...Analysis on Gender difference of students on motivational factors to study Hospitality management in National University Motivational Factors 1. Social Status 2. Job opportunities 3. Modern major 4. Special interest 5. Attractive major 6. Ease in studying 7. Fulfill dreams Female Male First, this Conceptual Framework is made up the two journals I had: “Motivation of Students to study Tourism Hospitality programs.” By Bashar Aref Alhaj Mohammad and Hamam Talal Alsaleh and “Students Motivation and Preference of Studying Hospitality and Tourism Management Programmes in Polytechnics: A Case Study Ho Polytechnic” By Appaw-Agbola Esther Theresa. It explains the different motivational factors that the students may get if they took Hospitality as their preferred journey. These factors can provide students some motivations that will help them why they study Hospitality Management. This framework is also made because as a researcher, we want to see the difference between the motivational factors which are the following: Social status, Job opportunities, Modern major, Special interest, Attractive major, Ease in studying and Fulfillment of dreams, of both male and female students that are going to be in the hospitality management in National University. Significance of the study This study aims to motivate the incoming freshmen who will take Hospitality management at National University. It also helps the researcher to research...
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...Communication and Research in Business Report Project The purpose of the report project is to show that you can deliver a logical, well-supported argument or point of view, within a formal structure. The grade points are given for how the report is planned and constructed, how sources are used as evidence, and how the conclusion and recommendations follow rationally from the evidence provided. You are free to choose your own business-related topic area and business question, though you are advised to seek approval before doing too much work. Below are some suggestions for “safe” topic areas, where there is known to be sufficient academic and non-academic source material. If you are inspired to choose one of these for your project, please rewrite the topic description and business question in your own words. General Topic Area Example of a focused business question or issue Balancing access for tourists with protecting nature How can developing countries be encouraged to limit and control tourist access to protect fragile ecosystems, when their earnings from tourism are essential? Being “normal” or being “special”: a difficult choice for hotel operators Can being conventional be equally attractive to hotel customers as fashionable design hotels? Managing a multicultural workforce and multicultural customers What steps should management take to ensure that multicultural teams work effectively together in a hospitality environment? Managing emotional...
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...this celebrity is how it enables ownership and corporate presences from these creative individuals, and a multitude of chefs are CEOs of respected – and expanding – franchises, ranging from Paula Deen's empire in the South to Wolfgang Puck's international renown, establishments, and product lines. In the midst of this is Danny Meyer, certainly an esteemed chef and restaurant owner, yet not quite a household name. It may be this “middle ground” status,...
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...Hospitality Information Systems: Direct Reservations Team A University of Phoenix BIS 303 October 22, 2012 Direct reservations tool comparison was created to compare single reservation methods with reward programs reservation methods. Two hotels were used to for the comparisons; Hyatt and Hilton. The summary will analyze similarities and differences found between the two hotels; and also between the two reservation methods by way of a matrix comparison tool. Also, we will answer how organizations leverage the information gathered to form a aggressive edge; and how reward programs support those goals more effectively than single, direct reservations. Competitive Advantage Competitive advantage can be derived from various sources. The information that Hyatt and Hilton gathers from its patrons is no exemption. Whether a customer is a rewards member or passing through for a single night, both chains acquire the name, phone number, address and credit card information. Hilton requests the email address and pet preference, while Hyatt obtains bed and special requests for single reservations. Even without a customer’s enrollment in a rewards program, Hilton can use the e-mail addresses provides to market products and even promote its...
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...Abstract This article presents findings of growth and challenges that hospitality industry might fact in the year ahead respectively through globalization. Globalization is becoming increasing important these years in international hotel industry. When hotels flag their properties in a new country, they must localize their products and service in order to adapt the culture traditions of that country strategy. Differentiation strategy is also useful or hotel companies to become competitive in the global environment. Top issues that will influence the global hospitality industry in the year ahead include sustainable development calls for green hospitality, labor cost, multicultural issues and higher education. Challenges that facing hospitality include will include operating issues, such as labor shortages; marketing issues and economic issues. Introduction Hospitality industry has booming like never before. After Second World War, the practice of Hospitality became professional and wide spread, therefore it will acquire a knowledge base so that can improve its operation and develop the manager of the future (Ingram, 1999). The rise in the global travel, market and environmental trends led to the internationalization of the hospitality industry. The globalization of business and lifestyles is characterized by communicating over vast distances in foreign languages, frequent travel to overseas countries, dealing in many currencies, and coping with a variety of political...
