...Starting a Business: An Open Door for Anyone Brenda R. Austin Professor Michael Clark Lithonia Campus Business 100 November 2, 2011 Strayer University Starting a Business: An Open Door for Anyone Question 1: Identify at least three challenges when setting up a business. Explain why they are challenges: Three challenges involved in starting a business are finding an idea or ideas, finance or funding, and finding committed people. Finding an idea or ideas for a new business may not be as hard as it sounds or seems. Most of the time, the idea comes from inside you. There is a deep, nagging desire to see something accomplished or provided. This focus may start with a select group of people, as it did with “Urban Outfitters”, who began by targeting college students. Finding financing or funding may prove to be a bit more challenging until you decide to do some serious research. You may find various opportunities to acquire the financing you need through investors from different business industries. There are investors searching for small businesses in which they can invest money, time, and/or resources. Finding committed people who can see your vision for your business, and commit to working hard to meet the mission and goals for the business are valuable assets. These people may be family members, friends, classmates, or someone you met and connected with soon after sharing your vision. Urban Outfitters was started by Richard and Judy Hayne, and Richard’s...
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...employees while promoting company goals. Human resource management deals with any aspects of a business that affects employees, such as hiring and firing, pay, benefits, training, and administration. Human resources may also provide work incentives, safety procedure information, and sick or vacation days. Strategic human resource management is the proactive management of people. It requires thinking ahead, and planning ways for a company to better meet the needs of its employees, and for the employees to better meet the needs of the company. This can affect the way things are done at a business site, improving everything from hiring practices and employee training programs to assessment techniques and discipline. In this assignment strategic human resource management of the company Siemens is taken for study, since it has a strong Strategic HRM. Siemens is a leading technology business and one of the largest electrical and electronics engineering companies in the world. In the UK, it employs over 20,000 people and is in the top three electrical and electronics companies in the world. It has been a pioneer in innovation since 1843 when Siemens installed the first street light in Godalming, Surrey. In 2006, Siemens UK invested over £74.4 million on research and development. The company designs and manufactures products and services for both industrial customers and consumers. It operates in three main sectors: In industry, Siemens develops systems for transport, for example, London’s...
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...McDonald How would you define the industry to be analysed? Is the industry global? Is the organisation mentioned Australian or overseas base? What are the key product and services segments in the industry that are mentioned in the article? Are you able to identify the stage of the industry life-cycle from the facts in article? McDonald’s Corporation operates in fast food industry with a large chain of restaurants in various countries. Unlike other restaurants, McDonald’s serves fast foods including hamburgers, soft drinks, desserts, milkshakes and French fries. McDonald’s was formed by two brothers: Mac and Dick McDonalds in California. The company experienced a fast growth, expanding to all the states in the United States before moving out to other countries. Today, McDonald’s is present in more than one hundred and twenty countries, serving the world market in fast foods. This article does not give much detail information about key product and service segments in the industry. Generally speaking, the key product in Fast food industry would be Hamburger, Fries and soft drink. And the services segment is general public. The stage of the industry Industry – Fast Food industry (Globally, based in USA) 1. Key product – 2. identifying the key service segment- Geographic – US, Europe, APMEA and Other countries (119 countries) Product segment- Hamburger, 3. What type of Organisation is McDonald McDonald is the world leading global food service retailer...
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...Unit 1 - Setting up a Business Revision Guide Exam Details Unit Title: | Unit 1 – Setting up a Business | Type of Assessment: | Written Paper (1 hour) | Marks available | 60 marks - 40% of the GCSE | Date of the examination (and session) | Tuesday 22 May 2012 | The Syllabus Section 1 – Starting a Business | Content | | R | A | G | 1 | Enterprise: What is business? | | | | | 2 | Finding a gap in the market | | | | | 3 | Franchises | | | | | 4 | Business objectives | | | | | 5 | Business objectives: measuring success | | | | | 6 | Business objectives: stakeholders | | | | | 7 | Business plans | | | | | 8 | Business risk and uncertainty | | | | | 9 | Legal structure: sole trader and partnership | | | | | 10 | Legal structure: limited and unlimited | | | | | 11 | Locating the business | | | | | Section 2 – Marketing | Content | | R | A | G | 1 | Market research with limited budgets | | | | | 2 | Market research methods | | | | | 3 | The marketing mix | | | | | 4 | The marketing mix: product | | | | | 5 | The marketing mix: price | | | | | 6 | The marketing mix: promotion | | | | | 7 | The marketing mix: place | | | | | Section 3 – Finance | Content | | R | A | G | 1 | Finance for small businesses | | | | | 2 | Support for small businesses | | | | | 3 | Financial terms and basic financial calculations | | | |...
