...Hyundai Consultant Report Decision Issue Our group conducted an analysis of Hyundai Motor Company to determine whether or not the company should continue to sell their luxury cars under the Hyundai brand, to sell them under a different brand name, or to discontinue certain car lines. After an examination of the US automotive industry and of the Hyundai Motor Company itself, our group focused on three different analysis tools to help answer the strategic decision issue: an RBV analysis, a Value Stick analysis, and Game Theory analysis. Ultimately, we conducted an exhaustive study of the pros and cons of the possible options Hyundai has and made our recommendation. Industry Analysis We are researching Hyundai Motor Company, which operates in the automobile industry. Hyundai’s operations are set in Korea and have been around for 44 years. The automobile industry is dynamic and undergoing multiple changes throughout its landscape, including the bailout of major brands in the US and abroad. By revenue, it is one of the most important economic sectors in the world. The top five car manufacturers are Toyota, GM, Volkswagen, Ford and Hyundai-Kia. The automobile industry has a moderately high threat of substitutes and a low threat of new entrants. Suppliers maintain a low bargaining power, but buyers hold a high bargaining power and the intensity of rivalry among firms is incredibly high. Threat of Substitutes The threat of substitutes for the automobile industry is moderately...
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...likely a personal one, which tells about a time when reading and/or writing helped you to learn something significant. The main idea of a literacy narrative is to speak about a time you were able to learn and grow from a specific experience. When writing any sort of essay or paper, it is always necessary to do the following: Pick a topic that you feel very strongly about but are willing to share. Title your paper (something suitable to your topic) Engage the reader (“Show” the reader rather than “telling” the reader.) Give vivid descriptions throughout the essay. Use sensory details, such as what you see, smell, touch, etc. Include dialogue, but use it sparingly. Dialogue is most effective when it is only used for key moments. Remember to punctuate dialogue correctly. For example: “I don’t know what happened, but I’m not going to give up,” Jasmine said. Know that an important tool in narratives is imagery, which can be defined as visually descriptive language. These details are important because recalling a day such as this shows it’s importance to you, allowing the reader somewhat of an emotional connection to the event. This method is called reflecting. Whenever you’re writing an essay that involves something from you past, it is vital that you ask yourself these following questions: 1. 2. 3. 4. 5. What do I want to do? What made me want to start doing this? What were the important details of this event? How do I fill in the missing blanks...
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...Assignment Two Word Count - 1261 142588 Service Encounters are an integral part of marketing; this essay will focus on and attempt to explain what a service encounter is and why it is important for it to be managed, whilst also outlining the factors that influence the behavior of customers before, during and after the encounter. For the purposes of this essay a Service Encounter will be defined as a transactional interaction where a person provides a good or service to another person, often described as the moment of truth, where the service is examined and all pre conceived ideas now become experiences (Bitner et al. 1990). The arguments will be supported with examples in order to demonstrate a higher understanding of the concepts and ideas involved. What is meant by experience and credence properties? The service encounter in a company or organization is an integral part of the organizations successful growth, services can be likened to a package of attributes rendering contentment, yet have more appropriately been described as “promises of satisfaction” (Levitt, 1983). In comparison with goods, it is better known that services have a diverse range of characteristics however both services and goods contain search, experience and credence qualities, all which need to be managed. Service Encounters are high in experience and credence attributes, as a service is much like a performance it is often deemed as an encounter, the transactional interaction where a person provides...
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...market is greater than China and India GDP combined These few points made us to think about this topic and it seems to be very intersting as well in accordance with modern day marketing. Plan of our Research- We are focusing on the below points to research on this topic. * Introduction * Survey & Results * Target Industries * Best Practices for companies * Related Reference * Case Study * Proposal * Suggestions Related Reference Study- 1.Revisiting Dynamic Capability (An award winning essay by Adwaita Govind Meno) 2.The Female Economy: The Millinery and Dressmaking Trades, 1860-1930-By Wendy Gamber 3.Empowering Women is a smart Economics- IMF Review Article- http://www.imf.org/external/pubs/ft/fandd/2012/03/revenga.htm 4.The Rise of Female Economy in B2B- https://www.atkearney.com/marketing-sales/ideas-insights/the-rise-of-the-female-economy-in-b2b Case Study- HYUNDAI SONATA--- How the design of Hyundai Sonata revolved in last 20 years. Proposal- A travel Agency which is focused on the rise of female Economy. Anticipated Conclusion: * Men & women make purchase decisions differently * Women are different from each other * Women are the gatekeepers for the household * Brands must speak women’s language * Give them daily solution How to resolve the comments from the instructor We will research more on this point as per the comment of our instructor to...