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...The Marriott Hotels and Motels in the United States MW 6:00-7:55pm Team Marriott Justin Alvarez Pritesh Bhakta Erick Cabrera Alexander Garza Michael Keys Tony Lopez The hotels and motels in the hospitality industry are establishments that provide lodging and other accommodations and foodservice. Three of the most important firms in the industry are: The Marriott, Hilton World Wide (private), and Starwood (i.e. Sheraton, Four points, etc.). Out of the three, only two of these firms are publicly traded with Marriott having revenues of upwards of $11 billion. Revenue per available room (RevPar) would have to be the metric used in this industry to measure a firm’s success. It measures the period –over-period change in room revenues for comparable properties. The keys points we will be talking about are Porter’s five forces, which are: the threat of new entrants, threat of substitutes, buyer power, supplier power, and competitive rivalry. This will help us determine whether or not the industry is attractive or not for current firms (players). New Entrants: Moderate Although the hospitality industry is very broad, and strongly influenced by travel and tourism trends, the economic downturn has had a negative effect on the industry’s performance, causing it to search for demand generators and rely on direct sales to impact revenues (to make up for the losses left by the economy). However, the growth forecast is positive, which may possibly boost the risk of new entrants in...
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...QFD Application in the Hospitality Industry: A Hotel Case Study Kioumars Paryani, Lawrence TechnoLogicaL UniversiTy ali masoudi, azad UniversiTy, soUTh Branch of Tehran ElizabEth a. CudnEy, MissoUri UniversiTy of science and TechnoLogy © 2010, asQ Quality function deployment (QFD) is a methodology for capturing and translating the voice of the customer (VOC) into engineering characteristics of products or services. In addition, the process prioritizes and deploys these customer-driven characteristics throughout the product or service development to meet the VOC (that is, customer needs, wants, and expectations). QFD determines effective development targets for the prioritized product and service characteristics. The QFD process has been used and documented extensively in product development. The service industry, however, lacks in the application of this process. The purpose of this paper is to show practitioners and researchers how this process, in its entirety, can be used as a planning process to link customer requirements and service characteristics in the hospitality industry. A case study was developed focusing on a specific hotel to illustrate the application of the QFD process in a five-star hotel. Key words: four-phase QFD, hospitality industry, quality function deployment, service, SERVQUAL, total quality management INTRODUCTION The service industry exhibits distinct features that are not shared in the manufacturing industry. Many service organizations are profit-earning...
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...employee in hospitality industry would directly affect customer relationships. According to Ivanovic & Blazevic (2009), “An enterprises human assets or, put more conventionally, its human resources tend to be one the most significant costs for most hospitality enterprises (p. 1). In most hotels the payroll is the single biggest cost item, which in restaurants and bars is usually second material cost. Furthermore, human resources are usually the first point of contact between an enterprise and its customers.” According to Hospitality Ireland, “Getting properly trained staff in 'for the long-haul' is more difficult (p. 1). As chef Derry Clarke told us in an interview last May, ‘the main challenge the restaurant industry faces is increasing labor costs and maintaining a good work force. Unfortunately, this is the type of business where a large amount of chefs remain employed for six months and then move on.’ Restaurants aren't alone; staff shortages affect all areas of the hospitality trade.” An effective recruitment strategy for the organization is essential to the success of the enterprise. Before selecting detailed recruitment plans, it is important to consider what managers do so that the development plans meet the needs of the organization and of the individual. If the organization employs an individual who does not correspond with organizational values the company will be unproductive. In the hospitality industry a major responsibility of the managers is to decide how to distribute...
