...The Future of English? A guide to forecasting the popularity of the English language in the 21st century David Graddol First published 1997 © The British Council 1997, 2000 All Rights Reserved This digital edition created by The English Company (UK) Ltd David Graddol hereby asserts and gives notice of his right under section 77 of the UK Copyright, Designs and Patents Act 1988 to be identified as the author of this work. What is this book about? This book is about the English language in of the English language and concludes that forecasting, identifies the patterns which the 21st century: about who will speak it and for what purposes. It is a practical the future is more complex and less predictable than has usually been assumed. underlie typical linguistic change and describes the way large corporations have briefing document, written for educationists, politicians, managers – indeed any decision maker or planning team with a professional interest in the development of English worldwide. The book has been commissioned by the British Council to complement the many texts already available about the teaching and learning of English, the history and used ‘scenario planning’ as a strategy for coping with unpredictable futures. Section three outlines significant global trends which will shape the social and economic world in the 21st century. Section four discusses the impacts these trends are The Future of English? takes stock...
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...Course: Globalization and Cultural Studies Mr. Looi van Kessel, M.A. The English language in Turkey – A case study of linguistic imperialism English is considered to be the world’s lingua franca. It is the most extended language in all kinds of international interactions, including trade, culture, and academia. This is considered to be a factual statement and not a normative one. Certain scholars have considered the rise of English as a positive process in normative terms, while others have critiqued it as a form of imperialism. However, both sides of the argument agree on the principle that English is indeed the global language (Lin and Martin 116). The effects of English linguistic imperialism can be found in a plethora of countries, but they are mostly evident in countries that adopt official language policies to encourage the use of English in order to position themselves closer to the Western world. That is the case of Turkey which has favored English teaching and usage since the late 19th century (Doğançay-Aktuna and Kiziltepe 254-257). Furthermore, this official language policy and its consequences are most noticeable in academia, an environment where English has become an essential tool for participating in the international scientific community. This essay will discuss the case of Turkey as a country that has been directly impacted by English linguistic imperialism, resulting in a struggle between the economic benefits of expanding English usage, and the existence...
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...University] On: 02 June 2015, At: 08:01 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Globalisation, Societies and Education Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/cgse20 The role of English language and international media as agents of cultural globalisation and their impact on identity formation in Kuwait a b Mohammed M. Hasanen , Ali A. Al-Kandari & Hussain Al-Sharoufi c a Department of Political Sciences, Gulf University for Sciences and Technology, Hawally, Kuwait b Research & Development Office, Gulf University for Sciences and Technology, Hawally, Kuwait c Click for updates Department of English, Gulf University for Sciences and Technology, Hawally, Kuwait Published online: 13 Jan 2014. To cite this article: Mohammed M. Hasanen, Ali A. Al-Kandari & Hussain Al-Sharoufi (2014) The role of English language and international media as agents of cultural globalisation and their impact on identity formation in Kuwait, Globalisation, Societies and Education, 12:4, 542-563, DOI: 10.1080/14767724.2013.861972 To link to this article: http://dx.doi.org/10.1080/14767724.2013.861972 PLEASE SCROLL DOWN FOR ARTICLE Taylor & Francis makes every effort to ensure the accuracy of all the information (the “Content”) contained in the publications...
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...Fortune 500 corporations, have extensive facilities, and personnel in various countries of the world. Managing these resources effectively, and integrating their activities to achieve global advantage, is a challenge to the leadership of these companies. We are quickly moving toward a global economy. While estimates vary widely, approximately 70 to 85 percent of the U.S. economy today is affected by international competition. Recent popular books have suggested that many U.S. companies need to reassess their approach to doing business overseas, particularly in the area of managing human resources. To a large degree, the challenge of managing across borders boils down to the philosophies and systems we use for managing people. In this chapter we will observe that much of what is discussed throughout this text can be applied to foreign operations, provided one is sensitive to the requirements of a particular international setting. The first part of this chapter presents a brief introduction to international business firms. In many important respects, the way a company organizes its international operations influences the type of managerial and human resources issues it faces. In additioft1 we briefly describe some of the environmental factors that also affect the work of managers in a global setting. Just as with domestic operations, the dimensions of the environment form a context in which HRM decisions are made. A major portion of this chapter deals with the various HR activities...
