...DOAN NGOC HA DEMAND CREATION OF ONLINE SERVICES FOR B2B AND CONSUMER MARKET – FOOD DELIVERY IN VIETNAM Master of Science Thesis Prof. Olavi Uusitalo has been appointed as the examiner at the Council Meeting of the Faculty of Business and Technology Management on January 9th, 2013. ABSTRACT TAMPERE UNIVERSITY OF TECHNOLOGY Master’s Degree Programme in Business and Technology Management DOAN NGOC, HA: Demand creation of online services for B2B and consumer market – Food delivery in Vietnam Master of Science Thesis, 75 pages, 4 appendices (4 pages) January 2013 Major: Industrial management Examiner(s): Professor Olavi Uusitalo Keywords: online service, customer demand, B2B and consumer market, online marketing, food delivery The evolution of the Internet and the dynamic of the economy nowadays have created opportunities for young companies to enter the online market. The source of these opportunities comes from the changes of customer behavior as they get used to the digital world. New Internet-based products and services are created to offer more and more benefits to customers. Interestingly, the dynamic of the market does not only come from the changes of customer behavior but also from the fast development of technology and innovative ideas. Successful products and services even shape the behavior of customer in using Internet. It can listed here the famous examples of Amazon in changing online purchasing behavior of customer or Facebook in changing the way people communicate...
Words: 28772 - Pages: 116
...Granite City Role Differentiation At Granite City we monitored a few different roles being taken. First was the hostess stand, we identified 3 different hostesses who supported each other in various fashions. One was answering the phone and working the seating chart. The other two were taking turns seating customers. Both of these two people would talk to the customers as they walked to their seats trying to make them feel comfortable. Once they seated them they would go back to the host table and seat some more guests. If there was no one they would walk around and help where needed. We did see one that was washing windows and cleaning tables. The Wait staff was approximately 12 strong. They were very polite and friendly. They help each other out. One waitress came to our table and informed us she was helping our waitress out and would take our drink orders. Then our waitress came and introduced herself. During the time our waitress was not busy she also assisted other wait staff and help in the prepping area in the kitchen. The wait staff was always active - we had many of them come by to ask if we needed anything. The wait staff seemed to support one another and balance out when certain staff was too busy. We saw many tables get assistance from different wait staff. Their actions indicated they had a great team atmosphere. In the Kitchen there were 6 cooks. The cooks worked feverously to get things made and prepared for the wait staff....
Words: 543 - Pages: 3
...Sainsbury’s is the biggest food retailer. Sainsbury's supermarkets has approximately 138,000 employees, of which 70% is a part-time job, 30% were full-time jobs. 58% of the employees are a women.Sainsbury supermarket provides more than 23,000 items, of which 40% is the commodity is Sainsbury supermarket own brands. In addition to large-scale high-quality food and vegetables products, many stores also increased the toast, cooked food, meat and fish counter, deli, coffee shop, restaurant and petrol station. Today, principles and values of the founders continue to guide the company's direction--by providing customers with quality products, excellent service and thoughtful attention and makes it preferred customers shopping to Sainsbury supermarkets. Analysis of Sainsbury’s will be discussed by the characteristics of services, consumer buying behaviour, and service quality by using some academic model. 2. The Characteristics of Services Figure 2: Scale of Market Entities Source: Shostack, 1977 The scale of market entities classified different products into tangible dominant and intangible dominant which include pure tangible goods, tangible goods with accompanying service, service with accompanying goods and service and pure service. It shows goods-services continuum that most products contain both goods and services in real life (see Figure 2). Sainsbury sells products which combine goods and services. In addition, the characteristics of its services have effects on Sainsbury’s’...
Words: 3382 - Pages: 14
...Kudler Fine Foods Marketing Research Shakila Fryer MKT/421 r12 University of Phoenix May 11, 2012 Kudler Fine Foods Marketing Research Developing an effective marketing strategy is very important for Kudler Fine Foods (KFF) to succeed in today’s changing economy. To create an effective marketing strategy, careful research of competitor intelligence and future economic growth is applied to eliminate barriers in expanding services and improve customer satisfaction. Kudler Fine Foods continually generate exceptional customer service while providing gourmet groceries for their target market; but additional research is required to successfully maintain customer loyalty while reaching the organization’s future objectives. History of Kudler Fine Foods Kathy Kudler opened her first Kudler Fine Foods gourmet grocery market in 1998. In search of high-end consumers and the necessity of gourmet foods, Kathy decided place this market in La Jolla, California ("Kudler Fine Foods", 2012.) This establishment has created a need for consumers in this area to desire and crave gourmet foods. By generating a necessity for gourmet foods, Kudler Fine Foods created a marketing mix that has allowed her to incorporate more stores in the surrounding areas. Kudler Fine Foods provide fine meats, produce, cheeses, and wines to those consumers in search for delicate organic produce. In providing this culinary experience Kudler Fine Foods hopes to provide premiere gourmet grocery stores to...
