...point-to-point travel at an economical cost while maintaining ties to original brand. Ted (whose name is derived from the last three letters of United) made a valiant effort to distinguish its flying experience from the other budget airlines. Image was of vital importance to Ted, and the company tried to create an image of Ted being fun and relaxed. Ted had a brief life from 2004-2009 when it ceased operations. This article explores the desired image for the Ted spinoff, how the image was developed, and whether or not it was successful. Furthermore, Massey explores the effects of Ted’s IMC campaign. It also explores the claims made by IMC theorists as to the effectiveness of IMC and illustrates the role IMC plays in organizational image management. Organizational Image Management Organizational image management draws on sociology, communications and business to develop its perspectives on an organization. A business must develop and effective image with stakeholders to improve its chances for success. Therefore organizational image management argues that a critical function of an organization is the development and communication of an organizational image. Organizational communications with stakeholders have the goal of projecting desired images while deterring undesired ones. What is crucial to comprehend is the...
Words: 1010 - Pages: 5
...Victoria Karkoulis Maryland images Maryland images CRITIQUE OF ORGANIZATIONAL NEW MEDIA USE CRITIQUE OF ORGANIZATIONAL NEW MEDIA USE TABLE OF CONTENTS Introduction/ executive Summary # 2 Current strategic new media landscape #2 Public relations functions #3 Publics #3 Messages #4 Platforms/tools #5 Measurement #6 Conclusion #7 Works cited #8 Appendix a: new media communication audit #9 Appendix b: blog monitoring #14 Introduction/ Executive Summary Many people underestimate the benefits of social media. If social media is used correctly, the benefits for the organization are going to be invaluable and limitless (Smith). Maryland Images uses social media to engage its target audience and develop a mutually beneficial relationship with them. It has an active Facebook and Twitter account that it updates on average about five times per month, aiming to improve the services it provides and recruit more members. However, it needs to be more transparent because it is not reaching out to as many people as it could. The purpose of this report is to shed light on the things the organization is doing well and offer specific recommendations for additional improvement. Current Strategic New Media Landscape The use of new media technologies is changing the communication landscape for organizations by providing new public relations opportunities at an incredibly fast pace. The first evidence for that is that so many organizations have social media presences to...
Words: 2658 - Pages: 11
...Images Analysis Paper HR 587: Managing Organizational Change Introduction Winston Churchill, (British Orator, Author, and Prime Minister during World War II) stated, “There is nothing wrong with change, if it’s in the right direction.” I have unfortunately found that some of the “change” I have experienced within my current and previous employment, has often led the organization in a direction that was not beneficial to the organization and its’ employees. This concept, however, is what we experience as being a strategic change initiative. A change initiative is something that will occur within an organization when a particular situation and/or routine needs to be improved. It requires cross-functional support, and the results can negatively or positively affect the organization. The planning and results of change are often determined by the six key images concepts. These images include the director, navigator, caretaker, coach, interpreter, and nurturer, and the role of these images are crucial when implementing change. The director tends to be in control and is viewed as one who had the idea of acquiring a particular result. They are the visionaries and driving force behind the change that is needed to occur. The navigator is one who can steer a particular change in a direction when occurrences happen that are unforeseen, and produce a result. The caretaker image is one that will continue to lead and support their organization, despite the uncontrollable factors...
Words: 852 - Pages: 4
...Name-Desmond P. Williams DSI-D013889997 HR587 March 12, 2011 ASSESSING CHANGE MANAGERS’ IMAGES Introduction This exercise was carried out to assess change managers’ images. The work so far gives an in depth discussion on the actions of two change managers as they relate to the six images of change. In this regard two change managers were interviewed and both of them are in the retail business entity. For convenience, they are labeled as Change manager A and B of A and B companies respectively. The responses of both change managers were compared and contrasted to make this assessment. Based on the responses of the mangers in question it was clearly evident that they were using the images unconsciously. The actions and approaches they adopted to augment change in their respective organizations show that they were implementing change influenced by the images. The company of Manager A is a well established business on a larger scale unlike that of Manger B which is a small grocery store. In the interviews both managers told their stories regarding change in their respective organizations. In the case of Manager A, he said it was a kind of transformational change that took place in his organization. There is a policy of the Home office to transform all its retail stores to supercenters based on the performance these stores in terms of profit-making and meeting the demands of the customers .In addition,he pointed out that the store was doing well in business ,consequently...
