...and preforming acrobatic movements around what seems to be a strong and graceful bull. The painting has been named the ‘taurokatharpsia’ translated as bull games. The bull symbolized power, male fertility and strength all attributes that have been associated with King Minos a famous ruler of Knossos and step father to the monstrous Minotaur. This piece of artwork supports claims that the bull was a sacred animal for the Minoans as evidenced by other artefacts found at the site. Rituals and religious ceremonies were celebrated in honour of the Bull and they were considered important enough to offer as a sacrifice to the Gods. The relationship between the bull and humans is explored as it could be assumed that to be able to triumph over a bull showed great skill and power on behalf of the boys shown in the artwork. The beautiful wall painting found at the Palace at Knossos gives some insight into who were the Minoans. The wall painting dates back to the Postpalatial period and it depicts young boys playing and preforming acrobatic movements around what seems to be a strong and graceful bull. The painting has been named the ‘taurokatharpsia’ translated as bull games. The bull symbolized power, male fertility and strength all attributes that have been associated with King Minos a famous ruler of Knossos and step father to the monstrous Minotaur. This piece of artwork supports claims that the bull was a sacred animal for the Minoans as evidenced by other artefacts found at the...
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...prisoners of war. Prisoners of war, as the name suggests, is the enemy personnel caught in the war, but why it is so special it? It has God trieth sensible. It is silent in the noble; it is also equality of life care. This article describes in times of war, the German occupation of Belgium, just appointed Maj. Krupp received the command of General Liszt: his shot hit one of the generals right eye blind bull named "Knight may be Major shrink because of the Bulls sanity. The generals would let his guard dog "Wolf" and Bulls "get along", but they became the same boat brother. An animal people in general wisdom, will enjoy the special treatment of military personnel, will make everyone respected. Incredible! Who would have thought that a military dog was hit by the bull conquered? ! Perhaps because the Bulls that good and kind, he did not give the wolf the fatal blow. Who would have thought that the two animals actually desperate to care for each other. Moment the wolf will be hanged, bulls regardless of their own safety to rescue the wolf, bullets moment to go to the the Bulls "Ben" Wolf jumped up, sacrificed. The people were all shocked by this sudden scene. Also the conscience of mankind, as a leader of the masses, the generals and merciful, he will understand the truth of the world from the eyes of a cow. Read the generals put down the guns, I am pleasantly surprised, to be moved to whom warm. Is the love and affection of the heart, they would not have the heart to look at...
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...releasing creative expression. From long ago artist have used their creativeness to tell stories and invoke feelings of pleasure. Also art has been a way of understanding people and the way they lived and what they did in their time. "Hall of the Bulls"," Bull-Leaping", and "Interior of the Tomb of the Leopards" are three art pieces that tell the history of its time. The "Hall of the Bulls" was created between 15000-13000 BCE. This painting was done on the wall of a rock in a cave. It is considered the Stone Age style. The subject of this painting is animals primarily bulls. According to Gardner's Art through the Ages historians wondered why the painting consists only of animals. It was later thought that it was a way of having power or control of the animals. The cave in which the painting is in Lascaux, near Montignac, France. Unlike the "Hall of the Bulls" the "Bull-leaping" painting is near Eastern and Egyptian art. The painting was created around 1450-1400 BCE. According to Gardner's Art through the Ages only fragments of the full composition survive. The remainder is a modern restoration. The style of this painting is Greek Knossos. This painting represents people and animals. It depicts the sport of bull leaping. The people in the painting are very agile and revealed to be able to master the animal. A Minoan artist created this painting. The Interior of the "Tomb of the Leopards" is a mural painting dated between 480-470 BCE. This kind of art...
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...SOFT DRINKS IN INDIA Euromonitor International July 2014 SOFT DRINKS IN INDIA Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Soft Drinks Records Further Growth in Value Sales ................................................................. 1 Launch of New Flavours Maintain Consumers’ Interest Amidst Slowdown .............................. 1 Competition Between Coca-Cola and PepsiCo Becomes More Aggressive ............................. 1 Modern Retailers Gain Further Popularity ................................................................................ 1 Sustained Sales Likely To Record Steady Growth in Sales ...................................................... 1 Key Trends and Developments .................................................................................................... 2 Manufacturers Focus on Introducing New Flavours.................................................................. 2 Celebrity Endorsements Remain As Popular Promotional Tool ................................................ 2 Modern Retail Gains Further Popularity.................................................................................... 2 East and Northeast India .......................................................................................................... 3 North India ....................................................
