...emphasizing on its rich culture and good old traditional meals to the public. Killiney wishes to expand to Europe, America and Asia creating more outlets but before entering the foreign market, Killiney needs to sort some of their issues out and seal their loopholes so that at the very end, it will be less risky and can obtain better economic benefits. Some of the issues that Killiney faces are their competitors, shop location, brand awareness and store layout. It also lacks of standardization, the menu at the main outlet and its franchise outlets is different. The franchise outlets menu currently has more food choices. Its competitors such as Toast Box and Ya Kun are getting more response due to understanding today’s consumer modern thinking and how they come up with different new ways to cater to the consumers. For example, Toast Box and Ya Kun, aesthetically, look more presentable and pleasant as to Killiney. They have made their ‘Kopitiam’ style more unique and modern through their...
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...Marketing Plan: Ralont Pill Bottle by Pills R’ US Keller Graduate School of Management MM522: Marketing Management Bojlur Rahman Alex Garcia Donald Weston Taiwo Adenuga Executive Summary The Ralont Pill Bottle is dedicated to producing newly redesigned pharmaceutical medicine bottles that offer an “at a glance” view of “what medicine” belongs to “what person” in a medicine cabinet. This redesign came about after careful years of market research against the conventional “brown bottle” used for 90% of all medicine dispensed. We believe that our “color coordinated” bottles for Male Adults, Female Adults, Male Children and Female Children are exactly what the public has been asking for, thereby meeting market demand as well as metrics for predictable revenue. In addition, a patented “dosage control” mechanism will allow for “as needed pills” to be properly dispensed. Included you will find a SWOT analysis including redesign Strengths, Weakness, Opportunities and Threats. The Ralont Pill Bottle will offer customers a new shift in paradigm in the way medicine is identified, dispensed and maintained in storage. No longer will there be any kind of confusion as to what medicine belongs to what person and most importantly the differences between adult and child medication. Our goal is simple, to change public perception and trust in medication bottles and create a “new standard” which will in and of itself become a product by which other products can offspring. Pricing...
Words: 7285 - Pages: 30
