...BUS 321 Marketing Page 1 of 9 Mid-term Addition Group Assignment April 17, 2007 How the EU is Changing the European Market By Page 2 of 9 Q.1.) Relate this story to the concept of SWOT analysis. Can you find any examples of leverage, problems, constraints, and vulnerabilities? Government officials envision the EU as a single market, an area without internal frontiers in which the free movement of goods, person, services, and capital is assured. This is a tall order in the current European Market as huge benefits are plentiful for some and lacking for others. The countries that are members of the EU house an regulatory environment with which local and multinational firms operate. What is the cost of the current situation for the European Union? The EU is one of the world’s biggest investors in promoting economic and social growth to the European markets. The European Union considers Foreign Direct Investment (FDI) as one of the key solutions to promoting development, economic and social growth to the European Markets. It is within the scope of framework that the EU follows a pro-development approach of long-term investments that will generate stable employment and growth for the European marketplace. The European banking industry has been slow in converting into a modern means of investment opportunities and lacks standardization of banking rules and regulations...
Words: 1859 - Pages: 8
...Academic writing Semester: Fall 2014 Academic Paper EU EXPANSION: Accession of Turkey and its potential impact on the atmosphere within the EU Rauf Asadullayev Instructor: Christopher Weilage Munich, Germany, 2014 Table of contents 1.Introduction………………………………………….…………………………3 2. The Association agreement…………………………………………….……..4 3. The Ankara Agreement………………….…………………………………...6 4. Customs Union………………………………………………………………..7 5. Turkish government and the accession of Cyprus in the EU………………8 5.1 Turkey’s short term economic effect on the EU…………………………..9 5.2 Turkey’s territorial advantages for the EU……………………………….10 5.3 Religion and culture in Turkey…………………………………………….11 5.4 Food in Turkey and its safety- Security and the EU……...………………12 6. Impact of EU’s democratic standards to Turkey…………………………..13 7. Conclusion…………………………………………………………………….16 Index of Abbreviations BTC- Baku Tbilisi Ceyhan EEC- European Economic Community EU-European Union EC- European Council EP- European Parliament FAO- Food and agriculture organization SEES-Southeastern European states Introduction Europe - the cradle of human civilization, boiling pot full of many various nationalities, cultures and languages. Geographical borders within and outside of the Europe have changed every time when a new Empires began to flourish. Even now, in the 21st century borders of EU are not defined clearly. Should the Borders be set according...
Words: 6757 - Pages: 28
...regulation from market regulators, but the change in the industry is also a response to the increased competition and the rapid changing market place. In the European Union, the air transport industry has been subject to severe attention, especially during the last 25 years. These legal initiatives and regulatory changes have nonetheless been easy to manage as the different member...
Words: 752 - Pages: 4
...Introduction The reorganization process of the European distribution systems which is changing from a national to an international network is still going on. The structural transformation in logistics once started with the creation of the Single European Market. Logistics providers began to create pan-European networks in line with the expansion of the European Union. The current adjustments reflect both eastern parts of Europe and the evolvement of a global distribution structure and the accession of the peripheral economies in the central. In addition to these geographic aspects, the logistics markets in European have been influenced by numerous factors dramatically in the technological, financial, and political environment (Europe Real Estate, 2012). Logistics property is targeted by international investors. The volume of total investment currently exceeds €10 billion. Logistics property helps to compensate the poor performance and diversify portfolios of other sectors. Networks of European distribution are still relying on large distribution warehouses, and growth is most likely in the further. ‘Although prime yields up to 13% for opportunistic investments in emerging clusters are rather attractive, yield compression is foreseeable in the near future’ (Europe Real Estate, 2012). In this paper, there is a case, which is talking about a central European decides to operate a privately importing and exporting logistics business in Hungary, will be analysis. The conditions which...