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...3 Identity Formation of a Teacher 3 Language and Identity 4 Poststructuralist Perspectives on Identity 5 Positioning 7 Pronunciation factor of learners 7 Culturally relevant pedagogy 9 Conclusion 10 Works Cited 11 Introduction With rise in economic globalisation and information technology, the need for a common language became a necessity for all. It wasn’t possible to trade and have subsidiaries in foreign countries without being able to converse. Now, world has become a global village and IT has further reduced the regional barriers, that is why English came up as a common language to communicate. English became a global language and it became the necessity for every country to be equipped with English performance (Khamkhien, 2010). It has been seen that with the rise of globalization of English language teaching, the total of Non Native English Speaking (NNES) in the US who are graduated in the TESOL teaching programs have increased at a massive rate (Brain, 2004). From the last decade a considerable growth has been observed in the research of NNES and their experiences in school and society. Experts gave their views related to non-native English speaking and its advantages and drawbacks in TESOL, NNESs attitude and their behaviour in classroom, challenges to credibility of NNESs, their perceptions, behavioural difference of NNES and NES in classrooms etc (Lu, 2005). NNESs are seen to face various issues of language adeptness, and also they face issues related...
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...An Introduction to the New Global Economy and Strategies for Competing Globally APA Headings | Level | Format | 1 | Centered, Boldface, Uppercase and Lowercase Headings | 2 | Left-aligned, Boldface, Uppercase and Lowercase Heading | 3 | Indented, boldface, lowercase heading with a period. Begin body text after the period. | 4 | Indented, boldface, italicized, lowercase heading with a period. Begin body text after the period. | 5 | Indented, italicized, lowercase heading with a period. Begin body text after the period. | 1. Introduction. Provide a brief focus statement about your paper and what the reader can expect. 2. Global World Economy. Discuss the importance of globalization in today’s global economy. 3. Cultural and Political Differences. Discuss cultural and political differences that global managers consider when expanding abroad. Are values and ethics different in each culture? Explain. 4. Going Global Strategies. Explain why companies are forced to expand globally. Discuss possible strategies for competing globally. Evaluate the advantages and disadvantages of the different strategies and policies that firms use to enter foreign markets. What are the main factors that influence a firm’s decision of market entry? 5. Suggestions and Recommendations. Provide practical and specific recommendations and suggestions for managers and expatriate to expand in this country of your choice for this project. ...
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...least our parents for their huge support and immense tolerance. Without them this task would have never been a complete one or a successful report if it was not for their help and advices. Executive summary Globalization is a process of interaction and integration among companies and government of different nations. This is a process driven by international trade and investment and aided by information technology. And also it effects on the environment, on culture, on political system, on economic development and prosperity, and in societies around the world. The aim of this report is to provide finding and on Malaysian economy in a nutshell with regard to beauty and cosmetic products, identify the current trends and changes in the industry. And also analyze the cultural differences and the impact on Globalization, analyzed the Impact of multinational brands, local brands in the industry and future of the industry. Identify the direction and a coherent, overall plan is particularly important to a global Companies, like Ceylon spa which produces many different product lines worldwide. This report will provide holistic view of the findings and analyzing the environment and the basic structure of Malaysia. The PESTLE analysis of Malaysia identified different impacts on the country’s...
