I analyzed an ad on a weight loss supplement called Hydroxycut. It was about a woman named Charlene who lost 55 pounds while taking this particular supplement. Hydroxycut created this ad to encourage people to buy and take their weight loss supplements. The ad is very inviting and exciting as it gets you thrilled to lose weight, especially those who are struggling with weight loss. This ad would be targeting women in their early thirties and up. The creator’s purpose of this ad was to convince the general public to use Hydroxycut. The messenger is a doctor who is selling this product, however the creative person behind this ad is someone who knows the product well and is using their skills to persuade the consumers. This ad shows superficial cues of …show more content…
For instance how many pounds will be lost, key ingredients, and locations of the supplement? This ad has a logos appeal because people think it is logical to lose weight and the ad makes it seem very possible. Also there are two supplements one being a pill and the other a powder supplement that can be mixed in water. This can be seen as reciprocity because the ad starts with a large request to buy both products however it also turns into a small request because the producers know if people don’t get the pill they will definitely get the powdered supplement. Also the powder is an easy way to consume the product and can be taken on the go when in a hurry. If the peripheral route was not taken and instead was based on more of a central route, which would contain a page full of finely printed text. Such routes are less appealing and not given much attention. A reason being is that the consumer would rather see results and actual evidence of what would happen when the product is taken. Therefore, without visuals, the ad would not be very convincing and there would be higher chance of the supplements not