Words: 1215 - Pages: 5
...when managing change. Managers must recognize what the pressures are that have prompted the organization to change and adapt their management image to reflect the proper change management initiative. In this paper I will analyze a change management initiative I experienced where external pressures propelled the organization to change. I will argue that management unsuccessfully carried out the change initiative from an images perspective. Finally, I will make recommendations on what management could have done differently to make the change more successful. Before continuing further it is necessary to define the terminology used throughout out the rest of this paper. There are two types of images of managing, “management as control” and “management as shaping.” The former “is associated with a top-down, hierarchical view of managing. Typically, the organization is treated as if it is a machine” (Palmer, 2008). As opposed to the latter where the image is associated with a “participative style of managing in which people are encouraged to be involved in decisions and to help identify how things can be done better” (Palmer, 2008). Most importantly, there are also, “six images of managing change,” they are “six differing images of managing change, each of which is dependent on the images held of managing and whether intentional change outcomes can be achieved” (Palmer, 2008). They are images of manager as Director, Navigator, Caretaker, Coach, Interpreter, or Nurturer. I will briefly...
Words: 1110 - Pages: 5
...when managing change. Managers must recognize what the pressures are that have prompted the organization to change and adapt their management image to reflect the proper change management initiative. In this paper I will analyze a change management initiative I experienced where external pressures propelled the organization to change. I will argue that management unsuccessfully carried out the change initiative from an images perspective. Finally, I will make recommendations on what management could have done differently to make the change more successful. Before continuing further it is necessary to define the terminology used throughout out the rest of this paper. There are two types of images of managing, “management as control” and “management as shaping.” The former “is associated with a top-down, hierarchical view of managing. Typically, the organization is treated as if it is a machine” (Palmer, 2008). As opposed to the latter where the image is associated with a “participative style of managing in which people are encouraged to be involved in decisions and to help identify how things can be done better” (Palmer, 2008). Most importantly, there are also, “six images of managing change,” they are “six differing images of managing change, each of which is dependent on the images held of managing and whether intentional change outcomes can be achieved” (Palmer, 2008). They are images of manager as Director, Navigator, Caretaker, Coach, Interpreter, or Nurturer. I will briefly...
Words: 1110 - Pages: 5
...Introduction For the short term and long term initiatives an organization needs to implement the change management process in order to make the require changes happen. When an organization change its processes and working style for adding more value to the organization and its operations known as the change management initiative. The change management initiative can be done in various ways which depends on the manager of the organization. Each and every change management process has its own way of changing the processes and operations of an organization. The images of managing change are a set of six points which has the various ways of change management. Each and every image for managing changes has its own particular kind of pattern and formula of implementing the change which is different from one to another. There are six images for the managing change which are director, navigator, caretaker, coach and nurturer. These six images provide various style of implementing changes to the managers which may be different according to the nature and size of the organization. The managers need to choose the appropriate image out of six images which can be beneficial for their organization. Application Analysis The change management case study is related to the company Nike where thy company has made the major changes in its product range in order to reach maximum customers and to cover more market segments and customers. The NIKE was started through the production of sportswear...
Words: 634 - Pages: 3
...changing around an organization, remaining indifferent is impossible. Day by day technology, business styles, manufacturing processes, in brief everything is changing. If an organization can not keep up with change process it will downsize and loose its competition power. When your rivals using new technology, you can not compete with old technology. During change process, different approaches needed by different type of organization. That is clear that every organization is different and different change approaches should be used for change process. Six different change images handle the change process from a different perspective. Change manager could approach the change process from different ways, but in a controlled manner. If a manager knows its organizations structure very well and also analyzed the structure, he/she handle the required approach for change process. Achieving the desired outcomes for the change process are crucial. Using change images helps to achieve the desired outcomes from the change process. Reaching planned and intended outcomes will be easier with the change images approaches. Six images of change helps to control and shape the changing process. Change manager as a director indicates controlling process. Several steps should be followed for a successful change process. If director follows the certain steps for change, intended outcomes will be achieved. These several steps should be used for change managers. In this first image, control is the...