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...Introduction Hyundai Motor Company was founded in 1967. It produced Korea’s first locally designed car in 1976, and now produces close to four million cars and commercial vehicles a year. Several articles about this company has been selected to present different management theories, particularly discussing their strategy and structure, that include SWOT analysis, Porter’s five forces model, related diversification and low cost strategy. The essay concludes with giving an overall picture about the impact of current strategies that Hyundai is adopting. SWOT Analysis SWOT analysis is a planning exercise in which manager identify organizational strengths and weaknesses, environment opportunities and threats (Waddell et al. (2011, p. 313).The one of the main strength of Hyundai is their growing brand reputation all over the world in automotive industry. In 2012, Hyundai’s brand value grew by 24% to US$ 7.43 billion and became the 53rd most valuable brand in the world (Interbrand, 2013). Another way of Hyundai increasing their competitive advantage, is through investing in product research and bringing the latest technologies into the system. The company has a lot of experts in various engineering fields who are always coming up with better improved cars and designs that are appealing to the customers. In addition, Company’s financial position has been getting better every year. Company’s credit rating was reported to AA+ for 2012 which means that there is minimum risk of investing...
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...Manlilisid Javier, Leyte (hereinafter known as "Buyer"). Buyer and Seller shall collectively be known herein as "the Parties". BACKGROUND WHEREAS, Seller desires to sell the vehicle described below, known herein as the "Acquired Vehicle", under the terms and conditions set forth below; WHEREAS, Buyer desires to purchase the Acquired Vehicle offered for sale by Seller under the terms and conditions set forth below; and, therefore, TERMS AND CONDITIONS IN CONSIDERATION of the mutual promises and other valuable consideration exchanged by the Parties as set forth herein, the Parties, intending to be legally bound, hereby agree as follows: A. Description of Acquired Vehicle. 1. Make: HYUNDAI PORTER 2. Model: 1997 3. Serial No.: LMC94-00228-C 4. Motor No.: D4BXL248555 5. Plate No.: UND512 6. File: 1304-00000118567 B. Consideration. 1. Purchase Price. The total purchase price to be paid by Buyer to Seller for the Acquired Vehicle is ONE HUNDRED FORTY THOUSAND PESOS (P140,000.00) (hereinafter "Purchase Price") consisting of the following components: i. Down-payment: P40,000.00 (Due to Seller on or before execution of this agreement.) ii. Remaining balance worth P80,000 payable within one year on installment basis. IN WITNESS WHEREOF and acknowledging acceptance and agreement of the foregoing, Seller and Buyer affix their signatures...
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...Commercial Campaign Review Project Commercials are created to get a company’s product recognized for present or future use. They’re many different kinds of commercials, some are created to make you hungry, help with pain, offer healthier food for your dogs, and especially to make your kids beg you for toys they see on the television. Commercials are the most effective marketing technique as far as getting a product recognized and publicly known. I personally love funny commercials and the ones I have decided to talk about have made me laugh and have left an impression in my mind of their products. The first commercial I am reviewing looks like it takes place in 1950’s, it edgy, different and funny. Progressive Insurance commercials have had a few funny ad campaigns, and this one is no different. Taking place in a time when women were the ‘stay at home moms’ and the fathers were the breadwinners, this commercial takes it another step and criticizes a women who’s trying to take matters in her own hands by price checking other companies to try and save money. As she talks a Man keeps interrupting her as to why she isn’t cooking or taking care of the kids, while she tries to put him in his place, the commercial ends with the man asking where her husband was? I didn’t grow up in the 50’s, so I could see how an older generation could be affected by this Ad. However I was not, it’s a witty commercial that makes me think about how things use to be. Progressive is a huge corporate...
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...Moreover, Hyundai Motors still low brand recognition as compared to other larger firms which causes the firm harder in grabbing a wide range of buyers. As the low brand recognition, price depreciation rate is very high in comparison to Toyota or Honda. Therefore, it limits new car buyers from buying Hyundai. II. Technological Advancement Investors that invest in Hyundai are favored toward increasing the market share and larger advertisement schemes, instead of creating drastic technological advancement. Hyundai is still a runner-up in the area where all the rivals begun to produce Hybrid vehicles. As a result, Hyundai could not compete in some areas of the market where technological advancement is critical. III. Small Pool of Previous Buyers Most consumers do research before purchasing an automobile. The feedbacks from previous buyers can be a decisive factor for many consumers. Nonetheless, Hyundai does not have a huge pool of previous buyers to provide feedback, thus many careful consumers hesitate to buy Hyundai. IV. Product recalls Over the past few years before 2012, Hyundai recalled more than 300,000 cars in over sea market to fix manufacturing and design defects. Product recalls negatively impact Hyundai’s reputation. Needless to say, recall is good policy, but frequent recall could arise loss of customers and it would become weakness. V. Bankruptcy of middle sized companies supplying components There were some articles about Hyundai Motor’s primary...
