...Martens is with the light skinned shoes boots. If shoes do not maintenance will easy get dirty and look old. Nowadays, people are regard to designer shoes but they only buy the shoes do not know how to maintenance. As I know in Malaysia do not have this kind of after sales service and the maintenance thing of shoes are not popular in Malaysia. Moreover, shoes has maintenance compare with those which do not maintenance are easier to distinguish, although those pirated products are look exactly the same as original’s but you get what you pay for. Those pirated are using inferior material to produce with a time period people can distinguish the original and pirated. Therefore, Dr.Martens should using this for sales promotional tools to promote their shoes, FIRST that other brands do not have this kind of service; SECOND easy to defeat those pirated products to imitate Dr.Martens design. 2. Lucky Draw Lucky draw is the simple way to attract people attention but the important part is the reward of the lucky draw. Dr.Martens can provide the 1st place a pair of special design shoes that the design is not selling at all. When the reward was attractive, Dr.Martens should set the condition of the lucky draw. The condition of lucky draw can be buy over RM1000 can get 2 name card for lucky draw. However, Dr.Martens normal price is between RM500-RM600, people may find friend to buy together or buy over RM1000 by himself because of the special design shoes of lucky draw. The name card will...
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...How do you define creativity? What makes something creative? Many questions arise when something is labeled creative. When Blake Mycoskie came up with Toms shoes he was thinking of a creative way to put shoes on people of needs feet and make money at the same time. Toms shoes is a is a for profit organization that donates a pair of shoes to a child in need every time a consumer buys a pair. Toms shoes is considered creative because his idea is novel and appropriate as well as socially acceptable. The product started as a little c and over time became a big c. This is how Sawyer defines creativity. Over the course of this paper I will give you the background of Toms shoes and how it evolved from the little c to big c. So one may ask what makes something creative? Creativity refers to when a person creates a product or a solution that is labeled as new and is valuable. The creator could label the product as new and then society or the person buying the product will label it as novel. Since not all creative people are alike it is hard to justify something creative. It is said that something has to be able to be repeated or tweeked in order to be creative. Things on the little c creativity scale is said to just imply basic functions whereas creative products on the big c level are up for Pulitzer and Nobel prize awards. You can see the difference between the two in that type of analogy. Blake Mycoskie has always had dreams of starting his own businesses and building it...
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...Not only did they differentiate me from my classmates, but they also made shopping for shoes difficult. Few stores keep size 5 shoes in stock, and the younger me desperately wanted to grow up and shop in the women's department instead of the children's. As a result, I would convince my mom that size 6 shoes fit just fine and buy them instead. At best I would stuff tissues in the toes of my boots to make the too-large size fit better; at worst I would walk carefully as my heels slipped out of my shoes with every step. There came a moment, however, in tenth grade, when I was shopping for a pair of white Converse. I realized that not only did the child-sized pair look identical to the adult pair, but it was also significantly cheaper. I could buy two pairs of children's shoes for the price of one, or even half of one pair of women's shoes. Surely it would have been foolish of me to buy the women's shoes when I could instead purchase two pairs of Converse in different colors for the same price. I quickly learned to embrace my small feet for the money-saving blessing-in-disguise they...
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...1: In 2006, American traveler Blake Mycoskie assisted children in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One Mycoskie's main reason is a disease called podoconiosis, a debilitating and disfiguring disease. Also known as "Mossy Foot", Podoconiosis is a form of elephantiasis that affects the lymphatic system of the lower legs According to the TOMS Shoes website, there are over one billion people at risk for soil-transmitted diseases around the world, and shoes can help prevent them. Mycoskie emphasizes that his company's goal is to not only give shoes, but to also educate others on the importance of wearing shoes. The consumer is more likely to choose TOMS over another brand because they, the consumers, are not only getting a pair of shoes or eyewear for them self, but they are also getting one for a child in need or helping someone regain sight . By doing so consumers fulfill their need of helping the community. TOMS provides value to the brand by creating a simple, comfy, trendy and stylish eyewear or shoes to wear as well as creating social awareness for the consumers. Toms have created a great costumer’s relationship by listening to their costumers and having different designs and textures of the shoes. As the brands grows they have manage to fulfill their consumer’s individual styles by having classics...
