...Environment, all areas affecting a business. * POLITICAL: The capital market of India is very vulnerable. This is because of its democracy way and also the extremely unbalanced growth and rampant corruption. India has been politically instable in the past but it is a little politically stable nowadays. The political instability of the country has a very strong impact on the capital market. The share market of India changes as the political changes took place. This is clearly seen in the Hindus and Muslims crisis between 2003 and 2004. The capital market of India is too weak and is based on speculations. The political stability of the country is very important for the stability and growth of capital market in India. The political imbalance or balance of the country is the major factor in deciding the capital market of India. The political factors include: 1. employment laws 2. tax policy 3. trade restrictions and tariffs 4. political stability * ECONOMICAL: The economical measures taken by the government of India has a very strong relationship with the capital market. Whenever the annual budget is announced the capital market goes up and down with the economical policies of the government .If the policies are supportive to the companies then the capital market takes it positively and if there is any other policy that is not supportive and it is not welcomed then the capital market goes down.The economical factors include: 1. inflation rate ...
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...(Grewal, 441). The retail industry consists of vast markets with different brands and goods of one common goal, to sell their products. To cater to this rapidly changing market many large scale retailers are findings ways to make their product more appealing to the public in hopes of gaining market share over their competition. As prices rise, customers are forced to buy substitutes of well-known brand names or alter their preferences. This results in the phenomenon known as monopolistic competition. Monopolistic competition is defined as the result of many firms competing for the same customers in a particular market differentiating their products. If a firm in a purely competitive market can differentiate its product or service, it becomes a part of the monopolistic competition market. Monopolistically, markets are dominated by the following trends: the demand curve is down-ward sloping, no major barriers to entry or exit, profit maximizers, make up the large majority of advertisers, specialize in product differentiation, and each company is free to set their own price and level of output. Due to the retail industry having a large number of firms and competition, there are three major implications of the retail industry that dictate whether a product or brand will succeed. The first implication is how much of the market share does a company hold. For example, in the cell phone retail industry “apple iPhone is just 11.7% of the market, while android dominates with an 84.7%,” according...
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...as detail how these concepts can have implications on an organization. Creativity, Design, and Innovation Defined Creativity, design, and innovation are commonly used terms in today’s business world. These coined terms are heard in the boardrooms, in the staff meetings, and in the marketing and advertising campaigns, so it is important to understand their meaning. Creativity Creativity is coming up with ideas and is the essential building block of innovation. Use of force or mandate does not allow for creativity, as creativity is usually a product of intuition. Following the creation of a new idea, the implementation takes place. Design Design can be defined as “the conscious decision-making process by which information is transformed into an outcome, be it tangible or intangible” (Stamm, 2003, p. 12). Essentially, design is taking the idea from the creativity stage and making it become reality. The successful implementation of a creative design then becomes innovation. Innovation Once the idea has been made, and the process by which to implement the idea has been designed, then the product or service has arrived at innovation. Stamm’s defines innovation as “the art of making new connections, and continuously challenging the statues quo – without changing for change sake” (2003, p. 7). Stamm further mentions that innovation is a state of mind, not an action. Application in the Business World Innovation is the product of successful implementation of a creative...
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...Apple Computer, Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV Leave a reply Topic: Apple Computer, Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV Subject: Business Details: 1. Strategic challenges facing Apple Computer. 2. Dimensions along which company success can be measured. 3. Critical external and internal environmental factors that have strategic implications for Apple\’s future. 4. Dow Apple\’s strategy stands up against industry rivalry. 5. Recommendations you would make to enhance the effectiveness of the company\’s strategy or to change its strategic approach for better results. Abstract: Apple computers were started some 35 years ago by Steve Jobs and Steve Wozniak in the garage of Steve’s home. It has achieve tremendous growth and is currently one of the largest companies in the US marketing electronic technological produces such as the iPad and many other such items that are used extensively by consumers. The company is dedicated to providing its customers the best know-how and understanding through its original hardware, software, and computer related devices along with the best possible services. The major tactical challenge that Apple computer is facing is that the company’s competitors try to surpass its accomplishments and that they are bringing into the market comparable products that are much cheaper than the products marketed by Apple Inc. Introduction Apple Computer was started...