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...Project report On hyundai motor india LIMITED [pic] Submitted by: SAURABH TYAGI FIP/BBA(G) IB/021 [pic] MANAV RACHNA INTERNATIONAL UNIVERSITY HYUNDAI MOTOR INDIA LIMITED A PROJECT REPORT Submitted to Manav Rachna International University In Partial Fulfillment of BACHELOR OF BUSINESS ADMINISTRATION Submitted By SAURABH TYAGI BBA(G) IB- V SEMESTER ROLL NO. FIP/BBA(G) IB/ 021 [pic] Manav Rachna International University Contents |Topics | | |Acknowledgement |4 | |Introduction | 5 - 7 | |Corporate and Management Philosphy |8 - 9 | |Core Values and Statement | 10 | |Hyundai Profile ( Management ) | 11 - 15 | |Hyundai Profile ( Manufacturing ) |16 - 20 | |Hyundai Profile ( Research & Development ) ...
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...operate, ensure a consistent pool of resources that are required for the business to perform its functions, and to generate profits. The Acquisition of Kia Motors by Hyundai Motors Fikre Y. Wondimu CalUniversity Author Note Fikre Y. Wondimu is a student at California Intercontinental University. Special thanks to Dr. Troy Roland and Dr. Fathiah Inserto for providing suggestions to improve this document format and content. Correspondence concerning this thesis should be addressed to Fikre Y. Wondimu, CalUniversity, 1470 Valley Vista Drive #150, Diamond Bar, CA 91765. Contact: fikre_y@yahoo.com Abstract The last decade demonstrated decreased revenue and higher value of development costs, which led the automobile industry to engage in domestic and international mergers and acquisition (M&A). This case analyis examines one of the largest M&As in the Korean automobile industry in recent years, the acquisition of Kia Motors (Kia) by Hyundai Motors (Hyundai). The case study briefly analyses the conditions of the acquisition, the integration and stabilization processes undertaken by both companies. By acquiring Kia, Hyundai enhanced its competitive position in both domestic and global markets, achieving economies of scale, scope and strengthened its local and global market. The M&A process of Hyundai/Kia did not come easy. The Post-acquisition and restructuring process faced several challenges of synergy effects prompting for strategy change in order to align with...
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...HYUNDAI MOTORS INDIA LIMITED (HMIL) Head Office: 5th & 6th Floor, Corporate One (Baani Building), Plot No.5, Commercial Centre, Jasola, New Delhi- 110025. DATE: 31/08/2014 REF: "HYUNDAI MOTORS INDIA LIMITED "DIRECT RECRUITMENTS OFFER. It is our good pleasure to inform you that your Resume has been selected from for our new plant. The Company selected 62 candidates list for Senior Engineer, IT, Administration, Production, marketing and general service Departments, as well as Company offered you to join as an Executive/Manager post in respective department. You are selected according to your resume in which Project you have worked on according to that you have been selected in Company. The Hyundai Company is the leading Manufacturing Car Company in India; The Company is recruiting the candidates for our new plant in Chennai, Pune, Bangalore, Hyderabad and Mumbai. Interview Venue: 5th & 6th Floor, Corporate One (Baani Building), Plot No.5, Commercial Centre, Jasola, New Delhi- 110025. – 7TH OF SEPTEMBER 2014. You will be pleased to know that Company Hr. team has advise you in the selection panel that your Application can be progress to final stage. You will come to Company office in Delhi. Your offer letter with double Air Tickets (plus return tickets) will be sent to you by courier before date of interview. The Company can be offering you as salary with benefits for this post 75,000/- to 3, 50,000/-P.M. + (HRA + D.A + Conveyance and other Company benefits. The designation...
