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How Does Britain Promote Imperialism

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Imperialism had taken a toll on Britain to the extent of influencing advertisements for consumer goods. By examining three promotions, one will see that they are revolved around the concept of “empire” and “dominance”. Britain spent years expanding their control of territories and heavily influencing and improving areas in the process. Each step of this journey towards world-wide power helped shape the way the British saw themselves. Britain was heading in the direction of becoming a much stronger nation, leading to a sense of urgency to take control of other countries.
Every country strives to be in dominance over others and have the upmost power. Britain happened to be the country that stood out the most. “It was present in the city’s architecture, which was meant to display an …show more content…
In “Fry’s Pure Concentrated Cocoa”, it stresses that the product is the “strongest and best which can possibly be produced”. This can be applied to Britain. During this time, the country had headed towards it’s peak of success within itself and through others. Britain is the cocoa in this situation- it’s the best. Another advertisement illustrates individuals “In Darkest Africa”. The caption describes how Africans were suffering. Britain was the group that rushed in to take control of their land, in regards to their own satisfaction and appearance. They used their power to uplift territories that would be beneficial to their image. The “Pears’ Soap” advertisement relates to this, too. The poster reads, “Pears’ soap is a potent factor in brightening the dark corners of the earth as civilization advances, while amongst the cultured of all nations it holds the highest place- it is the ideal toilet soap”. Britain had taken countries that were uncivilized and lead them in the direction of power. This was the imperialistic way of gaining dominance around the

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