Words: 3161 - Pages: 13
...European Union The European Union (EU) is an economic and political union of 27 member states which are located primarily in Europe. The EU traces its origins from the European Coal and Steel Community (ECSC) and the European Economic Community (EEC) formed by six countries in the 1950s. In the intervening years the EU has grown in size by the accession of new member states, and in power by the addition of policy areas to its remit. The EU operates through a hybrid system of supranational independent institutions and intergovernmental decisions negotiated by the member states. Important institutions of the EU include the European Commission, the Council of the European Union, the European Council, the Court of Justice of the European Union, and the European Central Bank. The European Parliament is elected every five years by EU citizens. The EU has developed a single market through a standardized system of laws which apply in all member states. It ensures the free movement of people, goods, services, and capital, enacts legislation in justice and home affairs, and maintains common policies on trade, agriculture, fisheries and regional development. A monetary union, the eurozone, was established in 1999 and is currently composed of seventeen member states. Through the Common Foreign and Security Policy the EU has developed a limited role in external relations and defense. Permanent diplomatic missions have been established around the world and the EU is represented at the United...
Words: 1143 - Pages: 5
...European Union Is an economic and political entity and confederation of 27member states which are located primarily in Europe. The EU traces its origins from the European Coal and Steel Community (ECSC) and theEuropean Economic Community (EEC), formed by six countries in 1951 and 1958 respectively. In the intervening years the EU has grown in size by the accession of new member states and in power by the addition of policy areas to its remit. The Maastricht Treaty established the European Union under its current name in 1993. The latest amendment to the constitutional basis of the EU, the Treaty of Lisbon, came into force in 2009. The EU operates through a system of supranational independent institutions and intergovernmental negotiated decisions by the member states. Important institutions of the EU include the European Commission, the Council of the European Union, the European Council, the Court of Justice of the European Union, and the European Central Bank. The European Parliament is elected every five years by EU citizens. The EU has developed a single market through a standardised system of laws which apply in all member states. Within the Schengen Area(which includes 22 EU and 4 non-EU states) passport controls have been abolished. EU policies aim to ensure the free movement of people, goods, services, and capital,] enact legislation in justice and home affairs, and maintain common policies on trade, agriculture, fisheriesand regional development. A monetary union,...
Words: 1691 - Pages: 7
...POLICY PAPER: EUROPEAN STANDARIZATION POLICY Kristiana Elvis Boyadzhieva 20118703 Kristiana.boyadzhieva@gmail.com MBA 546: European Union Matthias C. Suthe Policy Paper 1, February 2014 Each student will select one aspect of EU policy and discuss how it affects different industries, companies, and countries. The paper will involve both providing a general summary of the policy area as well as advising on specific policy changes that might be undertaken and/or are currently under discussion in that area. The paper should present and reflect on the positions of the EU, Member States, Corporate interests, and Citizen Interests. There is probably no area in Europe, which is not be heavily affected by the EU standardization policy. Whether on the European, national, corporate or citizen level – the omnipresence and importance of the EU standardization policy is undisputed and is comparable maybe just with the influence of the EURO. Therefore it is not suprising that EU nations, as well as industries and companies are trying to take an influence on the standardization process, to assure and strengthen their competitiveness and future. European standardization is certainly not only of European significance, but also plays an extremely important role in the global competitive position of the EU and Europe. In the next paragraphs we will provide an overview about the main principles of the European Standadization policy, its goals and benefits, the institutions involved...
Words: 1572 - Pages: 7
...Introduction............................................................................. 2. Single European Market........................................................... 2.1 Single European Act 1986................................................... 2.2 Benefits and costs............................................................... 3. EU Policies................................................................................... 3.1 The free trade policy............................................................. 3.2 Global Market........................................................................ 3.2.1 NAFTA & MERCOSAR................................................. 3.2.2 APEC........................................................................... 3.2.3 EU Vs Global Markets................................................. 4. Corporate Social Responsibility....................................................... 4.1 CSR and BP- Olympics in London; 2012..................................... 4.2 BP vs. the Consumer.................................................................. 4.3 Russian takeover with sex parties............................................. 5. Environmental policies.................................................................... 5.1 Kyoto protocol and the EU........................................................ 5.2 The EU and the environment.................................................... 5.3 BP and the environment...
