...1.0 INTRODUCTION 1. Starbuck is a coffee Shop and a largest coffee shop in the worlds based in Seattle, Washington, USA. Starbucks starts in Seattle in 1971. Three friends, Jerry Baldwin, Zev Siegl, and Gordon Bowker, who all had a passion for fresh coffee, opened a small shop and began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories. Starbucks is the leading specialty coffee retailer in the nation, with over 5,000 locations in 22 international markets. The Starbucks ensuring the extraordinary potential of coffee is discovered , revealed and delivered- helping to bring great pleasure to millions of people each day. 2. Old Town White Coffee, founded in 1999, made history when the company became the first, the pioneer white coffee producer to manufacture and launch the famous Malaysia Ipoh White coffee as a 3in1 instant Blend. Old town White Coffee 3in1 classic together with the original recipe from 1958 spearheaded a breakthrough in the coffee industry. The company single-handedly captured the original authentic taste of an otherwise localized white coffee, turning in into a mobile commodity a fast moving consumer good (FMCG), capturing the South East Asia market. 1. STARBUCK 2.1 LOGO, VISION & MISSION [pic] Starbucks logo designed by Terry Heckler of Heckler Associates .New Starbucks logo will be displayed on the product starting...
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...1. Market segment means breaking down a large market into subgroups or sections that are likely to respond to products in a different ways. 2. The advantages for Sony in identifying and targeting specific market segments are that they are able to identify specific groups from within a larger market. Through market segmentation, they are able to see how different subgroups of the market respond to their product. Sony will then be able to see which segments are least profitable and then focus on the segments that are contributing more profit towards their product. After identifying their market segments, Sony will be able to shift its resources to the most productive segments so that they can create something better for their consumers. For example, one of the most popular products that have been produced by Sony is the PlayStation, and even until today the PlayStation is still one of the hottest products in the game industry. Sony identified their market segmentation for PlayStation by using the most advance technology to appeal to their customers. Through different subgroups, Sony found the most productive segments that responds to their PlayStation are people who like to be updated with the latest technology, especially men from the age of 15 to 30. After identifying their market segmentation, Sony then shift its resources so that they can fully utilized their resources and reach this market by making games that are attractive to mans of those age such as shooting game...
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...Introduction of Old Town White Coffee The history of “Old Town” can be traced back to the incorporation of White Café in 1999, with the intention to provide quality white coffee to Malaysian household and the food services industry, the co-founders and executive directors, MrGohChingMun and Mr Tan Say Yap formulated their own blend of 3-in-1 instant White Coffee and commenced manufacturing in 1999. It is have more than 10 years of experience in the coffee beverage industry, both co-founders were instrument in the growth of the “Old Town” group of companies. In 1999, “Old Town” were successfully commercialized our instant 3-in-1 coffee mix under the “Old Town” brand name for the retail sector. As at 31 October 2009, “Old Town” 3-in-1 instant coffee mix was sold in approximately 1,348 retail outlets nationwide in Malaysia, approximately 550 retail outlets in Singapore and approximately 2,100 retail outlets in Hong Kong. In 2000, “Old Town” commenced the first export of the “OLDTOWN’ brand of 3-in-1 instant coffee mix to Singapore. In 2001, the white café marketing commenced operations as the marketing arm for our Group’s beverage product. During the same years, we also expanded our product line to include different variations of our instant coffee mix and have also expanded our export markets to Hong Kong for our instant coffee mix. 24th March 2011 Product excellence award – Industry Excellence Award “Old Town” white coffee also awarded to be the winner of product...
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...OldTown White Coffee, OTWC (Chinese: 旧街场白咖啡) is the largest kopitiam restaurant chain in Malaysia. The headquarters is in Ipoh, Perak, Malaysia,it is a frenchaise company. Established in 1999, OldTown Berhad (“OldTown”) produce instant beverage mixes and products, in addition to operating over 180 café outlets in Malaysia OldTown is the proprietary owner of the special formulation of 3-in-1 white coffee blend, which has been permeating Malaysian households and food service industry since 1999.In 2005, OldTown expanded into the food service sector with the opening of a chain of café outlets based on the traditional Ipoh coffee shop setting and ambience under the brand name “Old Town White Coffee”.OldTown now exports its instant beverage mixes to more than 10 countries worldwide and plans to expand its café outlet network in the region. The history can be traced back to the incorporation of white cafe 1999.The core objective of OldTown is to let everyone to have a sip of Malaysian style white coffee. What is a white coffee? White coffee in US and were known as coffee with milk or cream. White coffee can also refer to a cup of instant with a dash of cold milk. But, the white coffee here means seriously under roasted coffee. The advertising that goes with it would agree with this assumption although the people selling this product will not say anything about how it is made. Because unroasted beans are extremely hard a special grinder is required to grind the coffee. White coffee...
