...evaluated the ice cream industry from a Porter’s Five Forces perspective to determine the attractiveness of the market. Next, we observed Amy’s Ice Creams’ strategy through interviews and class concepts to see how Amy’s competes. Then, we assessed the strengths and weaknesses of the company’s strategy to offer recommendations for Amy’s Ice Creams going forward. Production and Sales The biggest activities in the ice cream industry consist of production and sales. In 2011, U.S. manufacturers produced 1.53 billion gallons of ice cream, a 6.5 percent increase from 2009. In addition, U.S. ice cream sellers sold 25.4 billion servings of ice cream and other frozen desserts. This represents a 2.4 percent increase from the previous year, a slight increase after two year of stagnant sales (New Hope 360). There are two channels for ice cream sales. The first channel is food service where customers visit an ice cream parlor and pay a premium for the product. The second channel is retail where customers purchase their favorite brand of ice cream from a retail chain like Wal-Mart. Food services constitute a larger portion of the two channels accounting for 57 percent of overall ice cream sales (New Hope 360). Products The products in the ice cream industry include premium ice creams and novelties. Premium ice creams include sorbet, sherbet, and fruity flavored ice products packaged by the pint or quart. Novelties are separately packaged ice cream products like ice cream sandwiches...
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...History Precursors of ice cream An ice cream store in Damascus, Syria In the Persian Empire, people would pour grape-juice concentrate over snow, in a bowl, and eat this as a treat, especially when the weather was hot. Snow would either be saved in the cool-keeping underground chambers known as "yakhchal", or taken from snowfall that remained at the top of mountains by the summer capital - Hagmatana, Ecbatana or Hamedan of today. In 400 BC, the Persians went further and invented a special chilled food, made of rose water and vermicelli, which was served to royalty during summers.[4] The ice was mixed with saffron, fruits, and various other flavours. Ancient civilizations have served ice for cold foods for thousands of years. The BBC reports that a frozen mixture of milk and rice was used in China around 200 BC.[5] The Roman Emperor Nero (37–68) had ice brought from the mountains and combined it with fruit toppings. These were some early chilled delicacies.[6] Arabs were perhaps the first to use milk as a major ingredient in the production of ice cream. They sweetened it with sugar rather than fruit juices, and perfected means of commercial production. As early as the 10th century, ice cream was widespread among many of the Arab world's major cities, such as Baghdad, Damascus, and Cairo. It was produced from milk or cream, often with some yoghurt, and was flavoured with rosewater, dried fruits and nuts. It is believed that the recipe was based on older Ancient Arabian, Mesopotamian...
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...Homemade Case Analysis Dean Podvin FIN 450W Professor Paup I. Problem Statement Ben and Jerry’s Homemade, a chief distributor of super-premium ice creams, frozen yogurts and sorbets has had success as a company through its business life, however now faces crossroads and important financial decisions. Despite reporting consistent gains in gross profit and total assets, Ben and Jerry’s struggles to create upward movement in its stock price. Due to the aggressive nature of the ice cream industry, production costs, stringent restriction on corporate control and their loyalty to philanthropy, these factors have pushed Ben and Jerry’s Homemade into a position where they are not free to assertively vie and grow as a business. Also, the fact that Ben and Jerry’s wants to remain loyal and open for business to all of its customers with a reasonable price, made it harder to stay afloat, let alone make a consistent profit. Ben and Jerry’s is surrounded with decisions and management is working on a decision to prevent from becoming stagnant and aide in creating more growth. When searching for the best solution to the problem five options come to pass. II. Alternative Solutions Considered 1. Restructuring from within and making changes to relieve restrictions, create more effective voting rights and to cut costs with vendors and other traditions would be a viable option in this situation. Ben and Jerry’s beneficial ownership structure and board of directors consists of all...