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...Ankit Chopra was born in Chandigarh, India and moved to the States two years ago to pursue a degree in Sports Administration thanks to a scholarship offer received from the tennis coach at Chicago State University. After his sophomore year there, he decided to transfer and UTC is the place where he believes great things will happen. Leaving India as a teenager was a difficult move but he is extremely happy for the decision he made although at first, he had to get used to the American culture living in a city as Chicago, where the cultural clash can be felt extremely fast. Culturally speaking, India is a very wealthy country and possesses a millenary history. According to Ankit there is a great diversity in religions being Hinduism the largest, followed by Sikhism, Islam, Christianity and Jainism. Despite he does not identify himself with any particular religion, he confesses to be amazed by the existent respect between religions in the USA. The most challenging aspect he faced when he first arrived to the States was the food. Back home, Ankit used to eat traditional Indian dishes, and although it’s not hard to find Indian restaurants in the US, college cafeterias hardly ever serve it. After a few weeks he found himself following a completely occidental menu loaded with fat calories. He soon realized a changed was needed or otherwise he would rapidly start gaining weight. Moving into an apartment where he could cook was the best solution. Moreover, English was not an issue for...
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...humans worshipped spiritual things such as animals, plants, or stones, Animism and Shamanism also became popular and well known among groups of people as those religions developed and accustomed their shapes in accordance with the society and various social aspects of the time. As the society changes, many religions, coming up with their unique aims of important religious values, sometimes similar and sometimes different from each other’s, have emerged. Many of them disappeared, some of them are kept within small groups of people, and very few of them became the mainstream religions. One of the mainstream religions is Hinduism. First emerged in South Asia, the idea of Hinduism is based on Veda, the oldest religion and literature of ancient India in existence. Hinduism does not deny the existence of many gods; thus is classified as polytheism. One might ask from where these sacred believes or religion first emerged. Mircea Eliade theorized that hierophany, a manifestation of the sacred, is the basis of the religion. In his book The Sacred & The Profane, Eliade analyzed this massive idea of religion with four categories—sacred space, sacred time, sacred nature, and sacred self—under the assumption that every religion possesses these four frameworks in common. Hinduism, the third biggest religion in the world following Christianity and Islam, also follows Eliade’s framework. According to Eliade, for religious men, the nonhomogeneous characteristic of the spatial aspect is shown...
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...Corruption Sanchit Avasti Roll no. 03 TYBMM Introduction of corruption What is Corruption? In philosophical, theological, or moral discussions, Corruption is spiritual or moral impurity or deviation from an ideal. In economy, Corruption is payment for services or material which the recipient is not due, under law. Corruption means the state of being bad and dishonest, especially in matters concerning money. It creates a very impact to the country's education, occupation, living style and mostly the humanity. Corruption affects all regions of the world and all levels of society, but the impact is greatest in developing countries. Every year, developing countries lose USD 50 million to 100 million through corrupt acts Corruption undermines political, social and economic stability and damages trust in institutions and authorities. It also fuels transnational crime. Terrorists and organized criminals are aided in their illegal activities by the complicity of corrupt public officials. Types of Corruption Corruption became a sway all over the world now-a-days. It can be categorized in three types. There are three broad classifications of corruption, which are however not mutually exclusive: Petty and Grand corruption: Petty Corruption: • Practiced on a smaller scale. Defined as the use of public office for private benefit in the course of delivering a pubic service. Usually involves relatively small amounts of money, including bribery (grease money or speed...
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...RED BULL IN INDIA The case has been written by Prof. Rishabha Nayyar, Director, Genesis Institute of Business Management (GIBM) for the purpose of an in-class discussion. The content and data is fictitious and has no relevance whatsoever to any existing brand in the market. The case attempts to drive understanding / application of the marketing concept. Rakesh Singh was sitting in his office waiting for the Board of Directors to call him to the conference room. Rakesh has been appointed a year ago as the CEO of Red Bull India Ltd. and had been given the responsibility of growing the brand. However, a year had passed and the results were not there for showing. Rakesh was carefully looking at everything in his office being very sure that this was probably the last time he would ever see it again! Background Red Bull is a highly successful branding story. The brand came into existence in 1984. The brand was created by an Austrian professional turned businessman Mr Dietrich Mateschitz. The story goes like this -The original inventor of Red Bull energy drink is said to be Chaleo Voovidhya, a Thai businessman. In 1962 he created a drink named Krating Daeng (meaning Red Bull in Thai). In 1982 when Mr Dietrich visited Thailand, he came across this product which helped him to tide over the jetlag very quickly. Impressed by the product efficacy, Dietrich decided to take this product to Europe. He started Red Bull Gmbh with equity participation from Chaleo Voovidhya. By the year 1987...