Words: 3936 - Pages: 16
...Gillian Louise Griffin 110355575 EU Integration: Question two: Choose an EU policy and explain the justification for its operation at EU level and its impact on a country of your choice. To begin, the EU Policy that I have chosen is the Common Agricultural Policy (CAP), which was established by the European Commission in 1960 but it wasn’t until 1962 that it actually came into effect. Within this essay I am going to look at the justification of the policy’s operation at an EU level and its impact on Ireland over the last few decades. This policy was a necessity to EU integration, as agriculture is one of the single biggest economic sectors. The Common Agricultural Policy is viewed as a partnership between Europe and its farming community. The policy has gone through many modifications and reforms since its creation and it continuing to change in the present day. The Common Agricultural Policy was established as a policy that would enhance the social structure of agriculture in Europe while preserving the environment and the safety and quality of the goods that famers were producing. CAP maintains commodity price levels and subsidises production within EU Member States. Many different types of mechanisms are used to achieve this, such as, import quotas and levies as well as internal intervention prices, which serve as a floor for market prices. In addition to this, there are also production quotas. These are in place to avoid the over production of foods that draw in financial...
Words: 2422 - Pages: 10
...How might the repayable launch aid for Airbus change its decision making on launching a new aircraft? What are the potential consequences for (a) Boeing, (b) airlines, and (c) the profitability of both Boeing and Airbus? Boeing: • Launch aid • Government agencies Airlines: • Price per aircraft • Accommodating runways • Increase in costs The probability of both Boeing and Airbus is: Pull fundin When Airbus originally received government aid in the 1960’s, it was a new enterprise. Today it is the global market share leader in the commercial aerospace business. How do gains in market share affect the legitimacy of claims for subsidies? Over the life of Airbus, it has grown into the global market share leader in the commercial aircraft industry. Gains in market share affect the legitimacy of claims for subsidies and in Airbus’s case as they have gained a larger market share their subsidies have gone down. Eventually these subsidies will almost become nothing as is continues to grow. The government organization do benefit from these subsidies they lend. The space subsidies are repayable with interest so the subsidies are legitimate. Suppose the effect of the legitimacy of the claim for subsidies is going down when the company became stronger. The subsidies have to oppose as the company’s power because of the company become stronger, they do not need to get subsidies. Otherwise, if the company market share loses, subsidies must be increase. The company is a global...
Words: 2434 - Pages: 10
...any firm there is need to come with strategies which are plans set to achieve a given goal. There is need to have marketing strategies which will help the product to do very well in the competitive business world. For a strategic marketing the company should be able to take opportunities both in marketing and promotion (Lorette, 2015). Marketing manager should be able to research and evaluate the target market and how to make more customers of the company’s product. The company should study the external and the internal environment so that it can successfully grow and market the products in places where there are more chances of growth. Internal environmental factors are those which can be controlled by the company for instance employees, resources and management. External environment include political, economic, technological demographical and sociocultural factors (Tucker, 2015). A proper analysis of the SWOT is necessary for an ideal marketing strategy this is because of the assessing the strength, weakness, opportunity and threats of a company. SWOT of Unilever in market line in UK There is need to analyze the strength, weakness, opportunity and threats in Unilever especially in United Kingdom. This is because the recent political issues in the UK can greatly affect the growth strategy of the Unilever both locally and globally. According to (Cescau & Rivers, 2015) there is need to have a proper execution of plans to maximize on profitable areas and products. Strength ...
Words: 1375 - Pages: 6
...------------------------------------------------- EU Treaties The European Union is based on the rule of law. This means that every action taken by the EU is founded on treaties that have been approved voluntarily and democratically by all EU member countries. For example, if a policy area is not cited in a treaty, the Commission cannot propose a law in that area. A treaty is a binding agreement between EU member countries. It sets out EU objectives, rules for EU institutions, how decisions are made and the relationship between the EU and its member countries. Treaties are amended to make the EU more efficient and transparent, to prepare for new member countries and to introduce new areas of cooperation – such as the single currency. Under the treaties, EU institutions can adopt legislation, which the member countries then implement. The complete texts of treaties, legislation, case law and legislative proposals can be viewed using the EUR-Lex database of EU law. The main treaties are: Treaty of Lisbon (2009) Purpose: to make the EU more democratic, more efficient and better able to address global problems, such as climate change, with one voice. Main changes: more power for the European Parliament, change of voting procedures in the Council, citizens' initiative, a permanent president of the European Council, a new High Representative for Foreign Affairs, a new EU diplomatic service. The Lisbon treaty clarifies which powers: * belong to the EU * belong to EU member countries * are...