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...consultation and complementary research highlights the key issues currently being faced in terms of workforce development. Like other service sectors, hospitality careers are often stereotyped as low-wage and entry-level with little opportunity for advancement. The vast majority of employees in the hospitality industry is employed on a casual basis and has little desire to pursue a career in the industry. Employment is generally purely a source of income whilst studying, as a second job or whilst looking for another job in a more desirable field. Employers are understandably reluctant to invest in such employees and so the industry suffers from a lack of skilled people. The few dedicated hospitality professionals are generally employed by businesses that are large enough to offer above average remuneration or benefits. Employers across the industry, large and small, face the same challenge—to attract and keep people with the right skills and personal attitudes and attributes to deliver a quality experience. However, there are labour and skills shortages in a number of occupations and regions in the tourism and hospitality industry. These shortages cannot be simply attributed to demographic changes, a growing economy or blamed on an education and training system delivering insufficient numbers. Industry and regional structures, business size, workplace conditions, and the mobility of workers are all contributing to these shortages and these are likely to continue for the next two...
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...profitable, honorable and first choice hospitality service providers in the world Mission and Vision Marriott’s mission and vision endeavor to offer the highest quality and service standard in the hospitality industry with magnificent lodging facilities, leading technology, sophisticate management and enthusiastic servicing team to achieve complete customer satisfaction. Our hospitality management service strive to sustain ongoing business growth and financial strengths in order to maximize every stakeholder’s interests and provide endless contribution back to the community, through service diversification and enduring global expansion. Executive Summary This report analyzes the current strategies of Marriott International and based on the given and researched information to develop a number of recommended future strategies in order to sustain the growth of the corporation. I believe that Marriott has a good chance for success even through the market is highly competitive. Marriott can successful by developing market to Asia Pacific and using the two recommendations that have been discussed, whilst being backed up throughout with the core competency of marketing. I believe that the multi-brand and product advantage can be achieved despite other hotel corporation to penetrate any market for a period of time. As the leading hospitality corporation develop over 13 multi-brand products in serving various customer needs that no other hospitality group has. However, this advantage...
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...lectures and make floor plans. They also arrange for security so that there is no disturbing during the meeting. In general, a meeting planner is responsible in every aspects of the event. They need to look at every details of the meeting to ensure the planned going smoothly. Based on your research through books and internet, how have the MICE industry affected local economy in Malaysia? The MICE industry affect local economy in Malaysia by become an important economic sector in many part of the world developed as very important in modern global market, also known as meeting, incentives, conventions and exhibitions sector meeting industry. In Malaysia The Convention and Exhibition Bureau (MyCEB) is instrumental in powering the nation’s MICE industry. Malaysia has built various convention facilities like the Borneo Convention Center Kuching in Sarawak, the Putrajaya International Convention Center, Kuala Lumpur Convention Center, the MATRADE Exhibition and Convention Center in Kuala Lumpur, and the Johor Bahru Iskandar region. MICE organizers are being encouraged by the announcement of financial incentives to make Malaysia an attractive business tourism destination. Scheme is valued at over US$16.5 million for 2011-2012. Planners in the field of health and...
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...International Journal of Contemporary Hospitality Management Emerald Article: Teaching human resource management in hospitality and tourism: a critique Tom Baum, Denis Nickson Article information: To cite this document: Tom Baum, Denis Nickson, (1998),"Teaching human resource management in hospitality and tourism: a critique", International Journal of Contemporary Hospitality Management, Vol. 10 Iss: 2 pp. 75 - 79 Permanent link to this document: http://dx.doi.org/10.1108/09596119810207228 Downloaded on: 24-09-2012 References: This document contains references to 19 other documents Citations: This document has been cited by 5 other documents To copy this document: permissions@emeraldinsight.com This document has been downloaded 4078 times since 2005. * Users who downloaded this Article also downloaded: * Tom Baum, Vanessa Amoah, Sheryl Spivack, (1997),"Policy dimensions of human resource management in the tourism and hospitality industries", International Journal of Contemporary Hospitality Management, Vol. 9 Iss: 5 pp. 221 - 229 http://dx.doi.org/10.1108/09596119710172615 Philip Worsfold, (1999),"HRM, performance, commitment and service quality in the hotel industry", International Journal of Contemporary Hospitality Management, Vol. 11 Iss: 7 pp. 340 - 348 http://dx.doi.org/10.1108/09596119910293240 Peter Haynes, Glenda Fryer, (2000),"Human resources, service quality and performance: a case study", International Journal of Contemporary Hospitality Management, Vol. 12 Iss: 4 pp...
