...Executive Summary Due to poor financial performance, EasyInternetCafe has decided divert from large cafes to a franchise model with smaller café sizes. Its main goal is also to focus on its core competencies such as the yield management model. In order to do so, it will be outsourcing its non-core competence activities which include logistics. Ingram Micro has been chosen as the logistics provider as they offer more full service activities while remaining at a lower cost than its competitors. By including Ingram Micro in corporate decisions and meetings, EIC can keep Ingram Micro accountable and stay updated with issues as they arise (just as they would if they owned the logistics arm of the Company). By having the capital freed from investing in hardware and stores, EIC is able to invest more in creating value through their management of franchisees and their yield management model. Issues Identification EasyInternetCafe (EIC) was launched in 1999 under the umbrella of the EasyGroup. Their mission is to provide customers with internet access at low costs and to capitalize on the tech boom. Despite the excellent support and recognition from the public, EIC is experiencing adversity of keeping their business profitable after the “dot-com” bubble burst. Their business plan of owning many large cafes that could house 250-500 PC terminals at each café is not working. They have decided to restructure their business by downsizing the cafes...
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...Situation 1: Identify a general approach for facilitating the customer over the telephone. What are the possible challenges in the given situation? What strategies would help you overcome the challenges? My general approach to this situation would be to ensure that I understand exactly what the user is intending to do, and what version of Excel they are using. A possible challenge to this situation is that the customer wants to use a program that is completely new to him. To overcome this challenge, I will speak to the customer slowly so that they can understand the basics of Exel. If causes to the problem or question described by the customer are unclear in the situation, explain how you would further diagnose the problem or question. I would go over each step that the customer wants to learn, and offer to send them an email with step-by-step instructions on what he needs to do. Once the causes are identified, describe a step-by-step troubleshooting process to help the customer complete the task. -I would ask the customer to gather all of the receipts and expense logs. -Have the customer fill in all the required fields on the spreadsheet that pertain to the company. -Total the amounts -Calculate hard copy expense report and or receipts. -Check all of the information entered If the customer has problems understanding or following your instructions, briefly explain an alternative situation. If the customer is still having problems...
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...------------------------------------------------- A case study of Sandvik Company Liu Xingrui 920514-7482 tml10xlu@student.hig.se Xiao Ziye 920801-6619 tml10zxo@student.hig.se Peng Yunyi 930204-9128 tml10ypg@student.hig.se Liu Siqi 921026-9628 tml10slu@student.hig.se Date: 2012-03-25 Summary Sandvik is a global company in material technology and engineering industry, its business is over the entire world. Sandvik built all its objectives based on high customers’ satisfaction and with the goal of improving customer companies’ performance and profitability, and in order to do so, it successfully conduct and combine many typical marketing strategies. Some scientific articles, information on Sandvik’s official website and marketing text books are adopted to strengthen this paper’s study. This article may focus on several important marketing aspects which are marketing planning, segmentation, product, price, place, promotion and sustainability to analysis the Sandvik Company’s marketing strategies. And compare the reality situation to theory from book or literature, an abundant discussion has been done to describe the condition of Sandvik’s marketing and rational conclusion based answering the purpose has been made according to discussion. Content 1. Background/Introduction 1 2. Purpose 1 3. Methodology 1 4. Theoretical framework 1 4.1 marketing planning1 4.2 Segmentation, Targeting and Positioning2 4...
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...• Make the transition from a manufacturing to a service organization • Reorient Otis to a customer-centric organization • Employ technology to provide an information advantage over service company competitors Competitors FedEx, UPS, Procter & Gamble, Other Supply Chain Companies like The Wheels Group and Exel plc. Decisions Test Tom and Ryan Problems, opportunities and risks • Problem 1: Challenges for e*Logistics p 233/13 • Problem 2: Otis needed to embrace a culture of service and to develop the processes needed to deliver world-class service. Otis had to re-define its processes, beyond service support tools like OTISLINE customer service center and REM elevatore monitoring. • Problem 3: The major problem facing Otis how can they can continue their dominance and profitability within a new market space, which is providing global logistics and service support to firms of any kind, while leveraging their investments in IT. Evidence Alternatives Alternative 1: Improve upon their current business model by incorporating analytics to their ERP and CRM systems. By utilizing analytics, Otis will be able to use the data in a quantitative manner to provide reliable, cost effective logistical and service support to customers world-wide. - This is also consistent with the vision of President Ari...