Words: 542 - Pages: 3
... BM 205 COURSE TITLE CORPORATE COMMUNICATION LEVEL: 2.1 LECTURER: MR DHLIWAYO QUESTION: Assume that your organization has been found operating without proper papers as expected .There has been a story in the newspapers about your organization being tarnished. How would you rectify such a problem as a corporate communications officer? COMMENTS………………………………………………………… Corporate communication is the communication process that is meant for business organizations and also it is communication within an organization. It can be internal communication as well as external communication with different entities or stakeholders. It is the job of the corporate communications officer to build and repair an organization’s image. According to James (1984), “Corporate communication is a management function that offers a framework for the effective coordination of all internal and external communication with the overall purpose of establishing and maintaining a favorable reputation with the stakeholder groups upon which the organization is dependent on”. Because Pevimag contractors, an organization which I work for as a corporate communications officer is in the newspapers for the wrong reasons, it is my duty to issue an official statement in which I address whatever issue or issues your business is facing, in this case the shortage of proper papers...
Words: 1313 - Pages: 6
...PART II: – THE CHANGE ANALYSIS – IMAGES OF CHANGE This part of the project is presenting to readers an analysis of the images of change found in the two companies – Royal Philips Electrical and BMW. A review of the said companies is made and comparison based on their change stories. The image of change possessed by any manager is determined by how best he/she is able to plan, direct and control the organization's resources (human, finances, materials/equipment and time) in the best possible way. Rodger Dean Duncan (2013), maintained that managers of change should be gardeners as he presented it in a sub-heading “ Be a Gardener, Go for Growth; A first tendency of many business people is to fix things. But successful leaders invest energy in growing rather than fixing. They know the organization is a living organism with many interrelated elements capable of extinction or growth. Successful leaders are gardeners, they create a nurturing environment and they cultivate with care.'' The above quotation has given us a clear picture of how managers of change should look like and what they need to do in order to keep the organizations in continuous growth. Therefore, it is necessary to present a critical analysis of change images in organizations which may apply to any situation of management and not limited to any specific organization. 2.1 Review of the changes in each of the case study organizations: 2.1.1 Royal Philips Electronics Company: ...
Words: 2571 - Pages: 11
...almost every organization currently in operation. Even when organizations choose to limit their activities and operations to a specific geographical region, globalization becomes part of operations as new technologies bring international attention and customers to the company. In the end, few organizations are able to escape the impact of globalization. Given the importance of globalization on the organization, there is a clear impetus to consider how this reality will impact business operations in both the short and the long-term. Using this as a basis for investigation, this research considers the impact the globalization is having on the Starbucks organization. Through a careful consideration of how globalization has impacted this organization, it will be possible to provide salient policy recommendations for change that will improve operations in the organization. Starbucks-An Overview In order to begin this investigation, it is first helpful to consider a review of the Starbucks organization and critical issues currently impacting its development. Reviewing this history of this organization, Lyons (2005) reports that Starbucks originated in Seattle, Washington as a premium coffee retailer. In an effort to foster the success of the organization, leaders chose an aggressive business model that would allow them to permeate and saturate local markets. The business model used by the organization was novel, prompting analysts to link the success of the organization to its aggressive...
