other products. Flipkart offers multiple payment methods like credit card, debit card, net banking, e-gift voucher, and the major of all Cash on Delivery.[3] The cash-on-delivery model adopted by Flipkart has proven to be of great significance since credit card and net banking penetration is very low in India. History Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal, both alumni of the Indian Institute of Technology Delhi. They worked for Amazon.com before quitting and founding their own company. Initially they used word of mouth marketing to popularise their company. A few months later, the company sold its first book on flipkart.com—John Woods' Leaving Microsoft to Change the World. Today, as per Alexa traffic rankings, Flipkart is among the top 20 Indian Web sites and has been credited with being India's largest online bookseller with over 11 million titles on offer. Flipkart claims to have had at least 100% growth every quarter since its founding. The store started with selling books and in 2010 branched out to selling CDs, DVDs, mobile phones and accessories, cameras, computers, computer accessories and peripherals, and in 2011, pens & stationery, other electronic items such as home appliances, kitchen appliances, personal care gadgets...
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...was taken in a lot. b) It also has effective offers every day basing on the stock accumulation in their repository. c) We can get all items which are need for our daily, which is a major advantage. These are the reasons why customers should visit star bazaar. 3) For what Star bazaar at koramangala is fond for? a) It is having all the goods which are necessary in our daily life which is maintained perfectly with out stock outs. b) It not only have daily needed goods but also it is having one floor fully dedicated for clothing section which also have good collection. c) Liquor boutique is also present in koramangala Star bazaar branch which have domestic and also international brands of liquor in it. d) Electronic home appliances are also there in star bazaar on the top floor of it. My observations in Star Bazaar a) There are almost 60 to 70 employee in star bazaar at koramangala where each department has their own staff dedicated. Groceries and FMCG products are mainly in ground floor where it has their own dedicated trained staff employed over there. They are patiently guiding and helping the...
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...RETAIL MANAGEMENT ASSIGNMENT A COMPARATIVE STUDY ON SHOPPERS STOP & WESTSIDE SUMMIYA SAIFY 08PG198 Marketing - A Indian Retail Sector The Indian Retail Sector has undergone rapid transformation by setting scalable and profitable retail models across various categories and formats. Traditional markets are making way for departmental stores, hypermarkets, supermarkets and specialty stores. The modern malls cater to shopping, entertainment and food, all under one roof. It was estimated that India will have over close to 50 million square feet of quality retail space by the end of 2007. The growth in mall space has been over ten fold in four years: from about 2 million square feet in 2002 to 28 million square feet in 2006. The Indian Retail market is estimated to be worth around Rs. 14,100 billion. The organized retail market has increased its share from 3 % in 2004 to around 4 % in 2006 and is valued at Rs. 511 billion. Key Drivers Changing Demographic profile Rising income levels Increasing Middle class consumption growth Real Estate Boom Technology Fluidity Exposure to international trends Challenges Human resource Technology logistics Market Information and Presence Investments Overview of Retailing in India The Indian Retail market is estimated to be worth around Rs. 14,100 billion. The organized retail market has increased its share from 3 % in 2004 to around 4 % in 2006 and is valued at Rs. 511 billion (source: India Retail Report 2007). Food and grocery...
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...Effectiveness of advertising on real estate sector 4. Study on consumer expectations and perceptions towards consumer loans 5. Workers attrition rate at hotel industry is increasing. Study regarding this issue 6. Attrition rates at different sectors 7. Effectiveness and scope of employee referrals in the process of talent sourcing 8. Study of training needs across different industries 9. Study on creation of luxury brand 10. Strategies used to build successful Internet based customer services 11. Measuring the effectiveness of retail banking of a nationalised bank compared to a MNC 12. Conspicuous consumption 13. Study of awareness and acceptibility of UPVC windows and door systems 14. Opportunities of Financing the NANO’s in Bangalore 15. Changing trends in FMCG industry in India 16. A study of best HR practices in service industry 17. Fundamental analysis of Indian telecom companies 18. Study of consumer behaviour in automobile industry 19. customer buying behaviour towards insurance products 20. Promotion strategies followed in Insurance sector 21. Study on changing consumer preference towards organised retailing from un-organised retailing 22. study on “impact of advertising in B2B marketing” 23. Distribution network & general insurance industry 24. A study on distribution channels in aluminium industry 25. Study on strategies for promoting retailers’ brands 26. Study of operations & marketing of chemical goods in SSI 27. The impact of tax on...
