...Marketing Plan, for which a template is provided. SECTION A – Product and Target Market The purpose of this exercise is to help you define and classify your chosen product, and define a specific target market. What a product is, how it supports the company mission, and how it fits into the market must be well understood in order to market it effectively. The target market must also be a fairly narrow, specific group of customers for this task. Product Product Description & Support of Mission Statement: Describe the different features of your product, then explain how that feature supports the given mission statement Example: Product Description: ACME Roadrunner pellets Mission Statement: Our mission is to delight our customers and channel partners by providing high quality, effective roadrunner pellets with timely delivery, superior customer service, and the best warranty in the industry. Feature: potent roadrunner deterrent chemicals How this supports the mission statement: The concentrated formula makes our pellets more effective than competing products. It will be perceived as higher quality because it is more effective. Because it works well it will delight our customers, and they will continue purchasing our products from our channel partners, which will enhance their businesses. Complete the following table for your product. Add as many rows as necessary for your product. Product Description: Given Mission...
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...things must be taken into account. Where, when, and how? Each question must be looked over carefully before making any decision. Where you decide to enter in the foreign market can help or harm your business. When and how you plan to enter is very important as well. You do not want to enter a country’s market at a very bad time because they may not be the best route for your business to take unless you actually plan to help and provide a service to whatever problem is going on within that country. Throughout this report I will explain where, when and how to enter the foreign market and why each is important. First, when considering the option of entering a foreign market the first thing you want to do is take a good look at your business and begin the process of deciding where you should consider making a presence in the foreign market. I believe it is important to start off with entering one country first before taking on the whole market at one time. You must remember factors greatly vary by country to country which can greatly affect the ability to successfully engage in business. So in other words the same thing that worked for you in the United States may not work for you in another country. It is smart to study the foreign market and figure out which country could benefit greatly from your service or product. The “where” is important because a country you could be consider entering may already have enough supply of your product or service. Foreign competition must be taken into...
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...Business plan for {Enter your business name here} Date: 21 February 2013 {Guidance for completing your business plan can be found at the end of this document} Business profile |Structure |Sole Trader Partnership Company | |established |{Enter date} | |Date registered |{Enter date registered at Companies Office – if applicable} | |Registration # |{Enter the company number} | Contact details |Contact name |{Enter your name} | |DD |{Enter your main phone number} | |Mobile |{Enter your mobile phone number} | |Email |{Enter your email address} | |Postal address |{Enter your postal address} | |Physical address...
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...and complete copy. Student ID | Student Name | Click here to enter text. | Click here to enter text. | The other members of my group are: 1. Name:Click here to enter text. Student ID#:Click here to enter text. 2. Name:Click here to enter text. Student ID#: Click here to enter text. 3. Name:Click here to enter text. Student ID#: Click here to enter text. | PLEASE NOTE: SECTIONS HIGHLIGHTED IN THIS COLOUR ARE FOR TRAINER USE TASK 1 MARKING SHEET Did the candidate | Competent | | Yes | No | Answer all questions and address all of the requirements specified in Assessment Task 1? | ☐ | ☐ | TASK 2 MARKING SHEET Did the candidate: | Competent | | Yes | No | Provide a research report and deliver a presentation to “stakeholders” addressing all of the requirements specified in Assessment Task 2? | ☐ | ☐ | | ASSESSMENT - SUMMARY | Assessor’s checklist – tick when finalized | Task 1☐ | Task 2☐ | Task 3☐ | | ASSESSOR’S GENERAL COMMENTS (see individual tasks & marking guides for more detail) | Assessor Name | RESULT | COMPETENT ☐ NOT YET COMPETENT ☐ | Introduction To show competence in this unit - Evidence of the following is essential: * outline key provisions of relevant legislation, codes of practice and national standards affecting marketing operations * describe organisational marketing plan, structure, products and services * explain...
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...list the benefits of each. 7. Discuss integration along the supply chain. 8. Understand corporate portals and their types and roles. 9. Describe e-collaboration tools such as workflow software and groupware. 10. Describe Collaboration 2.0 technology and tools. Content Opening Case: Boeing’s Global Supply Chain for the Dreamliner 787 6.1 E-Supply Chains 6.2 Supply Chain Problems and Solutions 6.3 RFID as a Key Enabler in Supply Chain Management 6.4 Collaborative Commerce 6.5 Collaborative Planning, CPFR, APS, and PLM 6.6 Supply Chain Integration 6.7 Corporate (Enterprise) Portals 6.8 Collaboration-Enabling Environments and Tools Managerial Issues Closing Case: How Wal-Mart Uses EC in Its Supply Chain Answers to Section Review Questions Section 6.1 Review Questions 1. Define the e-supply chain and list its three major parts. It is a supply chain that is managed electronically, usually using Web technologies and has three major parts: upstream, internal, and downstream. 2. Describe success factors of e-supply chain management. These factors include the ability to see collaboration as an asset, information visibility, speed/quality/customer service, and tight integration. 3. List the eight processes of e-supply...