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...The background of the Old Town White Coffee and its performance record. Old Town at a glance. The group’s history traces back to the incorporation of White Café in 1999 when its co-founders, Mr Goh Ching Mun and Mr Tan Say Yap, formulated their own blend of 3-in-1 instant white coffee. The duo commercialized the coffee product that year with the “OLDTOWN” brand name and began exporting it to Singapore the following year. Subsequently, the company diversified into instant milk tea mixes, instant chocolate beverages and roasted coffee powder. In 2005, it decided to expand vertically into the food services industry by opening a chain of cafés encapsulating the traditional Ipoh coffee shop setting and ambience. This expansion into food services has met with success because Old town is today a regional food services company with cafés in Malaysia, Singapore, Indonesia and China. Beverage manufacturer with extensive café network. Old Town’s own manufactured products - the 3-in-1 coffee mixes and instant tea mixes, and “NANYANG” roasted coffee powder - are marketed to the retail segment under the “OLDTOWN” brand name. The beverages in the FMCG business that it produces in-house are sold in more than 7,768 retail outlets in Malaysia, 752 in Singapore, 2,870 retail outlets in Hong Kong, as well as in other countries. Meanwhile, the group’s café outlets under the retail segment operate under the brand name “OLDTOWN WHITE COFFEE” and “OLDTOWN WHITE COFFEE SIGNATURE” for the premium segment...
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...and services. In OldTown White Coffee, the product refers to local foods and products offered to consumers. OldTown White Coffee used its own uniquely Malaysian taste (the authentic Ipoh White Coffee) to introduce a product to the market in Malaysia. In Malaysia, the OldTown White Coffee set its base at Ipoh, Perak. In mere time span of 5 years, OldTown White Coffee has grown up to over 176 outlets since the first outlet in 2005 in Malaysia. OldTown White Coffee has became the first largest kopitiam restaurant chain in Malaysia OldTown White Coffee‟s products include tangible elements. Tangible elements are the things that customers are able to see, touch, feel, taste, and smell. These all tangible elements OldTown White Coffee were done as perfectly and completely. To satisfy the palate of local population in country, OldTown White Coffee uses the localized version of its product. In other words, OldTown Coffee offers local foods and meals in Malaysia. For example, the meals included Nasi Lemak Special, Prawn Noodles, Kaya or Butter Toast and Asam Laksa. While, hot and cold beverages included, Hazelnut White Coffee, Old Town White Coffee Signature Freeze, Old Town White Coffee, and Old Town Nanyang O. With the intention to provide quality white coffee to Malaysian households, its founders formulated their own blend of 3-in-1 instant white coffee and commenced manufacturing in 1999. Finally, they successfully commercialized the instant 3-in-1 white coffee mix under the „OldTown‟...
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...History OldTown White Coffee’s history can be traced back to the incorporation of White Café in 1999, with the intention to provide quality white coffee to Malaysian households and the food services industry. Its founders formulated their own blend of 3-in-1 instant white coffee and commenced manufacturing in 1999. The same year, they successfully commercialised the instant 3-in-1 coffee mix under the ‘OldTown’ brand name for the retail sector. By end of 2009, the OldTown 3-in-1 instant coffee mix was sold at 1,348 retail outlets in Malaysia, 550 retail outlets in Singapore and 2,100 retail outlets in Hong Kong. In 2005, it expanded vertically into the food services sector by opening a chain of café outlets based on the traditional Ipoh coffee shop setting and ambience under the ‘OldTown White Coffee’ brand name. Since the opening of its first café outlet in Ipoh in 2005, its chain of café outlets has expanded to around 160 café outlets in Malaysia and Singapore. This includes fully and partially owned, and franchised café outlets. The management has successfully mixed tradition with modern conveniences, revamped and revived the traditional café concept into a successful working model with outlets conveniently located and easily accessible to customers. http://www.bfsmagazine.com.my/index.php?option=com_content&view=article&id=165:oldtown-white-coffee&catid=88:food-and-beverage&Itemid=678 History of Oldtown White Coffee Established in 1999, the co-founders...