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...CHAPTER 9 LABOUR PRACTICES AND WORKING CONDITIONS IN TNCS: THE CASE OF TOYOTA KIRLOSKAR IN INDIA KRISHNA SHEKHAR LAL DAS & SOBIN GEORGE 1. INTRODUCTION The study on the working conditions and labour practices in Toyota Kirloskar in India is part of the network research on Transnational Corporation Monitoring in Asia. Since 2002 the Asian Transnational Corporation (ATNC) Monitoring Network has been operational to build up a regional network through which labour organisations in different Asian countries can pursue concrete solidarity actions to improve working conditions of workers employed in transnational corporations (TNC). Against this backdrop, it is aimed to have a closer look at the labour management and forms of employment in automobile and electronics sectors invested by Asian TNCs in Asia. As part of this endeavour, the Centre for Education and Communication (CEC), New Delhi collaborated with the network research coordinated by Asia Monitor Resource Centre (AMRC), Hong Kong to observe the labour practices of Asian TNCs invested in India. In the first phase the network research focused on the movement of capital and its impact on labour by engaging desk research on foreign direct investment (FDI) flows and related aspects. In the current phase, emphasis is on specific cases of labour practices and labour conditions in selected ATNCs. 1.1 Methodology The present study is situated in the wider context of the dichotomy between labour and capital. The changes of production...
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...A PROJECT REPORT ON MARKETING | PROMOTION | | | | Avishek Dhital | 2/19/2014 | | ACKNOWLEDGEMENT First of all, I would like to express my sincere gratitude to the college administration, Kathmandu Institute of Science And Technology for allowing me to proceed with this project report. I am obliged to thank Mr. Keshav sir, Department of Marketing for his supervision, guidance, hints and help. Without his constant supervision and help our project would not have been in this stage. I am also so much happy to express my greatful thanks to Mr. Keshav sir for providing us with technical guidance and encouragement which has helped in the completion of my project. I would also like to express my special thanks to my friends Sabin Khatri, Santosh Phuyal and Anuj KC for their valuable suggestion and technical help. It is also my pleasure to convey sincere thanks to all our colleagues and my family member for their moral support and encouragement. Last but not the list, I would like to thank all of them who have directly or indirectly contributed for the completion of my project. Any comments and suggestion will be gratefully received and acknowledged. TABLE OF CONTENTS 1) Acknowledgement……………………………….Page No 1 2) Meaning & Concept of Promotion………………Page No 3 3) Importance of Promotion………………………...Page No 6 4) Components of Promotion……………………….Page No 8 5) Objectives and Limitation of Promotion………...Page No 9 6) Build...
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...Effectiveness of advertising on real estate sector 4. Study on consumer expectations and perceptions towards consumer loans 5. Workers attrition rate at hotel industry is increasing. Study regarding this issue 6. Attrition rates at different sectors 7. Effectiveness and scope of employee referrals in the process of talent sourcing 8. Study of training needs across different industries 9. Study on creation of luxury brand 10. Strategies used to build successful Internet based customer services 11. Measuring the effectiveness of retail banking of a nationalised bank compared to a MNC 12. Conspicuous consumption 13. Study of awareness and acceptibility of UPVC windows and door systems 14. Opportunities of Financing the NANO's in Bangalore 15. Changing trends in FMCG industry in India 16. A study of best HR practices in service industry 17. Fundamental analysis of Indian telecom companies 18. Study of consumer behaviour in automobile industry 19. customer buying behaviour towards insurance products 20. Promotion strategies followed in Insurance sector 21. Study on changing consumer preference towards organised retailing from un-organised retailing 22. study on "impact of advertising in B2B marketing" 23. Distribution network & general insurance industry 24. A study on distribution channels in aluminium industry 25. Study on strategies for promoting retailers' brands 26. Study of operations & marketing of chemical goods in SSI 27. The impact of tax on electronic...
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...Globalization at General Electric Case Directions: Develop a detailed corporate profile and address the questions in the case. General Electric, the company that Thomas Edison founded, and now the largest industrial conglomerate, in America produces a wide array of goods and services, from medical equipment, power generators, jet engines, and home appliances, to financial services and even television broadcasting (GE owns NBC, one of America’s big three network broadcasters). This giant company with revenues close to $180 billion is no stranger to international business. GE has been operating and selling overseas for decades. During the tenure of the legendary CEO Jack Welch, GE’s main goal was to number 1 or 2 globally in every business in which it participated. To further this goal, Welch sanctioned an aggressive and often opportunistic foreign direct investment strategy. GE took advantage of economic weakness in Europe from 1989 to 1995 to invest $17.5 billion in the region, half of which was used to acquire some 50 companies. When the Mexican peso collapsed in value in 1995, GE took advantage of the economic uncertainty to purchase companies throughout Latin America. And when Asia slipped into a major economic crisis in 1997-1998 due to turmoil in the Asian currency markets, Welch urges his managers to view it as a buying opportunity. In Japan alone, the company spent $15 billion on acquisition in just six months. As a result, by the end of Welch’s tenure in 2001, GE...