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...Its unprecedented growth is a direct result of meeting a niche in the clothing market, at a time when The Gap was well positioned to meet the new demands of this "business-casual" trend, introducing other chains to expand its customer base, and aggressive expansion in the global marketplace. Today, Gap, inc. is recognized as one of the world's largest specialty retailers. It. operates four of the most well known clothing brands on the planet: Gap, Banana Republic, Old Navy, and Forth & Towne. The Gap was bound for success early on because the utility of its product mix was perfect for a specific market segment. The Gap offered a classic line of khaki pants and cotton button-down shirts, perfect for the new "business-casual" look, and gained great brand recognition as a result. With product utility, a product mix that met the needs of its target audience, brand name recognition, and global influence as its core strengths, the Gap, Inc. was in good position to grow through expansion. Understanding the key issues underlying the Case Study is imperative to determining an appropriate plan of action. Two key issues stand above the rest in this case; 1) Rapid growth of business acquisitions and expansion without properly researching the wants and needs of its customers, and 2) Trying to be all things to all people and losing focus by introducing a product mix incongruent to the desires of the target market. Having more stores may help increase sales in the short term but the long term...
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...the questions for any case, DO NOT do any research on the company and its progress since the case was written. You must only use the information presented in the case. Adding outside information beyond what is in the case will reduce your grade! Pedigree Dog Food The Pedigree dog food brand is in a slump. Julie Smith, the marketing manager, is faced with preparing the 2005 marketing plan for the market share leading brand. What can she do to reverse the trends of the last two years? Please answer all questions 1. Is dog food an attractive category? In answering this question, please consider category size and growth rates, competitive intensity, competitive shares, advertising spending, and any trends you see. 2. The dog food category can be segmented in several ways. Please identify at least three ways the dog food category can be segmented and the implications for brand marketing. 3. a) Who are the influencers on brand purchasing and how has this changed? b) Is there high or low levels of brand loyalty and why? c) What is the implication of this for Pedigree? 4. In reviewing the Pedigree financial statements, how has the company been managing this brand? 5. a)What is the current positioning of Pedigree? b)What, if any, are there issues with this positioning? 6. a) What options does Pedigree see moving forward? b) What are pros and cons of each? c) What do you recommend and why? London Olympic Games Case Questions ...
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...A service guarantee is a promise that a service or product will meet certain consumer expectations or standards. Many times it is provided to the consumer in writing. If the product fails to perform as promised, the vendor may offer replacement of the item, refund the purchase price, or offer other forms of reimbursement, like a store credit. The purpose of it is to instill consumer confidence. The type of promise that a merchant makes may differ, depending on the product or service. It is not uncommon for a service guarantee to be predicated on the consumer meeting specific terms and conditions. This places some of the responsibility on the customer. Stipulations to a service guarantee may prohibit tampering with a product or require that certain maintenance schedules are followed. It may also outline what the consumer is required to do in order to prevent the malfunction of a product. If the specified conditions are not met, the service guarantee may be voided. Conditional agreements often apply to automobile warranties. For example, a serviceguarantee for an engine may require scheduled maintenance at regular intervals, such as changing the oil change every three months. If the engine were to malfunction as a result of the oil not being changed on schedule, the service guarantee could be canceled. It is important for a customer to follow the provisions provided. | ...
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...IV. MARKET SITUATION ANALYSIS 1. Macro-environment The Philippines is one of the few countries that produces the four varieties of commercially-viable coffee, this includes Arabica, Liberica (Barako), Excelsa and Robusta coffee. Coffee occupies an important place in the Philippine economy, being wildly consumed as a beverage. In the world trade, coffee ranks first among non-staple food and it is rated as the fifth most important agricultural product. Filipinos are known to be the great consumers of coffee. While coffee is a global commodity, and Starbucks is a global phenomenon, the global culture surrounding coffee has eclipsed the fact that Filipinos hold a special place in their hearts for coffee. Coffee marks the Filipino’s daybreak. It also graces the Filipino’s mid-afternoon snack. It may even find itself as a Filipino night owl’s post-dinner treat. That’s why the Philippine coffee industry has found more room to grow. Just when everyone thought that no one could break Nescafe’s monopoly on coffee production, San Mig Coffee found its own niche in the market. Then Kopiko took the 3-in-1 niche by storm with its delicious Kopiko Brown Coffee. Table 4.1 Economic Macro-Environment Factor | Implication | Effect on Proposed Product | ADO expected Annual inflation rate to decrease from 4.3% in 2014 to 4.0% in 2015 | Reducing commodity prices should be expected | Reduced cost of sales and increased sales revenues | GDP growth is forecast at 6.4% in 2014 and 6.7%...