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...Chattanooga Ice Cream Division Case Study Team Members and Contact Information: Name Preferred Email Phone Number Time Zone Team Values Commitment Productiveness Respect for all team members Support Be Proactive Trust Team Expectations * Commitment: Attend all meetings. In case of an emergency notify team promptly. * Complete all assignments, by assigned date. If this cannot be completed, please notify the team leader. * Respect: For each other’s opinions and individual style * Proactively: Clear and effective communication on the front end will limit confusion on the back end * Productivity: Complete all assignments on or before assigned date. Be realistic and aware if you get behind and notify the team leader. * Support: Be there for each other and help each other. We will succeed only as a team. * Trust: Be open. Be honest. Be candid. Be accountable. Team Assessment (Strengths / Weaknesses): y: DiSC (ID Influencer and Dominant) and TKI (Collaborating, Competing) (Thomas-Kilmann, 1974,2002,2007) * Strength – My strength is the ability to dissect and analyze critical KPI’s. My other strength is my ability to motivate other through collaborative team work and able to drive results. * Weakness – Through my dominant side I can come off as too pushy. Sometimes I’m not a great listener because of the fact that I have my blinders on. My dominant side has exceled me to achieve my accomplishments however it can be...
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...BASKIN ROBBINS INNOVATIVE MARKETING Baskin-Robbins was a manufacturer and seller of premium quality ice cream in a variety of unique flavours. The first Baskin-Robbins store was first set up in California in the 1940s soon after the Second World War. The company quickly expanded to other states in the US and various countries around the world. Over the years, Baskin-Robbins developed over 1000 ice cream flavours along with other novelties like milk shakes, smoothies, cakes, etc. In the summer of 2003, Dream Works Pictures Ltd. released their animated children's movie; Sinbad: The Legend of the Seven Seas. To promote the release in an innovative way, the studio tied up with Baskin-Robbins, a well known ice cream chain in the US. As part of the promotion campaign Baskin-Robbins developed a range of ice creams and novelties based on the theme of the movie. Ice cream flavors like Sinbad's Triple Punch Sherbet, Deep Blue Menace Sundae, and a Sinbad themed freeze frame cake were brought out by the company. The flavors effectively captured the ethos of the movie and generated immense publicity for both partners. The summer of 2003 was the third summer in which Baskin-Robbins had taken up the promotion of a Hollywood movie. "We've translated Sinbad's courageous spirit into a bold new line-up of flavors and desserts," said Joe Adney, (Adney) senior director of marketing at Baskin-Robbins. Analysts felt that Baskin-Robbins had hit upon a novel way of partnering for mutual benefit as the...
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...Table of Contents Soerangin 1 Personal Skills, Quality and Experience 1 Description of Rangin 2 The product 2 New Rangin Concept 2 The Stall Concept 2 Target Customer 2 Competition 3 Sales and Marketing 3 Start up expenses 3 Financial Scheme 4 Risk 4 Company progress 4 Conclusion 4 Soerangin “No longer plain” Executive summary Rangin is traditional snack from east java; Indonesia the taste is savory with grated coconut inside. The new concept of Sorangin is combining the original plain rangin with variety of flavors Indonesian ice cream “es puter” and diver topping. The marketing mix and sales strategies would make this business profitable, with the financial scheme that attractive to the investor, soerangin would be the leader in the market and breakeven in less tha one and half year. Personal Skills, Quality and Experience In order to open and develop Rangin stall, there are some personal skill that needed to be prepared. Since the plan is going to be food, so the very basic technical skill is cooking skill, but there are also developing skill to bring the business go global such as conducting market research, developing marketing strategies, website designing, motivating employees, communication, legal knowledge, costing, pricing, and selling. Currently I am lack of technical skill such as cooking rangin but with some business competition experience and knowledge that I got from high school and university such as basic marketing,...