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... 2. Emphasis on cost control and/or product differentiation/market segmentation (e.g. premium Angus beef burger and healthy salad option) 3. Customers become more knowledgeable about nutrient and healthy eating; also demand for more variety of choice when eating out. 4. Market is saturated, got a few major competitors in play (KFC, Burger King, Subway etc) Step 3 – Remote and industry environment analysis TEMPLES – not enough info to analyse Porter’s Five Forces?? Step 4 – Drivers for customer demand, understanding customers and markets?? Define the market segment – fast food market Identify customer needs – look for convenient, value for money food Current products available – quite a few choices, from Domino pizza, KFC chicken, Subway sandwiches to McDonald’s burgers What extras might customers want – premium offering/healthy choice, release nutrition detail to the public Step 5 – Industry key success factor and basis of competition * Efficiency – a quick process from ordering to receiving your food in a few minutes (Quick service) * Convenient – both location and the way you can eat/enjoy the food, and accessibility * Value for money (continuing to deliver strong value across every price tier) * Variety choice in menu (from iconic core to local offerings + extensive beverages including desserts) Strategic Analysis – Understanding the Internal Environment Step 1 – Identify key stakeholders and consider their needs * Supplier – crucial...
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...society, along with the pressures of opening up emerging markets, has led cutting-edge global companies to recognize now more than ever that human resources and intellectual capital are as significant as financial assets in building sustainable competitive advantage. To follow their lead, chief executives in other multinational companies will have to bridge the yawning chasm between their companies' human resources rhetoric and reality. H.R. must now be given a prominent seat in the boardroom. Good H.R. management in a multinational company comes down to getting the right people in the right jobs in the right places at the right times and at the right cost. These international managers must then be meshed into a cohesive network in which they quickly identify and leverage good ideas worldwide. [pic]Such an integrated network depends on executive continuity. This in turn requires career management to insure that internal qualified executives are readily available when vacancies occur around the world and that good managers do not jump ship because they have not been recognized. Very few companies come close to achieving this. Most multinational companies do not have the leadership capital they need to perform effectively in all their markets around the world. One reason is the lack of managerial mobility. Neither companies nor individuals have come to terms with the role that managerial mobility now has to play in marrying business...
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...EXECUTIVE SUMMARY This report was commissioned to examine the effectiveness of internal communication of a reputed consulting firm that has widespread reach on domains such as media intelligence, PR, consulting and training to undergraduate students. The research process included conducting in depth interviews with two of the department heads and also with a reporting subordinate. Other sources include organizational statements posted online and the behavioural aspects of employees as monitored before and during the interview process. The research draws attention to key findings that the organisation fosters open communication and there is a strong commitment from top management towards employees. The communication channels applied most frequently are informal, such as word-of-mouth and telephone coupled with a company intranet or emails which the employees can access. The dialogic communication has paved way for strong interpersonal relationships between the employees. While the firm’s operations are currently goal oriented, as the firm plans to enlarge its scale, operations will lean towards being process oriented. In such situations it will be difficult to sustain an informal communication structure and there will be a realization for a more formal communication structure. The report evaluates this range and concludes that even though the current communication practices in the organization are satisfactory, there is always a scope for improvement as there as in scenarios...
