...Business Analysis Part III Diana Thomas University of Phoenix MGT-521 June 19, 2012 Roberto Guzman Abstract In continuation with my Business Analysis on Starbucks this week, I will review the strategic initiative that Starbucks has taken to adapt in the changing market. I will examine how the recent economic trend as affected the business, how they used or could use a strategy for adapting to the changing market with the recession going on. I introduce tactics that Starbucks has implemented or could implement to achieve their goals. I will also include a section on how their human resources management plays an important role in making sure Starbucks achieves their goals. In the end I will make my final decision whether or not, I want to invest my money into Starbucks Corporation. There will be a review on the analysis from my last two papers that I did and will show support for my conclusion. Business Analysis Part III Because of the recession Starbucks has had to make many changes to keep itself in the competitive market while trying to retain the authenticity of its brand. The Corporation has had to make some adjustments to its upscale formula to address a growing demand for a high quality product at an affordable price. Starbucks has to conform to keep their existing customers by outlining a twofold growth strategy, first to focus on profits in their existing stores...
Words: 3753 - Pages: 16
...Greenlight Accounting, LLC [pic] Executive Summary Thorough documentation for individual and small firms is an essential element in financial record keeping and tax filing. Personal income from investments, land, compensations, employment, dividends, and interest can sometimes be an over burdensome task for an individual or family to manage and keep track with throughout the year. For businesses, it’s imperative all transactions be logged with accurate bookkeeping and that taxes stay filed in a timely manner to ensure the efficiency of the organization remains intact. Greenlight Accounting is that face-to-face, personal touch and military friendly accounting firm ready to assist with the most miniscule task associated in the process for all Federal, State and local compliances at low affordable and comparable rates. Expanding this one step further is the benefit of green accounting, which is also a service we will be providing, but one that is considered fairly new to the business world, as well as the accounting arena. Table of Contents I. Background and Green Marketing Product Strategy 4 II. Objectives, Pricing, and Goals 5 III. Strategic Plan 5 IV. Marketing Strategy 7 V. Competitive Analysis 9 VI. Customer Analysis 10 VII. Selling Tactics 10 VIII. Evaluation 11 IX. Conclusion 11 References 12 ...
Words: 4688 - Pages: 19
...Introduction: H&R Block (H&R) is a leading company in tax preparation industry. Risk management is very important in the competitive tax service industry. The purpose of this report is to analyze H&R's macro- environment using STEEP model and identify the potential threats. Social: According to statistic Canada, the death rate will be over birth rate in the following years. Less population will results in less requirements to file tax return. Another factor which can't be ignored is immigration. Statistic Canada predicted that before year 2056, immigrant will be the main source of annually 1% population growth. This will create a demand for bi-lingual employee who can speak the immigrants' native language. Also, the components of the immigration is very important. For example, the company needs to train staff regarding foreign income in an area with a lot of investment immigrants. Re-target market segment is very important for H&R, especially in a city like Toronto. Technological: During the recent years various software make DIY tax filing very convenient and less expensive. To compete with this, H&R developed their own software and put them on the market. After years of development, "block at home" is one of the leading software on the market. But with more and more free software emerging, H&R block still face severe competence. To maintain their tradition tax service competitive advantage, H&R guaranteed that company will reimburse the penalty and interest from CRA...
Words: 522 - Pages: 3
...1. Has Father Prior Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? a. Father Daniel Mary has a direction in which he would like the Carmelite Monks of Wyoming to steer towards. He wants to create a new Mount Carmel in the Rocky Mountains. Father Prior wishes to increase his small brotherhood of 13 monks living in a small home used as a makeshift rectory to having 30 monks located on a 500-acre monastery. This would also accommodate a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage. His vision for the Mystic Monk Coffee is to be able to sell enough to purchase a nearby ranch that will fulfill his visions for the new Mount Carmel. The mission of the Carmelite Monks is the same as Father Priors; they would like to raise enough money to relocate to a more suitable location to carry out their life they’ve dedicated to worship. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? a. Father Prior has set objectives to purchase a ranch by selling more coffee. They also have plans to purchase a new roaster to be able to produce more coffee. However, they have not set any goals or made any financial objectives as to how much coffee they need to produce to obtain the money for the ranch and also make...
