...Abstract –This paper employs combination of SWOT analysis and Analytic Hierarchy Process (AHP) in strategic planning for tourism of small mid-european city Varazdin, which is located in the north west of Croatia. SWOT analysis identifies internal and external factors which are prioritized by expert in tourism domain by means of AHP. The prioritized SWOT factors are used in strategies formulation using TOWS matrix. Results indicate that proactive communication strategy and isolation strategy with effective marketing promotional strategy were the best strategies that could have been implemented. Keywords – SWOT, AHP, strategy formulation. cases in the strategic management process. One of them is the SWOT analysis. This article explains the SWOT analysis, provides the theoretical background and an overview of the application of the SWOT analysis. As some authors have identified weaknesses of the SWOT, analysis is combined with a method for multi-criteria decision analytic hierarchy process (AHP) in order to avoid these disadvantages. Therefore, in the second part of the paper AHP method and SWOT AHP hybrid method are described. Following the basic steps method, SWOT AHP is applied to the example of the city of Varazdin strategic marketing plan definition. 2. SWOT analysis SWOT is an acronym of strength, weakness, opportunities and threats. The first two factors (strengths and weaknesses) are related to internal organizational factors, while opportunities and threats cover a wider...
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...Riordan Network Design Project NTC/362 November, 2013 Riordan Network Design Project Riordan Manufacturing is a plastics manufacturing company that produces products such as beverage containers, custom plastic parts and plastic fans. Riordan was created in 1991 and was founded by Dr. Riordan. Riordan currently has a location in Hangzhou China and is moving that location to Shanghai China. This document will outline the network design, Project timeline, design approach, detailed design, current network topology, new network topology, security and plans for starting up new location and decommissioning the old location. Network Design Project Timeline Assignment | Timeline | Design Approach | Phase 1-Four Weeks | Detailed Design | Phase 1-Four Weeks | Current Network and Establishing New Network | Phase 2 6 weeks | Security Considerations | Phase 2 6 weeks | Decommissioning Old Facility | Phase 3 4 weeks | Old Equipment | Phase 3 4 weeks | Old and New Employees | Phase 3 4 weeks | Design Approach and Rationale Riordan Manufacturing is currently seeking to move the current location from Hangzhou China to Shanghai China. In order to successfully move the entire location to its new location we will setup the new location and get it up and running before we shut down the current location. In doing so we will need to purchase new hardware and software for the new location and also setup a new firewall...
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...Running Head: Ford Motor Company and the Toyota Motor Corporation Ford Motor Company and the Toyota Motor Corporation AIU – MGT680 Abstract Two major automakers are Toyota and Ford. This paper will compare the two companies to better understand the contributions to for success of each company. This paper will include a SWOT analysis which identifies strengths, weaknesses, opportunities, and threats to these companies. It will also include a plan of action for one weakness to turn them into strengths. It will discuss the current issues being faced by each company and how it affects the global operation because of the importance. Ford Motor Company and the Toyota Motor Corporation Ford Motor Company was started by Henry Ford in 1903 (Heritage, 2014). Toyota Motor Corporation was started by Kiichiro Toyoda in 1935 (50 Years, 2014). While each firm has been able to develop a relationship between the political and economic forces within their communities, they also understand a strategic plan is important and will guide them to an effective relationship within their communities. This type of plan will help the two firms build brand name as both firms have successfully done. The following table will illustrate the main issues Ford and Toyota are facing. It briefly explains the current position or view of each company to help better understand who the two firms view their community responsibilities. Issues Ford Toyota Legal, Social and Economic Environments Follows...
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...Operationalizing Sustainability in Toyota By Nancy Vahidi August 2012 Brandman University CSR 650 Operationalizing Sustainability in Toyota Toyota is famous for making quality cars at reasonable prices. Recently, while some American auto-makers concentrated on making large, luxury vehicles, Toyota was focusing on building small, fuel-efficient vehicles that would grow to dominate the automotive industry. Although quality and efficiency are two important features of economic sustainability, this paper will look into more aspects of sustainability to determine how Toyota has operationalized sustainability. Energy bulletin, 2007, published that oil accounts for 95% of the global energy use for transportation. This fact alone makes the job of auto makers in general and Toyota specifically, in making fuel efficient cars, of outmost importance. Emitting CO2 is another harmful side effect that results from operating the existing autos. “Seventy-five percent of carbon monoxide emissions come from automobiles. In urban areas, harmful automotive emissions are responsible for anywhere between 50 and 90 percent of air pollution.”1 Considering the above, in order to operationalize sustainability, Toyota needs to step in and produce autos that are fuel efficient and pollute less in order to lower the energy consumption and save the environment. The sheer size of Toyota operations as one of the largest auto makers in the world, and it’s strive to always be the leader, has...
