...Theo's founder, Joe,believes that all parties involved in the business, from cocoa bean farmers to chocolate salespeople, should be treated fairly. Also, this will help to build a sustainable business. The chocolate is no longer a commodity, but a health-based consumer product and a lifestyle. It's not easy to make a difference in everyone's life, but it's meaningful and Theo has firmly made its first step. 3. Theo consumer brand a. What should the objectives be for the Theo consumer brand over the next five years? When Theo’s large competitors shift gears from low-end commodity-based consumer products to high-margin health-based products, focusing on growing niche markets, Theo faces fierce competitionin the chocolate industry. Being able to stick to its current positive brand image and continue producing organic, Differentiating itself from competitors by producing Fair Trade and bean-to-bar chocolate is very important to Theo's long-term success. Thus, Theo should continue to raise its consumer brand awareness and develop new markets to drive production and sales over the next five years. b. Based upon your choice above, how should Debra Music manage the consumer brand? What marketing and sales tactics should she employ to achieve these objectives? Theo has been very successfully driving sales through its factory store in Seattle.(Store...
Words: 614 - Pages: 3
...Value Alignment BUS/475 Value Alignment Whole Foods Market, a natural food supermarket, was originally founded in Austin, Texas in 1980. When they opened there was a very small staff at one store location and there were fewer than a dozen other natural foods supermarkets available in the United States. Over the years the company has grown substantially. Much of their success can be attributed to their strong mission statement and core values for which they promote and proudly advocate. Whole Foods mission is to “to be able to be a grocery store featuring good, wholesome food; not a health food store filled with pills and potions” (Whole Foods, 2013). The Origin and Subsequent Evolution of Personal and Workplace Values Personal values are the beliefs deep within our subconscious and mixed and molded into the way we live our lives. Values guide our behaviors and the decisions we make. Very often our decisions about friends, a new job, a future marriage, and business decisions are based on our personal value system. We develop an initial set of values during our childhood from our parents, mentors, teachers, and grandparents; however later as we gain life experiences and develops our abilities to think critically we may add different values or disregard some of our initial values altogether. Many of our personal values affect our behaviors and the decision we make with regard to business. The origin and evolution of personal and workplace values joins the standard...
Words: 1097 - Pages: 5
...stall in the East End of London. He made a profit of £1 from sale of £4 on his first day. Now it operates all around 2300 stores. Tesco the name come from a shipment of tea from a MR T. E Stockwell and jack Cohen name. The initials and letters combined to form TES-CO. Tesco brand is first appeared five years later in 1924.In the year 1930 he build a headquarters and warehouse in north London, In 1932 Tesco become a private limited company. Tesco started expanding after, in 1950 the retailer bought 70 Williams stores and 200 harrow stores, followed by 97 Charles Philips store and the Victor value chain in the early 1960s.In 1961 Tesco Leicester enter the Guinness book of records as the largest store in Europe,1968 Tesco opened its first superstore in crawley,west sussex.In 1970 Tesco build a national store network to cover the whole of the u.k, which it continues to expand to this day, while also diversifying to other products.In1974 Tesco opened its first petrol stations, and is become uk’s largest independent petrol retailer. In 1987 Tesco successfully completed a hostile takeover of supermarket rival Hilliard for £220m. Tesco started an aggressive marketing in 1990s to overtake Sainsbury’s as the UK’s leading grocer. The company launched a slogan, ‘every little helps’ followed by the Tesco value range in 1993.A big experiment happened in 1995 was club cards become a successful among customers, this enable Tesco to become a number...
Words: 736 - Pages: 3
... 1. Supermarket Industry Analysis In 2013, the traditional supermarket industry is unattractive because of: a) Existence of powerful substitutes in the form of large discount retailers (Wal-Mart, Target), warehouse clubs (Costco, Sam’s Club, BJ’s, and pharmacy chains (CVS, Walgreen’s) that have increased emphasis on grocery sales. * Because increased traffic leads to increased sales of higher margin items in retail stores, there is growing attractiveness for retail stores to enter grocery industry * Retail leaders such as Wal-Mart and Target run highly efficient operations. Coupled with a large volume sale philosophy, both are able to take market share from traditional supermarkets through significant price cuts. As such traditional supermarket share has dropped in last year from 67% to 51% with the growth of retailers participating in grocery sales * Lack of differentiation across products and brands gives consumers a high degree of bargaining power because they incur little to no switching costs between rival competitors and brands (see below) and because of the growth of substitutes. Customers who want to do all their shopping both retail and grocery supplies either in small volume purchases or in bulk have many options to choose from (Wal-Mart vs Schnuck’s vs CVS vs Costco) b) Strong competitors across all segments of supermarkets, which can be broken down into traditional, premium, and discount stores, * The supermarket industry...