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...rollout of a new product, Sweet Dream, to complement its established frozen specialty dessert, LaTreat. Challenges To find the challenges, I had analyzed the SWOT factors in order to better ascertain whether Paradise did the right thing in order to pursue their goals and the recommendations are based on these factors. Internal External Strengths 1. Using the market data. 2. Positive results from the test markets for Sweet Dreams brand. Weakness 1. Focusing more on LaTreat 2. Senior Management go by gut feeling rather than market research data 3. Not using data to the fullest by the Product Manager 4. Less testing markets used for Sweet Dreams Opportunities 1.Growing markets 2.Use of market research data 3. Launching a fighter brand SO Implications & Scenarios 1). Strengths – Paradise is already using market research data for studying their products performance Opportunity – Paradise has vast information and data available from the market, which can turn the tables towards Paradise products. Its high time that Paradise utilizes this research data optimally and subsequently gain revenue and market share as well as make decisions for the launch of new product Sweet Dreams as fighter brand. The market is growing and it is the right time for the Paradise Foods to focus on launching the new brands. WO Implications & Scenarios 1). Weakness – The senior management at Paradise do not take the insights from the market research seriously...
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...amongst the most remote areas of India. As it belongs to public sector, it is the most trusted insurance company in India. Since 2001, LIC of India was the monopoly power in Insurance industry on India. In 2001, private insurance companies are allowed to enter the insurance sector in India. But LIC tried to maintain its market leadership through renewing and transforming its strategy. Its huge presence in both urban and rural markets is their major core competency. The products if LIC are very simple and customer friendly, so that even illiterate people could understand the policy through explaining. Its products are mainly concentrating on all the needs and demands of the customers such as, protection, life cover, savings, investments, endowment plans, women plans, child plans, micro- insurance plans etc. The major subsidiaries are LIC housing finance, LIC Nepal, LIC Lanka, LIC International, BSC etc. (www.myinsuranceclub.com). The intervention of more than 20 private insurance companies such as Bajaj Allianz, ICICI Prudential, HDFC Standard Life, MetLife, etc in to the frame, had affected the market and revenue of LIC Ltd. The new companies were offering better products with better returns. The LIC ltd was concentrating more in traditional long term policies, which gives good life cover. But from an investment point of view they are not favorable as it takes very long period of 15-2o years for attaining maturity. Though...
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...change that largely impacts business having paramount implications on the chain of value as well as new product development. Bearing this in mind, launching a new products has been a very important consideration for many firms in the industry (Atkins-krugler,2010). The act of ANMCorp introducing the convertible luxury sedan in Singapore can be termed as globalization since Singapore is located in the Malaysian peninsula. Certain critical factors have to be addressed in order to ensure rampant success of the launch of the new car in Singapore. Advertising is arguably the most important factor to consider in this type of situation. Advertising can be described as some sort of market communication which attempts to manipulate, persuade and encourage an audience to act on ideas, services or products. The benefits of advertising are endless. With advertising, the new car in Singapore will therefore have benefits of brand awareness and exposure. Advertising will also enable the product to reach more people geographically. Another factor to be considered would be seasonally adjusted annual rate of sales (SAAR). Most automobile companies tend to experience high sales during the second quarter while on the other hand, sales tend to decrease between November all the way to December. Other equally important factors to be considered are product pricing, the strategy in which the product will be distributed, the SWOT analysis, and market research. ...
