...and new products that suit the current needs of customers. Besides, market research also important to them to make sure their products will best suit customer’s preference. By identifies their main competitor’s strength and weakness to develop distinctive strategy to market their products. Merger and acquisition also the strategies that they should implement to reduce their production cost and build up the sales network. Acquisition enable them better capture their target market share with little efforts. Forward integration and backward integration can benefit P&G to produce high quality at little costs. Besides, internal assessment should not be avoided to better understand their strength and weakness to produce differentiated products. They should identify their Resource-based view to produce high quality products at reduced costs. 2. How can the company optimally manage its weaknesses while avoiding potential threats imposed by competitors and/or the industry? P&G’s 2010 regional revenues in Latin America, Middle East and Africa have only 9%. They should really focus on marketing strategies to grab the market share. Before grab the market share, they should conduct customer analysis to identify targeted customer needs and preferences. By understand customer’s preferences, they can produce the products that suit customers need. Marketing research should also be conduct in order to better understand customer’s needs and preferences. Differentiation strategies can be...
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...requires that marketers * Identify and profile distinct groups of buyers who differ-in their needs and preference(market segmentation) * Select one or more market segments to enter(market targeting) * For each target segment, establish and communicate the distinctive benefits of the company’s market offering(market positioning) Level of market segmentation The starting point for discussing segmentation is mass marketing. In mass marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers. Segment marketing A market segment consists of a group of customers who share a similar set of needs and wants. Thus, we distinguish between car buyers who are primarily seeking low-cost basic transportation, those seeking luxurious driving experience, and those seeking driving thrills and performance. Flexible market offering Consist of two parts: Naked solution Containing the product and service elements that all segment member’s value. Discretionary options That some segments member’s value. Basic preference patterns * Homogeneous preferences Show a market where the entire consumer has roughly the same preferences. The market shows no natural segments. We would predict that existing brands would be similar and cluster around the middle of the scale in both sweetness and creaminess. * Diffused Preferences At the other extreme, consumer preferences may be scattered throughout...
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...real life experiences, etc. (VARK) For people with a kinesthetic learning style, they use their past experiences and other realist things to learn material. (VARK) Some key words that were associated with this preference include senses, practical exercises, examples, cases, and trial & error. (VARK) Some of the preferred learning strategies that one can associate myself with is attending classes, attending discussions and tutorials, discussing topics with others, listening to professors who supply realistic examples, doing hands-on activities, and reviewing previous exam papers. All of these learning strategies help to create the type of student people see myself as. After doing the questionnaire and receiving the result the identified learning strategies associated with my identified learning style includes: using all your senses - sight, touch, taste, smell, and hearing, working in laboratories, going on field trips, going on field tours, using examples of principles, listening to lecturers who give real-life examples, using applications, using hands-on approaches, using trial and error, and reviewing previous exam papers. (VARK) Some of these strategies are the same as the ones that would identify myself. However, most of these aren’t strategies that one would identify myself with. To study, the result that were given were converting notes into a learnable package by...
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...will interact of a person with other persons. The results explains that I feel both privilege and responsibility to use communication ( including persuasion) to voluntarily provide beneficial information to others. This includes strongly motivated benevolent and literary traits. Self – satisfaction comes almost exclusively from the subjective realization that the information , voluntary given, has been helpful to others. Further it stated that my motivation to learn and understand the other persons needs wishes and listening preferences. Non-persuasive service communication can become persuasive and persistent when expressed in the interest of someone needing such as myself standing up for them. Along working with people my results show that my personal motivations support the willing acceptance of responsibility for planning, assigning, and supervising. Being a mentor , a trusted counselor or guide is my interest. My empathetically and sympathetically is aware of the hurts ,needs,problems, and wishes of others and as well to motivate others. I can be motivated to educate , which means to share...