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...Thai Pongal is a thanksgiving festival at the end harvest season celebrated by the tamilians in the state of Tamil nadu . Pongal is traditionally dedicated to the Sun God Surya,[4] and marks the beginning of the northward journey of the Sun from its southernmost-limit, It coincides with the festival Makara Sankranthi celebrated throughout India as the winter harvest,[4] and is usually held from January 13–15 The saying "Thai Pirandhal Vazhi Pirakkum" meaning "the commencement of Thai paves the way for new opportunities" is often quoted regarding the Pongal festiva]Tamils thank the Sun god (Surya} for the good harvest and consecrate the first grain to him on this 'Surya Mangalyam'. Tamilians decorate their homes with banana and mango leaves and embellish the floor with decorative patterns drawn using rice flour , commonly known as rangoli. Bhogi The day preceding Pongal is called Bhogi when people discard old things and focus on new belongings.. The people assemble at dawn to light a bonfire to discard old used possessions. The house is cleaned, painted and decorated to give a festive look. In villages, the horns of oxen and buffaloes are painted in colors and most of them would have their harvest ready or even would have made money out of the harvests. Thai Pongal Pongal Pandigai Pongal itself falls on the first day of the Tamil month of Thai (January 14 or 15). It is celebrated by boiling rice with fresh milk and jaggery in new clay pots. The rice is later topped with...
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...Corporate Quiz Qn 1 .Identify the Indian state from the montages. Andhra Pradesh Clockwise from top left: [ Tirupathi, Prakasam Barrage, Lepakshi Nandi (bull), Kirti torana of Warangal Fort] 1921 20th November The Wagon tragedy was the death of 67 prisoners on 20 November 1921 in the Malabar region of Kerala state of India. The prisoners had been taken into custody following Mappila Rebellion against British Colonial rule and Hindu landlords their deaths through apparent negligence discredited the British Raj and generated sympathy for the Indian independence movement. 3. Where is the headquarters of Interpol Located? City & Country Lyon, France 4. Identify the gentleman in the picture. Walt Disney and Shirley Temple 5. Identify the person with Mahatma Gandhi Charlie Chaplin with Mahatma Gandhi The Italian Food Company. Since 1877. Barilla leads in the segments of oven-baked products, of pasta and of ready-made sauces Barilla is a leader in the pasta business worldwide, in the pasta sauces business in continental Europe, in the bakery products business in Italy and in the crispbread business in Scandinavia. Audi. Vorsprung durch Technik roughly "Advancement through technology"; however "competitive edge" better conveys the sense of Vorsprung in this context is the main slogan and company ethos for the German car maker Audi. It has been used since the 1980s in Audi advertising campaigns all over the world. Naveen Jindal ...
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...RED BULL India Assessing market leader challenges RED BULL India Assessing market leader challenges 1. Background In 1984 Red Bull GmBH was co-founded by Dietrich Mateschitz, an Austrian entrepreneur and former marketing director for Blendax, a toothpaste company. After visiting Thailand in 1982 Mateschitz discovered that a drink called Krating Daeng helped cure his jet lag. After some research, he contacted the owner ChaleoYoovidhya, a self-made Thai billionaire who introduced Krating Daeng to the world in 1976 to strike a business deal to sell the drink in Europe. Krating Daeng, which means “Red Bull” in English, was inspired by the tonic drink Lipovitan of Japan, with prime ingredient as Taurine, and was popular among Thai truck drivers and labourers. After agreeing to the terms, Red Bull GmbH was founded by each partner investing $500,000 of savings and taking a stake in the new company. Chaleo and Dietrich each held a 49% share of the new company and gave the remaining 2% to Chaleo's son Chalerm, but it was agreed that Mateschitz would run the company. The product was initially launched in 1987 in Austria as a carbonated version. Today, Red Bull is the most popular energy drink in the world in terms of market share selling over 5.2 Billion cans worldwide in 2012. 2. Red Bull in India The Red Bull brand came to India in 2003 and has been a pioneer in the energy drinks segment in the country. Traditionally, energy drinks have not been very popular in India...
