...6 SWOT Analysis 7 Strengths: 7 Weaknesses: 9 Opportunities: 10 Threats: 11 MANAGEMENT 11 MARKETING STRATEGY 14 Product 15 Estimated Production Material: 19 FAB Analysis of Product 20 Pricing 21 Promotion 22 Website 24 Advertisement 24 Trade Shows 24 Australia( Trade Shows) 25 Kuwait( Trade Shows) 26 Placement 27 MARKET ENTRY BARRIERS 28 Tariff Barriers 29 Non Tariff Barriers 29 EXPORTING PROCEDURE 29 MODE OF EXPORTING 31 Advantages of Exporting 32 Disadvantages of Exporting 34 MODES OF PAYMENTS 34 Letters of credit 35 FINANCIALS 36 REFERENCES 42 APPENDIX 1 43 APPENDIX 2 47 APPENDIX 3 50 EXECUTIVE SUMMARY The company SHADOWS is aimed to manufacture and export wooden perfumed Blinds which would not only protect the consumers from the sunlight but also satisfy their aesthetic sense. There is much room for such unconventional products. The beauty lies in the making of the oriental product with the skilful hands, which certainly be having a high return and more demand. The geographical location of the host countries will make our product a necessity rather than luxury. Kuwait and Australia are the markets where the potential has to be explored with their disposable income at the higher end. The cosmopolitan culture of the two countries is expected to pay premium on the handmade decorative item. In short we found these two countries optimum from all the above mentioned perspectives. Production would be carried out...
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...DIVERSITY IN THE WORKPLACE What is a diverse work place? Well, a diverse workplace could be a place that has mixture of gender, age, ethnicity, disability and other dimensions of diversity. I didn’t know that diversity included disability or even other dimensions of diversity. Well according to our HR book other dimension is a person’s sexual orientation. (DENISI/GRIFFIN, 2011) Sexual orientation means a person's sexual identity in relation to the gender to which they are attracted; the fact of being heterosexual, homosexual, or bisexual. Benefits of Diversity in the Workplace. A diverse workforce drives economic growth which is beneficial to all the valuable markets. We have in the United States a big growth in more women, racial and ethnic minorities, and gay and transgender going into the workforce. A diverse workforce can have a better share of consumer market. By bringing in a diverse group of employees it brings together different experiences that can be more marketable to consumers. Recruiting from a diverse pool of candidates means a more qualified workforce. A diverse and inclusive workforce helps businesses avoid employee turnover costs. Diversity fosters a more creative and innovative workforce. Businesses need to adapt to our changing nation to be competitive in the economic market. Diversity is a key aspect of entrepreneurialism. Diversity in business ownership, particularly among women of color, is way to moving our economy forward. Diversity...
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...1. Introduction The marketing simulation requires our team to assume the role of Chief Executive Officer of Minnesota Micromotors, Inc. (MM) and design the company’s marketing strategy. MM manufactures the Orthopower Micromotor™ used in orthopaedic medical devices. MM had just turned a modest profit after several years of losses. However, it faced challenges in recent potential market share loss and a decline in revenue in the most recent quarter. 2. Market Assessment The segment of the motor industry in which MM operated was highly competitive, with over 100 participants. With MM’s significant investment in the product line’s power-to-size and efficiency — the two features cited most often by original equipment manufacturers (OEMs) as sources of differentiation for MM’s medical motors – MM’s motors delivered the highest efficiency among all miniature direct current motors. Over 70% of MM’s revenues were generated from customers that placed large-volume orders. In particular, Segment A placed a premium on the motor’s power-to-size ratio and contributed to approximately 33% of MM’s revenues. However, MM’s market share of Segment A had fallen from 24% to 19% over the three quarters preceding the simulation. The relationship between MM and its customers was a close one, involving a constant dialogue between many participants. The quality of these relationships and the benefits gained by both sides were critically important to MM. However, customer interviews suggested...