Words: 2155 - Pages: 9
...product segments and value chain. Industry: leading manufacturer/supplier and marketer in the frozen food industry in Australia. Product segment: - frozen savoury (meat pies, sausage rolls, cheese & spinach rolls, pastries and quiches), dessert and fruit products; - frozen desserts (fruit pies, waffles, crumbles, crepes) - frozen fruit (whole fruits, processed fruit products) Core activities include: manufacture of frozen foods, marketing of frozen goods. [please expand] Value chain: Manufacturer/supplier. Does not sell direct to consumers. Sells direct to retailers (supermarkets, cafes, sporting venues). (b) What is the current life cycle position of the industry? The frozen food supply manufacturing industry is at the mature stage of its life cycle. This is evidenced by: - The fact that the industry is dominated nationally by few (if any) large integrated entities. PFL has expand through acquisition and new product development; - Organisational focus on efficiency and cost control. PFL has been seeking packaging innovation as demonstrated by the relocation of frozen fruit packaging operations from Silverwater NSW to Bairnsdale VIC. Furthermore, PFL has been seeking manufacturing efficiencies, with conversion costs improving as economies of scales are increasing from the investment in production capacity during the year; - Customers becoming more knowledgeable, and not all products survive, therefore PFL demonstrated development of new products across all...
Words: 879 - Pages: 4
...Vietnam, e-commerce has many impact on the way companies marketing to sell their product as well as do research about their customers. Back to the day when there was no Internet or e-commerce, when you want to buy something, you have to go to the stores, markets or supermarkets to get what you want. However no matter how big these places can be, you may not find the things you need because the bigger these places are the harder it get to find what you need. If you want to buy a product that is common for everyone then it will be displayed at a visible place, but if you want an unpopular product you may not find it. Moreover you may have to go to two or three different places to buy all the things you need. That’s why when E-commerce showed up, it open a new era of buying and selling online as well as other activities, caused severe damage to the old markets, stores, supermarkets … In order to survive, most of these places started to use the Internet for marketing, we can see the big supermarkets like Big C and Coop Mart have their own website and they post information about the discount of products, promotion … on the website to attract the customers. It can be seen that the discount stage of these supermarket is continuously so people will keep going to them to buy the products they need because everyone...
Words: 1733 - Pages: 7
...www.thetimes100.co.uk Supply chain from manufacturing to shelf Introduction The Kellogg’s Cornflake Company began in 1906 with the Kellogg brothers who originally ran a sanatorium in Michigan, USA. They experimented with different ways to cook cereals without losing the goodness. Their philosophy was ‘improved diet leads to improved health’. Between 1938 and the present day Kellogg’s opened manufacturing plants in the UK, Canada, Australia, Latin America and Asia. Kellogg’s is now the world’s leading breakfast cereal manufacturer. Its products are manufactured in 19 countries and sold in more than 160 countries. It produces a wide range of cereal products, including the well-known brands of Kellogg’s Corn Flakes, Rice Krispies, Special K, Fruit n’ Fibre, as well as the Nutri-Grain cereal bars. Kellogg’s business strategy is clear and focused: • to grow the cereal business – there are now 40 different cereals • to expand the snack business – by diversifying into convenience foods • to engage in specific growth opportunities. By acting responsibly, businesses win respect and trust from communities, governments, customers and the public. This enables the business to grow. In the community, Kellogg’s is known for its approach to Corporate Social Responsibility (CSR). For example, its programme to promote the benefits of breakfast clubs has provided over one million breakfasts to schoolchildren throughout the UK. Businesses focus primarily...
Words: 2379 - Pages: 10
...Case Study How Tesco Became the UK's Largest Retailer Reference Code: ML00001-041 Publication Date: December 2011 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED TESCO PLC CASE STUDY © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED ML00001-041/Published 12/2011 Page | 1 OVERVIEW Catalyst Tesco is the largest retailer in the UK and dominates the UK food and grocery market, accounting for almost a third of all grocery sales. This case study examines the factors that have led to the growth of the company as the UK’s number one retailer. Summary In 1995, Tesco overtook Sainsbury’s to become the UK’s largest retailer. Since that time the company has grown from strength to strength, widening its lead year on year. The unrivaled success of the Tesco Clubcard in building customer knowledge and generating loyalty has been fundamental to the rise of Tesco. The company has created a powerful brand and a number of valuable sub-brands including store, product and service brands. Tesco’s grocery product brands tend to center around a three-tier branding system, allowing the company to appeal to a mass market. Tesco has been a forerunner in the price competitive environment of the UK food and grocery market, utilizing its economies of scale to lead price wars with other supermarkets. The company has grown inorganically, buying out various independent grocers and supermarket chains over...
