...A complete guide to writing an effective press release There are some clear rules when it comes to writing press releases — covering everything from news angles to structure. Debbie Leven of The PR Coach offers a complete guide to writing press releases that get results Before you write and issue a press release, ask “Is there news value in this story? And, “Does it warrant a release?” Too often organisations feel obliged to write press releases using material that is not newsworthy. Fact: if the journalist does not consider it newsworthy, it won’t get coverage. Your aim is to get coverage and raise awareness among your target audiences. There are key elements that a journalist looks for in a story — and the human interest angle is key. Do you have a human interest angle, and can you show that your news has an impact on people? Once you have decided that you have a story to tell, you need to draft your release abiding by very clear rules. These rules are designed to make it as easy as possible for journalists to use your material. What should go into a press release? Answer the following questions about your news: • Who? Who are the key players — your company, anyone else involved with the product? Who does your news affect/who does it benefit? • What? What is new? • Why? Why is this important news — what does it provide that is different? • Where? Where is this happening/is there a geographical angle/is the location of business relevant? • When? What is the timing...
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...Overview: In a workshop environment, students will plan and write a polished and persuasive Press Kit on a topic of their choice, suitable to use with a major media outlet. Each week in class, we will discuss news stories being reported by major news outlets on topics that interest us. At the same time we will explore the professional strategies, tools, and tactics necessary to create and manage a successful publicity campaign. In addition, we will consider the major media outlets that can reach our target audiences -- and also practice “pitching” stories to top reporters. We will also add to our media reach by exploring appropriate “new” media. What’s in the Press Kit? News Announcement; Feature Announcement; Executive Biography; Corporate Background; Fact Sheet; Media Alert; Media “Pitch” Letter. Reading the New York Times every day is highly recommended for this class. Please be prepared to discuss a NYT’s news story in class -- on any topic that interests you. (Student Discount for New York Times’s subscription: nytimes.com/collegerate.) Class Format: 20 minutes: “Media Update”- Class Discussion of top news stories of the week - all are encouraged to participate! 75 minutes: Introduction of a new Media Relations tool or topic (Lecture). 10 minutes: Break 60 minutes: Class Activity and Discussion Week-by-Week Outline WEEK 1 Aug. 29 The Basics: - Media Relations to Build a Brand/ Launch a Product/ Manage...
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...Entire Course (UOP) FOR MORE CLASSES VISIT www.adj265tutor.com ADJ 265 Week 1 Checkpoint Communication Barriers ADJ 265 Week 1 Assignment Communication Styles ADJ 265 Week 2 CheckPoint Press Releases ADJ 265 Week 2 DQ 1 and DQ 2 ADJ 265 Week 3 Assignment Improving Nonverbal Communication ADJ 265 Week 3 Checkpoint Benefits of Nonverbal Communication ADJ 265 Week 4 CheckPointReports ADJ 265 Week 4 DQ 1 and DQ 2 ADJ 265 Week 5 Assignment Testimony ADJ 265 Week 5 CheckPoint Courtroom Participants ADJ 265 Week 6 Exercise Miranda Law ADJ 265 WEEK 6 DQ 1 and DQ2 ADJ 265 Week 7 Assignment Advantages and Disadvantages of Technology ADJ 265 Week 7 CheckPoint Cybercrime ADJ 265 Week 7 CheckPoint Technology ADJ 265 Week 8 CheckPointConflict Resolution ADJ 265 Week 8 DQ 1 and DQ 2 ADJ 265 Week 9 Capstone Checkpoint ADJ 265 Week 9 Final Project Scenario Project ---------------------------------------------------------- ADJ 265 Week 1 Assignment Communication Styles (UOP) FOR MORE CLASSES VISIT www.adj265tutor.com ADJ 265 Week 1 Assignment: Communication Styles Resource: Ch. 1 in Effective Communication for Criminal Justice Professionals Due Date: Day 7 [post to the Individual forum] Recognize the importance of communication in the field of criminal justice. Write a 350 to 700word paper describing the following:The communication process modelDifferences between the four major communication stylesBenefits of using particular communication stylesThe importance...