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...Risks 1. Discovery a. Extend data exclusivity period for areas of unmet need. b. Extend exclusivity period for small-molecule therapies. c. Sync the data exclusivity period for drugs approved under section 505(b) of the FDCA and biologicals approved under section 351 of the PHSA. d. Provide market exclusivity – independent of patent life – for compounds that attenuate Alzheimer’s pathology and slow dementia progression. 2. Discovery/Development e. "HR 3116: The Moddern Cures Act i. Extends exclusivity period for diagnostic tests developed by or with the manufacturer or sponsor of the medicine, and used to identify patient populations for the medicine. ii. Establishes dormant therapy designation for medicine that addresses unmet needs, 15 years of data exclusivity. iii. Directs IOM study on intellectual property laws." 3. Clinical Trials f. Establishment of a Rare Disease Ombudsman within HHS. iv. Provide recommendations to the Secretary regarding guidelines on appeals and grievance processes and protections that ensure patients with rare disorders receive access to high quality treatment. v. Review and advise the Secretary regarding design features critical to patients with rare disorders and unmet medical needs, including, but not limited to, access to prescription drugs, out of pocket costs, and network adequacy. vi. Serve as a single point of contact for patients...
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...Marketing Function in FMCG Environment Brand Building The Role of Marketing in FMCG Environment The FMCG market is particularly competitive Category Leadership Greater Profitability Higher Investment Growth The Role of Marketing in FMCG Environment The KEY decision outputs recorded are: Market definition / segmentation Category/Brand vision Category drivers of value Business goals Brand/portfolio roles Where we will compete, where not and why Our future intention of what we will be Where our growth will come from Our business target, growth, share or margin Positioning, roles and strategy for the total brand portfolio (global and key regional / local brands) The main strategic actions / objectives / by channel or global strategic Customer How we will win, through specific actions and developing capability: innovation, communication, HR, resource priorities, etc. Metrics and milestones to track progress Must-stops and don’t starts How we will act as a team, our category culture What might destroy our plans Strategic actions Detailed strategies / capabilities Targets / measures What we will not do Team behaviour / culture Key risks Developing a Marketing Strategy for FMCG Case Study: How familiar are you with the Unilever 6P‟s Model? Market dynamics & financial returns Profit Turnover Price Volume Value market size Market growth Volume market size Volume share Value share Buying behaviour Loyalty Penetration Share of purchase Average pack...
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...VOLUME NO. 3 (2013), ISSUE N O. 12 (DECEMBER ) ISSN 2231-1009 A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, ProQuest, U.S.A., EBSCO Publishing, U.S.A., Cabell’s Directories of Publishing Opportunities, U.S.A., Open J-Gage, India [link of the same is duly available at Inflibnet of University Grants Commission (U.G.C.)], Index Copernicus Publishers Panel, Poland with IC Value of 5.09 & number of libraries all around the world. Circulated all over the world & Google has verified that scholars of more than 2980 Cities in 165 countries/territories are visiting our journal on regular basis. Ground Floor, Building No. 1041-C-1, Devi Bhawan Bazar, JAGADHRI – 135 003, Yamunanagar, Haryana, INDIA http://ijrcm.org.in/ VOLUME NO. 3 (2013), ISSUE N O. 12 (DECEMBER ) ISSN 2231-1009 CONTENTS Sr. No. TITLE & NAME OF THE AUTHOR (S) PALLAWI UNMESH BULAKH & DR. AJIT MORE ORGANISATIONAL CULTURE AMONG THE APPAREL MANUFACTURING AND EXPORTING ORGANISATIONS LOCATED IN TIRUPUR CLUSTER DR. J. SHANTHILAKSHMI & S. GANESAN INDIAN CONSUMER BEHAVIOUR ON BRAND LOYALTY: SUBSTANCE STILL SCORES OVER STYLE RIDDHI BISWAS ROLE OF TEACHERS IN QUALITY ASSURANCE IN INDIAN HIGHER EDUCATION DR. ANIL CHANDHOK THE ROLE OF ENTREPRENEURS IN THE ECONOMIC DEVELOPMENT OF INDIA DR. SAMBHAVNA GUPTA, DR. M. K. GUPTA, DR. JASVEEN KAUR & DR. PRADEEP KUMAR...