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...A STUDY ON PREFERENCE OF LAPTOP BRANDS AMONG THE YOUTH IN COCHIN CITY Submitted by JEYESH N. A. SHERIN MARY ANTONY FIJO [pic] MASTER OF BUSINESS ADMINSTRATION NAIPUNNYA INSTITUTE OF MANAGEMENT AND INFORMATION TECHNOLOGY PONGAM ABSTRACT Laptop market is a highly competitive market in the present scenario. Due to rapid changes in the field of technology day by day new laptop brands comes in to existence. Also, the consumer desires and expectations are moving on. It becomes difficult to survive for laptop manufacturers if they don’t move fast with growing needs of consumers. This study presents a brief overview of preference of Laptop brands among the youth in Cochin City. For this, a research study was conducted to understand the preference of laptop brands as well as to analyze the brand preference of customers.The survey highlights the preference of consumers about the various brands of laptops. The research further makes an attempt to identify and evaluate various factors like price, configuration, performance etc., which influence purchase decision of laptops. Finally the present study comes with some findings and practical recommendations and suggestions to improve laptop features and that will help the laptop manufacturers to develop brand management strategies and to make proper positioning of their brands. INTRODUCTION ...
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...Ed Tech_LMS 3_Visual Preferences , Visual Literacy Introduction: You are still learning about Visuals as an instructional technology in education. This lesson presents reading materials on two concepts: A. Visual preferences among learners, and \2. Visual literacy as a concept. This lesson aims to: 1. Paraphrase the various visual preferences of learners. 2. Apply the information acquired on the visual preferences of learners to one’s instructional technology roles in a majorship or specialization. 3. Analyze reading materials that explain visual literacy. 4. Apply the concept of visual literacy in using visual tool to teach a specific learning competency. You will be given two days to submit your responses in this activity sheet. Good luck! _______________________________________________________________ Professional Education 10: Educational Technology Unit III. Visuals as Classical Technologies in Education Student: __________________________ Year & Section ______________ Area of Specialization / Majorship ______________Date Submitted: ________________ Concepts to be learned: A. Visual Preferences of Learners ...
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...of Connectivity, Data Entry and Third Party Support. Moreover, it also had advantages on its weight. However, Connector 10L was not attractive enough to customers in terms of Multimedia Function, Stylish and Monitor Quality. It is noticed that there was a lack of other brands near Connector 10L’s position (Only Palm VII), which indicated a potential opportunity for new positioning – wireless access feature. (See Figure 2) Question 2: In the positioning map with Preference Vector, it could be found that Connector 10L is the 5th preferred brand chosen by participants, ranked after HP Jornada, Casio Cassuioeia, Compaq IPac and Palm VII. Overall preference for handheld devices increased with Memory, Software and Connectivity, while Connector 10L performed best only in Connectivity. However this was not the very most important attribute for participants to determine their preference. Moreover, other advantages Connector 10L had including Weight and Third Party Support were even unaffected to participants’ preference. (See Figure 2) To conclude, participants in this study preferred PocketPCs than other...
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...Questionnaire to Help Identify Personal Learning Styles and Strategies VARK Questionnaire to Help Identify Personal Learning Styles and Strategies A student who understands or has discovered their learning style or preferences is a student that has acquired a significant building block in the foundation for success. While identifying individual learning preferences may seem elusive, there is a tool that gives students the ability to do this. Neil Fleming developed a method at Lincoln University called VARK, which helps students recognize their personal learning preferences. VARK is a questionnaire that gives the student essential information about their preferred learning style. Learning style defines the way the student takes in information as well as putting information out (Fleming, 2012). The VARK questionnaire can also help teachers to develop different, more effective methods of presentation. The results of the questionnaire are given to the learner in the modes V, A, R and K (Fleming, 1995). The student can discover how they can learn best, by analyzing the percentages assigned to the various learning styles. A student may fall into several categories, it is not necessary or desirable to be restricted to any one style. Visual (V) represents learning that encompasses, but is not limited to graphs, charts and flow diagrams. Aural (A) represents the most common mode, the student learns best by hearing. Reading (R) reveals a preference for the printed word...
