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Image Cafe Case

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Submitted By diogocanta
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Entrepreneurial Finance

1- Evaluate the Wooten strengths and weaknesses.
Wooten strenths:
Be persistent, which leads you to never conform to his reality, always look for something better for himself;
Be creative, always seeking to innovate; be communicative, which him makes get in touch with influential people who later will be of great importance;
He has rich experience in computer techniques;
He had a good vision, looking to observe whats the people needs and is ahead of the others to put their plans into practice;
He had good experience in the construction of three companies and to deal with different customer.
Wooten weaknesses:
Lack of focus, he's good at almost everything he does, but not sure which way to go;
He is also impatient, search quick results, high returns in a short time, which leads him to take hasty actions;
He can not find sufficient financial resources.

2- Wooten has a great opportunity, his idea of creating and selling prefabricated Web Sites, can pay off a promising future, as he learned to see the opportunity in a perfect time where the Internet was growing, and all they were looking for a service he could offer, then just left to him by his ideal into practice and work in the best possible way to provide this service in the best way.
His strengths: He got a conclusion based on their experience, so it fits the situation.
His problem is not service or product, but the relationship with their customers, of course Wooten wants to be independent in relation to its customers and he thought that a service provider could not achieve this.
His weaknesses was that this argument did not mention his real problem and did not mention how there another way to get success.

3- At that time, the Internet arrived and more companies, no matter what size they had recognized that having a website is important, even the fact that

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