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...INTRODUCTION Career development has become of more importance in recent years as organisations utilise the investment of human resource development to an advantage (McCarthy & Garavan, 1999). Career or professional development for the purposes of this report can be defined as an attempt to help the individual analyse their abilities and interests to guide their placement, progression, and development through various assessment activities (Gunnigle & Flood, 1990, p. 172). Literature suggests that the effectiveness of several management and professional development activities can be enhanced by paying attention to managerial self-awareness and variables related to self-awareness like self-efficacy (McCarthy & Garavan, 1999). Admundson (1995), argues that the two key variables that moderate career decisions are the individual’s self-awareness and self-efficacy which are essential because high levels of self-awareness and self-efficacy enables the individual to exert more control over long term effects and are in a better posistion to respond proactively to situations. Therefore, analysing managerial and professional development in regard to self-awareness creates a positive effect to both personal and professional enhancements. This report posits the importance of managerial self-awareness to the effectiveness of personal and professional development. It aims to develop understanding of self awareness for career development gauged from feedback tools, specifically the Personal...
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...1 Human Resource Development Assignment For Post Graduate Diploma in Business Management By Krishan Naidoo Student Number: 134412 Word count: 4303 APPENDIX A: ASSIGNMENT COVER SHEET 2 ASSIGNMENT COVER SHEET Surname Naidoo Krishan First Name/s Student Number 134412 HRD Subject 2 Assignment Number Philip De Kock Tutor’s Name Nelspruit Examination Venue Date Submitted 15/04/2016 x Submission (√) First Submission .resubmission PO Box 1014 Postal Address E-Mail Lydenburg 1120 Knaidoo6@oldmutual.com (Work) 013 759 1772 (Home) Contact Numbers Course/Intake (Cell) 076 728 7268 PGDBM January 2016 Intake Declaration: I hereby declare that the assignment submitted is an original piece of work produced by myself. Signature: K.Naidoo Date: 15/04/2016 3 Table of contents 1. Assignment questions 2. Answers 3. Bibliography 4 QUESTION 1 (50) Individuals and organisations are entering an era where adapting to a developing learning society and a knowledge economy forge the way for many organisations. In the case above, Finland has realised the benefits of a knowledge-based economy. Bearing this in mind: 1.1 Critically discuss how effective HRD practices and an effective HRD strategy in the workplace can provide the levers of control for the future of a growing knowledge-economy in countries like South Africa, Russia and the country in which you reside. (30) 1.2 Discuss the impact...
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...Recruitment & Selection Process of Incepta Pharmaceuticals Ltd Date Name of teacher Lecturer Premier University. Sub: Submission of a Term paper. Dear Sir/ Madam, With due respect to state that I am very thankful to you as you assigned me this term paper “Recruitment & Selection Process of Incepta Pharmaceuticals Ltd.” It is a great opportunity for me to accquire theoritical & Practical knowledge of recruitment and selection procedure of a reputed pharmaceutical company. Your kind acceptance & any kind of inspiration will surely inspire me. Name ID Introduction: Human Resource plays the vital role to get maximum contribution from its workforce. It is the nerve centre of the company as it is to deal with man who is the vital and most sensitive factor in any organization. Without the support of human beings machine remain idle, raw materials lie stacked and money gets tied up. To get the best output the potential individual has to be recruited. Incepta Pharmaceuticals Ltd. is a leading pharmaceuticals company in Bangladesh, established in 1999. The company has a very big manufacturing facility located at Savar, 35 kilometer away from the center of the capital city Dhaka. The company produce various types of dosages forms which include tablets, capsules, oral liquids, ampoules, dry powder vials, powder for suspension, nasal spray etc. This is a very fast growing company. This growth is depends on the quality of the products and the better...