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...keep track of the number of times a loop iterates. Initialization, test and increment. 5. What three actions do count- controlled loops typically perform using the counter variable? While loop, do-while loop and for loop. Algorithm Questions 1,2,7 and 8 1. declare integer product declare integer number product =0 do while product < 100 display “enter number” input number product = number*10 2. do{ sum =0 print(“enter=a”) read a print(“enter=b”) read b sum = a*b print(“sum=”+sum) print(‘ do you wish to continue”) read Response } while (RESPONSE) 7. Declare integer x =1 Do { while x > 0 display “enter a number” input x } End while 8. Declare string sure Display “are you sure you want to quit?” While sure != "Y" AND sure != "y" End while Programming exercises 1,3, and 4 1. Module Module1 Sub Main() Dim day1, day2, day3, day4, day5 As Integer Dim done As String Dim total As Integer Do Console.WriteLine("how many bugs did you collect on monday") day1 = Console.ReadLine Console.WriteLine("how many bugs did you collect on tuesday") day2 = Console.ReadLine Console.WriteLine("how many bugs did you collect on...
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...following essay will discuss the overall view of how the Revlon cosmetics company will market towards the male demographic. Traditionally, men are not the primary consumers of cosmetics, health and/or beauty products . The case demonstrates in more recent times that there are more male consumers of health and beauty products such as skin conditioners, body washes, colognes etc.. The essay will challenge the reader to utilize their critical thinking skills in regards to how Revlon will market their company to male consumers. Introduction The following essay will discuss how and utilizing what methods that Revlon will market to male consumers. Revlon is an American, cosmetics, fragrance and skin care corporation that was founded in 1932. The company is known for providing cosmetics, health, and beauty products for a variety of consumers. There are several divisions of Revlon that target different types of customers such as; Princess Marcella Bourghese is the upscale and international division, Moon Drops is the dry skin division, and Etherea is the hypo-allergenic division. Revlon is now concentrating on developing their male market. http://www.revlon.com/ There are five topics that will be discussed in the essay. The first topic that will be discussed is to develop a marketing strategy for Revlon to enter the men’s cosmetics market with a complete product line. The second topic that will be discussed is...
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...BUMKT6942 International Business TITLE: How to operate successfully in an international environment Submitted to: Submitted By: DESS PEARSON Munish Grover-30115494 Harshdeep Singh-30127854 Jing Li-30131749 Sahil Verma-30115653 Table of Contents EXECUTIVE SUMMARY:- 3 INTRODUCTION:- 4 HOW TO OPERATE SUCCESFULLY IN NEW MARKETS:- 5 COLES GOING INTERNATIONAL:- 6 CHOOSING THE LOCATION:- 7 ENTRY MODE FOR INDIAN MARKET:- 8 DECIDING THE STRATEGY:- 11 ACTION PLAN:- 13 CONCLUSION:- 15 EXECUTIVE SUMMARY:- Every company whether it is small or big would want to expand in the world. The company which we have chosen is Coles which is from Australia. We have taken a strategy of expanding Coles in India. Coles is one of the biggest supermarkets in Australia. Coles should perform a SWOT (Strength, Weaknesses, Opportunities and Threats) analyses before entering in India. Coles has to ask for advice from their marketing consultants for their business growth. After planning the expansion Coles has started to think about location; after considering many factors of the target country like: - political & social climate, tax & regulatory environment, legal system...
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...MARKETING PLANNING PLANNING A marketing plan ensures a systematic approach to developing products and services to meet and satisfy your customers’ needs. When you are writing a marketing plan you need to be clear about your objectives and how you'll achieve them. A good marketing plan sets clear, realistic and measurable objectives, includes deadlines, provides a budget and allocates responsibilities. A plan can consist of these elements: • Analysis of your current market • Your business objectives • Key strategies • Steps to achieving your objectives • Proposed budget • Timing. REGULAR REVIEW Marketing planning is an ongoing business activity. As your business, changes many of the strategies in your plan will need to evolve to ensure your business is still heading in the right direction. Having your plan up to date can keep you focused on where you are heading and ensure you are ready when you need it again. Before you complete your marketing plan Before you complete your business plan and start using it, consider the following: 1. Create/update your business plan - Establishing your business plan first will give you a greater understanding of how your business works. It can also help ensure your marketing strategies are in harmony with your overall business strategies and goals. 2. Do your research - You will need to make quite a few decisions about your business including structure, marketing strategies and finances before you...
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...activities. 7. Discuss integration along the supply chain. 8. Understand corporate portals and their types and roles. 9. Describe e-collaboration tools such as workflow and groupware. Content How General Motors Is Collaborating Online 1. E-Supply Chains 2. Supply Chain Problems and Solutions 3. Collaborative Commerce 4. Collaborative Planning, CPFR, and Collaborative Design 5. Internal Supply Chain Solutions, Intrabusiness, and B2E 6. Integration Along the Supply Chain 7. Corporate (Enterprise) Portals 8. Collaboration-Enabling Tools: From Workflow to Groupware Managerial Issues Real-World Case: Portal Speeds Product R&D at Amway Appendix 8a: Intranets Answers to Pause/Break Section Review Questions Section 8.1 Review Questions 1. Define the e-supply chain and list its three major parts. A supply chain that is managed electronically, usually using Web technologies. 2. Describe success factors of e-supply chain management. These factors include the ability to see collaboration as an asset, information visibility, speed/quality/customer service, and tight integration. 3. List the six processes of e-supply chains. These include replenishment, e-procurement, collaborative planning, collaborative design/product development, e-logistics and...