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...international market selection process? Red bull has consistently worked on growing international sales. Red bull has a well developed network of local subsidiaries set up in key markets to oversee distribution in any given region. Instead of targeting largest distributors with greatest reach, red bull targets small distributors who often become exclusively red bull distributors. Small independent venues are also the first targets. Red Bull does not use traditional market the local subsidiaries are responsible for local marketing content such as oral marketing, bill boards and radio. Q2.Which changes would you suggest for red bull’s future global marketing mix in order to make future challenges? Have an ability to gain new customers and retain current customer loyalty: With Red Bull’s target market currently aimed at the Generation Y’s (15 – 30 year olds) there is the question of whether this generation will continue to drink Red Bull as they grow older. And will the next upcoming generation accept this product as their own. They should segment the market in two difeernt ways, one relating to the youth. Second to the older generation Have Health and Social Implications: Due to growing pressure on organisations in society, Red Bull now promotes their product with current societal and health issues in mind. Childhood obesity and type 2-onset diabetes has become a major issue across western developed nations. By introducing ‘sugar free’ Red Bull will open up a new opportunity...
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...management process implications in industry and now it is time to unleash new domains for organization. It is not recommended that company should start activities in outsourcing that may led to questions and confusions in current quality management and employee relationship management, but a healthy process that leads to internationalization should be considered. Another option that has been followed by management in last years is to become eco friendly and development of such sales points. The Inditex group has achieved eco-efficient and friendly certificates; a major one is LEED (Leadership in Energy and Environmental design). LEED is a famous and one of the acknowledged certificate and Inditex had got it for Zara Barcelona. Inditex management has mentioned this in its mission statement and following this objective will create a competitive advantage. Competitors are in process of getting this milestone and the group has to make new plans and create more benchmarks in this eco friendship race. Zara has spread a common concept of fast fashion. New style ranges are frequently introduced in market and thus Zara is moving parallel to market trends. Sales persons at stores with PDAs communicate and inform “The Cube” so fast that enables Zara to respond market in two weeks. Team of designers, including 300 stylists take the information and feedback from stores directly, analyze and propose new designs, which take less than ten days to reach market and customers...
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...CASE: MATRIX FOOTWEAR INDIA 1. Should Matrix foray into youth market / fashion accessories market? Yes. Matrix should foray into youth market / fashion accessories market i.e. premium market but at the same time maintain its core competency as the economy player in the market. The youth market / fashion accessories market account for a mere 12 percent of the market but it is growing at the rate of 30 percent. As a result there are huge margins in this segment. It will help Matrix Footwear to build its competency in the youth market / fashion accessories market which it currently lags. Also it will be able to change its image as a junta brand by foraying into the youth market / fashion accessories market. Also by foraying into the youth market / fashion accessories market it will be able to increase its sales. However the foray should be carried out in a phased manner so that it is able to cater to the economy market along with the new youth / fashion accessories market. 2. What are the factors you should consider while making product / market decisions? The factors to be considered while making product / market decisions are: 1. Does the company have the requisite skill to enter a particular market or develop a particular product? Skill could refer to: a. Ability to build a new brand (which could offer a different value or cater to a completely different segment) b. Ability to set up an efficient manufacturing process. c. Ability in its sales...
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...at over $100 a bottle * Not a typical P&G product but its successful introduction in Taiwan and Hong Kong * Paolo thinking the brand has global potential. Paolo should consider: 1. Organize the Company Along Product Lines not Geography 2. Continue to be the Technology Leader 3. Roll Out to Other Asian Countries 4. Sell off the SK-II Product Line (SK-II had the potential to be a global brand even though it had many thinks needed to work on) 2. What do you think of Organization 2005? O2005 seems to still take place and cause more damage than expected many executives are confused and therefore the potential for failure is increased. Even though everyone may have a good intention, the worldwide rollout may fail just for reasons of the putting in practice the O2005 plan, such as – organizational change, changes in management structures and the various implications from operations through marketing to the sales. 3. Consider that SK-II is globalized, what should Paolo's expansion strategy be in rolling out SK-II? Which country should be a priority? Companies typically fail when their strategy no longer fits the environment in which they operate. To achieve a good fit, Paolo and his managers must understand the forces that shape competition in their external environment. This understanding enables them to identify strategic opportunities and threats. An extension of a market by reaching out to a new market segments (such as geographically) is not the same...
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