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...Australians were disturbed by the subject of 'ethnicity'. For over fifty years, part of Australia ‘cultural issue' has been solved by implementing a rule of elimination. Australia changes their approach and at last discarded it in the late 1960s to enlarge its people after World War 2. From this environment, acceptance of a 'cultural diversity' guiding principle in 1970s was a past removal of the preceding procedure. Within the fundamental nature, cultural diversity not only evidenced and showed the growing multiculturalism of the country but as well as to hold and form it. Therefore, definition of “Multiculturalism promotes the integration of ethnic acceptance and respect for cultural diversity, community harmony and inclusion.” is true. Skilled labour is any worker who has acquired certain skill in their job or may have attended a college or technical school. An example of a skilled labour job is carpenters. Unskilled worker is a worker who has not acquired special skill or proficiency. If there is a shortage of migrant skills, the immigration restores the difference among labour supply and demand with no affect on local pay (Shah & Burke, 2005). The purpose of this report provides the reader a better understanding on the impact of multicultural environment to business communication practices in Australia. The outlines of this report are the three factors that affect the migrants settling in Australia that is economic,...
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...Central and Eastern European countries like Poland and Romania are strong spots on the global outsourcing map Globalization & Integration Group Project Table of Contents Abstract 3 Introduction 3 Poland 4 Significant savings costs 5 Ability and quality of resources 5 Low risk location 5 Culture Similarity 6 Investment Climate 6 article 7 Romania 8 Government support and business environment 9 Quality of the language and educational skills 9 Low labor costs 10 Culture 10 Intellectual property security and privacy 10 article 11 Comparison 12 Cost competiveness 12 Resources and skills 13 Economic competitiveness 13 Regulation 13 Corruption perception 14 Legal protection 14 Conclusion 14 References 14 Abstract In this paper, we discuss why are the Eastern European countries like Romania and Poland potential destination for outsourcing. Given an economic condition, Geographical advantage, business environment and quality issue explanation of each country. Both countries are economically competitive in outsourcing market in Eastern Europe, promptly emerging as a favorite destination. Introduction Outsourcing is a practice used externally...
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...Environmental Factors Marilys F. Robles Rivera MKT/421 July 25, 2013 Professor Thelma Gonzalez Environmental Factors Environment global international field is a key field of the environment of most managers, today more than ever. In addition, several groups are pushing for new forms and higher levels of ethical behavior of managers and greater corporate social responsibility. The overall feel, sometimes called macro environment, includes the external factors that usually affect all organizations or most of it, in every company is present although the specific types of forces and environmental conditions vary from industry to another. International business transactions are understood as all commercial, private or government between two or more countries. Private companies conduct such transactions for profit; governments may or may not do the same in their transactions. Enter these transactions are sales, investment and transport. For firms involved in international trade. When a company operates internationally should be considered his mission (he tried to do and that will become long-term), goals (specific performance goals to fulfill its mission) and strategy (the means of achieving its objectives) are presented below : • Expand sales • Acquire resources • Minimize the risk EXPAND SALES: Sales of businesses depend on two factors: consumer interest in their products and services and their willingness and ability to purchase. The number of people...
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...Cross-Cultural Communication Theory and Practice Barry Tomalin; Brian J. Hurn ISBN: 9780230391147 DOI: 10.1057/9780230391147 Palgrave Macmillan Please respect intellectual property rights This material is copyright and its use is restricted by our standard site license terms and conditions (see palgraveconnect.com/pc/connect/info/terms_conditions.html). If you plan to copy, distribute or share in any format, including, for the avoidance of doubt, posting on websites, you need the express prior permission of Palgrave Macmillan. To request permission please contact rights@palgrave.com. Cross-Cultural Communication 10.1057/9780230391147 - Cross-Cultural Communication, Brian J. Hurn and Barry Tomalin Copyright material from www.palgraveconnect.com - licensed to Griffith University - PalgraveConnect - 2014-04-12 This page intentionally left blank 10.1057/9780230391147 - Cross-Cultural Communication, Brian J. Hurn and Barry Tomalin Copyright material from www.palgraveconnect.com - licensed to Griffith University - PalgraveConnect - 2014-04-12 Cross-Cultural Communication Theory and Practice Brian J. Hurn and Barry Tomalin Copyright material from www.palgraveconnect.com - licensed to Griffith University - PalgraveConnect - 2014-04-12 10.1057/9780230391147 - Cross-Cultural Communication, Brian J. Hurn and Barry Tomalin © Brian J. Hurn and Barry Tomalin 2013 Foreword © Jack Spence 2013 All rights reserved. No reproduction, copy or transmission of this...