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...tasks asked of me. “Individuals interested in becoming a celebrity publicist typically attend a 4-year university and major in public relations (PR), communications, journalism or a related field.”(Vault) “Coursework often includes writing and editing for mass media, public relations fundamentals, PR ethics and professionalism, media organization and communications in the information age. Publicists often have started their career by working in a PR firm or for a working celebrity publicist to build a client base.”(Leon) Gaining hands-on experience is also a must for aspiring celebrity publicists. “By interning at a PR firm, individuals gain valuable experience and learn how to handle different responsibilities, such as juggling multiple clients on a red carpet, dealing with special requests and learning how...
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... FOR MORE CLASSES VISIT www.adj265tutor.com ADJ 265 Week 1 Checkpoint Communication Barriers ADJ 265 Week 1 Assignment Communication Styles ADJ 265 Week 2 CheckPoint Press Releases ADJ 265 Week 2 DQ 1 and DQ 2 ADJ 265 Week 3 Assignment Improving Nonverbal Communication ADJ 265 Week 3 Checkpoint Benefits of Nonverbal Communication ADJ 265 Week 4 CheckPointReports ADJ 265 Week 4 DQ 1 and DQ 2 ADJ 265 Week 5 Assignment Testimony ADJ 265 Week 5 CheckPoint Courtroom Participants ADJ 265 Week 6 Exercise Miranda Law ADJ 265 WEEK 6 DQ 1 and DQ2 ADJ 265 Week 7 Assignment Advantages and Disadvantages of Technology ADJ 265 Week 7 CheckPoint Cybercrime ADJ 265 Week 7 CheckPoint Technology ADJ 265 Week 8 CheckPointConflict Resolution ADJ 265 Week 8 DQ 1 and DQ 2 ADJ 265 Week 9 Capstone Checkpoint ADJ 265 Week 9 Final Project Scenario Project .............................................................................................. ADJ 265 Week 1 Assignment Communication Styles (UOP) FOR MORE CLASSES VISIT www.adj265tutor.com ADJ 265 Week 1 Assignment: Communication Styles Resource: Ch. 1 in Effective Communication for Criminal Justice Professionals Due Date: Day 7 [post to the Individual forum] Recognize the importance of communication in the field of criminal justice. Write a 350 to 700word paper describing the following:The communication process modelDifferences between the four major communication stylesBenefits of using particular communication...
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...Justice vs. Objective Reporting Paper COM 450 Week 3 Individual Assignment TARES Test Paper COM 450 Week 4 Individual Assignment Public Relations Analysis Presentation and Press Release COM 450 Week 5 Learning Team Assignment Final Learning Team Project COM 450 Week 5 Individual Assignment Censorship Paper ----------------------------------------------------------------- COM 450 Week 1 Individual Assignment Ethical Manifesto (UOP) For more course tutorials visit www.tutorialrank.com • Reflect on the consistency of your own ethical decision making. • Write a 350- to 700-word ethical manifesto that describes your personal approach to moral decision making and how you communicate ethically. • Summarize the major models of ethical decision making. • Include which models of ethical decision making are part of your manifesto. Provide rationale as to why you choose to include or why you do not choose to include models. • Select one of the following models of ethical decision making: o Golden mean (Aristotle) o Categorical Imperative (Kant) o Utilitarianism (Mill) o Veil of Ignorance (Rawls) o Persons as Ends (Judeo-Christian) • Use the philosophical principles from the ethical decision-making model selected to illustrate and apply it to your a real world communication example. • Explain how the model you have chosen is more effective than at least three of the other listed models above. • Format your manifesto consistent with APA guidelines ----------------------------------------------------------------- ...
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...Behavior and Marketing Strategy MKT 435 Week 3 How Attitudes are Influenced MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy MKT 435 Week 4 Examine a Communication Tool MKT 435 Week 5 Final Consumer Behavior and Marketing Strategy MKT 435 Week 5 Consumer Decision Making Process Analysis --------------------------------------------------------------------------------------- MKT 435 Week 1 Consumer Behavior and Marketing Paper FOR MORE CLASSES VISIT www.mkt435rank.com Choose a company with which you are familiar. Prepare a 1,050- to 1,400-word paper in which the interrelationship between consumer behavior and marketing is discussed. Find three specific examples of the company’s marketing strategy and its relationship with consumer behavior. Examples may include mission/value statements, print advertising, website content, press releases, among others. Using these examples, what is your opinion of how the company uses the understanding of consumer behavior to create and implement its marketing strategy? Discuss each example you found using specific information. Include a screenshot or copy of the marketing pieces you examined. Format the paper consistent with APA standards. --------------------------------------------------------------------------- MKT 435 Week 2 Porsche Case Study FOR MORE CLASSES VISIT www.mkt435rank.com Read the Porsche case study found in Consumer Behavior on pages 52-53. Write the answers to the following questions: 1, 2...