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...“People of genius do not excel in any profession because they work in it, they work in it because they exel.” Such a large part of our lives is figuring out what to do with our lives. There are so many options; often times people are lost as to where to go. In our society, many of the decisions we make are made with money in mind. People will do almost anything for money, even if that means being unhappy. This class, and my SI education in general has framed for me a new way of living. That is, living happily. This does not mean that the work/job I perform is not hard. Instead, it means, that I must find something that I enjoy doing, and find a career based around my interest. This concept is essentially vocation. Mick McCarthy, William Spohn, and Michael Himes examine the term vocation. Each author presents a slightly different perspective on this term: McCarthy’s is a personal view; Spohn has a more spiritual view; Himes outlines more of a practical guide for one seeking their vocation. Despite their different attempts of explaining vocation, all authors agree in something. All strongly suggest that a vocation is more than a job or a career choice. All show that pursuing a vocation requires a deeper calculation and an examination of ones motivation and choice. That is, a higher level of discernment than selecting a job must be part of a vocational choice. Another similarity is that all the articles describe a kind of restlessness as part of the process in discovering ones...
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...military's need to supply themselves with arms, ammunition and rations as they moved from their base to a forward position. In ancient Greek, Roman and Byzantine empires, there were military officers with the title ‘Logistikas’ who were responsible for financial and supply distribution matters. The Oxford English dictionary defines logistics as: “The branch of military science having to do with procuring, maintaining and transporting material, personnel and facilities.”Another dictionary definition is: "The time related positioning of resources." As such, logistics is commonly seen as a branch of engineering which creates "people systems" rather than "machine systems".... Military logistics In military logistics, logistics officers manage how and when to move resources to the places they are needed. In military science, maintaining one's supply lines while disrupting those of the enemy is a crucial—some would say the most crucial—element of military strategy, since an armed force without resources and transportation is defenseless. The defeats of the British in the American War of Independence, and the defeat of Erwin Rommel in World War II, have been largely attributed to logistical...
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...Module: Logistics & Operations Management Student: szjlcklxjvl Date: Wednesday zncxz ,n Subject: Business Management Year 2 (Advanced Course) 1. Assignment Task 1.1. Individual Report 1.1.1. To complete this assignment ● Select any organisation of your choice. ● Identify component activities - Component activities are activities related to the core activities of the organisation of your choice. How the components are used to achieve the overall objectives / goal of the organisation. So a component might be IT department, HR department and so on. ● Then evaluate the performance objectives used by each. List the performance objectives and highlight the deferent ways it interlink with each other to accomplish a goal. ● Critically examine - Examine both internal and external factors influencing the Organisation performance objectives in relation the Organisational goals. ● Suggest ways in which the performance could be improved. With the above research and evaluation you should be able to recommend a better way forward. 2. Logistic Operations of Sainsbury & Tesco 2.1. Introduction To survive in the global market you need to adopt proper strategies and theories properly and effectively to ensure success. Global market is a competitive market where you cannot strive forward if you don't have proper planning and strategies. Logistics is an important factor in business which is all about flow of goods information and...
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...company’s CEO gave the managing director 9 months to start showing improvement. The only way to do this is by changing the operational structure of the company. A complete redirection in the operations philosophy was to franchise the operations. In order to help with this, it is recommended to use the company Ingram Micro to assist with this task. Ingram is the world’s largest B2B trade-only wholesale provider of technology products and services, including supply chain management. The total cost of a franchise will be £976 per store. This will reduce the cost of opening franchises and start increasing profit for the company. Issue identification The most important issue that easyinternetcafe currently experiencing is their operations. There is no organization on how the future internet cafes will open and be setup. There is an expectation of opening 208 locations in the next 3 years. The logistics of how this will occur must be defined and solved prior to the project moving forward. Other issues that the company is experiencing are: * Internet investment bubble burst in 2000 * Closing and downsizing of some of the original cafes * No operating plan for how to supply and open each new franchise * Large number of PC terminals at each store, increasing fixed cost base * Scalability of opening a large number of stores * High costs of setup and inventories with current logistic activities * eIc is losing money, not enough profits *...