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...are available in just about every country globally as well as being recognized as an international premium beer brand (Euromonitor International, 2012). In its branding expansion efforts, the company offers international premium, along with local, regional, specialty beers and ciders. Examples of this can be demonstrated by the acquisition of Scottish & Newcastle followed by the acquisition of FEMSA, Mexico’s second largest brewer and merging its position in the Middle East and Africa with purchases in Nigeria and Ethiopia (Euromonitor International, 2012). Key Learning Points External Environment Exporting beer continues to be a key boost to economies. The United States exported approximately 34.4 million hectoliters of beer in 2006 compared to 29.9 million hectoliters in 2005 (Gale Group, 2012). Language and culture are problematic issues when it comes to international distribution. When any company enters the global marketplace, it has to deal with...
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...products that we’re often challenged to say exactly where they were made. Example: Japanese firm Matsushita furnishes the CD player in the Korean-manufactured Kia Sorento.) International business consists of all commercial transactions—including sales, investments, and transportation—that take place between two or more countries Increasingly foreign countries are a source of both production and sales for domestic companies (These global activities enable us to get more variety, better quality, or lower prices. Private companies undertake such transactions for profit while governments may undertake them either for profit or for political reasons.) Studying International Business is Important * Most companies are either international or compete with international companies * Modes of operations may differ from those used domestically * The best way of conducting business may differ by country * An understanding helps you make better career decisions * An understanding helps you decide what government policies to support (Global events affect companies of all sizes and industries. As a...
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...Resources Instructor: Jack HuddlestonJune 17, 2012 | Contents EXECUTIVE SUMMARY 2 LAWS AND REGULATIONS 3 DEMOGRAPHICS 5 CULTURE AND LANGUAGE 8 ECONOMIC, POLITICAL, AND CURRENCY FACTORS 13 LABOR RELATIONS 15 HRM POLICIES, PRACTICES, AND TRENDS 17 CONCLUSION 24 REFERENCES 26 EXECUTIVE SUMMARY Walt Disney Company has had a strong presence in the Far East since the 1930’s when Snow White and the Seven Dwarfs was shown in Shanghai theaters and with the founding of a local subsidiary in Tokyo in 1959. Today, Disney is a market leader in home based and theme park entertainment in the Asian market. The firm is currently exploring a production facility in either two of the hub cities of Tokyo and Shanghai. In this paper will review the demographics, culture, political, economic, and applied HR practices in China and Japan. China and Japan are both economic powerhouses with homogenous cultures, with distinct political and economic structures. The Chinese culture has more Confucian ideals that are more collectivist in nature, while the Japanese culture emphasis harmony and saving face communication. The Chinese manipulation of its currency and increasing dissent among workers puts the nation in higher political risk; moreover the Chinese economy is inevitably going to slow down. The Japanese economy has undergone political reforms to upstart a sluggish economy recovering from a decade long recession in the 1990s. The HR practices in China rely on a strong leadership...
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...J ournal of Intercultural Management Vol. 2, No. 2, November 2010, pp. 16–25 Sylwester Marek Kania Uniwersytet Gdański The Role of Cultural Differences in Forming a Business Strategy 1. Introduction International business covers all transactions undertaken between enterprises from two or more countries. In order to finalise a transaction companies have to form international operational structures distinct from those applied in their domestic market. Besides knowledge of international strategies managers need to comprehend the interdependence between the strategies and their financial results. Differences between an international and a domestic business concern commercial practices, the scope of managerial decisions, disparities in legal systems, as well as restraints put in place by governments, limitations connected w ith different currencies, not to mention cultural differences. Different business cultures in different countries lead to distinct commercial practices. Therefore, executives operating internationally encounter difficulties that people managing enterprises on a local scale do not have to face. Cultural differences are of fundamental importance for running an international business . The aim of this essay is to indicate the impact of cultural differences on the business strategy formulated for various countries and to show the significance of knowledge about the culture, behaviours, customs and traditions of the partner country in international...
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