Words: 922 - Pages: 4
...English as a Second Language Podcast A Day in the Life of Jeff Episode 1 – Getting Up www.eslpod.com GLOSSARY to get up – to get out of bed; to leave one’s bed * This morning I got up very quickly because the baby was crying. to wake up – to awaken; to stop sleeping * She always leaves her curtains open so that she can wake up with the sunlight. to handle – to manage; to deal with; to control * Are you sure that you can handle taking six classes this semester? covers – the layers of fabric that cover a bed; the cloth material that covers a bed and that keep one warm * When my husband sleeps, he always steals the covers and then I get so cold at night! comforter – the top-most, thickest cover for a bed, usually made of feathers or other warm material * In the winter, they sleep under a very thick comforter, but in the summer they don’t use it. light blanket – a thin cover for a bed, made of wool, cotton, or other material * When Marcos saw Maria sleeping on the sofa, he covered her with a light blanket so she wouldn’t be too cold. pillow – a soft cushion for one’s head in bed, usually filled with feathers, cotton, or other material * Why do people decorate their beds with so many pillows? I only need one to sleep on. pillowcase – the fabric covering a pillow; the material that covers a pillow to keep it clean * They bought new pillowcases to match the color of their bedroom walls. sheets – two pieces of large, thin fabric placed on a bed – one to lie on and one to lie under...
Words: 33320 - Pages: 134
...Coffee product line * Instant Coffee Mix * Roasted Coffee Powder * Instant Milk Tea Mix * Instant Chocolate * Ready-to-drink coffee. The food line of products * Local dishes * Classic dishes * Sweet delights * Hot and cold beverages Classic dishes * Rendang Chicken Rice * Chicken Hor Fun * Nasi Lemak special Local flavors and Sweet delights * Signature toast‟ * Savoury starter‟ * Desserts Beverages * The series of origin white coffee * Old town iced cold coffee * Tea * Smoothies More pricing strategies were to be seen as we reviewed the promotions. * The 3pm– 6pm promotion offers 20% discounts on certain items, * Other pricing promotions include the “buy one get one free‟ * Lower prices being offered to students The pricing is reasonable and acceptable RM: 16.00 The Old Town’s Coffee packs are available in Hypermarkets, likes of Jusco, Giant & Tesco. Three...
Words: 494 - Pages: 2
...The background of the Old Town White Coffee and its performance record. Old Town at a glance. The group’s history traces back to the incorporation of White Café in 1999 when its co-founders, Mr Goh Ching Mun and Mr Tan Say Yap, formulated their own blend of 3-in-1 instant white coffee. The duo commercialized the coffee product that year with the “OLDTOWN” brand name and began exporting it to Singapore the following year. Subsequently, the company diversified into instant milk tea mixes, instant chocolate beverages and roasted coffee powder. In 2005, it decided to expand vertically into the food services industry by opening a chain of cafés encapsulating the traditional Ipoh coffee shop setting and ambience. This expansion into food services has met with success because Old town is today a regional food services company with cafés in Malaysia, Singapore, Indonesia and China. Beverage manufacturer with extensive café network. Old Town’s own manufactured products - the 3-in-1 coffee mixes and instant tea mixes, and “NANYANG” roasted coffee powder - are marketed to the retail segment under the “OLDTOWN” brand name. The beverages in the FMCG business that it produces in-house are sold in more than 7,768 retail outlets in Malaysia, 752 in Singapore, 2,870 retail outlets in Hong Kong, as well as in other countries. Meanwhile, the group’s café outlets under the retail segment operate under the brand name “OLDTOWN WHITE COFFEE” and “OLDTOWN WHITE COFFEE SIGNATURE” for the premium segment...
Words: 1896 - Pages: 8
...Introduction of Oldtown The OldTown White Coffee, OTWC (Chinese: 旧街场白咖啡) is the largest kopitiam restaurant chain in Malaysia. The headquarters is in Ipoh, Perak, Malaysia,it is a frenchaise company. Established in 1999, OldTown Berhad (“OldTown”) produce instant beverage mixes and products, in addition to operating over 180 café outlets in Malaysia OldTown is the proprietary owner of the special formulation of 3-in-1 white coffee blend, which has been permeating Malaysian households and food service industry since 1999.In 2005, OldTown expanded into the food service sector with the opening of a chain of café outlets based on the traditional Ipoh coffee shop setting and ambience under the brand name “Old Town White Coffee”.OldTown now exports its instant beverage mixes to more than 10 countries worldwide and plans to expand its café outlet network in the region. The history can be traced back to the incorporation of white cafe 1999.The core objective of OldTown is to let everyone to have a sip of Malaysian style white coffee. What is a white coffee? White coffee in US and were known as coffee with milk or cream. White coffee can also refer to a cup of instant with a dash of cold milk. But, the white coffee here means seriously under roasted coffee. The advertising that goes with it would agree with this assumption although the people selling this product will not say anything about how it is made. Because unroasted beans are extremely hard a special grinder is required...