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...customer – whether customer is an individual or an organization. The CBBE model provides a unique point of view as to what brand equity is and how it should best be built, measured and managed. The power of a brand lies in what customers have learned, felt, seen and heard about the brand as a result of their experiences over time. The big challenge for marketers is to ensure that customers have the right type of experiences with their products and services. In order to do this, marketers must develop marketing programs in way that best fit into customers' mind and linked the brand to the desire customers' feelings, thoughts, actions and beliefs. So that customer-based brand equity is defined as, the differential effect that brand knowledge has on consumer response to the marketing of that brand. Customer-Based Brand Equity Pyramid Brand Salience: It's means broad awareness of the brand. The first step in building a brand equity is the brand awareness that contains two parts; brand recognitioin (how easily customer identify a brand after exposing some cue or a physical product) and brand recall (how easily customer recall the brand without showing a cue while making purchase decision or thinking the product category). We must consider both the breadth and depth of the brand awareness; the depth is that how likely it is for a brand element to come to mind and a breadth is the range of purchase and the situations in which the brand comes to mind of the...
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...supply_chain_strategy All questions are compulsory CASE I LAUNCHING CPFR AT TEXAN FOODS: IMPROVING INVENTORY REPLENISHMENT WITH COLLABORATIVE ACTIVITIES AND TECHNOLOGIES Introduction Angela Preston sank back into the cushy leather chair in the Captain’s Club at LAX, and rubbed her eyes. She and her supervisor, Gordon Ross, had flown halfway across the country to Fresno to meet with representatives from a key supplier, Valley Bakers, to review the outcomes of their 180-day CPFR pilot program. When her drink arrived she hardly touched it,except to stir it nervously, until Gordon returned from the ticket counter. When she had agreedto accept the promotion to Category Director last year, she had no idea that the pressures ofthis job would be so enduring. The last six months had seemed like one long, dull headache. Since the initiation of the CPFR pilot program, it seemed that Valley, their supplier, had been making all the demands in this relationship. Wasn’t the customer supposed to be the one who was always right? Gordon eased into the chair next to her and immediately noticed the weary, pained look on her face. As Vice President of Supply Chain Operations for Texan Foods for the last 9 years, he had learned a lot about dealing with employee and customer frustrations. The CPFR pilot with Valley had tested his resolve as well. Valley’s CPFR team was unhappy with the small performance gains – and the occasional significant losses – that the program...
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...CASE I supply_chain_strategy LAUNCHING CPFR AT TEXAN FOODS: IMPROVING INVENTORY REPLENISHMENT WITH COLLABORATIVE ACTIVITIES AND TECHNOLOGIES Introduction Angela Preston sank back into the cushy leather chair in the Captain’s Club at LAX, and rubbed her eyes. She and her supervisor, Gordon Ross, had flown halfway across the country to Fresno to meet with representatives from a key supplier, Valley Bakers, to review the outcomes of their 180-day CPFR pilot program. When her drink arrived she hardly touched it,except to stir it nervously, until Gordon returned from the ticket counter. When she had agreedto accept the promotion to Category Director last year, she had no idea that the pressures ofthis job would be so enduring. The last six months had seemed like one long, dull headache. Since the initiation of the CPFR pilot program, it seemed that Valley, their supplier, had been making all the demands in this relationship. Wasn’t the customer supposed to be the one who was always right? Gordon eased into the chair next to her and immediately noticed the weary, pained look on her face. As Vice President of Supply Chain Operations for Texan Foods for the last 9 years, he had learned a lot about dealing with employee and customer frustrations. The CPFR pilot with Valley had tested his resolve as well. Valley’s CPFR team was unhappy with the small performance gains – and the occasional significant losses – that the program had delivered for the 34 SKUs that...