Words: 4232 - Pages: 17
...Organisation & Management | | Q1 Countdown is New Zealand’s leading supermarket brand, providing customers with a variety of groceries line. Countdown has over 160 supermarkets across New Zealand supported by over 18,000 team members. The company delivers customers a choice of more than 20,000 different products in each of stores. The first Countdown supermarket opened in Northlands, Christchurch at 31 December 1981. This business was established by Rattrays Wholesale and gained momentum through the 1980s. The Rattrays Wholesale Group included the Rattrays Cash and Carry warehouses, tobacco vans, now known as the Red Arrow Distributors fleet, and the SuperValue group of franchised supermarkets, now operating as SuperValue/Fresh Choice. Countdown is part of Progressive Enterprises, a subsidiary of the publicly-listed Australian company, Woolworths Limited. In addition to Countdown, Progressive Enterprises is also the franchise co-ordinator for the Fresh Choice and SuperValue banner groups. Countdown works with over 800 food producers and suppliers throughout New Zealand. In-store teams are supported by four dry grocery distribution centres, three fresh produce distribution centres, two meat processing plants, one seafood processing plant and a central support office. Q2---a – internal environmental factors Strength 1. Strong Marketing and advertising teams. Countdown has excellent marketing plans that promote their products in various forms...
Words: 1478 - Pages: 6
...store to purchase meats. Once again, they found a needed serviceand expanded their role to capitalize on it. Over the years, Kroger’s expansion has followed much of the same lines. Once a serviceor need in the community is identified, the company researches their role and how they canprovide this service within the Kroger store. Some ideas stay and are profitable while others fallby the wayside due to being too costly or not the right fit for the Kroger store. Consumersrespond to these services and keep coming back to the Kroger store for their grocery needs aswell as other needs that are not grocery related. One example of this is the Kroger pharmacy. This service allows the customer to buytheir pharmacy items from Kroger and their prescriptions can be readied while they shop forgroceries. Another example is Kroger gas stations. Most are right outside the Kroger store in theparking lot. Kroger provides a discount on gas for their loyal customers that also buy groceriesfrom Kroger. These discounts build depending on how much money the customer spends on groceries or prescriptions each month. Thesis Statement While Kroger has been able to expand to meet the consumer’s needs over the past 100years, how can they continue to compete and be profitable in the future? The...
Words: 1443 - Pages: 6
...Acknowledgements : First of all we would like to introduce our selfs, BIALLACH Safae and EL YOUNSI nahide, a 3rd year students in SUP DE CO MARRAKECH. In the third year the internship is a part of the program at our school. But for the two of us, we didn’t do an internship because we shose to go for a summer school programme in LONDON, UNITED KINGDOM for two weeks at the LONDON SCHOOL OF BUSINESS AND FINANCE (LSBF). The objectives during this journey were to improve our level in English language, to Discover a new culture, to visit a lot of places that we wanted to see and also to meet a lot of different people from different countries. Studiying in LONDON was a wonderful experience that we wont forget. for that, we would like to give some thanks to all the people that helped to gave us the chance to go for this programme. Without forgeting a special Thanks to our English Teatcher M.EL FOUADI KAMAL for this opportunity. Last, but not least, we would like to thank our parents and family for supporting our stay in LONDON financially and emotionally. INTRODUCTION ...................................................................................................2 SECTION 1 : TESCO……………. .........................................................................4 1-BUSINESS DESCRIPTION…………. ......................................................5 2-HISTORY .................................................................................................6 3-CORE...
