... | |9th December 2011 | | | TABLE OF CONTENTS INTRODUCTION 3 ANALYSIS 5 1. Digitality 5 2. Interactivity 5 3. Hypertextuality 6 4. Virtuality 6 5. Hypermediacy 7 6. Immediacy 7 7. Automation 8 DISCUSSION 9 1. Fragmentation 9 2. Information and communication freedom 10 REFERENCES 11 INTRODUCTION In twenty years, Internet has modified the everyday life of more than 2 billion persons. (InternetWorldStats, 2011) The World Wide Web has become a work tool for some of us and an entertainment for others. At the middle of the 1990’s, the press groups made a start on this new network which is resourceful in a lot of fields: quick information spreading, instant access to many news website, link to related topics and articles, wide sort of aids to illustrate the news, possibility to find an article easily thanks to search engine. Internet gives deep information that...
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...APPLE VS. MICROSOFT – A WEBSITE USABILITY STUDY RESOURCES, USABILITY · MAY 29, 2009 Today we’re going to compare the websites of two monumental companies: Apple and Microsoft. The two giants pride themselves for producing cutting edge consumer and business products, and are leading the developments in software and hardware. But what about their websites? How do they both compare, and more important, which one is better and more usable? Well, in this article we’ll take a look at both websites for closer examination from a usability point of view. One important thing to note before we proceed to compare these two websites is that each company’s business revolves around different markets. Microsoft primarily makes its profits from business to business, which mainly consists of selling licenses to its operating system to computer manufacturers and office suites for enterprises. That’s not to say that they don’t sell to consumers — they do, and they have consumer only product lines as well, such as the Xbox gaming console, and of course home users also buy Windows and Office. This means that their business targets pretty much everyone, from home computer owners to developers and enterprises; which in turn stretches the purpose of their website to try and serve everyone. On the other hand, Apple is primarily a consumer company, and makes most of its profit selling hardware, like its iPod music players and Mac computers. This makes the target of Apple’s site much clearer — marketing...
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...How does a company's website attract potential employees? Introduction Companies have been moving to online recruiting as opposed to traditional methods. Internet recruiting is growing at a phenomenal rate and it is said that more than 80% of Fortune's Global 500 companies recruit on the internet. This is not only cheap but a lot of time is saved as well, when compared to traditional methods. Earlier this method was mostly used to reach potential employees of IT and engineering fields but now a wider range of jobs are in the picture, as most people have access to the internet. Majority of job seekers, young and old are active in using the web to look out for job opportunities, apply online and do checks on prospective employers. For companies finding a qualified candidate is an expensive process. The purpose of this paper is to show how companies can develop and utilize a successful website that attracts potential employees. Problem Statement The reality is that online recruiting will only save companies money if they are utilizing it effectively. Websites must also have the right content and share enough information about the company to attract the job seeker to apply. The problem statement addressed in this paper asks "How can a website be developed to attract potential candidates to apply for employment?" Many businesses do have very efficient websites for attracting and allowing job seekers to find and apply for jobs online. Most of these businesses are large...
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...You and I both know why you’re here. You’re fed up on eBooks that simply don’t work no matter how many hours you put in, no matter how much you invest, you just can’t earn a penny. Well, that’s all about to change! Quickshot Revenue is an eBook which will guarantee that you earn. Unlike the majority of other eBooks, this eBook doesn’t have your common methods that you’ve tried and tested several times in the past. This eBook will offer you a fresh concept on how to make money online, a concept I’m sure you’re going to love and I’m certain you’re going to earn money with. Quickshot Revenue is based around articles, but worry not, it’s NOT about writing them. The methods are things like finding pre-written articles, spinning them to make them unique and then uploading them to sites where you can paid straight up cash for your articles. Also, for those who want to invest and make money even quicker, the eBook will entail how you can purchase unique, pre-written content and submit them for HUGE profit margins. I’m sure you’re eager to get cracking, so let’s get onto the method! Spinning Articles What we’re going to be doing with this method is either spinning articles, or purchasing articles for $1-$2 and submitting them to various sites. Now, before we dive into these methods, I’d like to point out that we will NOT be writing any articles whatsoever, nor will we be submitting them to sites like Hub Pages and bubblews. Now, there are two ways to obtain unique articles, spinning...
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...After reading the article I have changed my thinking on how I would reach out to the baby boomer generation. I used to think it was wrong to use social media to market towards baby boomers and generation x and I was wrong. I am pretty amazed on how many people from this generation are using sites like Facebook, Linkedin, Twitter, and Myspace. I will definitely keep social networking at the top of my list as a way to market towards these generations. More specifically I will primarily use Facebook as the main source of marketing because more than 1/3 of baby boomers and half of Generation X has a Facebook page. Mavens are most likely to be Generation Jones and working full/part time and these individuals could have huge impact on the target market. These are the type of people who are always expanding their social network and are recommending products and services more than 10 times a year. This could be a domino affect by mavens in your target market continuing to speak about your product through their social network. In a matter of time you could expand your business from being very well know just being using social networks like Facebook. Targeting towards Generations Jones and workers. 2. As an eMarketer choosing digital marketing vs. traditional marketing to means revolutionizing ways companies reach their consumers and target audience. Here in New York City we see that with basic billboards going digital displaying different images and content. Social media has been a...