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...it helps us to give logistic supports on time. Origin of the report The report titled as, “Marketing Activities of DHL”, is to be submitted on 18th August 2008 to the course instructor Nazia Nabi (Lecturer, School of Business) who authorized and assigned us to do this report. Background of the report The report titled as, “Marketing Activities of DHL”, is originated from the partial requirement of the course Services Marketing. It is actually a joint student – faculty learning experience, where the students learn the Marketing Activities of several business service organizations or firms. Objective of the report This report seeks overall information about marketing activities. By this report we tried to represent the actual relevant use of marketing activities in business. Basically there are two objectives behind doing this report, and they are as follows: * The first and the foremost objective of the report is to fulfill the partial requirement of the course Services Marketing. * The second objective of the report is to understand the marketing activities of a business organization. Benefit of the report The best part of this report is that the students get the opportunity to visualize the scenario of the marketing impact of the company through the analysis. It also helps the student to understand the concept of applying several marketing...
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...challenges in terms of belonging, especially for older people. The interrelationship between aging and a sense of belonging is complicated because the aging process itself is influenced by many factors, including biological, sociological, psychological, economical, and attitudinal factors. Each of these factors has a unique impact on aging. Exacerbating these factors are society’s negative stereotypes and myths, discrimination, biases, prejudices, and negative attitudes toward the older people, which are cumulatively identified as ageism for the purposes of this paper. Thinking about the dimensions of aging for older people gives rise to a number of questions. For example, what are our cultural attitudes and traditions towards aging? How do these attitudes and traditions inform our private thoughts and public policies towards aging? This paper will focus on the mysteries that control human lifespan which are yet to be unraveled. Running head: WEEK 5 FINAL ASSIGNMENT: PSYCHOLOGY OF AGING 3 Part I-Intro to the Psychology of Aging Psychology is the study of the mind and behavior, and is unique in that it is both a service oriented health care profession and a field of scientific research. Hence, the roles of the psychologist are many—researcher, educator, licensed health care provider, and policy advocate. Psychologists are highly trained professionals—their education involves a median of seven years of education and training beyond an undergraduate...
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...Master TEW International Business cases - Van Hoof Q 186 uickprinter Koningstraat 13 2000 Antwerpen www.quickprinter.be 2.90 EUR International Business: Cases Case 1: Whirlpool Whirlpool’s Dramatic Turnaround through Internationalization Whirlpool exemplifies how internationalization can rejuvenate declining sales and optimize cost structures. Background Headquartered in Benton Harbor, Michigan, Whirlpool Corporation makes washers, dryers, refrigerators, dishwashers, freezers, and microwave ovens in 13 countries and sells them in 170 others, under brands names such as Whirlpool, Maytag, Magic Chef, Jenn Air, Amana, KitchenAid, Kenmore, Brastemp, and Bauknecht. In 2006, Whirlpool acquired competitor Maytag (horizontal integration) and its brands (Amana, Jenn Air, Magic Chef, and Maytag). Whirlpool generated over $19 billion in 2006 annual sales: 60 percent from North America, 25 percent from Europe, 15 percent from Latin America, and 2 percent from Asia. Operate with 60 manufacturing and technology centers worldwide and 80,000 employees. International Expansion Domestically: (1) The U.S. appliance market matured in the 1990s, and Whirlpool faced low profit margins, intense competition, and more demanding buyers, pressuring management to consider international markets. Internationally: (1) Trade barriers fell, consumer affluence grew, and capitalism flourished. (2) A “global” approach would yield economies of scale in manufacturing, assembly, appliance technology...
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...has been divided into two tasks, one of which involves a critical evaluation of the application of Lean and TQM (Total Quality Management) in logistics and supply chain networks to achieve MPA objectives such as quality of service, competitiveness, reliability and efficiency. In addition the benefits and limitations from a practical perspective for MPA is evaluated. The second task of the paper aims to critically evaluate the key environmental sustainability issues in Cargo maritime logistics for MPA and an analysis of how implementing lean practices by MPA can reduce the environmental impact of an inward and outward maritime cargo transport. The research methodology is mainly content-based and relies on secondary data sources for analysis. The implications of this paper aims to look into the logistics industry and assess how certain organizational practices such as LEAN and TQM can be implemented I order to improve their activities. Another implication is how these practices can contribute to environmental...
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