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...INDIA/BharaT International Marketing: An Exploration of India Table of Contents Background P. 3 Geography, Terrain, Land, Climate, & Resources Population Language Literature Religion Leisure and Entertainment P.6 Music Dance Dress Calendar Celebrations National Symbols Dining Business Entertaining Government and Politics p.12 Education Meeting and Greeting p. 13 Giving Gifts Style of Negotiation Communication Economy P. 16 Overview Statistics Labor Force Transportation Culture P. 18 Geert Hofstede Analysis Appearance Behavior Public Conduct Aspects of Business P. 21 Business Relationships Business Statistics Foreign Trade Political Risk India’s Top Companies Reasons to do Business in India References P. 27 Background (13) The official name of India is the Republic of India. The country is bordered by several countries including; Pakistan, China, Nepal, and Bangladesh. India is also surrounded by many bodies of water which include the Arabian Sea, the Laccadive Sea, and the Bay of Bengal (1). India has an extensive history dating back to the Indus Valley civilization of 2nd century B.C. “Aryan tribes from the northwest infiltrated onto the Indian subcontinent about 1500 B.C.; their merger with the earlier Dravidian inhabitants created the classical...
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... Afsana Zaman . ID# MD.Niaz Morshed. ID#123051039 Date Of Submission Index Particulars | Page No. | Objective, Methodology, Scope | 3 | Executive Summery | 4 | MNE, Red bull Strategy | 5 | Foreign Direct Investment in Bangladesh | 6 | Key Factors for Red Bull’s Market Strategy in Bangladesh:(Challangeges) | 7-9 | Investment Climate | 10-13 | Reference | 14 | Objective · To Analyze the Global strategy of Red Bulls’s to enter in Bangladesh · To identify the position of Red Bulls’s in the consumers mind relative to its competitors. · To recognize how Red Bulls’s can compete with other brands · Analyze the branding strategy of Red Bulls’s · Identify the legal issue · Analyze the international challenge · To make recommendations, how Red Bulls\s can improve their market position Methodology · In preparing the report most of the data obtained through primary sources. A key informant interview was conducted of secondary data · We find important information regarding global strategy international strategy website and magazines served secondary sources of information. Scope We are going to cover what is the...
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...Red Bull is an Austria-based company started in 1987 by Dietrich Mateschitz that sells one product: an energy drink containing taurine (an amino acid) that’s sold in a slim, silver-colored 8.3-ounce can. The drink has been an enormous hit with the company’s target youth segment around the globe. For the year 2001, Red Bull boasted sales of $51 million in the United States alone and captured 70% of the energy-drink market worldwide. From Stanford University in California to the beaches of Australia and Thailand, Red Bull has managed to maintain its hip, cool image, with virtually no mass-market advertising. However, today, due to certain health issues and the growth in competitors in the market, several doubts and issues have come across for Red Bull such as Whether Red Bull is able to maintain its lead and its point of differences or the brand may simply lost its edge and become “slate”, Whether the concern of health and bloggers might have a huge negative impact on Red Bull, Whether Red Bull’s target audience move on as it ages is an issue due to its limited product line, and so on. The matter of maintain a company lead in the market is always present as same as for its point of differences in products. In the case of Red Bull, according to recent records of energy drinks product companies in 2015, Red Bull owned 60% to 70% market shares which means globally Red Bull is one of top brands, establishing over 167 countries with approximately 5 million cans selling per year in...
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...Case Study 11.1 Red Bull: The global market leader in energy drinks is considering further market expansion November 16th, 2015 Executive Summary Red Bull, an original in the energy drink market, was founded in 1984 by marketing guru Dietrich Mateschitz and formula developer Chaleo Yoovidhya. The product is often used for boosting energy, increasing focus, and as a mixer for alcoholic drinks. Red Bull is well recognised for its extreme marketing strategies. For example, Red Bull has a “Mobile Energy Team,” which is largely made up of university students. The Mobile Energy Team regularly travels from University to University to promote Red Bull and provide samples of the product. A second example of Red Bull’s marketing strategy is their support for extreme sporting events, for example; Nascar driving. However, with the increase of new entrants in the functional drink market, Red Bull’s market share has decreased. This decrease leads straight into the problem statement; What strategy(ies) can Red Bull, the global market leader, use to further expand into current and emerging markets within the next three years in order to increase market share and sales? Several symptoms from the case where used to create an Industry Competitive analysis, a Fishbone analysis, and a SWOT analysis. Ultimately, after evaluating the Industry Competitive analysis, the Fishbone analysis, and the SWOT analysis, three alternatives were chosen to be further explored. These three alternatives...
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