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...Business Plan Profess Health Product private limited, lucknow Enter your name August 21, 2013 |Section 1: The Business Profile | |Description of My Business | |(Session 1): Describe your product or service. | | | |MEDICINE (HEALTH CARE) | |Targeted Market and Customers | |(Session 1): Describe your customer profile and why customers want or need your product or service. | |UP AND UTTARAKHAND | |PEOPLE WHOSOEVER NEED MEDICATION | |Growth Trends In This Business ...
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...leakage and injections ECONOMICS FACTORS 3 In a circular flow, your money will enter a system then in turn will exit a system. The circular flow will help you understand how consumer’s money will travel through a complexes economic system with household, business, government and foreign agents. In closed and open systems, there are two kinds of consumers. One is the consumers because they purchase good and the other services and business that purchase production. Each group will enter different markets that they will enter different markets on their wants and their needs. In a consumers needs it will enter the market to produce their goods. While your business will enter a factor market with which t will buy products from sellers and or providers. In the exchange of monies enter the household and then from there will enter the firms that produce the goods and services. All businesses need factors of production for example; land would be needed to grow crops, labor to take care of the crops and capital is needed to deliver the products and services that businesses can offer to consumers or households. The money that households receive as income then intern buys the products and services from businesses. There they use the money to buy or rent the factors of the production from households. This means the money will flow in a circular motion. Here is an example;...
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...to be successful. Your answers below should briefly summarise your more detailed answers provided throughout the main body of your business plan. The business Under the business summary section enter your: * Business name If you haven't registered your business name, add your proposed business name. * Business structure Enter whether you're a sole trader, partnership, trust or company. * If you're a business and have registered enter your business registration number * Main business location Enter your main business location such as your city/town. Briefly describe the location and space occupied/required. * Date the business was established This is the date you started trading. Whether it was the date you opened your doors or the date your purchased business opened its doors. * List of business owners List the names of all business owners. * Relevant owner experience Briefly outline your experience and/or years in the industry and any major achievements/awards. * Products/services Briefly list the products/services you're selling and the anticipated demand for your products/services. These answers should briefly summarise your answers under the main products/services section. The future Under the future summary section enter your: * Vision and mission statements Your vision statement should briefly outline your future plan for the business. It should also clearly state your overall goals. To keep it brief you may...
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...1.0 Introduction 1.1 Background of CPC Canada Post Corp. (CPC), a Canadian Crown enterprise, is Canada’s national postal service provider. CPC has 66,000 employees and it is also the country’s fourth largest employer. It serves 30 million residential customers and more than 1 million commercial customers, delivers more than 10 billion pieces of mail annually, and maintains relationship with more than 24,000 retail sales points for CPC products and services. CPC maintains relationships with more than 24,000 retail sales points for CPC products and services. 1.2 Problem of CPC From the company started the operation until now, CPC was faced increasingly competition from aggressive independent carriers that were targeting specific business sectors. Customers’ experience with CPC was often complicated and frustrating. Besides, CPC also lack of the knowledge of how to manage their customer, but leaned to focus on their technical process improving the interior works instead of issue what their customer needs and wants (Canada Post: Customer-focused Delivery). A customer could call three or four times about the same issue and receive different responses from call center agents. 2.0 Importance of CRM to CPC Process redesign for Customer Relationship Management (CRM) is so important for CPC’s success. CRM is containing every details of a company’s customers, thus, it’s easy to track a customer. It also can be using to determine a favorable customer (Importance of Customer Relationship...
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...- Category-leading Product suppliers – in a better position: grocers are obliged to carry their products (often as loss-leaders) to attract and retain customers - • How strong is the position of sellers? • Are there many or only few potential suppliers? • Is there a monopoly? • Do you take inputs from a single supplier or from a group? (concentration) • How much do you take from each of your suppliers? • Can you easily switch from one supplier to another one? (switching costs) • If you switch to another supplier, will it affect the cost and differentiation of your product? • Are there other suppliers with the same inputs available? (substitute inputs) - Number of suppliers - Size of Suppliers - Switching Costs - Unique service/product - Ability to substitute Substitutes low - medium- If a product can be easily substituted, then it is a threat to the company because it can compete with price only - Substitute performance - Cost of switching - Buyer willingness Competitive Rivalry – Fierce competition amongst various grocery stores • Is one player very dominant or all equal in strength/size? • Are there exit barriers? • How fast does the industry grow? • Does the industry operate at surplus or shortage? • How is the industry concentrated? • How do customers identify themselves with your brand? • Is the product differentiated? • How well are rivals diversified...
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