Words: 1248 - Pages: 5
...change images discussed in this chapter can be identified in the assumptions about managing turnover that were held by? a. Gunter? In the case of Gunter, the change image that can best is Image 1 – Change Manager as Director. This best matches up with Gunter because he wanted to have the ability to have complete control over the actual turnover rate within the scope of his organization. Gunter viewed the turnover rate as having a negative impact on the organization. With the navigator image, the control is still seen as the crux of the management actions. However, at the same time, there are also a variety of external factors that will affect the turnover rate. This means that, despite Gunter doing everything he can to attempt to minimize the turnover rate himself, there will still be other situations that will arise that he cannot control that will contribute to the turnover rate. Therefore, Gunter wanted to be at the control of a situation that he ultimately could not find a viable solution to as he attempted to find different solutions to keeping the turnover rate low but was unable to do so. b. The hospitality literature? The hospitality literature ultimately plays the role of a navigator. This is due to the fact that the literature had identified turnover as a chronic problem that the industry continues to endure and made a number of suggestions as to how to help reduce the effects of turnover. c. The consultant? For the consultant, the change image that would...
Words: 923 - Pages: 4
...Images of Managing Change La Donna Shelton ladonnashelton@ymail.com HR 587 Michael Komos November 7, 2011 Images of Managing Change Introduction Change management initiative are put into place as a discipline that is applied to an assortment of organizational changes to help promote the probability of success and a return on investment. When change is implemented you will affect the way the work is done to achieve the measure of success. Impacting the functionality of the organization change management include the utilization of organizational tools that help individuals accept the realization of change. The image concepts and application to the change management initiative are important because it shows how the images we hold about how change should be managed, and what we think our role should be as manager of change, affects the way we approach change and the outcomes that we think are possible. (Palmer, Dunford, Akin, 1) Application Analysis Marklund is an organization where I’m currently employed. The organization decided on implemented change to the organizational structure due to a budget deficit. The company hierarchy was redeveloped. All top mangers were replaced or were giving multiple titles to combine positions. The acting CEO and board members used multiple images and the images were controlling activities and shaping capable while intended and partially intended at the same time. The company align themselves with the changes times of the economy...
Words: 878 - Pages: 4
...management concept as it applies to an organization or a case study of choice from the text. * Use the numbered items for each assignment as main headings. The lettered items may be used as subheadings. This approach will help insure assignment criteria are included. Week 3 Assignment: Images Paper The Images paper focuses on the six different images of managing change. These images of change represent the various ways managers view the most effective strategy to bring about change. Each one represents a mindset that is unique to a manager as they try to summarize the key components of change. This paper should focus on evidence that demonstrates how the management of the organization integrated one or more of the Six Images of managing change. Then, what management could have done differently to increase the probability of a more successful change? 1. Introduction a. Briefly explain the change management initiative. b. Briefly explain the importance of the Images concepts and application to the change management initiative 2. Application Analysis a. Provide a history of information from your organization or case study that supports the change management initiative. Provide a review of the change management process related to your chosen topic. b. After providing this review of the change, based on how the change was managed, how would you assess the people/person who managed this change? What Image would you use to describe the change...
Words: 506 - Pages: 3
...APPRECIATIVE INQUIRY AS AN ORGANIZATIONAL DEVELOPMENT TOOL by Charles F. Martinetz, PhD Appreciative inquiry can get you much better results than seeking out and solving problems. That’s an interesting concept for me—and I image for most of you—because telephone companies are among the best problem solvers in the world. We trouble shoot everything. We concentrate enormous resources on correcting problems that have relatively minor impact on our overall service performance. When used continually and over a long period of time, this approach can lead to a negative culture. If you combine a negative culture with all the challenges we face today, it could be easy to convince ourselves that we have too many problems to overcome and to slip into a paralyzing sense of hopelessness. And yet if we flip the coin, we have so much to be excited about. We are in the most dynamic and the most influential business of our times. We ought to be excited, motivated, and energized. We can be if we turn ourselves around and start looking at our jobs and ourselves differently. If we kill negative selftalk and celebrate our successes. If we dissect what we do right and apply the lessons to what we do wrong, we can solve our problems and re-energize the organization at the same time. In the long run what is likely to be more useful? Demoralizing a successful workforce by concentrating on their failures or helping them over their last few hurdles by building a bridge with their successes? Don’t get...
Words: 3898 - Pages: 16