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...Proceedings of the 2013 Federated Conference on Computer Science and Information Systems pp. 659–662 A Hybrid Approach of System Security for Small and Medium Enterprises: combining different Cryptography techniques Georgiana Mateescu Polytechnic University of Bucharest, Splaiul Independenței 313, Bucharest, Romania, Email: georgiana.mateescu@gmail.com Marius Vladescu Polytechnic University of Bucharest, Splaiul Independenței 313, Bucharest, Romania, Email: vladescumariusnicolae@yahoo.com Abstract—Information protection is one of the most important issues in every domain, especially when we are talking about enterprises. Information safety can be translated into three key terms: integrity, availability and data protection. There is a great number of means used in order to achieve the three objectives simultaneously. The most popular is cryptography because it offers a lot of techniques which nowadays are impossible to fail. In this paper we want to prove their efficiency by comparing the different types of crypto algorithms and by presenting their weaknesses and strengths. In order to maximize the benefits of the crypto techniques, we propose a hybrid approach that combines three crypto algorithms. I. INTRODUCTION W HEN we are talking about information security we refer to it as the mean we use to protect our information from unauthorized access, use, disclosure, disruption, modification, perusal, inspection, recording or destruction. The main concepts that...
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...Sector Paper – Cloud Computing analysis July 28, 2013 Sector Paper – Cloud Computing analysis July 28, 2013 Table of Contents Overview of Cloud Computing 2 I. Cloud Market Rivalry 3 II. Threats of New Entrants 7 III. Bargaining Power of Clients (and Customers) 8 IV. Threats of Substitutes 9 V. Bargaining Power of Suppliers 10 Works Cited 11 Overview of Cloud Computing National Institute of Standards and Technology defines Cloud computing as the ability for users to have on-demand access to a shared pool of compute resources called the cloud infrastructure. The cloud infrastructure can be viewed as containing both a physical layer and an abstraction layer. The physical layer consists of the hardware resources that are necessary to support the cloud services being provided, and typically includes server, storage and network components. The abstraction layer consists of the software deployed across the physical layer, which manifests the essential cloud characteristics. Conceptually the abstraction layer sits above the physical layer (NIST, 2011). The graphic above from NIST defines the Essential Characters, Service Models, and Deployment Models for Cloud Computing. Using Michael Porter’s Five Forces Model (Schilling, p. 74-76), we can examine the challenges that impact Cloud Computing from 5 perspectives as detailed in the sections below. * Rivalry among existing competitors * Threats of New Entrants * Bargaining...
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... . . . . . . . . Types of Sensor nodes . . . . . . . . . . . . . . . . . . . . Constraints in WSNs . . . . . . . . . . . . . . . . . . . . . . . . . Applications of WSN . . . . . . . . . . . . . . . . . . . . . . . . . Security Threats in WSN . . . . . . . . . . . . . . . . . . . . . . 4 Cellular Automata 4.1 Reversible Cellular Automata 5 Deployment issues in WSN with specific focus on authentication 5.1 5.2 Authentication of Cluster Head and Base Station . . . . . . . . . Authentication of Nodes . . . . . . . . . . . . . . . . . . . . . . . 12 13 13 14 15 15 15 16 6 Schemes as well as Supporting claims 6.1 6.2 6.3 Cloning attack . . . . . . . . . . . . . . . . . . . . . . . . . . . . Replay Attack . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Man-in-the-middle . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Conclusion List of Figures 1 2 3 4 5 Wireless sensor Network . . . . . . . . . . . . . . . . . . . . . . . Components of Sensor Nodes . . . . . . . . . . . . . . . . . . . . WSN with three types of sensor nodes . . . . . . . . . . . . . . . Elementary CA . . . . . . . . . . . . . . . . . . . . . . . . . . . . Reversible Cellular Automata . . . . . . . . . . . . . . . . . . . . 1 5 6 7 10 11 The Term Paper Based on ”Hybrid security approach for nodes authentication in wireless sensor network using cellular automata” by Herve Kabamba Mbikayi November 11, 2014...