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... 2. Emphasis on cost control and/or product differentiation/market segmentation (e.g. premium Angus beef burger and healthy salad option) 3. Customers become more knowledgeable about nutrient and healthy eating; also demand for more variety of choice when eating out. 4. Market is saturated, got a few major competitors in play (KFC, Burger King, Subway etc) Step 3 – Remote and industry environment analysis TEMPLES – not enough info to analyse Porter’s Five Forces?? Step 4 – Drivers for customer demand, understanding customers and markets?? Define the market segment – fast food market Identify customer needs – look for convenient, value for money food Current products available – quite a few choices, from Domino pizza, KFC chicken, Subway sandwiches to McDonald’s burgers What extras might customers want – premium offering/healthy choice, release nutrition detail to the public Step 5 – Industry key success factor and basis of competition * Efficiency – a quick process from ordering to receiving your food in a few minutes (Quick service) * Convenient – both location and the way you can eat/enjoy the food, and accessibility * Value for money (continuing to deliver strong value across every price tier) * Variety choice in menu (from iconic core to local offerings + extensive beverages including desserts) Strategic Analysis – Understanding the Internal Environment Step 1 – Identify key stakeholders and consider their needs * Supplier – crucial...
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...with its headquarters in Wolfsburg, Germany, is one of the largest automobile manufacturers in the world and the largest carmaker in Europe. The Group operates in more than 62 production plants in Europe, the Americas, Asia and Africa. Around the world, more than 400,000 employees produce about 30,000 vehicles that are sold in 153 countries. We also believe that the powerful principles of diversity and inclusion help us create an environment where each person feels respected and appreciated. This enables us to develop a workplace where employees can realize their full potential and individually and collectively do our best work. In doing so, we can better achieve its full potential too, because Diversity and Inclusion promotes superior business performance and a competitive advantage.” (volkswagen, 2014) Connected stakeholders: * Customer: Volkswagen is a global company so it has a huge of number customer in the world so customer plays an important role in developing process as well as affecting profitability of company. The customer is the foundation of Volkswagen’s success, increasing customer loyalty is important mission of company. * Supplier: Volkswagen cannot success without supplier, company has a wide of supplier around the world and the must to achieve its standard. The production processes and working conditions at suppliers of Volkswagen should be oriented at global minimum standards. The standards which are used by Volkswagen itself also represent the measure...
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...CHAPTER 2 RECOGNIZING OPPORTUNITIES AND GENERATING IDEAS LEARNING OBJECTIVES |1. |Explain why it’s important to start a new firm when its “window of opportunity” is open. | |2. |Explain the difference between an opportunity and an idea. | |3. |Describe the three general approaches entrepreneurs use to identify opportunities. | |4. |Identify the four environmental trends that are most instrumental in creating business opportunities. | |5. |List the personal characteristics that make some people better at recognizing business opportunities than others. | |6. |Identify the five steps in the creative process. | |7. |Describe the purpose of brainstorming and its use as an idea generator. | |8. |Describe how to use library and Internet searches to generate new business ideas. | |9. |Explain the purpose of maintaining an idea bank. | |10. |Describe three steps for protecting ideas from being lost or stolen. | CHAPTER OVERVIEW This chapter begins by describing the difference...
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...scenario 1, Maria is in the state of buying the suitable laptop that suits her higher education’s assessment. Hence, problem identified here is to find the right and suitable laptop. Information search Customers in the information search stage of the buying process look for solutions to their problems or needs. They remember what types of purchases solved a similar problem in the past. Customers also discuss their needs with friends and relatives to see what solutions they may suggest. The consumer receives the most information from commercial sources. These include advertisements, salespeople, catalogues, newspapers, and manufacturer-supplied direct mail. However, the most effective influence often comes from such personal sources as family members and friends. Effective marketers try to identify the information sources and their relative influence on customers. This means asking customers how they heard about the product, what sources of information they turned to, and what influences each source of information had on their purchase decision. This consumer information helps marketers plan advertisements, select information to give to customers, and choose other marketing techniques to meet consumer needs. Since Maria’s a student enrolled in a private higher education in Malaysia, most students use Microsoft. However, it depends on what course is Maria taking. Apple is more suitable for art and design student and Microsoft is suitable for general courses. Alternative evaluation ...