Words: 9552 - Pages: 39
...Waitrose is a British based supermarket that has branched from one small chain over decades of hard work by their employees; there purpose is to bring quality to the supermarket industry they were also voted the best supermarket In the UK just being bumped of the top by Aldi. It is also Britain's largest employee-owned retailer this is part of their partnership scheme they run, as they like to run a business who get involved with others such as the community, as it shows they like to become a family with customers. Their main Intention is to "lift the food trade to a higher plane". As said by the creator of such a big company. Barnardo's Barnardos is a charity organisation that helps children out with their problem such as domestic violence to getting them adopted, barardo’s is a great organisation that helps the less fortunate kids I the world as they believe I them. Barnardo’s believes in children regardless of their situations, gender, race, disability or behaviour. Our drive as a charity today is to convert the lives of the UK’s most defenceless children. 92 pence in every £1 they spend goes towards their work helping the UK’s most weak children, young people and their families (falling to 81p if trading and property expansion prices are included). Of the lingering 8p, 3p is spent on their governance and 5p is spent on raising the next £1 to account their work. They are not here to make profit they are there because they believe in the kids and how they can turn their lives...
Words: 1809 - Pages: 8
...customers so that they didn’t have to go to another store to purchase meats. Once again, they found a needed service and expanded their role to capitalize on it. [ (Kroger, 2012) ] Over the years, Kroger’s expansion has followed much of the same lines. Once a service or need in the community is identified, the company researches their role and how they can provide this service within the Kroger store. Some ideas stay and are profitable while others fall by the wayside due to being too costly or not the right fit for the Kroger store. Consumers respond to these services and keep coming back to the Kroger store for their grocery needs as well as other needs that are not grocery related. [ (Kroger, 2012) ] One example of this is the Kroger pharmacy. This service allows the customer to buy their pharmacy items from Kroger and their prescriptions can be readied while they shop for groceries. Another example is Kroger gas stations. Most are right outside the Kroger store in the parking lot. Kroger provides a discount on gas for their loyal customers that also buy groceries from Kroger. These discounts build depending on how much money the customer spends on groceries or prescriptions each month. [ (Kroger, 2012) ] Thesis Statement...
Words: 2882 - Pages: 12
...between customers and couriers and gains revenues through a 15 per cent fee on each transaction. The startup is one of 37 Kenyan semi-finalists for mobile startups event PIVOT East, which will be held in Nairobi on June 24 and 25, and is waiting to discover whether it has earned the chance to pitch at the event. Alloys Meshak, founder and chief executive officer (CEO) of Sendy, told HumanIPO the average customer in Kenya was unwilling to have a valuable item delivered by a stranger unless they had been endorsed beforehand, something his startup is trying to facilitate by crowdsourcing recommended riders. “Last year my mum back in the village lost two bags of cement by randomly giving them to a rider to do the delivery, and that was after a 30 minutes wait by the roadside for available riders,” he said. “Back in the city I am always frustrated that we have so many riders in town and you cannot send them to pick or deliver something because you cannot tell their availability or you simply don’t know them.” He said Sendy provided a way to collect information on riders and connect them to customers, creating a new market. Both riders and customers are required to sign up on the site, on which they can negotiate a fee, make payments and post reviews. “By crowdsourcing riders, Sendy will create millions of jobs for young people in Kenya and Africa and drive offline trading,” Meshak said. “We believe Sendy is also positioned to drive the last mile e-commerce in Africa that is now...
Words: 1699 - Pages: 7
...making intelligent decisions and achieving goals that have purpose and provide fulfillment (Chaffee, 2012). Businesses, regardless of industry or size have one ultimate goal in common, that goal is to maximize profit and/or shareholder wealth. And, it is how a business goes about achieving this goal that determines how mighty an opponent the company is in its industry. Take Publix for example. Publix and the Supermarket Industry Publix Super Markets, Inc. was founded by George W. Jenkins in 1930. The company is a member of the highly competitive supermarket industry. Publix made its start in Winter Haven, FL and now operates 1,068 supermarkets in Florida, Georgia, Alabama, South Carolina and Tennessee. The company is largest employee owned supermarket in the United States with over 157,000 employees, and is also one of the top ten largest supermarket chains in the United States (“Publix”). Top 10 U.S. Food Retailers by Sales | 1987 | 1997 | 2007 | Safeway | Kroger | Wal-Mart* | Kroger | Safeway | Kroger | American Stores | Wal-Mart* | Safeway | Winn-Dixie | Albertsons | Costco | A&P | American Stores | SUPERVALU | Lucky Stores | Costco | Publix | Albertsons | Winn-Dixie | Ahold USA | Supermarkets Gen. | Publix | Delhaize America | Publix | A&P | H.E. Butt | Vons Companies | Food Lion | A&P | *Includes Wal-Mart Supercenters and Wal-Mart subsidiary Sam’s Clubs. | Source: Business Guides, Directory of...
Words: 3856 - Pages: 16
