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Important of Creating a Business Plan

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Submitted By Kannitha
Words 5983
Pages 24
The Important of Creating a Business Plan

By Kannitha, BBU student, Aug 2013

Table of Contents

Table of Contents 2
Executive Summary 3
1. Introduction 4
2. Findings 4

2.1 Business plan definition 4

2.2 The important of business plan 5

2.3 Business plan writing technique 7

2.4 Major aspects of the business plan 7 2.4.1 Introduction Page 8 2.2.2 Executive Summary 8 2.4.3 Business Description 9 2.4.4 Products and Services 10 2.4.5 Marketing Plan 11 2.4.6 Competition 13 2.4.7 The Management Plan 13 2.4.8 The Financial Management Plan 14 2.4.9 Risk Assessment 15

2.5 Readers of the business plan 15

2.6 Failure of business plan: 15
3. Lesson learnt 16
4. Conclusion 17
5. Recommendations 18
6. References 18

Executive Summary

Business plan is considered as an important and it actually serves as a compass for the direction of business for the future. Having a plan will also help business people to achieve the things they want to achieve. A business plan is not just a document, but it is a holistic analysis of a company, the environment it operates in, and a road map to achieving success. Business planning is an essential element of running any successful business.

Business plan formulation would need to consider on many aspects and ensure that business would be success. Those include introduction, executive summary, description of business, management and organization plan, marketing and financial plan. Those parts are equally important in the business plan and it plays different roles in providing information to readers. The introduction part contains of business name, principal’s names, contact address, nature of business and total amount of financial needed. The executive summary part is very important which need to be precise, attractive and convincing,

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