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...A Dissertation Report On “Putting HR on Balanced Scorecard” (A Case Study of Verizon) (SUBMITTED TOWARDS PARTIAL FULFILLMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT) (Approved by AICTE, Govt. of India) ACADEMIC SESSION (2008-10) Under the guidance of: Submitted by: Supervisor Name Your Name Lecturer (college name) Roll: - PGDM-08/012 College Address PREFACE There is a famous saying “The theory without practical is lame and practical without theory is blind.” Alignment of the Human Resource with the overall strategy of the company is a very big and toughest challenge for the company. Human resource is an important part of any business and managing them is an important task. Our institution has come forward with the opportunity to bridge the gap by imparting modern scientific management principle underlying the concept of the future prospective managers. To the emphasis on practical aspect of management education the faculty of College Name has with a modern system of practical training of repute and following management technique to the student as integral part of PGDM. ACKNOWLEDGEMENT “It is not possible to prepare a project report without the assistance & encouragement of other people. This one is certainly no exception.” On the very outset of this report, I would like to extend my sincere & heartfelt obligation towards all the personages...
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...http://www.slideshare.net/ajaysuman/artificial-intelligence-in-business ARTIFICIAL INTELLIGENCE IN BUSINESS Introduction Business applications utilize the specific technologies mentioned earlier to try and make better sense of potentially enormous variability (for example, unknown patterns/relationships in sales data, customer buying habits, and so on). However, within the corporate world, AI is widely used for complex problem-solving and decision-support techniques in real-time business applications. The business applicability of AI techniques is spread across functions ranging from finance management to forecasting and production. In the fiercely competitive and dynamic market scenario, decision-making has become fairly complex and latency is inherent in many processes. In addition, the amount of data to be analyzed has increased substantially. AI technologies help enterprises reduce latency in making business decisions, minimize fraud and enhance revenue opportunities. Definition of AI AI is a broad discipline that promises to simulate numerous innate human skills such as automatic programming, case-based reasoning, neural networks, decision-making, expert systems, natural language processing, pattern recognition and speech recognition etc. AI technologies bring more complex data-analysis features to existing applications. There are many definitions that attempt to explain what Artificial Intelligence (AI) is. I like to think of AI as a science that investigates...
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...starting his own business and was never ready for a job. He wanted people to be working under him rather than him working under people. He came from a wealthy family as his father was the CEO of a bank, however there was no one in the family who had his own business. Saleem always had a natural inclination towards being his own boss and always wanted to walk on the road of entrepreneurship. The first attempt: His first business startup came in 1998 when he was only 20 years of age. The idea behind this was simple. The business was about e-currency to facilitate online transactions and make payments without the movement of physical cash, as the credit card culture had not become very wide spread as yet. The idea needed an initial investment of Rs 17m and he was able to find five investors who were ready to fund the project. With this he launched the e- rupee in India and the e- riyal in Saudi Arabia. Getting this much money was not difficult because at that time the dot com bubble was at its peak and such ideas were being welcomed in U.S especially in Silicon Valley where Saleem could get his initial investors from. However this first venture proved to be a big failure for Saleem. The entire money was wasted and the investors were extremely unhappy. There were major flaws in the business as they had no clear strategy or plan of action. The idea was good but the operational side of the...