Words: 1215 - Pages: 5
...| | Consumer Behavior Keller Graduate School Of ManagementProfessor Kissi PeprahBenchawan SomroupJiraporn BenjapornpaisitNichamon Moramat | | | Consumer Behavior Course Project: Enthaice Thai Restaurant. 1. Marketing Analysis: * Company; Enthaice restaurant is the food establishment start up Thai restaurant in NYC. It will be located in Upper East Side, Manhattan, and NYC area. It will serve authentic traditional Thai food, providing the best experience at a reasonable price and great environment. Enthaice is the name which played by word from “entice” which refer to attractive surrounding or arousing hope and desire. The name was create for a strong brand recognition and set the restaurant apart from other competitive restaurants around the areas Enthaice is a convenient restaurant on third Avenue corner of 90th St. The restaurant is serving an authentic Thai food, wine, and beer. It will offer a modern décor and electric light in the relax environment. It will be a small warm Thai place around 30 seats. The dining room will decorate by black panel and white letter tile the other side and the wood panel in the middle. The room will be romantic set up in the dark light with candle and electric light color that can change different colors every day. Enthaice’s concept is simple and warmed with care. It will provide the perfect place to enjoy a Thai cuisine. It will offer delivery, catering, and private party. - Consumers: Target Audiences ...
Words: 3630 - Pages: 15
...papers School of Hospitality Management and Tourism 2011 Trends in the Food and Beverage Sector of the Hospitality Industry Detta Melia Dublin Institute of Technology, detta.melia@dit.ie Follow this and additional works at: http://arrow.dit.ie/tfschmtcon Recommended Citation Melia, D.:Trends in the Food and Beverage Sector of the Hospitality Industry. EuroCHRIE Conference, Dubrovnik, Croatia, October 2011. This Conference Paper is brought to you for free and open access by the School of Hospitality Management and Tourism at ARROW@DIT. It has been accepted for inclusion in Conference papers by an authorized administrator of ARROW@DIT. For more information, please contact yvonne.desmond@dit.ie, arrow.admin@dit.ie. This work is licensed under a Creative Commons AttributionNoncommercial-Share Alike 3.0 License Paper Title: TRENDS IN THE FOOD AND BEVERAGE SECTOR OF THE HOSPITALITY INDUSTRY Detta M. Melia School of Hospitality Management and Tourism Dublin Institute of Technology Cathal Brugha Street Dublin 1 Detta.melia@dit.ie Key Words: Trends, Food and Beverage Sector, Hospitality Industry, Drivers for Success 1 Abstract The hospitality sector in Ireland represents an important part of the tourism industry and comprises hotels, restaurants, pubs and clubs, guesthouses and self-catering operations. The largest component within the Irish hospitality sector is hotels. In addition to hotels, food and beverage operations comprise a significant proportion of the industry....
Words: 5054 - Pages: 21
...characteristic of a specific region, climate and industries (Elliot, Rundle-Thiele and Waller 2010). J-Bento is located in Victoria Park which is urban area; hence, most of their consumers are people who live in and around that area such as Victoria Park, Canning, East Perth, Perth and Wilson. So people who live in sub-urban area for example East Fremantle and Fremantle will not know about J-Bento. Therefore, J-Bento Restaurant can promote their business by offering flyers and through social media such as Face book, Blog, and Twitter so that people in sub-urban area can notice and try it out. 5.2. Customer Expectations and Perceived Benefits Consumers often measure the risks and attributes and create expectations about the performance of the chosen product and services (Lovelock, Patterson &Wirtz 2011). Every consumer has different demand for their life, so they also have different expectation. In this case, the target market come to J-Bento restaurant because it is located in Victoria Park where is near schools such as Curtin University and Canning College and offices. When the target markets would like to purchase their lunch, they will expect it to be fast and taste good. Therefore, J-Bento can be a good place where is very convenient for students, working person. They can have fast and fresh food for their lunch or enjoy their meal with their...