Words: 2912 - Pages: 12
...Assignment Questions 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? Yes. What is his vision for the monastery? A new Mount Carmel in the Rocky Mountains. What is his vision for Mystic Monk Coffee? To produce packaged coffee sold to Catholic consumers at the Mystic Monk Coffee website. What is the mission of the Carmelite Monks of Wyoming? A 500-acre monastery with accommodations for 30 monks, a retreat center for lay visitors, a Gothic church, a convent for Carmelite nuns, and a hermitage presented a formidable challenge. produce a Mystick Monk website. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? Yes. Father Daniel Mary saw a vision and outline how he was going to achieve his vision. 3. What is Father Prior’s strategy for achieving his vision? He would use a $250,000 toward the purchase and $75,000 earn during the first year for coffee sales. Then the profit from the website sales will pay off the property in the future. What competitive advantage might Mystic Monk Coffee’s strategy produce? With a touch of a finger you can get it deliver to your home. Catholic religion people will purchase the coffee because of the between the two. 4. Is Mystic Monk Coffee’s strategy a money-maker? Yes. He have it make out to the point of paying off the property. What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value proposition...
Words: 1605 - Pages: 7
...Braun AG: The KF40 Coffee Machine Synopsis Braun started out as a family owned radio and small appliance company in 1921. In 1955, Dieter Rams joined the company and from then on, superior design became central to Braun’s business philosophy. Braun won many design awards for their products, and excellent product design was an ingrained part of the Braun corporate culture: “Almost any employee could tell a visitor that Braun’s values were embodied in its products, which had to have three characteristics: (a) first-class design; (b) superior quality; and (c) functions or features ahead of the competition” (Braun AG, p 5). In 1967, Braun was purchased by Gillette, a company well known for its mass-produced, mass-marketed products. For the first several years, Gillette left Braun’s product strategy untouched, but in 1980, Gillette appointed a new chairman to Braun, Lorne Waxlax. Waxlax decided a new strategy was in order for Braun. He wanted Braun to narrow their product line by getting out of cameras and hi-fi, and expand into larger consumer markets. His plan was to focus on Braun’s core technologies in personal care and small appliances, their reputation for superior design, and opportunities available in the upper end of the mass market. It appeared that this new strategy would fit well with Rams’ philosophy that good design should be available to everyone. Through the KF 40 Coffee machine project, it became clear that these two strategies were not entirely harmonious...
Words: 2125 - Pages: 9
...Nestle - Nespresso Marketing Strategic About Nestle Nestle is a Swiss multinational food and beverage company headquartered in Vevey, Swiss. Nestle’s products include baby food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. 29 of Nestle’s brands have annual sales of over 1 billion Swiss francs including Nespresso, Nescafe, Kit Kat, Smarties, Nesquik, Stouffer’s, Vittel and Maggi. Nestle has 447 factories operates in 194 countries and employs around 333,000 people. Nestle was formed in 1905 by the merger of the Anglo-Swiss Milk Company, established in 1866 by brothers George Page and Charles Page, and Farine Lactee Henri Nestle, founded in 1866 by Henri Nestle. Nestle Coffee Industry In 1985, Nestle’s coffee division was in a comfortable position regarding the overall coffee market. Long time leaders, Nestle was present and leading the mass coffee market since 1938 when it first launched it soluble coffee brand, Nescafe. Other players, such as Phillip Morris and Sara Lee, were also big multinational brands that somehow threatened Nestle leadership but that through the last two decades have not been able to achieve a threatening and sustainable growth. Early in 1980s, coffee market was losing some of its attractiveness due to the stagnation of coffee consumption. Soft drinks and fruit juices were gaining market space to coffee products and growth was being achieved through price increases...
