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Identify a Gap in the Market and Three Suitable Locations for a Business to Open Up in.

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Submitted By Oechalia
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What would be the most suitable location for a small business to start-up in your local area?
Introduction:
The small business that has been selected to be set up in Peterborough is a Takeaway that will be predominately Indian but will also incorporate foods such as traditional fish and chips and more as there is a huge demand for Indian Takeaways in certain areas within Peterborough, and also the incorporation of traditional fish and chips will attract more customers. Furthermore Takeaways are relatively easy and quick to set up and although they are quite expensive to set up they are also highly beneficial in the long run because Takeaway’s often become stable quickly which makes it easier for them to breakeven, especially when there is a shortage of them within the city, which in this case there is. The purpose of this report is to find what the most suitable location for the Takeaway will be, and the factors to consider when finding a location for a small business.

The foundation to ensure a business is thriving and successful is its location. Refer to appendix 1, figures 1 and 2 to see the 9 Indian Takeaway that are located in Peterborough and through figure 2 you can eliminate some locations from the city easily as you can clearly see some areas of Peterborough have poor infrastructures and are quite secluded areas of Peterborough which would not be ideal for a Takeaway business as a Takeaway business relies on the passing trade and high population to be successful, your business should engage with passers-by and create footfall into your takeaway.

As shown in appendix 1, figures 3 and 4 Peterborough is an ideal city to locate a new business in as it has been named UK’s fasted growing city as of late January 2014. According to the report Peterborough has seen 17% growth in population from 2002-2012, an increase of 27,600 from the 2002 figures of

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