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...Entry 1 Week 1 Understanding the definition of ‘Public Relations’ was daunting me from the minute I pressed send on my UCAS application. I had studied Fashion PR at The Fashion Retail Academy so I had a vague idea of what it was all about but began panicking when the thought occurred to me that I might be asked to go for an interview before being offered a place at University. What would I say if someone asked me in an interview what ‘Public Relations’ is? I began my research straight away into finding the perfect definition by purchasing Public Relations for Dummies from Amazon. This gave me a better understanding of what it was all about but it was still very difficult to grasp a short punctual definition of what Public Relations stands for. ‘What is PR?’ was the title for my first lecture which filled me with ease as I then became aware that I probably wasn’t meant to start university knowing exactly what public relations stood for. As the lecture went on it became apparent that actually defining Public Relations is a very difficult task and that there are many definitions, however a main word that comes up again and again when describing public relations is ‘communicating’. Entry 2 Week 2 I have had my first lecture on the module ‘Media and Cultural Landscapes’ finding it challenging and difficult to get my head around but on the other hand extremely interesting. Marxism was a critical theory that we talked about very briefly and as I don’t know a lot about Marxism...
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...public sectors, from the utility and media sectors to voluntary and not-for-profit organisations. Some PR officers may be based in consultancies. The role is very varied and will depend on the organisation and sector. Tasks often involve: * planning, developing and implementing PR strategies; * liaising with colleagues and key spokespeople; * liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email; * researching, writing and distributing press releases to targeted media; * collating and analysing media coverage; * writing and editing in-house magazines, case studies, speeches, articles and annual reports; * preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes; * devising and coordinating photo opportunities; * organising events including press conferences, exhibitions, open days and press...
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... Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Wallace, H., & Roberson, C. (2009). Written and interpersonal communication: Methods for law enforcement (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. All electronic materials are available on the student website. Week One: The Communication Process | | Details | Due | Points | Objectives | 1.1 Describe the process and components of communication. 1.2 Describe the flow of communication in organizations. 1.3 Identify how barriers to effective communication can be overcome. 1.4 Explain the role of types of listening in oral communication. | | | Readings | Read Ch. 1–4 of Written and Interpersonal...
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...School of Information Technology & Electrical Engineering THE UNIVERSITY OF QUEENSLAND ENGG4000/ENGG7000 Introduction to SYSTEMS ENGINEERING Week 10: Interaction modelling & Sequence Diagrams ENGG 4000/7000 Systems Engineering 1 Housekeeping (1) Assignment 3: – SRR sent back to analyst team for interest – Presentations in this week’s pracs » See last week’s Housekeeping for suggestions Next few prac Sessions cover SE tools: – Week 11: DOORS requirements management tool » needed for Assignment 4 – Week 12: CORE computer-aided systems modelling & engineering tool – Week 13: Microsoft Project project management tool ENGG 4000/7000 Systems Engineering 2 Assignment 4: System Design Assignment 4: Develop a partial System Design Document (SDD) for your Development Application Project (DAP) – DAP = the 3rd of the 3 projects – Due 8pm Friday 27 May – based on SRS supplied by lecturer (aka Chief Systems Engineer) in consultation with the supercustomer – Operational concepts based on the assignment 2 rescoping document ENGG 4000/7000 Systems Engineering 3 Assignment 4 (2) In your role as Developer, develop a system design for your Development Application Project, based on the supplied SRS – Give physical & logical architectures for your system – Describe the functionality of the components of your system, including their internal & external interfaces – Give Sequence Diagrams for 3 use cases defined in the...
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...invited her — let's call her "Jane" — to interview. She performed satisfactorily in the interview, demonstrating confidence in her abilities and familiarity with the agency. But she didn't really impress me, and while her resume had several internships and showed some relevant experience, I was not in a rush to hire her. So I thanked "Jane" for her time and asked whether she would agree to take our agency writing test. She said she would and I e-mailed it to her. As always, I did not give a firm deadline to return the test, believing how long it takes an applicant to return the test is a fair gauge of how much she wants the job. Our writing test has a part where the applicant is asked to write a one-page press release based on about 25 bullet points from which to select content, a PR savvy part where a problem is posed and the applicant proposes a solution, and an editing test where we assess the applicant's grasp of Associated Press style, basic grammar and spelling, and attention to detail. The interview was on a Wednesday and I received "Jane's" completed test the following Monday — five days later. I looked through it and found it to be a generally lackluster performance, with poor writing, poor organization, uninspired ideas and a profound inability...