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...The Hyundai Group Case Report #2for Management 18 Submitted to:Prof. Teresita M. Banayag,MBASubmitted by:Carla RosalesNikko Lexis TejanoJennifer ZonioMay Hazel Ann SanchezRyan Rommel Rosario The Hyundai Group TIME CONTEXT: Year 1987POINT OF VIEW: Chung Se-Yung, Chairman of the Hyundai Group of Companies.MAIN PROBLEM:Hyundai Group adopted and had been into practice the authoritarian style of management. Without taking into consideration the fact that during the last two decades of dynamic growth in operations; their management style hindered their evolution .SECONDARY PROBLEM :1. With the rising competition and swelling demands from Korea’s more independent youth generation, Hyundai’s strategies of low wages and hard work were no longereffective.2. The reported labor rebellion at Ulsan that were participated by 2000 Hyundaiworkers since December 1988.3. Hyundai started to move away from Korea’s slumping construction and shipbuilding industries and faced a troubled transition to a high-tech , high-wagedfuture.COMPANY OBJECTIVES :To gradually transform leadership strategies to meet the demands of the times and thedemands of an increasingly complex socio-economic structure that was under going tremendousflux, and a high return on investments as an added incentive. SWOT ANALYSIS :STRENGTHS :1. As according to Ibrahim , Hyundai construction crews at work are like disciplined ,para-military , single-minded , self-sufficient machine.2. Working...
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...Hyundai i10 The Hyundai i10 is a hatchback bodied city car produced by the Hyundai Motor Company, launched on 31 October 2007, manufactured only in India, at Hyundai's Chennai Plant — and sold globally (not for South Korea). Replacing the Atos/Atos Prime/Amica/Santro (except in India, where the lower-priced Santro Xing is still being sold below it), it is marketed below the Getz and i20 (which replaces the Getz in most countries). Background After the Santro/Atos Prime, Hyundai needed a model to replace it and started a hatchback project codenamed Hyundai PA. The car was to be manufactured in a new facility at Chennai, India. Hyundai i10 rear view The i10 has a large gaping air-dam, pulled-back headlamps, chrome-lined grill, integrated clear lens fog lamps, a bonnet that has a clam shell hint and a rear window with an upswept kink.The tailgate has a chrome-lined boot-release handle and an integrated roof spoiler on the top- end versions. Overall length (3565 mm) and wheelbase (2380 mm) are identical to the Santro with slightly more interior space; Ergonomic design was intended to accommodate tall drivers and increasing rear knee room. The width has been increased (and front and rear track) by 70 mm (2.8 in) for more shoulder room. The height has been reduced by 40 mm (1.6 in). Boot space at 225 litres (7.9 cu ft) is significantly lower than that of Getz. Interior The interior has a plastic dash housing with an optional integrated stereo. The instrument binnacle has a large...
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...Hyundai Motor Company Question 1 Hyundai is a Korean Motor company which is a part of Hyundai Group. It has been established 29th December 1967. It has achieved a high success domestically and internally. In this question we will highlight the difficulties faced Hyundai including its competitors, how they overcome these problems domestically and internally and the strategies adapted to compete effectively . HMC has faced some of the difficulties & problems that affect its market position & brand image. Their problems is going around three main problems which are "Sales, rate & quality". HMC rates was so cheap which made the product is undervalued by the customers. In fact, the cheap price of their cars reflect its quality as some customers are needed for expensive cars. Therefore, Hyundai goal in US only to maintain its share not to gain more profits & sales in one had. On the other hand, segmenting low level –moderate level people and focus on cost saving cars rather than high quality oriented cars affected it's brand image & identity. Moreover, Hyundai is caring only to save money by having cheap labor which also affect its quality of working and having lots of workers strikes. In addition, we can't forget that inherited Chairmanships that gave the priority to the family to run the business rather than the qualified professional from management. These family chairmens' never listen to the experts inside organization and never take their advice. As well as they had a problem...
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...alternative work arrangements are also very important in increasing or decreasing employees’ motivation. Our group decided to focus on the motivational factors and the reality of it in a real business organization. We came across an acquaintance who currently works as Hyundai Heavy Industry (HHI). He told us about the unique culture of foreign dispatch system, common in industrial companies. According to our interviewee, foreign dispatch systems have clear pros and cons and that organizations use various methods in order to satisfy the ones who work abroad. Hyundai Heavy Industry is the world's largest shipbuilding company, headquartered in Ulsan, South Korea. It has seven business divisions: Shipbuilding, Offshore & Engineering, Industrial Plant & Engineering, Engine & Machinery, Electro & Electric Systems, Construction Equipment, and Green Energy. HHI was awarded a trophy to celebrate an achievement of exporting one hundred million dollars in 1974. Continuously, HHI was awarded one billion dollars trophy, five billion dollars trophy, ten billion dollars trophy, and fifteen billion dollars trophy before 2009, in the same field. HHI is one of the major companies which have more than twenty-five-thousand employees. Hyundai Heavy Industries Co., Ltd established a manufacturing plant of wind power generator...
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