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...Chapter I Introduction Ice cream is a frozen dessert usually made from dairy products, such as milk and cream, and often combined with fruits or other ingredients and flavors. Most varieties contain sugar, although some are made with other sweeteners. In some cases, artificial flavorings and colorings are used in addition to the natural ingredients. Philippines’ version for ice cream: Sorbetes is usually produced from unknown factories and sold from carts that roam the streets, exposing it to pollution. Thus, it is also called dirty ice cream; though it is not really dirty as the name implies. Kids love ice cream, and so do grown-ups, but to indulge in this frozen delight can mean a lot of fat and calories, depending on the choices. The calories in a cup of ice cream can vary anywhere from 180 to 600, depending on brand, fat content, sugar content, and flavor. Nonfat or fat-free ice creams contain virtually no fat: vegetable gums are added to make them creamy and mixtures are made in soft serve machines to whip in additional air and ice crystals. Most nonfat ice creams contain 90 to 100 calories per half cup but not all, leaving health-conscious consumers, who avoid calories and fat, fewer options, or none at all. A newly industrialized country, the Philippine economy has been transitioning from one based on agriculture to one based more on services and manufacturing. Despite this, the agricultural sector employs close to 32% of the country's total labor force of around...
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...MARKET RESEARCH PLAN FOR HANGYO ICE CREAMS PVT. LTD. Prepared for Hangyo Ice Creams Pvt. Ltd. Mangalore – 575003 Karnataka, India Prepared by Group T2 Section 4 MNCN – 2 T. A. Pai Management Institute - 576104 March 26, 2014 Letter of Transmittal March 26, 2014 F.S. Miranda GM(Marketing) Hangyo Ice Creams Private Ltd. Hampankatta, Mangalore Karnataka 575001 India Dear Mr. Miranda As agreed in our meeting on February 13,2014, we are submitting the attached report entitled market research for Hangyo Ice Creams. This report examines the most preferred new ice-cream flavor in the market and its related parameters .This report illustrates the research method to find the viability and choice of a new flavor, its packaging and pricing for Hangyo Ice creams from within the regular customer pool in Manipal, Udupi and Mangalore. I hope you find this report satisfactory. Sincerely yours, Anish Sengupta Deepanwita Nandi Navonil Rahut Neha Poddar Sourav Mohapatra T. A. Pai Management Institute Manipal 576104 ACKNOWLEDGEMENTS The project was a success mainly due to the contributions from a number of people. First and foremost, we take this opportunity to thank Prof. Sridhar Telidevara, the faculty guide for the project, for his continuous support and valuable insights without which the project would not have been successful. We are also thankful to all the faculty members of T. A. Pai Management Institute for their guidance...
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...Jenny’s All Natural Ice Cream Shop Jennifer Kremer ACT305 – Principles of Managerial Accounting Colorado State University – Global Campus Instructor Edward Balli February 1, 2015 Jenny’s All Natural Ice Cream Shop The problem with ice cream products today is unhappy, milked to death cows. In 1946, a cow was grass fed, had milk output of 2 gallons of milk per day, and lived an average of 15 years. Modern cows are grain fed, produce 8 gallons of milk per day, and live an average of 18 months. All flavor and rich texture of real ice cream is lost in modern cow milk production. The history of milk production has led up to this poor excuse for ice cream. Ice cream is the quintessential cold treat that keeps the world going round, yet has an unknown point or origin or originator. History determines ice cream to exist as far back as 200 B.C. The bible references King Solomon’s fondness of sweet iced drinks during harvesting periods. Alexander the Great preferred honey and nectar flavored snow treats. Claudius Caesar was known for sending runners into the mountain for snow, later flavoring the snow with fruit juice. Sherbet ice cream was first recorded in the 16th century as a treat brought to Europe by Marco Polo from the far east. (IDFA, 2015). Most notable was Cream Ice, a favored dessert of the court of Charles I in the 17th Century. Historians state King Charles I paid a handsome salary of 500 pounds per year to chef DiMirco for keeping the recipe a secret. DiMirco...