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...in industry, home, and office through various THINGS but IoT is a concept where in all these THINGS are connected to internet and communicate via internet and can be intervened or controlled through internet. They also intern generate data and can be stored on cloud for further processing or the data required for control mechanism of these THINGS may exist on cloud itself. The crux of such exercise is to achieve improved efficiency, effectiveness, accuracy and economic benefit. I chose not to tell you the whole story but few specific examples of IoT which will bring us on same page of thoughts and make us easily understand in future anything we come across which is related to IoT. Smart Home: Smart home widely working on ZigBee protocol (considered as most secured and safe till now) is basically automation of lights, AC, door lock, Curtains etc.. In home and also able to communicate via internet through a gateway to any smart device connected to internet like smart phone and be accessible to any authorised user so as to monitor or control home appliances sitting globally anywhere using a smart home specific application. For example a Chinese brand called Wulian for smart home which entered Indian market recently (Where I did my SIP) has some of its application mentioned as follows which gives you a flavour of what exactly it is like. Scene Control Users can customize the multiple scene modes for lights, AC, multimedia devices etc... at once with scenes like home, out, party...
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...Globalization at General Electric Case Directions: Develop a detailed corporate profile and address the questions in the case. General Electric, the company that Thomas Edison founded, and now the largest industrial conglomerate, in America produces a wide array of goods and services, from medical equipment, power generators, jet engines, and home appliances, to financial services and even television broadcasting (GE owns NBC, one of America’s big three network broadcasters). This giant company with revenues close to $180 billion is no stranger to international business. GE has been operating and selling overseas for decades. During the tenure of the legendary CEO Jack Welch, GE’s main goal was to number 1 or 2 globally in every business in which it participated. To further this goal, Welch sanctioned an aggressive and often opportunistic foreign direct investment strategy. GE took advantage of economic weakness in Europe from 1989 to 1995 to invest $17.5 billion in the region, half of which was used to acquire some 50 companies. When the Mexican peso collapsed in value in 1995, GE took advantage of the economic uncertainty to purchase companies throughout Latin America. And when Asia slipped into a major economic crisis in 1997-1998 due to turmoil in the Asian currency markets, Welch urges his managers to view it as a buying opportunity. In Japan alone, the company spent $15 billion on acquisition in just six months. As a result, by the end of Welch’s tenure in 2001, GE...
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...Daniel Márquez. White Appliances entry in India. India it is a special country to penetrate because of the nature of its people. Mainly poor with extremely low wages and with low access to education, where the tradition and the culture it is going to be a problem to enter this market. Good news are that the middle class population it is growing quickly, and the potential to market our products here it is huge, we cannot miss the opportunity to position ourselves as a well known brand in the next five years. The entry of Internet in middle class households in India it is changing that strong culture about cuisine, and we can take advantage of this technology to grow this market extensively through different actions that will be taken strategically to make the Microwave perceived as a cooking machine, not just something to re heat food. To be successful we have to understand and study the Indian cuisine and see how can really cook this products in an excellent way and sell the idea of cooking in an effective manner. Some of the benefits that we would like to transmit like saving cooking time and makes food tastier, depending on the product some will features baking, roasting, grilling and toasting besides usual cooking methods. The product and the consumer: White App Basic Cooking This is the basic model. It features the biggest capacity (45 liters) and a...
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...Creation 1986-94 “To develop commercially viable relationships with a target set of externally oriented companies by offering them a comprehensive range of products and services, aimed at enhancing their internationalisation efforts” Comprehensive Range of Customer Centric Products And Services Approach – All Stages of the Export Business Cycle – Exim Bank TODAY Leadership and Expertise in India’s Export Finance 4 Organisation BOARD OF DIRECTORS (16)* Chairman and Managing Director 5 Directors: Government of India 3 Directors: Scheduled Banks 4 Directors : Professionals/Experts 1 Director nominated by RBI 1 Director nominated by IDBI 1 Director nominated by ECGC OFFICES Domestic Offices: 9 Ahmedabad Bangalore Chennai Guwahati Hyderabad Kolkata New Delhi Mumbai Pune Overseas Offices:6 London Dakar Durban Dubai Singapore Washington D.C. Appointed by Govt. of India * As per Exim Bank Act 5 Operational Philosophy International Trade Financing Promoting Facilitating Through Variety of Financing...
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