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... Marketing Strategies 7 Marketing Mix 7 Reference 8 MARKETING STRATEGY FOR SAINSBURY’S Introduction Sainsbury’s is a chain of supermarkets in the U.K. it is mainly focused on the sale of groceries. The supermarket was established in the year 1869 in Central London. It is the third largest grocery chain in the U.K after Tesco and Asda. It is indicated that Asda outdid Sainsbury’s in large after it acquired Netto. The U.K has recently registered a change in the shopping habits of the groceries consumers. Many of the consumers are now preferring online shopping and discounted chains as opposed to supermarkets. It is for this reason that this paper is going to give a report to the Board of Sainsbury’s on the marketing position that Sainsbury’s should adopt over the next three years. External Audit for Sainsbury’s A research conducted by the City analysts has predicted that Sainsbury’s is likely to register a decline in its grocery sales by 2.5% for the preceding three months. This is with the exclusion of fuel. This is going to be a big setback for Salisbury’s given that it has, for the last decade, registered only an increase in the sale of its groceries. Salisbury’s used to record all these profits until the consumers in the U.K changed their shopping habits. This was also due to the emergence of Aldi and Lidl which are discount chains. It is also noted that the prices of food fall considerably. With these changes in the markets, the big four supermarket chains in the...
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...STRUCTURE: Title page Table of Contents including the numbering and title of any diagrams/charts/ tables. Terms of Reference (20-30 words) Procedure (20-30) Findings (1000-1300) (with at least 7 references) Conclusion (100-150) Recommendations (100-150) Bibliography (length variable) Appendix Approximate total length should be 1500 words +/- 10% including bibliography, but excluding any appendix. The appendix is not compulsory. THE FINDINGS MUST INCLUDE A SWOT ANALYSIS OF THE COMPANY IN QUESTION Note – the word lengths of each section above are approximate and for guidance only. CONTENTS IN DETAIL Title page: Full title of report Author Date Illustration which reflects the content. Table of Contents Title The full names of sections and sub-sections and their page numbers (sub-sections/divisions should be indented). TABLE OF CONTENTS Terms of Reference (20-30 words) Procedure (20-30) Findings (1000-1300) (with at least 7 references) Conclusion (100-150) Recommendations (100-150) Bibliography (length variable) Terms of Reference (20-30 words) Procedure (20-30) Findings (1000-1300) (with at least 7 references) Conclusion (100-150) Recommendations (100-150) Bibliography (length variable) Terms of Reference 2 Procedure 2 Findings 2 Reasons of downfall 2 Analysis of present position 4 Conclusion ...
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...B) Establishes an awareness of their markets environment so that their company can increase the strategic planning and decision-making process. (U.S. Department of Health and Human Services, n.d.). C) Establish the internal resources needed to achieve their organizational goals and objectives. D) Establish the vision and strengths to identify the companies’ strengths, weaknesses, opportunities, and threats. (CPS Human Resource Services, 2007). To show the importance of environmental scanning and the competitive advantages that could arrive from using this assessment tool, this paper will conduct an environmental scan on Nike Inc., and A.O. Smith Water Products Company. The environmental scans of these corporations will a) examine how Nike Inc. and A.O Water Products Company create value and sustain their competitive advantage through business strategy. B) Analyze the measurement guidelines that both companies use to verify their strategic effectiveness. C) Examine the effectiveness of both companies measurements guidelines. In addition to the previous listed topics, this paper will...
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...Cooperative Cyber Defense Center of Excellence (CCD COE) and Estonian Academy of Sciences Tallinn, Estonia tyugu@ieee.org Abstract- The speed of processes and the amount of data to be used in defending the cyber space cannot be handled by humans without considerable automation. However, it is difficult to develop software with conventional fixed algorithms (hard-wired logic on decision making level) for effectively defending against the dynamically evolving attacks in networks. This situation can be handled by applying methods of artificial intelligence that provide flexibility and learning capability to software. This paper presents a brief survey of artificial intelligence applications in cyber defense (CD), and analyzes the prospects of enhancing the cyber defense capabilities by means of increasing the intelligence of the defense systems. After surveying the papers available about artificial intelligence applications in CD, we can conclude that useful applications already exist. They belong, first of all, to applications of artificial neural nets in perimeter defense and some other CD areas. From the other side – it has become obvious that many CD problems can be solved successfully only when methods of artificial intelligence are being used. For example, wide knowledge usage is necessary in decision making, and intelligent...
