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How Is Technology Changing the Face of Business Today?

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The Coca-Cola Company

The Coca-Cola Company, a beverage company, manufactures and distributes coke, diet coke, and other soft drinks worldwide. The company primarily offers nonalcoholic beverages, including sparkling beverages and still beverages.
While Coca-Cola is widely known as only a soft drink company, it is less known how the company uses the massive amount of technology for innovation, rebranding and keeping sales consistently high.
In one of the interviews made with Ed Steinike, CIO of Coca-Cola, he stated as “Coke is spending hundreds of millions of dollars a year on digital marketing, and that number will, no doubt, continue to rise. Almost all of that spending is IT-related. This development calls for a broader CIO role. It’s not enough to be an operational back-office CIO running the systems. It’s also not enough to be a process CIO reinventing the supply chain and transforming support functions. We created mobile applications tailored for over 100 countries and available in the Android and iPhone stores, in order to create a digital-marketing event around the globe that boosted our impact well beyond our traditional sponsorship and television advertising channels. The IT department built some of the applications and managed others created by external agencies or our consumers.” (Levin, R. 2013)
To gain competitive advantage over the competitors, lower the costs and green environment manufacturing purposes, the company uses the technologies such as;
• SAP ERP Systems (SAP, 2014),
• Fuel cell systems to provide on-site electricity and heat for Coca-Cola Enterprises (UTC power, 2009),
• Social Media
• Mobile Applications
• Online Advertising
• Product innovation such as “Freestyle Dispensers”
• PlantBottle Technology, Greener bottles using less petroleum
Since The Coca-Cola Company introduced PlantBottle Technology to the market in 2009 as

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