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Home Management

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Submitted By jesserae
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Time Called On The Local Pub

A) The different methods of market segmentation in the article are: * Women * Students * Families with young children * Young Professionals

B) Pubs need to have characteristics to suit their customers. Such as a play area and children’s menu if food is available and a non-smoking area. Students will prefer a smoking area and alcoholic beverages.

C) There are potential dangers when designing and running a pub to suit each customer individually. Having outdoor seating will reduce the risk of the pub being too loud and overcrowded which will suit the needs of young children and families. A quiet area will also suit students that want to study. The loud noise can also cause the distress of children and older citizens.

D) Market segmentation has enabled pub owners to reverse the decline in their sales by the pub being under used during the day as people will be at work, offers that the pub has available to their customers, such as a curry and beer for £6 only available from 4pm. The variety of the services that the pub can offer to its customers also increases the quantity of customers.

E) A pub can be changed throughout the day to suit different market segments such as at night the pub can be more attractive to younger people and men that watch football with a pint of beer. Pubs can cater for a different variety of ages and both genders. The pub could have loud middle aged men in one corner with the television and young girls in another having a catch-up, with another old couple having an evening

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