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OUTER CORE CLOTHING

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A clothing apparel business by: Kate Calibara Cara Santiago Carlo Saavedra Paul Bularan

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TYPE OF BUSINESS: Apparel BUSINESS NAME: Outercore BRAND LOGO: VISION: Outer Core aspires to continuously be a globally competitive fashion brand and a trend setter, high quality, environment friendly and trendy street wear which will show their very "core". Letting the clothes reflect their distinct style. MISSION: In order to achieve our vision, our team will do a marketing research on how to innovate the latest trends and meets customer satisfaction at the same time. We think ways to provide customers reliable services the best we can and that are expected from us. We will choose an eco-friendly factory that makes high quality products that uses ecological fabrics and organic materials at a reasonable cost operation and production. We will use recyclable hangers, alarms, furnitures and decorations of our store. We will use eco bag than the usual plastic bags. We will use lights and cooling system that is less in energy consumption. We will provide a cheerful environment for our employees so that they they can work happily and innovative as a team. We will increase awareness of our team by educating them sustainable practices to save energy consumption in our store.

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CORPORATE OBJECTIVES: • Increase annual sales by 10 percent • Open 2 more branches within five years • Increase customer satisfaction

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PRODUCTS: Clothing Wear SERVICES: -Design and selling of clothing wear -Altering Service

TARGET MARKET: PRIMARY: 16-25 years old, male and female, middle class-upper class SECONDARY: 13-15 years old, male and female, middle class –upper class PRIMARY: PRODUCTS: style, durability, excellent quality, limited design, reasonable prices SERVICES: fast, reasonable prices, fine work Yes, because