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... Keywords Electronic commerce, Risk analysis, Information systems Introduction Information systems are now heavily utilized by all organizations and relied upon to the extent that it would be impossible to manage without them. This has been encapsulated by the recent development of e-commerce in a consumer and business environment. The situation now arises that information systems are at threat from a number of security risks and what is needed is a security method to allow for these risks to be evaluated and ensure that appropriate security countermeasures are applied. Abstract E-commerce security is a complex issue; it is concerned with a number of security risks that can appear at either a technical level or organisational level. This paper uses a systemic framework, the viable system model (VSM) to determine the high level security risks and then uses baseline security methods to determine the lower level security risks. Security methods The aim of the research was too combine a information systems modeling method with a baseline security method to form a hybrid security method. This method could be used to evaluate high and low level security risks associated with e-commerce. The methods used in this model are the viable system model (VSM) and baseline security approach. The VSM is used to model an organisation's basic functions and associated data flows, whilst the baseline security approach is used to implement appropriate security countermeasures. ...
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...Competitive Strategies and Government Policies ECO/365 Thursday, September 05, 2013 J. Carl Bowman Competitive Strategies and Government Policies Introduction This essay will recognize the effect of changes in the real-world competitive government policies and the environment of the automobile industries. The paper will anticipate similar events occurring in other countries in the automobile industry. Recognize sustainability of profits, pricing, and mergers; conglomerate, vertical, or familiar-horizontal. Evaluate expected government policies, regulations, current government policies, and taxes concerning externalities. Address issues of global competition as it relates to rules of management, labor demands, unions, supply, employee relations, and regulations in the automobile industry. Policies and Regulations The current and expected government policies and regulations within the automobile industry have a big focus on safety. The government is enforcing several safety regulations in the automobile industry across the United States. The government’s responsibility in the automobile industry is to make sure automobiles meet the safety standards (Basu). For example, it is a requirement that automobiles have a rear view mirror in order for a driver to see angles. Another safety regulation is the air pollution. The government is continuing to make changes in the automobile industry to help reduce the air pollution to save the environment. The government has smog laws...
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...completely isolated from the modern world's wealth of resources. Kerosene lamps, candles, and dry cell batteries are used for home lighting and radios. Health clinics have no means to power refrigerators necessary for vaccine and other drug preservation, and health care workers have limited access to modern medical knowledge and research. Children in village schools spend hours hand-copying notes off of chalk boards because their schools have no photocopiers; and without computers, these kids are trapped in the digital divide of information haves and have-nots. This paper seeks to explore the potential successfulness of renewable energy electrification in the developing world. It begins by describing the current energy needs in rural areas of the world, and the consequences of continued increases in fossil fuel consumption that may occur if renewable energies are not used. The second part of the paper briefly explains the processes, the advantages, and the disadvantages of three available forms of energy: hydro-, solar, and wind power. Finally, in the conclusion, it makes a proposal to help resolve some of the problems presented at the beginning of the paper. Electricity Demand and the Developing World A Growing Necessity Hundreds of millions of people live in remote areas of the world where local governments cannot provide electricity. “On islands, in mountains, or separated by miles of undeveloped land, these communities cannot access the electricity they need for water...
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...Luan Thanh Nguyen for Marketing Management 2 Report October 4, 2013 Abstract The international market has becoming more and more challenging for Multinational Corporations to improve themselves and adapt to the new requirements for changes of the market competition and the customers’ satisfaction. The main aim of this research paper is to enlighten the position of Toyota in the international market, for the background reasons for its successes so far. Its leading position in the automobile industry undeniable, and its business strategies in this industry should be attributed as the cores of its successes. Moreover, we will also make lights onto the competitive advantages that have helped Toyota to prevail over the other rivals, together with the necessary internal and external anslyais of the market environment which may reinforce Toyota in its operation and pose challenges for changes and improvements that should be implemented for keeping and maintaining its market leading position. Each element of the SWOT Analysis, PEST analysis and the Boston Consulting Group Matrix can help to reveal the above aspect of its business thoroughly in this paper. Table of Contents 1. Toyota’s Mission & Vision: 5 2. Core Competencies: 5 a. Cutting-Edge Technologies: 5...
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