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...the four elements plays an important role in the success of the marketing plan. Product Strategy Product can define as goods and services or ideas offered to customers. A product can be classified as tangible and intangible. Old Town White Coffee (OTWC) shop offers a wide variety of products their customers. The key product OTWC shop focuses is the coffee product line. They offer 3 different coffee classes which are Old Town White Coffee 3 in 1 blend, Nan yang White Coffee O and simple pure white coffee ready to drink product. There are different flavours of instant 3-in-1 white coffee mix found in the market. For instance, Old Town White Coffee 3-in-1, OldTown White Coffee 3-in-1 Ice Cold, Old Town White Coffee 3-in-1 Hazelnut, and Old Town White Milk Tea 3-in-1. The white coffee is originates from Ipoh, Malaysia. They serve the true and fresh product to the customers and make sure all the customers feel the best taste from the white coffee. The food line of products has local, classic and sweet delights alongside hot and cold beverages. Classic dishes are for the customers who need a normal component meal such as ‘Chicken Hor Fun’, ‘Rendang Chicken Rice’, ‘Nasi Lemak’ special and others. Local flavours and Sweet delights include ‘Old Town Homemade Sticky Rice’, ‘Kaya Butter Toast’, ‘Savoury starter’, ‘Signature toast’, desserts and so on. Beverages included the...
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...cities for Old Town include Johor (14 outlets), Penang (14 outlets) and Perak (10 outlets). White Café Sdn Bhd, a subsidiary of Old Town Berhad, will bear the construction costs of a new manufacturing facility in Ipoh. The purpose of building a new facility is to increase its manufacturing operations capacity five-fold, and centralize its manufacturing operations to increase efficiency. It will cost RM37 million. The company will use cash from the initial public offering, bank borrowings and internally generated funds to finance the project. The factory is expected to be completed in the third quarter of 2012. The company plans to expand its number of cafés in Malaysia. It also plans to expand its outlets in Singapore (2012: nine outlets) and Indonesia (2012: two outlets). The company has reached the tipping point in terms of expansion, and looked to the initial public offering to gather more funds for its future plans. The company achieved double-digit growth in terms of revenue between 2007 and 2012, but has been slowing down as the size of the company and its operations increase. Usage of its own coffee brand in the Old Town outlets from its commencement was a good strategic move by the company. It is expected to grow steadily for the next few years, by increasing the number of outlets locally and abroad, and increasing the coverage of the country to export its instant products. Cost Focus Comparative to traditional coffee shops, Old Town White Coffee positions...
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...“Hospitality means satisfy a guest’s need for shelter and lodging and those which provide their patrons with food and beverages.” (Chon and Sparrowe, 1995, p. 3) It is a relationship between a guest and a host. Hospitality always refers to the hospitality industry likes hotels, restaurants, resorts, clubs and any other else. The hospitality industry has become one of the biggest industries in the world. A hospitality service is an intangible factor in the hospitality industry. It is what the host given to the guest for their needs. It is the important part in hospitality industry. “Standardization refers to the situation where uniformity is achieved either in outputs (products or services) and / or in the processes that produce such outputs.” (Taylor, 2000, p. 51) It is using the same ingredients, recipes, prices, and etc. In the setting of customer service, standardization is the processes making the organizations to focus their attention in provide a great customer service. It is satisfying the customer expectations and needs. The motivation for standardization comes from a number of sources. “These include the aspiration for reducing costs and improving reliability of systems. By promising that reliable and interoperable standard exists, it is possible to dodge being locked into specific vendor’s products and ensure healthy race to improve quality, reduce costs, and guarantee reliability of supply.” (Ratha and Govindaraju, 2008, p. 473) I am agree with the statement that standardization...
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...8/14/13 OLDTOWN White Coffee - Our Business Company Profile Investor Relation Social Responsibility Our Laurels News Business Opportunity Join Us Contact Us Franchising International Licensing outlets in Hong Kong. In 2000, we commenced our first export of the ‘OLDTOWN’ brand of 3-in-1 instant coffee mix to Singapore. In 2001, our subsidiary, White Cafe Marketing commenced operations as the marketing arm for our Group’s beverage products. During the same year, we also expanded our product line to include different variations of our instant coffee mix and have also expanded our export markets to Hong Kong for our instant coffee mix. In year 2002, White Cafe obtained a HALAL certification from the Islamic Religious Department of Perak for the Group’s beverages. This is part of our Group’s intentions, which is to produce our beverages in accordance with the Islamic law. In the same year, we successfully expanded our nationwide retail distribution of our 3-in-1 instant coffee mix to cover East and West Malaysia through major hypermarkets and supermarkets. In 2003, we also successfully commercialised our own formulated blend of 3-in-1 instant milk tea for the retail market under the ‘OLDTOWN’ brand name. Site Map | Find a Store In view of expanding our manufacturing activities, we incorporated Gongga Food in 2003 and commenced operations in 2004 manufacturing roasted coffee powder for the food services sector using the Group’s proprietary bean roasting process. We distributed...