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...especially when your future depends upon it. To be more ascertain people get to use their preference in such a way that they would not be put at risk. Preference is the act of preferring, choosing, or favoring one above other. One example of this is choosing what career path to be taken in College. But it is not simply choosing, there are some factors associated why people choose one above other. A student might choose Engineering because he is good at Mathematics or Accountancy because it is an in-demand course. This proves that choosing a career path is an important decision that will make in determining future plans because this decision will impact throughout ones lives. Usually, this occurs in the midst of fourth year in high school of the students. For them to be able to go onto higher level, they are sought to choose a career path among many options. But because of these many options they tend to be more confused and they tend used their preference. Notre Dame of Kabacan is just one of the school institutions in Kabacan, North Cotabato that caters secondary level of education. This school has fourth year high school students that might experience the same situation. In this study, the researcher will: determine what is the career preferred by students; identify the factors affecting their preference; determine the advantages and disadvantages in choosing a career; and identify the problems encountered by the students in choosing a career path. This is an important...
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...market. Decision maker’s key goal To increase a number of Chinese tourists in surf business in order to grow market share in tourism industry. Marketing decision problem MDP: should Sunshine Coast surf school develop a new product to attract Chinese student market? Due to china’s unique culture and geography, travel psychology and behaviour of Chinese tourists are specializing and difference with western world (Ivy & Peter, 2008). In terms of market performance of Chinese tourists, they cannot adapt adventure environment in Australia and play risky surfing in Sunshine Coast particularly. When the original surf product cannot satisfy targeted Chinese market, developing new products and providing a wide range of surfing products need to be considered. As a marketer to explore Chinese tourists market to promote surfing activities, it is meaningful to develop a new surfing product that concept with target consumer terms. To change Chinese tourists’ perceptive of risky surfing, surf business could design a new type of surf that matching Chinese’s psychological characters. So...
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...APPENDIX Marketing Plan Worksheets These worksheets will assist you in writing a formal marketing plan. Worksheets are a useful planning tool because they help to ensure that important information is not omitted from the marketing plan. Answering the questions on these worksheets will enable you to: 1. Organize and structure the data and information you collect during the situation analysis. 2. Use this information to better understand a firm's strengths and weaknesses, and to recognize the opportunities and threats that exist in the marketing environment. 3. Develop goals and objectives that capitalize on strengths. 4. Develop a marketing strategy that creates competitive advantages. 5. Outline a plan for implementing the marketing strategy. These worksheets are available in electronic format on our text's website at www.cengagebrain.com. By downloading these worksheets, you will be able to change the outline or add additional information that is relevant to your situation. Remember that there is no one best way to organize a marketing plan. We designed our outline to serve as a starting point and to be flexible enough to accommodate the unique characteristics of your situation. As you complete the worksheets, it might be useful to refer back to the text of the chapters. In completing the situation analysis section, be sure to be as comprehensive as possible. The viability of your SWOT analysis depends on how well you have...
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...Vark Analysis Lindsay Williams Grand Canyon University The Vark assessment tool is a questionnaire that will provide the user with an understanding about the type of learner they are, and what are the most useful resources to for maximum learning. The questionnaire consists of 16 questions which are aimed at isolating a learner’s preference to give them a better understanding of what is most effective for their retention of information being taught. According to the Vark questionnaire, there are four types of dominant learning styles; Visual, Aural, Read/Write and Kinesthetic. Additionally, Vark introduces a sub category of learning called multimodal. (Fleming, 2011) If the learner has a preference for Aural style of learning, he or she may want to use the following methods: attending lecture, discussion of the topic with peers, using a tape recorder, teach back of material learned to others not in attendance. (Fleming, 2011) The Read/Write study strategy, which is what this author is most prone to according to the questionnaire, suggests that one learns best with lists, definitions, handouts, textbooks, verbatim notes and/or manuals. A read/write learner may write the material repeatedly, or reread their notes to themselves several times. They may also rewrite the principals being introduced into their own lists or format that is consistent with their own understanding. Kinesthetic learners, according to Vark, are most attracted to things that involve their senses;...