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...How To Make Your Website Sticky What a great feeling it is to land on a stellar page that’s rich with content that jumps out at you. A good user interface is like staring at a plate of Grandmother’s sticky buns. They’re both very enticing. On the contrary, sites with crappy UI make you feel like you’re lost and wasting your time. Why is having a sticky website so important? It enhances your site by making it more attractive, fun and rewarding to the user. Let’s go over some benefits. Benefits Of A Sticky Website More Time On Site Frequent visitors will be well informed of new product launches, sales promotions, seasonal offers and any improvements made on your existing products. They’ll become loyal customers, eventually influencing their friends to become customers also. More Social Sharing Today, sharing has become even better with the advancement of social media sharing tools. People who are impressed like to share their experiences with others. This helps spread the word about your brand and products on offer, thus boosting your internet marketing campaigns. Subsequently, you will win a larger market share by recruiting new clients, and eventually achieve your competitive edge in that niche. Better Relationships A sticky website creates a long-lasting relationship with users and they will become part of the site and product development process. They will always have a reason to visit your site and thus stay informed of any new developments or upcoming events...
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...patented technology owned by the licensor."(inc.com, 2005) I am not familiar with licensing agreements however I am very familiar with End User License Agreements because I am a gamer and I've used numerous software programs over the years. The End User License Agreement is a legal agreement between you and the owner of a software product. The End User License Agreement serves as an agreement between a producer and a user of computer software and specifies the parameter of use granted to the user. The software producer specifies these parameters and limitations on use, which can become part of a legally binding contract. When you check of the "I Agree" box, you are in fact legally accepting to abide by the terms of the agreement and to use the software as the owner specifies. Rockstar Games It was September 17th, 2013 when the most anticipated game of the year was released and took the world by storm. I was one of the millions that purchased the game and like the millions of others I had to click the "I agree" box before I could access the content. Grand Theft Auto V is an open world, action-adventure video game developed by Rockstar North and published by Rockstar Games. Besides the campaign mode there is an online mode that requires you to agree to the terms and conditions of Rockstar games. I agreed to the terms and conditions but never read them until now. For some reason I don't believe anyone read this agreement because most...
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...A marketing proposal to address online piracy and fan culture April 18, 2010 CC: FROM: SUBJECT: Marketing Proposal to Address Online Piracy and Fan Culture DATE: April 9, 2010 The enclosed proposal outlines the possible solutions to be taken in order to start addressing the issue of online piracy and fan culture. The proposal summarizes the recent manga industry, problems faced by it and current issues regarding Viz Media, LLC. Research has been conducted to support the proposed solutions. From experience in the media field, I have seen a need for Viz Media to address the issue of piracy and technological advances. For this purpose, I have compiled research entailing industry details, practices of other companies, supporting facts regarding my solutions and benefits that come with implementing my solution. These benefits may put Viz Media in a superior position to its competitors and addresses the issues of the 21st century. Sincerely, Enclosure: Marketing Proposal Executive Summary Viz Media, LLC.’s sales are not meeting their full potential as internet piracy increases. With the increase in popularity for manga, so does fan culture. Fan culture includes but not limited to fan-art, fan-stories and manga scanlations. Manga scanlations are the unauthorized translation and distribution of manga. The purpose of my proposal is to address this unauthorized transaction. My research has led me to conclude: The manga industry is still growing,...
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...recommended by web professionals for content layout, menu structure, and other areas of web sites?" Review professional blogs, web design companies' sites, and YouTube content. Much on best practices in Web Design has already been published. Sometimes professionals do not agree on all aspects of web design. Please make sure to cite your sources. According to the given instruction to complete the unit 2 discussion, I have seen or reviewed some of the professional blogs, web design companies’ sites and including youTube content. With regard, this topic almost every professional has agreed and have some common understanding. This is including some basic and...
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... IT177-02 Website Design Unit 9 Assignment The entire concept behind website design is to be user-friendly. All content needs to be driven by the end user’s needs. Websites are used to relay information and entertain. A difficult to use or understand website will not garner any users, thus wasting time and effort. A website must be designed with all people in mind, from the disabled to the young. The average internet user has a very short attention span and if a website isn’t immediately engaging, the user will move on. There are also language barriers that prevent websites from being useful. Websites are created in every country, in every language, in every dialect of language. The content needs to be translated for the information to be universal. There are many tools and websites that translate information to be understandable to every internet user on the planet. Google Translate. Initial problems, with my last name being Bell, translation did not realize it was a surname, and translated it. I initially translated my page into German, where it translated it to Glocke. There are phrases that it also didn’t pick up and translate at all. Management Accounting and Bachelor of Science were not translated and left in English. However, when I used the site www.online-translator.com to translate my page to German, it realized that Bell was a surname and did not translate, and it also translated Management Accounting and Bachelor of Science properly into German. I would say...