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...ensure that each employee delivers service the “Shangri-La Way.” This culture encourages employees to go the extra mile and emphasizes the importance of acknowledging and fixing mistakes when made. The culture also encourages employees to take responsibility for customers’ satisfaction. Shangri-La Philosophy was to develop local talent to world class expectation. The company launched its culture training program. * Care Module 1: Shangri-La Hospitality from caring people. * Care Module 2: Delighting Customer * Care Module 3: Recover to Gain Loyalty * Care Module 4: Take Ownership The three-tier compensation structure was designed to support organizational goals at various levels. At the first level, compensation included a salary and a bonus. The bonus was tied to financial results to help hotels reach goals. Compensation for the second tier, level two and three employees, was linked to financial results and, more specifically, to customer satisfaction and customer loyalty scores, which were key indicators of how well Shangri-La executed its strategy. In the third tier, level four and five employees, there was a common bonus pool that linked compensation not to individual performance, but to an overall company performance. Shangri-La’s five-level organizational structure was also supportive of its strategy execution as it allowed them, within limits, to directly address guests concerns. At each level in the organization employees had a specific dollar amount...
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...HUMAN RESOURCE MANAGEMENT MGT 201 – ANALYTICAL ESSAY 28/07/2013 TOPIC: Analysing Staff Turnover, its Cost and Effects on the Business and Developing Strategies to Improve Staff Retention: Student Name: Fabio De Souza Lima Student Number: 0053455T Lecturer: Nathalie Hudson Sunday, 28 July 2013, 11:55pm In comparison with other types of industry, excess of labour turnover has become a chronic problem for Tourism related enterprises, especially in the Hospitality sector. It has the potential to cause (directly or indirectly) serious issues and generate a multitude of costs to a business. For example, the whole process of recruitment and training can be very expensive and, even costlier can be the potential decline in the levels of service quality and productivity, which can culminate in customer dissatisfaction and consequential weakening of the business. This paper seeks to analyse such scenario by investigating staff turnover cases occurred throughout a variety of corporations in the hospitality industry. It discusses how such situation will affect businesses and, at the same time, suggests how Human Resource Departments should approach the issue, in order to help companies retain its most valuable asset, the employees. The difference between staff turnover rates amongst managerial positions and other more peripheral positions became evident after research and so did the notion that staff turnover rates will vary depending on the size of corporations. But, above...
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...Mist” will offer exactly that. “Gorillas in The Mist” Ecotourism Hotel will be a seven million dollars ($7m) budgeted high-end hotel, planned on 11(eleven) acres of land, located at the prime view point of Africa‟s second deepest lake “Bunyonyi” and Mt. Muhavura, surrounded by the famous natural misty forest cover that includes Bwindi Impenetrable forest and Mugahinga national park that accommodated more than half of worlds mountain gorilla population. Not just with unrivaled world standards 100 room occupancy capacity accommodation, sustainable Eco lodges, Sports and Recreation, MICE, Business Hub, Cultural and Artesian, beauty Spas, F&B, Social Hubs, primate museum, among many more competitive facilities, but “Gorillas In The Mist” will offer excellent hospitality experience, quality ecotourism packages and Ecotourism research services too, well packaged for High-End leisure seekers, touring, Business and diplomatic clients. A project destined to be the first of its kind in the entire western and south western region of Uganda and the entire Virunga tourism catchment area that includes some parts of Rwanda and Eastern Democratic Republic of Congo. According to UBO abstract 2011/2012, the region contributes 42% of...
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