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...Portfolio Management ECTS Credits (teaching days): 3 Learning Objectives: * Consider the client from the point of view of his/her preferences for risk and return * Determine the risk and return of various asset classes and explain where the risk premium comes from * Understand and master the notion of risk factors and how they explain portfolio returns * Master the Equity Risk Premium and be able to discuss its determinants and evolution * Understand the basics of prospect theory and its influences on the PB client * Link the MiFID “suitability” criterion to investor profiles and identify their dimensions * Identify and avoid the pitfalls in portfolio advice * Go beyond the notions of strategic and tactical asset allocation to better serve the client * Include the investor’s objectives and constraints in the portfolio construction process * Adequately report portfolio performance and explain it is a clear fashion to investors * Adapt the measurement of portfolio performance to the preferences of the investor * Distinguish the types of managerial skills that generate the portfolio returns Topics covered: 1. Personal Portfolio Management I A. Investors’ preferences, risk and return 1. The notion of risk and the risk premium 2. Classical view of investors’ preferences 3. The Risk-return framework 4. Multi-factor models and style analysis 5. The equity risk premium nowadays ...
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...8 IDENTIFYING MARKET SEGMENTS AND TARGETS Markets are not homogeneous. A company needs to identify which market segments it can serve effectively. Such decisions require a keen understanding of consumer behavior and careful strategic thinking. To compete more effectively companies are now embracing target marketing. Effective target marketing requires that marketers: Identify and profile distinct groups of buyers who differ in their needs and preferences. Select one or more market segments to enter. For each target market, establish and communicate the distinctive benefit(s) of the company’s market offering. Levels of Market Segmentation The starting point for discussing segmentation is mass marketing. In mass marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers. A) The argument for mass marketing is that it creates the largest potential market, which leads, to the lowest costs that in turn can lead to lower prices or higher margins. Segment Marketing A market segment consists of a group of customers who share a similar set of needs and wants. A) The marketer does not create the segments. B) The marketer’s task is to identify the segments and decide which one(s) to target. C) A flexible market offering consists of two parts: 1) A naked solution containing the product and service elements that all segment member’s value. 2) Discretionary...
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...TSS444 Tertiary Skills Assignment 1: Learning analysis Assignm ent purpose The purpose of this assignment is to demonstrate you understand a variety of learning styles and preferences and have considered how this affects your own learning. Date due This assignment is due in Week 4. Refer to Assessment tab, then Summary of your assessment, for the actual due date for this assignment. W eighting This assignment is worth 20% of your final mark. W ord lim it Part 1 300–500 words; Part 2 400–600 words Required resources • • • • Module 1 and the first topic of Module 2. Any notes you took from the Module 1 readings. Assignment 1 Reading Summary Chart. This can be found in the Assessment tab, Assignment 1 page, below assignment 1 link. The Module 1 readings (all found in Module 1 Learning Strategies and Techniques) Hock, R. R. (2013). Forty studies that changed psychology: Explorations into the history of psychological research (7th ed.). Retrieved from http://www.edmondschools.net/Portals/3/docs/Terri_McGill/READMultiple%20Intell.pdf Mobbs, R. (2003). Honey and Mumford learning styles. Retrieved from http://www.le.ac.uk/users/rjm1/etutor/resources/learningtheories/honeymumford.html Sidhu, A. (n.d.). VARK learning style. Retrieved from http://futurehumanevolution.com/vark-learning-style Form atting your assignm ent • • • • The first page is the title page; this includes the title of the assignment, the assignment number, your name and student...
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