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...macro-environmental factors into consideration, so that the strategy formulation process will be as sensitive to current and future environmental factors as possible.” (Business Mate.org,2010) 2.0 Introduction 2.1 History The coffee tree café, the only place with traditional brew authentic white coffee of Ipoh, is the leading Malaysia food restaurant in Malaysia with a rapidly developing consumer brand and growing customer base. Our café was founded by a group of young people who hold the warm heart to publicize the traditional Malaysia food and coffee. Our first outlet established in KLCC of Kuala Lumpur on 25, Oct 1999. Then we soon open chain shops in Penang, Melaka, Genting, Kuching, Kota Kinabalu and other major cities of Malaysia. Now, over 12 years, The coffee tree café has grown into one of the largest family run coffee and traditional food companies in Malaysia. Along the way, our café, The coffee tree café, had become the model for a successful coffee and traditional food company. 2.2 Product range In our restaurant, we offer Malaysia traditional food and drinks. Our café open for 24 hours and offer breakfast, lunch, afternoon tea, and dinner. * Coffee: * Ipoh Original White Coffee including Ipoh Town enrich...
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...Ah Huat White Coffee – Integrated Marketing Communication Plan Content Page 1. Background Research & Analysis…………………………………………………………………………………......3 2.1 Background of Ah Huat White Coffee…………………………………………….…………….………..….3 2.2 Internal Research & Analysis…………………………………………………………………………………3 2.3 External Research & Analysis.…………………………………......................................................................4 2.4 Consumer Behavior Analysis…………………………………………………………………………………5 2.5 Competitive Analysis…………………………………………………………………………………………6 2.6 Current Brand Item Evaluation……………………………………………………………………………….7 2. SWOT Analysis………………………………………………………………………………………………………...8 3. Key Marketing Problem or Opportunity……………………………………………………………………………….9 4. Marketing Objectives…………………………………………………………………………………………………..9 5.7 Sales, Profit & Market Share…………………………………………………………………………………9 5.8 Enhance Brand Image & Attitude …………………………….……………………………………………...9 5.9 Communication Benefits……………………………………………..………………………….………........9 5.10 Achieve Top of Mind Awareness ……………….……………………………………………….………….10 5. Communication Objectives…………………………………………………………………………………………...10 6.11 Category Need……………………………………………………………………………………………….10 6.12 Brand Awareness……………………………………………………………………………………………10 6.13 Brand Attitude & Preference……………………………………………………………..………………….11 6.14 Brand Purchase/Action Intention ……………………………………………………………………….....
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...JULY 6 — OldTown Bhd is a home-grown proprietor involved in the white coffee business that also operates with an extensive chain of cafes in Malaysia. The group has a total of 182 café outlets in Malaysia, Singapore and Indonesia. It also distributes its coffee and other beverage products particularly in Malaysia, Singapore and Hong Kong although its products are also marketed worldwide. It plans to grow its chain of outlets by 15 per cent this year and ramp up production capacity of its beverage products by 500 per cent by 2013. While a reputable brand name, OldTown will continue to face stiff competition and rising costs. We value OldTown at RM1.34 pegged to 12.5x FY11 EPS. White coffee legacy Inspired to provide quality white coffee to Malaysians, the group’s founders Go Ching Mun and Tan Say Yap created their own instant white coffee formula in 1999. The duo established their manufacturing operations in the same year under the “Oldtown” brand name and in 2005, expanded vertically into the food services segment under the “Old Town White Coffee” brand name. Today, the group has 171 café outlets in Malaysia, 9 cafés in Singapore and 2 in Indonesia. OldTown started manufacturing its own blend of 3-in-1 instant white coffee in 1999 and later expanded its product line to include variations of its instant coffee mix. Within a decade, its products were distributed nationwide and successfully commercialized in more than 10 overseas markets. OldTown expanded...
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...CONSUMER FOODSERVICE IN MALAYSIA Euromonitor International October 2012 CONSUMER FOODSERVICE IN MALAYSIA Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Malaysians Spend More on Foodservice .................................................................................. 1 Increases in Prices Hit Consumers ........................................................................................... 1 Multinational Brands Maintain the Top Positions, But Local Companies Progress Well ........... 1 Increasing Trend of Dining Out ................................................................................................. 1 Positive Outlook for Multinational and Local Foodservice Companies...................................... 2 Key Trends and Developments .................................................................................................... 2 Rising Prices Affect Consumer Confidence .............................................................................. 2 Government and Private Sector Inject Growth Into Foodservice .............................................. 3 Healthier Choices for Consumers in Restaurants ..................................................................... 5 Foodservice Companies Compete for Customers Through Online Coupon Giveaways........... 6 Tackling Halal Issues in 2011 ....................
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