Words: 2671 - Pages: 11
...Taryn Heiman R. Powell Strategic Management Writing Assignment 1 7 September 2015 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? a. Father Daniel Mary did in fact establish a future of the Carmelite Monks of Wyoming using his own vision. His vision consisted of creating a new monastery with 30 monks, a retreat for visitors, a Gothic church, a convent for nuns, and a hermitage called Irma Lake Ranch. As far as the vision for Mystic Monk Coffee, he wanted to expand its operations through a new brewery that would produce more coffee which would in turn, create more funds for the new monastery. The official mission of the Carmelite Monks of Wyoming was to live a life of solitude and prayer while still making profits from working. 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? b. It did appear that Father Daniel Mary had set definite objectives and performance targets for achieving his vision. 3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce? c. Father Prior’s strategy to achieve his vision was through the Mystic Monk Coffee business and achieving a profit. In order to generate more profit, Father made plans to...
Words: 565 - Pages: 3
...RMIT International University Vietnam Bachelor of Commerce Program Assignment Cover Page SERVICE AUDIT REPORT SERVICE AUDIT REPORT Executive summary This report will provide analysis about Lygon’s service and also recommendations to solves limitations and weakness of that service through apply theory and knowledge of service quality courses. In the first part, background information about Lygon service is presented. Lygon café is a restaurant established in 2004 at RMIT Vietnam in Ho Chi Minh City. It provides eating experience for customers includes RMIT’s staff, teachers and also students. It face to four competitors located at RMIT VN involve Highland Coffee, Bobby Café, Global Café and Shabu Sushi. The average revenue is above VND 100 million in month and decrease on Tet or semester break. Similar to Shabu Sushi, Lygon stays on high performance and price on positioning map. In the second part, through blueprint chart, processes will be displays clearly to help reader more understand. Then, based on this chart, failing and waiting point will be analyzed to find way to solve by using poka-yoke. Next, analyze current strategies Lygon uses to manage capacity and demand. Also, some limitations exist in those areas. The main problem is that capacity excess demand because Lygon does not provide effective promotion to attract customer buy more. Moving to look at how Russell's model, the restaurant tries to create relaxing feeling to customer though less features, greener...
Words: 4105 - Pages: 17
...Commercial Campaign Review Project Commercials are created to get a company’s product recognized for present or future use. They’re many different kinds of commercials, some are created to make you hungry, help with pain, offer healthier food for your dogs, and especially to make your kids beg you for toys they see on the television. Commercials are the most effective marketing technique as far as getting a product recognized and publicly known. I personally love funny commercials and the ones I have decided to talk about have made me laugh and have left an impression in my mind of their products. The first commercial I am reviewing looks like it takes place in 1950’s, it edgy, different and funny. Progressive Insurance commercials have had a few funny ad campaigns, and this one is no different. Taking place in a time when women were the ‘stay at home moms’ and the fathers were the breadwinners, this commercial takes it another step and criticizes a women who’s trying to take matters in her own hands by price checking other companies to try and save money. As she talks a Man keeps interrupting her as to why she isn’t cooking or taking care of the kids, while she tries to put him in his place, the commercial ends with the man asking where her husband was? I didn’t grow up in the 50’s, so I could see how an older generation could be affected by this Ad. However I was not, it’s a witty commercial that makes me think about how things use to be. Progressive is a huge corporate...
Words: 1304 - Pages: 6
...Keurig Case Study I. Overview Meaning excellence in Dutch, Keurig, was founded in 1990 by Peter Dragone and John Sylvan. The founders were on a highly caffeinated mission to completely alter the coffee industry with the underlying belief that coffee should be served fresh by the cup. They wanted to bring the gourmet coffeehouse experience to both the home and the office. Dragone and Sylvan wished to not only make this possible, but to do so in a satisfying, convenient and efficient way. In 1998, Keurig released their first single-serve brewing coffee machine. The machine could also serve a cup of hot tea or hot cocoa. In 2006, Keurig merged with Green Mountain Coffee Roasters (GMCR), which would later lead Keurig to becoming a world-wide industry leader in single-cup brewing technology. Since, Keurig has strived to innovate with new brewing technologies and expand their flavor selection. The barrier to entry in this market is relatively low and Keurig is most definitely not alone. Keurig’s competitors include Starbucks, Proctor & Gamble and Nestle. Success in the single-serve coffee market is determined by the ability of a company to provide efficiency, quality and array of choices to consumers. These three factors are of utmost importance due to the high cost of using a single serve machine. The initial machine is expensive as are the coffee K-cups or pods. Aside from high costs, Keurig has remained on top while exemplifying socially responsible business practices...
Words: 1409 - Pages: 6