Words: 1598 - Pages: 7
...INTRODUCTION In this report we assess whether an M&S Simply Food convenience store would be profitable when located in Complex Desjardins, Montreal. In the U.K. Simply Food possess a strong brand image and wide-variety of products that emphasize quality. Although considered more expensive than competing stores To see if the chain will have the same level of success in Montreal, we first analyzed the fundamentals and competitive landscape of the industry. Once a gap in the market was identified, we used quantitative research practices to examine each of the marketing mix factors involved in establishing the store. Our findings will indicate whether the location and consumer pool under consideration will RESEARCH OBJECTIVES * Identify the M&S Simply Food products and services, and the factors that drive the chain’s success in the U.K. * Analyze the market fundamentals of the convenience store sector in Montreal, and identify whether a market gap for quality, high-end stores such as M&S Simply food exists * Assess whether M&S Simply Food will be profitable in Complex Desjardins based on the following factor: (i) Location (ii) Consumer Demographic (iii) Consumer Preferences (iv) Competition & Pricing * Propose key operating and marketing strategies to ensure the success of M&S Simply food in Complex Desjardins. METHODOLOGY Industry Knowledge Exploratory research was employed to gain understanding of the U...
Words: 3733 - Pages: 15
...107- 124 Exploring Consumer Behavior in the Context of Fast Food Industry in Dhaka City Nadia Farhana* and Shohana Islam** People in the Indian subcontinent have long been known for the delicious foodstuffs they prepare, serve, and eat. Times gone by suggest that they have used up a lot of their time, energy, and wealth to arrange their meals. But with the turn of the century, and changes in the socio-economic shape of the country, the scenario has changed; and people in Bangladesh, particularly busy city dwellers, now a day don’t seem to be having that much time, and energy, if not wealth, available to devote them for such passion for eating. A number of eating out facilities particularly fast food chains came up to cater to this lucrative market. Assuming from the cultural background of people being keen on eating; in this research we have explored the overall consumers’ behavior towards fast food restaurants in Dhaka city. More particularly, our findings reveal that we have found out the relationship of customers’ attributes related perception, quality and value related perception and convenience related perception with income, age and overall customer service for fast food restaurants. Quality and value related perception is influenced by income. There is a relationship of attributes related perception and quality and value related perception with overall customer service. Moreover people are loyal to have their food in their favorite fast food restaurants in terms of...
Words: 6137 - Pages: 25
...Segmentation and Product Positioning - Wholesome Goodness Foods Wholesome Goodness Foods (WGF) is a local manufacturer of Organic Pasta sauces in Northern Virginia, Maryland, and Washington D.C Business market. With the Strategic Mission to provide healthy alternatives for a better life style, Wholesome Goodness Foods Organic Pasta Sauce will cater to the rapidly growing customer base and demand for organic healthy food choices. The product line will include traditional flavors such as Marinara Pasta Sauce, Tomato & Herb Pasta Sauce, Four Cheese Pasta Sauce and Garlic Roasted Pasta Sauce. Wholesome Goodness Foods is introduced to the local market through Giant of Landover as a local vendor. Wholesome Goodness Organic Pasta Sauce will indulge a pasta experience for individuals as well as families with discretionary income by providing high quality products that is healthy and organic at a reasonable price, delightful tasteful and providing industry-benchmark customer service in the Giant Food stores by in-store consumer liaisons. These liaisons will provide product tastings as well as educate consumers on healthy food options. Marketing Objectives The marketing objectives for Wholesome Goodness Foods are as follows: 1. Maintain a positive, consistent growth of 5% in sales each month. 2. Generate at least 15,000 units in sales per month. 3. Engage new consumers every day, educate them and create a loyal consumer base. 4. Increase Market Share Strategy of 2% per year...
Words: 1283 - Pages: 6
...Healthy By Nature Marketing Strategy Report Prepared by Rosanne Critelli – 992342X For Ms. Janet Bradley 1 Madeup Street Melbourne VIC 3000 Australia 9/25/2013 Page |1 Executive Summary The purpose of this report is to conduct a market analysis and propose a market strategy for Ms Janet Bradley to assist her in establishing a new fast food chain Healthy By Nature, which be centred around providing nutritional, low calorie food to its customers. The first step undertaken in conducting the market analysis was to analyse and determine the behaviours and characteristics of consumers who purchase both fast and low calorie foods. The microenvironment surrounding the market was then considered and potential suppliers, intermediaries, publics and direct and indirect competitors were analysed and identified. An analysis was then undertaken of the macroenvironment and factors and trends relating to the demographic, economic, natural, political, and cultural factors were considered and identified. The findings from the market analysis concluded that the target market for Ms Bradley’s new business was likely to include single professionals, parents with children aged between 5 and 12 years, and adults aged between 45 and 54 years. The direct competitors were considered to be Boost Juice, Subway and Nando’s and the indirect competitors, McDonald’s, Domino’s Pizza and Woolworths. A marketing strategy was prepared which identified three target market segments and characteristics of each...