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...IMBA article: http://irps.ucsd.edu/assets/001/503691.pdf http://www.slideshare.net/KathrynWatts/toms-shoes-28792436 https://www.behance.net/gallery/2855131/TOMS-Shoes-Media-Plan-Campaign On April 10th thousands of people around the world ditched their footwear for TOMS Shoes annual “One Day Without Shoes;” a campaign aimed at showing the impact a pair of shoes can have on a child’s life. It is heavily rooted in social media – supporters share experiences by Tweeting the #withoutshoes hashtag. AOL, a Simply Measured customer, partnered with TOMS to build online momentum leading up to 4/10. For us data geeks, AOL’s use of social media analytics was particularly interesting – both as a rally call for consumers and a as way to message results internally and externally. Looking at the data from these efforts serves as great case study for measuring and communicating social media analytics. Using Social Media Metrics as a Rally Call AOL created excitement around a social media metric – reach – asking consumers to help distribute the #withoutshoes messages to over 1,000,000 people before April 10th. By reporting reach each day of the campaign, AOL set a collective goal and communicated the impact to participants. At Simply Measured, we tend to think about social media programs like a megaphone. You put content in and when things work well, your messages get amplified. In this instance, AOL aligned their campaign goals around this amplification in a way that compelled consumers...
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...Consumer Reviews for the ‘Tory Burch Reva Ballet Flat’ ◦ Summary Analysis. To get a better understanding of how consumers view the Tory Burch Reva Flat, I went to Amazon.com marketplace and type in the Tory Burch Reva Ballet flat. I choose to look at Amazon reviews because I find them to be honest and you can generally tell when there is a paid review listed. So I gathered four of the most recent reviews and they display an array of opinions. In looking at the reviews, the three disadvantages listed are the size of the shoe, people are suggesting to get the shoe a half size or a full size up so that they will fit more comfortable as their were issues with the width of the shoe and the heel rubbing on the shoe as well as the toe box being too tight due to the logo ornanment on the toe. Another disadvantage of the shoe was the comfort of the shoe, once people purchased a comfortable style their were complaints about not being able to wear them all day long becauase of the flatness and lack of support of the shoe. Lastly the availablitly of various styles, people want a certain style of this shoe, weather it’s the simple classic black ballet flat or, the matta logo, or a certain color, people search for the certain style/color combination that they perfer in this shoe. The common advantages found amongst the consumers in these reviews are, the style, regardless of any discomfort or price, people are willing to wear and purchase this shoe at varioius price...
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...a Pair Of Stockings This story today is called "A Pair of Silk Stockings." It was written by Kate Chopin Little Mrs. Sommers suddenly acquires fifteen dollars, which seems like a large amount to her. Feeling important and wealthy, she considers how to invest her money, feeling that she must carefully spend the money. During the night, she thinks of a sensible use for the money. She determines that she should spend a dollar or two extra for Janie's shoes, so that they will last longer and be of better quality, and she plans to buy some fabric for her children's clothing. After that, she will still have enough money for new stockings and hats for everyone, which pleases her because her children will have new clothing for the first time in a while. Mrs. Sommers used to have more money long ago, before her marriage, but she does not worry about the past or the future, focusing mostly on the present. Mrs. Sommers is used to cheap purchase, but today she is tired and forgets to eat lunch. While sitting on a stool to rest before her shopping, she realizes that her hand has brushed against a pair of two-dollar silk stockings. She continues to feel the splendid fabric and asks the shop girl for a pair in her size. After choosing a black pair of stockings, Mrs. Sommers buys them and goes directly to the ladies' waiting room to change. For once, she abandons thinking about responsibility or about why she is so satisfied at her purchase. She sits in the room for a while, reveling...
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...How People Make Economic Decisions Charea Smith ECO 212 November 21, 2010 Les Hurley There are three ways people make economic decisions. First there are those that make these decisions rationally or face the tradeoff. They weigh the benefits against the cost. What is being gained as opposed to what is being given up. An example would be the cost of buying a new vacuum from Wal-Mart or Sears. Which one will give the most benefit for the price? The second way people make economic decisions is by responding to economic incentives. Most everyone will respond to a deal. The benefit outweighs the cost. If you can buy a new car five thousand dollars off the manufactures suggested retail price you will most likely go for this deal. Most of society looks for the incentives before they buy. The third way people make economic decisions is at the margin. The marginal cost is what is lost or not obtained through making a particular decision. Marginal benefits are what is gained from making that same decision. This decision is made weighing the pros and cons. According to Investopedia (n.d.) the marginal benefit indicates, in dollar terms, what the consumer is willing to pay to acquire one more unit of the good. (Consumer Choice, para. 2). I can remember buying shoes at one of those outlet stores. I had a budget of one hundred fifty dollars. I wanted to get some really good shoes that could be worn to work. I am a firm believer that the more expensive the shoe the longer they...