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...Bikanervala Foods PVT LTD Rate this 28 ratings| 4/5 Campus Corner 2, Ground Floor, Opp Prahladnagr Auda Garden, Prahladnagar, Ahmedabad - 380015 |View Map Call: +(91)-(79)-30427576 | Win iPad2 Also See : Mawa Manufacturers, Home Delivery Restaurants, South Indian Restaurants, Restaurants Home Delivery Shukan Dairy Products Rate this 2 ratings| 114, Iscon Arcade, Opp.Parisima Complex, C G Road, Ahmedabad - 380009 | View Map Call: +(91)-9376090640 | Win iPad2 Also See : Mawa Manufacturers, Dairy Products Manufacturers, Butter Manufacturers, Ghee Manufacturers Sweet shops Shreeji Dairy Rate this 37 ratings| Shop No 1 2 3 Bhavin Complex, Jawahar Chowk, Maninagar, AHMEDABAD - 380008 | View Map Call: +(91)-79-66152604 | Win iPad2 Also See : Sweet Mawa Retailers, Bakeries, Sweet Shops, Milk Dairy Video Edit This Maharaja Dairy Products Rate this 1 rating| Plot No 30, Opposite Gulshan Party Plot, Maya Cinema Road, Kubernagar, Ahmedabad - 382340 | View Map Call: +(91)-79-66155706 | Win iPad2 Also See : Sweet Mawa Retailers, Milk Dairy, Dairy Product Retailers, Milk Product Retailers Edit This Saurashtra Chawana and Sweet Rate this 7 ratings| G 13 Akshardhara Complex 1, Anand Nagar Road, Opp Sachin Tower, Satellite, Ahmedabad - 380051 | View Map Call: +(91)-79-66153099 | Win iPad2 Also See : Sweet Mawa Retailers, Farsan Shops,Sweet Shops, Farsan Manufacturers Photos Edit This Vipul Dudhiya Sweets Be First to Rate Parth Empire...
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...Being Green and Making Green? ESM 210 Professor Delmas Final Paper November 21, 2000 Alex Tuttle Vicky Krikelas 1 BEN & JERRY’S ICE CREAM Table of Contents INTRODUCTION……………………………………………………………………………. MARKET DESCRIPTION………………………………………………………………….. FIRM DESCRIPTION………………………………………………………………………. THE MISSION STATEMENT……………………………………………………………… 1 1 1 2 GENERAL CORPORATE STRATEGY…………………………………………………… 2 CORPORATE ENVIRONMENTAL STRATEGY………………………………………… 4 STRATEGY ANALYSIS……………………………………………………………………... 8 Five Forces Model of Competition…………………………………………………….…8 SWOT Analysis…………………………………………………………………………..11 Key Success Factors……………………………………………………………………..11 STRATEGIC CONSISTENCIES……………………………………………………………..12 STRATEGIC DISCONNECTS……………………………………………………………….13 UNILEVER ACQUISITION………………………………………………………………….14 RECOMMENDATIONS & CONCLUSION………………………………………………...15 BIBLIOGRAPHY……………………………………………………………………………...17 Figures FIGURE 1. FIGURE 2. FIGURE 3. FIGURE 4. FIGURE 5. ANNUAL REVENUES…………………………………………………………..4 ANNUAL RECYCLING………………………………………………………...7 PORTER’S 5 FORCES MODEL ………………………………………………9 SWOT ANALYSIS………………………………………………………………11 KEY FACTORS OF SUCCESS………………………………………………..12 2 3 INTRODUCTION Ben & Jerry’s is an innovative leader in the super premium ice cream industry. The company blends a commitment to provide all natural, high quality ice cream with a commitment towards social activism and environmental responsibility. This report will analyze both the company’s environmental strategy...