Words: 4604 - Pages: 19
...affecting brand food products about two major food industries i.e. Mc-Donald’s and Kentucky Fried Chicken (KFC). Factors included were taste and quality of product, price of product, delivery of product, availability of product, environment of restaurant, staff of behavior and value for money. A pre design questionnaire was used to collect relevant data about these two food industries. The study found that the product of KFC were relatively better as compared to that of Mc-Donald’s in most of the traits studied especially in Taste and quality of food, price of product, staff behavior, delivery of product, and environment of the restaurant. Key words: Brand Preference, McDonalds, KFC Restaurants are becoming an important part in an industry system, providing services to people away from home in the form of foods. In view of this many forms took place and one break through is fast food restaurants. Factors effecting…. Fast food was a breakthrough from traditional catering method and standards fast food has their own benefits which their consumers perceive. Because of which they patronize their selection. Such benefits were rated on different variables shown in figure below. Perception regarding such benefits may be formed by word of mouth communication, exposure to promotion from restaurants, previous experiences and other sources perception may vary from culture to culture. Fact is that while forming marketing strategies one should be aware of consumer perception and...
Words: 4019 - Pages: 17
...Korean Food, especially the Korean BBQ Buffet Restaurant. Now it is in the Growth stage as there are some Korean Restaurant exist, more competition and different types of Korean Food are provided. There are a growing trend of Korean Food. Korean Food Buffet commenced in 1993, its awareness rapidly increase. There are some chain restaurant like Han-yang Won and Hon Wo Korean Restaurant, they have 5 to 6 branches separately. Their target market is middle price $200 per person for dinner on Korean buffet. And there are some small Korean food restaurant, aim for high class consumer and do not provide the Korean buffet. There are no company absolutely dominate the market. The major consumer is the young people, through the observation found that they are seek a suitable location for gathering and relaxing. So Maxim decide to use its comparative advantage on food business and launch a new business line─Korean Food Restaurant but more focus on Korean Food Buffet. Maxim would like to launch a chain of Korean Buffet Restaurant, the major competitors of Korean BBQ buffet is Han-yang Won and Hon Wo Korean Food while in the Korean Hot Pot (Budae jjigae部隊鍋), it face the competition of K-Pot. There are 6 branches of Han-yang Won Korean Food and opened for 20 years, one of the most well-known restaurant on Korean BBQ Buffet. People prefer to go as they can use reasonable price to enjoy the Korean BBQ dinner buffet (contain desserts), the fees is HKD200 (include 10 % service charges)...
Words: 2789 - Pages: 12
...Description of Harvest Local Foods concept: Harvest Local foods which is located in Philadelphia was founded in 2006. Their main aim is to promote healthy living among their consumers. Their company mission is to promote and educate consumers about the benefits of eating fresh locally grown organic food products. The Harvest Local foods currently have only one branch which is currently located in Lansdowne, Philadelphia. Their commitment to promote healthier lifestyle would work well if they open additional branches to make sure that their consumers get the full benefit of consuming organic food products. They work with more than 50 local farmers from both Philadelphia and New Jersey to make their mission statement a reality. There are...
Words: 1207 - Pages: 5
...Differentiating Between Market Structures in Kudler Kudler Fine Foods is a company that has an unparallel dedication when making the best of products and services available to their consumers. The main goal of Kudler Fine Foods owner Kathy Kudler was to have a high consumer satisfaction rate when her business was first opened. Currently, Kudler Fine Foods has three store locations in California and has a goal to expand the company further. Recently Kudler Fine Foods has taken on successful marketing strategies that have placed the company in a higher profit bracket. Kudler Fine Foods does not allow its consumers to purchase their products without first giving their customers great information about the quality and availability of the products they are buying from the company. In this paper I will talk about the market that surrounds Kudler Fine Foods, the company’s competitive strategies, its strengths and weaknesses. I also will be researching the marketing structure in which Kudler Fine Foods operates. Kudler Fine Foods can be looked at as a booming business that specializes in specialty foods and food services that always meet and exceeds the expectations of its customers. In conjunction with providing excellent specialty foods, Kudler Fine Foods also employs the help of world renowned chefs to train Kudlers’ employees and customers on how to prepare the different specialty items the store sells. Kudler Fine Foods continually add more and more patrons to their stores by...
Words: 1196 - Pages: 5