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...VOLUME NO. 5 (2014), ISSUE N O. 02 (FEBRUARY) ISSN 0976-2183 A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, ProQuest, U.S.A., EBSCO Publishing, U.S.A., Cabell’s Directories of Publishing Opportunities, U.S.A., Open J-Gage, India [link of the same is duly available at Inflibnet of University Grants Commission (U.G.C.)], Index Copernicus Publishers Panel, Poland with IC Value of 5.09 & number of libraries all around the world. Circulated all over the world & Google has verified that scholars of more than 3130 Cities in 166 countries/territories are visiting our journal on regular basis. Ground Floor, Building No. 1041-C-1, Devi Bhawan Bazar, JAGADHRI – 135 003, Yamunanagar, Haryana, INDIA http://ijrcm.org.in/ VOLUME NO. 5 (2014), ISSUE N O. 02 (FEBRUARY) ISSN 0976-2183 CONTENTS Sr. No. TITLE & NAME OF THE AUTHOR (S) Page No. 1. SILVER COMMODITY TRADING IN INDIA: A CASE STUDY OF KARVY COMTRADE LTD., HYDERABAD DR. A. R. ARYASRI & G. KRISHNA 2. A STUDY OF FLUCTUATIONS OF FORWARD TRANSACTIONS ON SELECTED COMMODITY PRICES WITH REFERENCE TO YEAR 2001-2010 DR. RAJESHRI DESAI, DR. ABHA SINGH & ANKITA PANDEY 3. A STUDY ON ORGANIZATIONAL CULTURE WITH SPECIAL REFERENCE TO IMPETUS PRIVATE LIMITED, INDORE AKSHATA SHARMA, MEENAL GUPTA & ANAND TRIVEDI 4. GREEN MARKETING: A HOLISTIC VIEW AND CASE STUDY OF ONGC BHAWNA...
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...Chartered Institute of Personnel and Development Human capital reporting An internal perspective a guide 1 – a CIPD guide for personnel professionals to help them identify, collate, analyse and communicate data on human capital Written by Jim Matthewman and Floriane Matignon of Mercer Human Resource Consulting Acknowledgements The document draws on the perspectives, experience and measurement methods set out in the recent book by Haig R. Nalbantian, Richard A. Guzzo, Dave Kieffer and Jay Doherty, Play to Your Strengths: Managing your internal labour markets for lasting competitive advantage (New York: McGraw Hill, 2004). We are grateful to members of the CIPD Human Capital Working Party who provided input and advice: Greg Aitken, Head of Employee Research and Measurement, Royal Bank of Scotland Group Ron Collard, Partner, PricewaterhouseCoopers Andrew Mayo, Director, Mayo Learning International Tim Miller, Group Head of Human Resources, Standard Chartered Bank Tony Palmer, Head of the Marple Partnership Vicky Wright, Partner, Human Capital, Ernst & Young Human capital reporting Human capital reporting: an internal perspective 3 Human capital reprting Contents Preface 4 Introduction 6 Step 1 – Setting human capital management in context 10 Step 2 – Getting started: gathering and collating the data 21 Step 3 – Measuring human capital: tools and methodologies 27 Step 4 – Reporting the data:...
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...I take this opportunity in expressing the fact that this project report is the result of incredible amount of encouragement and co-operation that I have received from others. Words alone cannot express my deep sense of gratitude to Mr. Asoka Weerakoon-HR-Admin EAM maliban Textiles Pvt Ltd. Jordan, who provided me an opportunity to meet him when he came to Srilanka and to get the information I needed to do this project. His valuable guidance & support made this project work an enlightening educational experience. I would like to express my deep sense of gratitude to everyone who directly or indirectly helped me during my project work. M.V.M. Rodrigo EXECUTIVE SUMMARY People form an integral part of the organization. The efficiency and quality of its people determines the fate of the organization. Hence choice of right people and placing them at right place becomes essential. Recruiting and selection comes at this point of time in the picture. Recruiting is a strategic function for HR department. Recruitment and selection form the process of hiring the employees. Recruitment is the systematic process of generating a pool of qualified applicant for organization job. The process includes the step like HR planning attracting applicant and screening them. This step is affected by various factors, which can be internal as well as external. The organization makes use of various methods and sources for this purpose. Selection is carried...
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