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...is a pair of Nike running shoes. The evaluation of the buying process from the marketers point of view using the five stages of the buying process 1. Problem Recognition 2. Search and determination of alternatives 3. Evaluation of Alternatives 4. Purchase Decision 5. Post Purchase Decision Problem Recognition: This was the initial stage, in this initial stage I realized that I have a need for a pair of running shoes, then I begin the important step of the decision process. The need for the pair of running shoes arise as a result of me needing a comfortable and fancy shoe that I can use to work and stand long hours at the laboratory, thus prompting the decision process to purchase a running shoe A purchase cannot take place without the recognition of the need. I recognized the problem of the need for a running shoes then I start looking for the solution. The problem recognition stage was the first stage of the online buying process for a pair of running shoes. The problem recognition stage cannot be skipped in the buying process. Search and Determination of Alternatives: This is the second stage of the purchase process where I started looking for best and possible solutions to purchase the running shoes, after identifying the need for a pair of running shoes, that I have identified. The role of the internet or online search improved my ability to find alternatives and information about the alternatives, as I performed a search for “buy running shoes” and I...
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...according to TOMS SHOES, is ONE DAY WITHOUT SHOES day. I love the idea. I am barefoot today. But more interesting to the business world, and especially those trying to understand how social media marketing can work for them, and how to market a concept or idea over a product, TOMS SHOES is a fascinating case study. TOMS is a for-profit company with a social cause. TOMS has a model of buy one, give one. For every pair of shoes bought, TOMS donates a pair to someone in the developing world who has no shoes. The company was founded in 2006, and has taken off. SO much so that TOMS has the marketing power to put together a day where more than one million people will go all day without shoes on. They have done a lot of things right, including creating a beautiful YOU TUBE video explaining the ONE DAY WITHOUT SHOES concept. The founder of TOMS explains in a USA TODAY article why he decided to found a for-profit company instead of a charitable organization: “When I first decided that I wanted to do something about this problem, I had a few options. I could have written a check to a charity or foundation for a one-time donation. But it didn’t feel right. By being a for-profit, we’re more sustainable,” he explains. In the world of entrepreneurship, I admire and respect Blake Mycoskie. He has started a company doing something that he loves, is passionate about, and can also do some social good. He has been super smart about how to get the message out about what and how he is doing what he...
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...a. Discussion Questions: 9 b. Problems: 6, 9, and spreadsheet problem (p.37) 9) How Is The Concept Of A Normal Return On Investment Related To The Distinction Between Business And Economic Profit? The difference between the business and economic profit is that in economic profit, profit or loss is calculated by subtracting opportunity cost of the inputs used from the revenue of sales. On the other hand, accounting or business profit is the difference between the total revenue and total costs incurred to earn that revenue. Now, in business accounting normal return is the minimum profit that is required to cover the costs of inputs and all of the expenses associated with it. It can be a profit just greater than the breakeven profit (which is zero). The normal return on investment is included as part of profit by businessmen and accountants but as part of costs by economists. Thus, business profit minus the normal return on investment or implicit costs equals economic profit. It is economic profit that is important in allocating society’s scarce resources among competing uses. On the other hand, economic profit is just cost estimation. Therefore, normal profit is required in business profit and not in economic profit, which is one of the differences between the two types of profits (Salvatore, 2012). 6) Determine which of the two investment projects of Problem 5 the manager should choose if the discount rate of the firm is 20 percent. The firm should...