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...stores at Marrickville and Bankstown Airport in January 2001, our rapid growth has meant that an estimated 4.2 million people shop with us in an average four-week period 1. Our arrival in Australia has helped redefine the retail landscape, introducing a new and higher quality standard in private-label groceries. In focussing relentlessly on delivering exceptional quality products, matching that of the market leading brands but at prices significantly lower, ALDI provides a unique alternative to the Australian consumer. Our strong sales growth is testament to customers voting with their feet and embracing the very fact that we offer something different. Despite ALDI’s successful establishment in Australia over the last 13 years, the fact is that our expansion has been considerably slower than planned due to regulatory constraints. These take the form of rigid and overly-prescriptive land use planning and zoning rules at state and local government levels that have resulted in a chronic shortage of suitably zoned land for small format supermarkets in many built-up areas. The direct consequence of this significant barrier to expansion is that fewer Australians are able to benefit from the competition, lower prices and innovation that ALDI offers. ALDI has been consistently making the case to Federal, State and Local Government in support of land use planning and zoning reform for over a decade. For this reason, we welcome the focus of the Review on identifying and...
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...stores at Marrickville and Bankstown Airport in January 2001, our rapid growth has meant that an estimated 4.2 million people shop with us in an average four-week period 1. Our arrival in Australia has helped redefine the retail landscape, introducing a new and higher quality standard in private-label groceries. In focussing relentlessly on delivering exceptional quality products, matching that of the market leading brands but at prices significantly lower, ALDI provides a unique alternative to the Australian consumer. Our strong sales growth is testament to customers voting with their feet and embracing the very fact that we offer something different. Despite ALDI’s successful establishment in Australia over the last 13 years, the fact is that our expansion has been considerably slower than planned due to regulatory constraints. These take the form of rigid and overly-prescriptive land use planning and zoning rules at state and local government levels that have resulted in a chronic shortage of suitably zoned land for small format supermarkets in many built-up areas. The direct consequence of this significant barrier to expansion is that fewer Australians are able to benefit from the competition, lower prices and innovation that ALDI offers. ALDI has been consistently making the case to Federal, State and Local Government in support of land use planning and zoning reform for over a decade. For this reason, we welcome the focus of the Review on identifying and...
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...Economy & Business ISSN 1314-7242, Volume 8, 2014 Journal of International Scientific Publications www.scientific-publications.net LOCATION AND LAYOUT AS SOURCES OF COMPETITIVE ADVANTAGE OF SMALL RETAILERS Nikola Knego, Kristina Petljak, Rudolf Vouk University of Zagreb, Faculty of Economics and Business Zagreb, Department of Trade Trg J.F. Kennedy 6, 10 000 Zagreb, Croatia Abstract The decision about the location is one of the most important decisions taken by the retailer because of its long-term impact on the company. In each step of the decision making process retailers have to analyse to what extent the characteristics of the location meet the specific requirements of their businesses. The secret of choosing the right location lies in knowing the factors that are most important to the firm's success and finding a location that satisfies them the most. Retailers must take into account the size of the trading area, parking spaces, availability of space for expansion and location visibility. Crucial for identifying appropriate location is to identify the characteristics that can provide the small retailer with a competitive advantage and then find potential sites that meet these criteria. After deciding on retail location, retailers have to consider store layout. Layout is important for attracting constant customer turnover. Store layout develops from a good knowledge of the consumers’ buying habits. Retail spatial distribution should attract customers...
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...sector of Pakistan. This paper will investigate all those factors which have contributed in attracting the foreign direct investment in telecom sector of Pakistan. However, there are some risks associated with the foreign direct investment in telecom sector due to the current political instability and terrorism in the country. This paper will examine the risks associated with the foreign direct investment in telecom sector of Pakistan. Subsequently it will explore entry strategy for foreign companies to enter in Pakistan telecom market. FOREIGN DIRECT INVESTMENT IN TELECOM SECTOR OF PAKISTAN Dissertation submitted to the Bradford University School of Management in partial fulfilment of the requirements for the degree of Master of Science in Finance, Accounting and Management MSc International Business & Management Dedication I would like to thank my supervisor, Mr. Ismo Kuhanen for his insightful and constructive guidance over the last three months. His generous and disciplinary...
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