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...Designing an Effective Website When it comes to marketing your company or yourself online, it’s all about creating an effective online presence. This includes just about everything you do online, from the keywords you target to the blog posts you make, but centers around one essential element—your website. Nothing else matters if you don’t create an exceptional website experience; all the advertising and promotion you do is wasted if there isn’t an effective home to drive customers to. Developing your online home, then, is where web marketing starts. But what makes for a great website? It’s all about giving customers what they want,and in most cases, simpler is better. Your website is the nexus of all your online activities. Your advertising and promotions point customers to your website, and your blog, Twitter feed, and Facebook page are all offshoots of your website. It is the hub from which all your other activities connect. Creating an effective website, then, is imperative. And for your website to be effective, it most provide an exceptional experience to your customers. They must find what they’re looking for—and a little bit more. If you already have a website, good for you—you can skip this section and move ahead a few pages. If you don’t yet have a website, however, you need to get down to business. And there are a number of ways to do just that. When it comes to creating a website, you can spend a little money or a lot. Let’s start with the low-cost options...
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...1ST cross, Peenya, Bangalore 560058 2013-2014 CONTENTS CHAPTER NO. | TITLE | PAGE NO. | 1 | * INTRODUCTION * INDUSTRY PROFILE * COMPANY PROFILE | 6 | 2 | ORGANISATION STRUCTURE | 23 | 3 | RESEARCH METHODOLOGY | 31 | 4 | SWOT ANALYSIS | 32 | 5 | SPECIAL TASK | 34 | 6 | FINDINGS & RECOMMENDATIONS | 54 | 7 | CONCLUSION | 55 | 8 | BIBLIOGRAPHY | 56 | INTRODUCTION Digital marketing is marketing that makes use of electronic devices such as personal computers, smart phones, cell phones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels. In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. Importance of Digital Marketing: Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to...
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...pay attention to these mistakes. They will separate the professional from the amateur. They also help determine your website's placements on search engine listings. They will contribute to whether or not your visitors stay for a time at your website. MISTAKE #1: Failing to include sufficient contact information. My personal preference is to have contact information appear on every page of the website. You never know when the user will want to find out how to get in touch with you. I suggest having your address, phone number and a hot-linked e-mail address handy. Yes, this may be increase the amount of spam that is sent to your e-mail address, but I can live with that if I am easily accessible to potential clients....
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...SCIENCE EDUCATION FACULTY OF COMMERCE DEPARTMENT OF BUSINESS STUDIES SERVICE MARKETING: BS425 TOPIC: WEBSITES MAPONDERA RUKUDZO B0621820 NDOWA SHALOM B0621615 MBAYIMBAYI SANDRA B0621828 SHUMBA PARADZAI BO621547 MOTSI TAPERA B0621658 INTRODUCTION With the rapid growth of internet, businesses are beginning to find new ways to expand and exploit their opportunities. Most business sites lack focus and functionality. Others simply fail to take advantage of their full potential. The internet is proving to be the great equalizer, allowing the smallest of businesses to access markets and present a presents that allows them to complete against the giants in the industry. The Internet through the use of websites also offers organizations new way to market their products or services and interacts with end consumers. DEFINE: WEBSITE • A website is a collection of related web pages, images, videos, other digital assets that are addressed with a common domain name or IP address in an Internet Protocol based network (Caillian: 2007). • World Wide Web is a set of standards for storing, retrieving, formatting and displaying information using a client or server architecture, graphical user interface and hyper text language that enables dynamic links to other document (Laudon and Laudon: 1996)…….. TYPES OF WEBSITES 1) Corporate Website – Used to provide background information about a business, organization or service. 2) Electronic...
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...MICROSOFT VS MACBOOK INTRODUCTION May 2006 marked a special moment in computer history. Apple introduced the MacBook: the first consumer Apple laptop that runs on an Intel chip. This is significant because Windows users now can truly compare Windows-based laptops to the MacBook family. The speed of the MacBook is on pace with the speed of PC laptops. Windows users have less and less reasons to remain Windows users. Running parallel to the increasing reasons to consider Mac over Windows is the fact that our world has evolved from a desktop world to a laptop world. Laptops are so fast and well-equipped nowadays that they serve the needs of not only consumer users, but also professional users such as graphic designers and high-end Photoshop users. There's now only two groups of users that should even consider buying desktops:1. mega-power users. This includes hardcore gamers, 3d animation users and professional video editors. These guys need the fastest machines available to make their processor-hogging routines running faster and faster.2. super-budget users. You can get a nice desktop for $500 nowadays. nice laptops go for about $1000+.That leaves the rest of us. And that's a large group. Laptops offer a freedom that no desktop (or even an iMac) can offer: Portability. Use the laptop on the couch while watching TV. Use it at your desk to get serious work done. Use it on the deck to enjoy the spring weather. Use it at the coffee shop or library to simply look cool. Plus, they...
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