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...This story today is called "A Pair of Silk Stockings." It was written by Kate Chopin Little Mrs. Sommers suddenly acquires fifteen dollars, which seems like a large amount to her. Feeling important and wealthy, she considers how to invest her money, feeling that she must carefully spend the money. During the night, she thinks of a sensible use for the money. She determines that she should spend a dollar or two extra for Janie's shoes, so that they will last longer and be of better quality, and she plans to buy some fabric for her children's clothing. After that, she will still have enough money for new stockings and hats for everyone, which pleases her because her children will have new clothing for the first time in a while. Mrs. Sommers used to have more money long ago, before her marriage, but she does not worry about the past or the future, focusing mostly on the present. Mrs. Sommers is used to cheap purchase, but today she is tired and forgets to eat lunch. While sitting on a stool to rest before her shopping, she realizes that her hand has brushed against a pair of two-dollar silk stockings. She continues to feel the splendid fabric and asks the shop girl for a pair in her size. After choosing a black pair of stockings, Mrs. Sommers buys them and goes directly to the ladies' waiting room to change. For once, she abandons thinking about responsibility or about why she is so satisfied at her purchase. She sits in the room for a while, reveling in her stockings...
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...Shoes for Tomorrow By: Melanie Helgeson http://tomsshoes.com Introduction Blake MyCoskie established TOMS Shoes in May of 2006. (Fortune, 2008) MyCoskie competed on the second season of the hit show The Amazing Race, where he traveled to Argentina. There he met many children and adults who could not afford to buy shoes, he was troubled by this fact and wanted to do something about it. He traveled back to Argentina for vacation and it was then that he decided he would start a shoe business, but not an ordinary shoe business. He decided that for every shoe that was sold another shoe would be donated to a child in need. It was then that MyCoskie’s “One for One” marketing plan was created. (Time, 2007) Situation Analysis Product/Service Description http://tomsshoes.com The product that TOMS provides is an alpargata shoe. They are a form of shoes worn by Argentina farmers. These shoes are known for being very breathable because of their lightweight canvas top and leather insole. (http://www.wordnik.com/words/) They are slip-on as well as resilient, which helps in the fighting of podoconiosis, also known as “Mossy Foot”. This is a foot disease many people obtain from not wearing shoes while working in heavy soil. Fungus gets into the pores on the bottom of the foot and ends up destroying the lympathatic system (the tissue that fights against bacteria). TOMS is working to fight the disease and help bring shoes to people in need. (http://tomsshoes.com) TOMS has used its...
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...according to TOMS SHOES, is ONE DAY WITHOUT SHOES day. I love the idea. I am barefoot today. But more interesting to the business world, and especially those trying to understand how social media marketing can work for them, and how to market a concept or idea over a product, TOMS SHOES is a fascinating case study. TOMS is a for-profit company with a social cause. TOMS has a model of buy one, give one. For every pair of shoes bought, TOMS donates a pair to someone in the developing world who has no shoes. The company was founded in 2006, and has taken off. SO much so that TOMS has the marketing power to put together a day where more than one million people will go all day without shoes on. They have done a lot of things right, including creating a beautiful YOU TUBE video explaining the ONE DAY WITHOUT SHOES concept. The founder of TOMS explains in a USA TODAY article why he decided to found a for-profit company instead of a charitable organization: “When I first decided that I wanted to do something about this problem, I had a few options. I could have written a check to a charity or foundation for a one-time donation. But it didn’t feel right. By being a for-profit, we’re more sustainable,” he explains. In the world of entrepreneurship, I admire and respect Blake Mycoskie. He has started a company doing something that he loves, is passionate about, and can also do some social good. He has been super smart about how to get the message out about what and how he is doing what...
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...goals remember they are crucial, because learning how to create clear goals is a key to success throughout life. Goals set should be SMART goals, specific, measurable, attainable, realistic, and time bound. A goal should not be vague, it should be precise and descriptive. A goal should also be able to be measured with time and money, plus it should be achievable. Goals should also be practical, and have a specific time period when they are going to be completed by. An intermediate SMART goal set for my friend is to buy a new pair of Nike running sneakers for one-hundred dollars in five months. Step 2: Analyze Information Step 2 in the Financial Planning process is analyzing information, finding out where the money saved weekly is coming from and where it’s going. For a week on average your income is ninety one dollars. This money comes from a job, chores, babysitting, birthday, and Christmas money. Your average spending per week is sixty two dollars. Your money is being spent on gas, lunch, clothes, and concert tickets. The difference between the two is twenty nine dollars left over each week, which is more than enough to save for a new pair of Nike sneakers. Step 3: Create a Plan Step 3 is also known as a financial roadmap. Making choices about money is difficult, dealing with money brings many hard decisions to be made.There are six steps to help a person in the decision making process. Step 1 is identify the goal, buy a new pair of nike sneakers for one hundred dollars in five...
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