Words: 1627 - Pages: 7
...General * July 16, 2009 Icelandic parliament passed motion approving EU Membership application. * Nearly all Icelandic politicians were convinced that EU membership would place constraints on the country, particularly in the fisheries and agrarian sectors, rather than provide benefits * Iceland is already a member of the European Free Trade Association(EFTA) * Iceland must resolve its debt disputes before becoming a member of the EU, according to rules of the EFTA. Meaning, they must pay back GB and the Netherlands IceSave * Icesave, an online subsidiary of Landsbanki bank, collapsed along with its parent and Iceland's other major banks in October 2008, leaving 340,000 British and Dutch citizens out of pocket. * Both Britain and The Netherlands reimbursed their citizens' deposits and have since been seeking repayment from Iceland. The U.K. is owed about 2.3 billion pounds ($3.6 billion) in compensation and The Netherlands euro1.3 billion ($1.7 billion). * Should the taxpayers of Iceland have to pay for the Hubris of a few bankers? * Iceland's failure to settle the dispute has delayed payments from a $4.6 billion loan from the International Monetary Fund. Some legislators believe Britain and the Netherlands could also block Iceland's application to join the European Union until an Icesave deal is signed into law. The Financial Crisis * Under-estimation of the risk of a foreign currency shortage, and a subsequent lack of access to foreign...
Words: 1890 - Pages: 8
...INT305- Overview of the European Union Dragomir Stoyanov Research Paper Feb.6, 2012 "Europe 2020" is a 10-year strategy proposed by the European Commission on March 3, 2010 and it is a plan for reviving the economy of the European Union. "Europe 2020" is a multifaceted strategy for sustainable growth and workplaces for the next decade, aiming to help Europe to emerge stronger, from its worst economic crisis dating from the 30s of the twentieth century till now. On January 15, 2010 officially ended the consultation and discussion of the draft new EU strategy: More than 1,500 suggestions were made by various interested parties: Member States, regions, business and professional associations, NGOs and scientific organizations, non-EU countries and international organizations. Overall, the proposed strategy and its priorities meet universal approval with the recommendation, to avoid the mistakes of the Lisbon Strategy and, if it is possible, this one to be more specific and more strictly applied. On March 3, 2010 President Barroso presented his proposal for a new development strategy until 2020 in the EP. The new strategy called, "Europe 2020", should focus on reducing unemployment, better coordination of economic policies and strengthening economic management by Introducing binding rules. "Europe 2020" sets out a vision for Europe's social market economy over the next decade...
Words: 2073 - Pages: 9
...subsidies paid to EU farmers, which represents about half of the EU's budget, however, this number continues to decrease over the years. Initially, CAP was established to increase agricultural productivity in the EU and secure availability of food supplies after World War II . The CAP offered subsidies and systems guaranteeing high prices to farmers, who were encouraged to produce in response to consumer demand. This helped reduce Europe's dependence on imported food and quickly made Western Europe self-sufficient in food, but at the same time led to over-production of those agricultural products that were subsidised. Due to the fact that was produced more than could be sold, there was creation of "mountains" and "lakes" of surplus food and drink, which often had to be resold at a loss on world markets.The CAP has been altered several times in order to reduce costs and tackle over-production but there has been only limited success. The CAP have undergone major changes in the past several years. Since 2005 farmers are no longer subsidised, but instead receive a lump-sum called the Single Farm Payment (SFP). Over time agricultural priorities have shifted, with concern over food safety, quality, environmental, plant health, animal health and welfare standards. However, Throughout its lifetime, the CAP has come under heavy criticism, therefore i Will try to analyse in my essay main arguments for and against Common Agricultural policy From the beginning of the European Union, EU policy has...
Words: 1881 - Pages: 8