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...CRISOSTOMO, Jestine A. Age of Paperless Paper / Online newsroom When I was young, my mother taught me how to write on paper. Tracing letters to words and drawing of dog or a flower. When I was growing up, my teacher always want us to write essays, poems or even lectures on paper - back to back. Yeah, I had a tough time writing on paper but I do know that because of that experience, I learn how to write, to read, to compose and to draw or sketch. Paper is a thin sheet of a material made from fibers derived from wood or grass. A thin sheet that helped me molds the person that I am now and a thin sheet that gave me the knowledge that I have now. Through the years, paper is used as a medium to convey printed or written information such as books, magazines, newspaper, and etc. Today, the digitalization in the print industry leads to an assumption that the Age of paperless paper is coming. Yes, paperless, based on the pessimistic people. No more printed outputs, no more newspapers and magazines or even books that are held and read by human. Of course, electronic books (ebooks) are available now. You can have a book on your gadget for free or pay just a little amount rather than buying a real book. Online newspaper and magazines too are converging to online world. They already have applications that let you read the same newspaper using just your gadget with the help of the internet. Cool right? Life becomes easier with the advent of technology. But it gives a hard time to the print...
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...FOR IMMEDIATE RELEASE Violet Silk Industries 123 Abcde Rd. Marietta, CA 25365 www.violetsilkindustries.net Contact: Mark Silkman Office: 555.123.4568 Pager: 555.234.9548 Fax – 555.123.7654 msilkman@violetsilkindustries.net Violet Silk Industries’ CFO Has Departed Amid SEC Investigation Marietta, CA December 10, 2012 – For unknown reasons, CFO John Doe, Jr. suddenly departed from Violet Silk Industries (VSI) yesterday. Prior to his departure, a SEC investigation was launched to determine if the accounting practices surrounding revenue recognition of VSI were faulty. VSI is cooperating with the investigation and has hired an external audit team to analyze GAAP revenue recognition compliance. VSI’s controller, Bluie Redman will serve as interim CFO, effective immediately, while the board of directors selects a new CFO. VSI reports that it is not currently aware of any wrongdoing, but will provide more information as it becomes known. About Violet Silk Industries: Violet Silk Industries is a publicly traded company that imports and exports silk fabric to and from third world countries. The company started in 2002 as a roadside silk fabric vendor and within three years expanded to its headquarters in California and four import/export plants. For further information, contact Mark Silkman at 555-123-4568. ### MEMORANDUM To: Mr. Yung-Guy, Manager From: your name, CPA Subject: PR Communications about CFO departure Date: December 10, 2012 CC: your facilit...
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...comedy specials. Attended LM80 comedy special at 8:00pm Contacted comedians for follow up. Help organize the event that night. Collected tickets and raffle 7:00pm-10:00pm August 22nd Thursday 8am-12pm – Went up through uptown spreading awareness of Taste of Uptown (Street Outreach). Printed off flyers with staff and walked through uptown area handing every pedestrians a flyer. Also promoted Taste of Uptown Minneapolis. August 23 Friday 10am-2pm Meeting with group about uptown Taste of Minneapolis. Meet up to discuss plans, goals and out comes. The group talked about the organization of the event, how th August 26th 10am-2pm Contact restaurants and confirm contributions to taste of uptown. Confirmed items that restaurants were going to make. August 27th 10am-2pm Day 2 Calling restaurants and confirming. Sending donation forms to restaurants. Contacting press and confirming appearances for event. August 28th 10am-3pm Meeting with venue owner and discuss details of rooftop event. Setting up arrangements for musicians and dancing area. Organizing serving area. August 29th 8 am-2pm Vibe: Uptown Taste of Minneapolis Pick up food from restaurants/ 6pm-10pm co-host vibe Coordinate food and drinks with tables. Help managed music and ushered in guests. September 2nd 10:45am- 2pm Monday meeting with staff. Review event and plan next event. Get updated with other program events in me. September 3rd 10:00 am –...
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