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How Managers Can Effectively Implement Changes Within an Organisation?

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Submitted By kirsten512
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The awareness of managing changes within an organisation has been aroused recent years. A good change implementation includes a process of planning, organizing, coordinating and controlling the compositions of the environment, internal and external; to ensure that the process changes are implemented according to approved plans and the overall objectives of introducing the changes are achieved with as little disruption as possible.
In this essay, British traditional brand Burberry and well-known bargain clothing retailer Primark are the objectives. The triggers of their changes, means they used to change, how their employees reacted, and suggestions about how can the managers implement changes more effectively will be discussed.
There is a common triggers for them to change which will be discussed first. For both of them, they are facing the problems of increasing costs.
Burberry use to manufacture products in Britain, but along with the higher costs and the boosting demand in China, Burberry was planning to move the factory to China and so they can produce goods at a much lower cost. In 2007, Burberry decided to close down the factory in South Wales which leaded to over 300 job losses. The employees reacted fiercely, there was high-profile protest and they arouse the awareness from the English society saying 'Keep Burberry British'. The management tried comfort the employees, Burberry's chief financial officer Stacey Carwright said, "The most important thing now is to look after the employees ". Burberry pointed out that the remaining plants e.g. in Yorkshire, will offer jobs to those who lose jobs in South Wales. Burberry tried to show that they cared about employees' interests and they would not abandon the staff, nor be an irresponsible employer. (Burberry.com, N.D).
Unlike Burberry, Primark always tries to minimise the cost as much as possible, so when the

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