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...和路雪（中国）有限公司：初创期物 流运作 Walls (China) Co., Ltd.: Logistics Operations Startup By Peter Gilmour Professor of Management 和路雪（英文：Wall's）为英 国著名冰激凌企业，总部设在 英国，在全球拥有多家分公 司。是联合利华旗下企业。其 在中国生产的冰激凌品牌是 “ 和路雪”。1993年，和路雪 （中国）有限公司成立。 of: Macquarie University Australia This case was prepared as a basis for class discussion rather than to illustrate effective or ineffective handling of an administrative situation. LOGISTICS CASE STUDY DEVELOPED F OR : COUNCIL OF LOGISTICS MANAGEMENT Walls (China) Co., Ltd. Logistics Operations Startup In mid 1994 the Unilever company Walls (China) Co started manufacturing and selling ice cream in China. Bob Smith, the General Manager of Wall’ outlined some of the s challenges: Operating in China means a number of new concepts for the Chinese managers -profit, selling and customer service. The Chinese manager of the past sat in his office and the customers came to him. It was absolutely a supply driven market. I read in an official report some time ago a list of phrases that should not be used when talking to customers. The list included “Go away and don’ waste my time’ t and ‘ Can’ you hear? Are your ears dirty?’This has now changed and a key to t success is getting our product out to the customers. Distribution costs here are 20 per cent of MPS compared to 5 per cent in Europe. As Loic Courant, Bob Smith’ Commercial Manager in Shanghai, summarized the s situation: He who wins logistics wins China. Unilever in China Unilever is an Anglo-Dutch company that...
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...Dairy Entrepreneurship Development Scheme etc. to promote milk productivity, creation of modern dairy farms. * Local retailers: * Customer Loyalty Bargaining Power of suppliers: LOW * Switching Costs: Low switching cost as companies can easily switch from one supplier to other * Supplier Concentration: Presence of large number of suppliers (dudhwallas) * Threat of forward integration: Suppliers are rural people thus least likely to collaborate and enter into distribution of dairy products * Product differentiation: Raw material (milk) provided by all suppliers are of same quality. Threat of Substitute: MEDIUM * Price/ Performance Ratio: Substitute products are available for milk products (flavored milk, Ice-cream) and have low price/performance ratio. No substitute exists for liquid milk. * Switching cost: Low switching cost for customers. They can easily switch...
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...advancement to employees of the company Market and Competitive Analysis The overall market The current level of health awareness in the United States has led to a steady increase in the number of yogurt restaurants in Southern California. This has occurred despite the fact that Southern California already experienced one frozen yogurt boom-and-bust cycle in the 1980s and '90s. With consumers seeking healthy alternatives for frozen dessert, frozen yogurt sales grew 12 percent in 2007 alone1. According to the U.S. Market for Ice Cream and Related Frozen Desserts, the U.S. market for frozen desserts is set to grow by more than $4 billion by 2012, with frozen yogurts attaining the 2 strongest growth. This represents an 18 percent increase over the next five years, from the market's 2007 value of $23.3 billion across retail and foodservice. However, in spite of these promising prospects, the world of frozen yogurt is cutthroat and the growth of one vendor often comes at the expense of another. Customer characteristics Pinkberry and most of its new competitors are upscale frozen dessert restaurants that target young adults as well as health conscious individuals offering a variety of flavors such...
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...INTRODUCTION The most important thing for most of business company is an understanding their successful performance among the other competitors in market place. For some parties, like shareholders, it is essential for company to make a profit and gain above-average returns. In this assignment, we will discuss furthermore about Nestlé’s external environment in all aspects such as their general environment, industry environment, competitive environment, and scan the opportunities and threats of the company. And also we are going to explain briefly about their internal environment includes their resources, type of their resources, company’s capabilities, evaluate their core competencies and so on. PROFILE OF THE COMPANY Nestlé with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Sales at the end of 2004 were CHF 87 bn, with a net profit of CHF 6.7 bn. We employ around 247,000 people and have factories or operations in almost every country in the world. The Company's strategy is guided by several fundamental principles. Nestlé's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives...
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